Best states for a Marketing & Advertising Manager

Q: What is the best state for marketing & advertising managers?

The best state to be a marketing & advertising manager is California based on marketing & advertising manager salaries and job opportunities.

Q: What is the highest paying state for marketing & advertising managers?

The highest paying state for marketing & advertising managers is Florida based on Zippia’s salary database.

Q: What is the worst state for marketing & advertising managers?

The worst state for marketing & advertising managers is Mississippi, due to a combination of low salaries and few job opportunities.

Quoted Expert

Gerard Tellis

Rank 1 - 10
11 - 20
21 - 30
31 - 40
41 - 51

Are you thinking of becoming a marketing & advertising manager and really want to work at Meta? Turns out, your chances to become a marketing & advertising manager are better in some states than others.This way, if you are newly entering the job market, or you are looking to change jobs, you know which places are the best for marketing & advertising manager jobs.

The median salary for marketing & advertising managers in California is $114,273. Compare that to the median salary in Mississippi of $62,672, which ranked worst for marketing & advertising managers, and you can see how your location is important for your career.If you are currently seeking employment as a marketing & advertising manager, you can find open job positions using Zippia's search tools.

10 best states for marketing & advertising managers in 2025

1. California
Total Marketing & Advertising Manager Jobs: 4,579
Average Annual Salary: $114,273
Lowest 10 Percent Earn: $73,000
Highest 10 Percent Earn: $177,000
Location Quotient:
1.34
Marketing & Advertising Manager Jobs in California
2. New York
Total Marketing & Advertising Manager Jobs: 2,054
Average Annual Salary: $96,854
Lowest 10 Percent Earn: $66,000
Highest 10 Percent Earn: $141,000
Location Quotient:
1.37
Marketing & Advertising Manager Jobs in New York
3. Maine
Total Marketing & Advertising Manager Jobs: 177
Average Annual Salary: $91,313
Lowest 10 Percent Earn: $63,000
Highest 10 Percent Earn: $131,000
Location Quotient:
1.14
Marketing & Advertising Manager Jobs in Maine
4. Nevada
Total Marketing & Advertising Manager Jobs: 233
Average Annual Salary: $113,068
Lowest 10 Percent Earn: $72,000
Highest 10 Percent Earn: $176,000
Location Quotient:
0.95
Marketing & Advertising Manager Jobs in Nevada
5. Washington
Total Marketing & Advertising Manager Jobs: 1,309
Average Annual Salary: $86,723
Lowest 10 Percent Earn: $57,000
Highest 10 Percent Earn: $131,000
Location Quotient:
1.53
Marketing & Advertising Manager Jobs in Washington
6. Massachusetts
Total Marketing & Advertising Manager Jobs: 1,140
Average Annual Salary: $89,522
Lowest 10 Percent Earn: $61,000
Highest 10 Percent Earn: $129,000
Location Quotient:
1.06
Marketing & Advertising Manager Jobs in Massachusetts
7. South Dakota
Total Marketing & Advertising Manager Jobs: 125
Average Annual Salary: $85,324
Lowest 10 Percent Earn: $58,000
Highest 10 Percent Earn: $124,000
Location Quotient:
1
Marketing & Advertising Manager Jobs in South Dakota
8. New Jersey
Total Marketing & Advertising Manager Jobs: 906
Average Annual Salary: $91,913
Lowest 10 Percent Earn: $62,000
Highest 10 Percent Earn: $134,000
Location Quotient:
0.97
Marketing & Advertising Manager Jobs in New Jersey
9. New Hampshire
Total Marketing & Advertising Manager Jobs: 249
Average Annual Salary: $84,033
Lowest 10 Percent Earn: $57,000
Highest 10 Percent Earn: $121,000
Location Quotient:
1.21
Marketing & Advertising Manager Jobs in New Hampshire
10. Connecticut
Total Marketing & Advertising Manager Jobs: 506
Average Annual Salary: $85,795
Lowest 10 Percent Earn: $58,000
Highest 10 Percent Earn: $125,000
Location Quotient:
1.3
Marketing & Advertising Manager Jobs in Connecticut

Marketing & Advertising Manager JobsNear Columbus, OH

How Zippia determines the best states to be a marketing & advertising manager

You can read about how the best state rankings are calculated here.

