How To Become A Marketing Advisor: What It Is and Career Path

What is a marketing advisor and how to become one

Updated January 8, 2025

4 min read

Quoted Experts

Dr. Mohamad A. Darrat,

Richard Tate

We all know how important good sales performance is to a company. However, we often forget that with sales initiatives come marketing initiatives. Marketing is an important tool to get more sales. A good marketing campaign can bring in numbers for the company. As such, companies should also invest in marketing initiatives to ensure that they will have enticing and attractive marketing strategies at all times. This is why companies hire marketing advisors.

Marketing advisors act similarly to consultants. They are engaged by the company to provide insights and recommendations related to the company's marketing initiatives. Marketing advisors often have extensive experience in the field of marketing. They have also set a good track record and possess a stellar portfolio that will help them get more clients to tap their services. Marketing advisors should also have a good grasp of the target population of the company and know what this market wants.

If you like working on marketing campaigns, this will be a good career goal for you. You just need to build a good portfolio over the years to be tapped as an advisor.

What general advice would you give to a Marketing Advisor?

Dr. Mohamad A. Darrat

Assistant Professor of Marketing, LSUS Shreveport

The job market has proven to be ever more competitive, especially in a post-COVID environment. Therefore, marketing graduates should differentiate themselves from others by learning skill sets many employers look for in job candidates. The ability to collect, analyze, present, and interpret data is a skillset that is in high demand by employers.

Unfortunately, a common stereotype among employers is that Marketing, and Business students, in general, graduate with weak quantitative backgrounds. To break this stereotype, Marketing graduates should not only rely on school to teach them valuable skills in analytics. Graduates should seek out additional training and certifications to beef up their resume. Companies such as Kaggle, DataCamp, and Udemy are great places to start learning about important tools used by organizations to analyze data. For Marketing graduates, I highly recommend learning Tableau and R, two powerful data visualization and statistical tools, commonly used by many organizations.

ScoreMarketing AdvisorUS Average

Salary

7.3

Avg. Salary $92,994

Avg. Salary $59,228

Stability Level

4.9

Growth Rate 19%

Growth Rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 12.21%

Black or African American 5.15%

Hispanic or Latino 12.30%

Unknown 4.99%

White 65.22%

Gender

female 47.13%

male 52.87%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress Level

4.9

Stress level is manageable

7.1 - high

Complexity Level

8.2

Complexity Level is challenging

7 - challenging

Work Life Balance

4.6

Work Life balance is fair

6.4 - fair

Key steps to become a marketing advisor

Explore marketing advisor education requirements

Most common marketing advisor degrees

Bachelor's

71.3 %

Master's

11.7 %

Associate

8.7 %

Start to develop specific marketing advisor skills

Skills	Percentages
Digital Marketing	21.18%
Marketing Campaigns	7.97%
Project Management	7.54%
Real Estate	6.18%
Social Media Management	5.85%

Complete relevant marketing advisor training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing advisors learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing advisor based on U.S. Bureau of Labor Statistics data and data from real marketing advisor resumes.

Research marketing advisor duties and responsibilities

Work independently with a client to generate leads and optimize social media and PPC campaigns.
Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
Work with writers and graphic designers and oversee copywriting, design, layout and production of all promotional materials.
Maintain and update content on Facebook page.

Prepare your marketing advisor resume

When your background is strong enough, you can start writing your marketing advisor resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing advisor resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose From 10+ Customizable Marketing Advisor Resume templates

Build a professional Marketing Advisor resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Marketing Advisor resume.

Apply for marketing advisor jobs

Now it's time to start searching for a marketing advisor job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do marketing advisors rate their job?

-/5

5 Stars

4 Stars

3 Stars

2 Stars

1 Star

Marketing Advisor reviews

A zippia user wrote a review on May 2019

Cons

Unreasonable deadlines.