What does a Marketer do?

A business development coordinator specializes in devising strategies to identify and develop new sales and marketing opportunities, ensuring profitable growth and a strong client base. Their responsibilities revolve around gathering data, conducting research and analysis, organizing conferences and other events, maintaining records and data, and disseminating information such as proposals, memos, instructional documents, and more. There are also instances when a business development coordinator must liaise with clients and external agencies, even respond to calls and correspondence from customers.

These skill sets are where the common ground ends though. The responsibilities of a marketer are more likely to require skills like "digital marketing," "search engine marketing," "brand awareness," and "content creation." On the other hand, a job as a business development coordinator requires skills like "crm," "patients," "excellent interpersonal," and "real estate." As you can see, what employees do in each career varies considerably.

A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.

In addition to the difference in salary, there are some other key differences worth noting. For example, marketer responsibilities are more likely to require skills like "digital marketing," "search engine marketing," "business relationships," and "brand awareness." Meanwhile, a marketing communications assistant has duties that require skills in areas such as "customer database," "travel arrangements," "seo," and "expense reports." These differences highlight just how different the day-to-day in each role looks.

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a marketer is likely to be skilled in "search engine marketing," "business relationships," "brand awareness," and "product knowledge," while a typical marketing communications coordinator is skilled in "project management," "proofreading," "seo," and "crm."

A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.

Even though a few skill sets overlap between marketers and digital marketing consultants, there are some differences that are important to note. For one, a marketer might have more use for skills like "community events," "business relationships," "brand awareness," and "product knowledge." Meanwhile, some responsibilities of digital marketing consultants require skills like "social media marketing," "crm," "web design," and "client facing. "