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What is a marketing analyst and how to become one
A marketing analyst is responsible for evaluating data and recommending improvement strategies. They analyze market trends, consumer behavior, and campaign performance to develop decision-making insights, which involve collecting and interpreting data from various sources. They use statistical tools and software to identify patterns and trends and then communicate their findings to stakeholders. They collaborate with other teams, such as product development or sales, to ensure that marketing efforts are aligned with overall business goals.
What general advice would you give to a Marketing Analyst?
Linda Goulet
Interim Associate Dean/Department Chair, Marketing, Davenport University
Avg. Salary $59,380
Avg. Salary $59,228
Growth Rate 19%
Growth Rate 0.3%
American Indian and Alaska Native 0.13%
Asian 14.16%
Black or African American 4.72%
Hispanic or Latino 11.21%
Unknown 4.88%
White 64.90%
Genderfemale 52.69%
male 47.31%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity Level is challenging
7 - challenging
Work Life balance is fair
6.4 - fair
What are the pros and cons of being a Marketing Analyst?
Pros
Opportunity to work with data-driven insights
Room for growth and career progression
Ability to develop analytical skills
Ability to see the impact of your work on a company's success
Opportunity to work collaboratively with other teams in the company
Cons
May require long hours, particularly during launches or campaign rollouts
Pressure to deliver results that meet client expectations
Need to keep up-to-date with changing technologies and trends in marketing industry
Requires attention to detail and accuracy, as errors can have significant consequences
May require extensive travel depending on the company's needs and location of clients
Marketing Analyst career paths
Key steps to become a marketing analyst
Explore marketing analyst education requirements
Start to develop specific marketing analyst skills
Skills 
Percentages Digital Marketing 7.94% SQL 5.21% Google Analytics 4.76% Marketing Campaigns 4.71% PowerPoint 3.97% Complete relevant marketing analyst training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing analysts learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing analyst based on U.S. Bureau of Labor Statistics data and data from real marketing analyst resumes.Research marketing analyst duties and responsibilities
- Train users; manage change requests/defects, UAT, and provide post production support.
- Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
- Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
- Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Prepare your marketing analyst resume
When your background is strong enough, you can start writing your marketing analyst resume.
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Apply for marketing analyst jobs
Now it's time to start searching for a marketing analyst job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How Did You Land Your First Marketing Analyst Job
Are you a Marketing Analyst?
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Average marketing analyst salary
The average Marketing Analyst salary in the United States is $59,380 per year or $29 per hour. Marketing analyst salaries range between $41,000 and $84,000 per year.
What Am I Worth?
How do marketing analysts rate their job?
Marketing Analyst reviews
Being able to help enhance websites for clients.
There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.
In-dept analytics of the community needs and perception
Going from one location to another
Excesive uncertainty in data
Marketing Analyst FAQs
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Updated January 8, 2025