Detailed list of the best states for a marketing & advertising manager

Rank	State	Average Salary	Lowest 10% Earn	Population	Job Count
1	California	$114,273	$73,000	39,536,653	4,579
2	New York	$96,854	$66,000	19,849,399	2,054
3	Maine	$91,313	$63,000	1,335,907	177
4	Nevada	$113,068	$72,000	2,998,039	233
5	Washington	$86,723	$57,000	7,405,743	1,309
6	Massachusetts	$89,522	$61,000	6,859,819	1,140
7	South Dakota	$85,324	$58,000	869,666	125
8	New Jersey	$91,913	$62,000	9,005,644	906
9	New Hampshire	$84,033	$57,000	1,342,795	249
10	Connecticut	$85,795	$58,000	3,588,184	506
11	Idaho	$91,907	$60,000	1,716,943	137
12	Wisconsin	$87,711	$60,000	5,795,483	577
13	Montana	$88,842	$59,000	1,050,493	107
14	Hawaii	$93,647	$71,000	1,427,538	111
15	Arizona	$87,061	$55,000	7,016,270	594
16	Indiana	$86,655	$58,000	6,666,818	502
17	Pennsylvania	$79,654	$54,000	12,805,537	1,299
18	Ohio	$81,927	$55,000	11,658,609	922
19	Vermont	$82,526	$57,000	623,657	83
20	West Virginia	$81,971	$55,000	1,815,857	127
21	Colorado	$80,009	$52,000	5,607,154	729
22	Minnesota	$78,761	$54,000	5,576,606	880
23	Oregon	$78,592	$51,000	4,142,776	568
24	Utah	$74,118	$47,000	3,101,833	615
25	North Carolina	$76,102	$48,000	10,273,419	1,188
26	Wyoming	$74,160	$49,000	579,315	90
27	Louisiana	$81,861	$48,000	4,684,333	225
28	Virginia	$79,101	$52,000	8,470,020	1,159
29	Kentucky	$78,009	$51,000	4,454,189	355
30	Rhode Island	$79,009	$54,000	1,059,639	129
31	Maryland	$79,324	$53,000	6,052,177	757
32	District of Columbia	$77,171	$52,000	693,972	249
33	Michigan	$77,892	$53,000	9,962,311	685
34	Delaware	$78,207	$53,000	961,939	131
35	New Mexico	$76,321	$48,000	2,088,070	170
36	Georgia	$70,766	$43,000	10,429,379	1,156
37	Illinois	$72,257	$49,000	12,802,023	1,411
38	Tennessee	$72,489	$46,000	6,715,984	523
39	Texas	$70,209	$42,000	28,304,596	2,258
40	North Dakota	$68,572	$47,000	755,393	113
41	Arkansas	$67,407	$42,000	3,004,279	285
42	Alabama	$70,151	$42,000	4,874,747	284
43	Alaska	$66,764	$50,000	739,795	89
44	Iowa	$69,401	$47,000	3,145,711	271
45	Nebraska	$64,876	$44,000	1,920,076	247
46	Kansas	$65,331	$43,000	2,913,123	303
47	Florida	$60,193	$34,000	20,984,400	1,690
48	South Carolina	$66,457	$41,000	5,024,369	337
49	Missouri	$64,874	$43,000	6,113,532	501
50	Oklahoma	$66,094	$41,000	3,930,864	185
51	Mississippi	$62,672	$37,000	2,984,100	176

Highest paying states for marketing & advertising managers

Rank	State	Avg. Marketing & Advertising Manager Salary
1	California	$114,273
2	New York	$96,854
3	Maine	$91,313
4	Nevada	$113,068
5	Washington	$86,723
6	Massachusetts	$89,522
7	South Dakota	$85,324
8	New Jersey	$91,913
9	New Hampshire	$84,033
10	Connecticut	$85,795
11	Idaho	$91,907
12	Wisconsin	$87,711
13	Montana	$88,842
14	Hawaii	$93,647
15	Arizona	$87,061
16	Indiana	$86,655
17	Pennsylvania	$79,654
18	Ohio	$81,927
19	Vermont	$82,526
20	West Virginia	$81,971
21	Colorado	$80,009
22	Minnesota	$78,761
23	Oregon	$78,592
24	Utah	$74,118
25	North Carolina	$76,102
26	Wyoming	$74,160
27	Louisiana	$81,861
28	Virginia	$79,101
29	Kentucky	$78,009
30	Rhode Island	$79,009
31	Maryland	$79,324
32	District of Columbia	$77,171
33	Michigan	$77,892
34	Delaware	$78,207
35	New Mexico	$76,321
36	Georgia	$70,766
37	Illinois	$72,257
38	Tennessee	$72,489
39	Texas	$70,209
40	North Dakota	$68,572
41	Arkansas	$67,407
42	Alabama	$70,151
43	Alaska	$66,764
44	Iowa	$69,401
45	Nebraska	$64,876
46	Kansas	$65,331
47	Florida	$60,193
48	South Carolina	$66,457
49	Missouri	$64,874
50	Oklahoma	$66,094
51	Mississippi	$62,672

Expert opinions on the best states for marketing & advertising managers

Are there any particularly good places in the United States for Marketing & Advertising Managers to find work opportunities?
Gerard Tellis
Director of the Institute for Outlier Research in Business & Professor of Marketing, University of Southern California
In addition, because most high-tech, new industry jobs have remained steady or increased and because these have abundant data, skills in big data collection and analysis will be important.

Marketing & Advertising Manager best states FAQs

What is the best state for marketing & advertising managers?

What is the highest paying state for marketing & advertising managers?

What is the worst state for marketing & advertising managers?

Have more questions? See all answers to common executive management questions.

Search for marketing & advertising manager jobs

Zippia Careers
Executive Management Industry
Marketing & Advertising Manager
Best states for Marketing & Advertising Managers

Updated January 8, 2025

Browse executive management jobs

Total Marketing & Advertising Manager Jobs:	4,579
Average Annual Salary:	$114,273
Lowest 10 Percent Earn:	$73,000
Highest 10 Percent Earn:	$177,000
Location Quotient:	1.34

Best states for a Marketing & Advertising Manager

10 best states for marketing & advertising managers in 2025

1. California

2. New York

3. Maine

4. Nevada

5. Washington

6. Massachusetts

7. South Dakota

8. New Jersey

9. New Hampshire

10. Connecticut