Best states for a Marketer

Q: What is the best state for marketers?

The best state to be a marketer is Delaware based on marketer salaries and job opportunities.

Q: What is the highest paying state for marketers?

The highest paying state for marketers is Wyoming based on Zippia’s salary database.

Q: What is the worst state for marketers?

The worst state for marketers is Mississippi, due to a combination of low salaries and few job opportunities.

Quoted Expert

Dr. Timothy Weaver Ph.D.

Rank 1 - 10
11 - 20
21 - 30
31 - 40
41 - 51

Not all states present equal opportunity for employees, and when it comes to marketer jobs, it's no different. We know how hard job search can be, and in order to make your life a little easier, we have the information you need in order to determine where you might want to start your job search. We wanted to look at the best states for marketers -- where there are plenty of marketer jobs to go around and marketers get paid what they deserve during every phase of their career.

Delaware is the best state for jobs for marketers, and Mississippi is the worst. The most common pay in Delaware is $75,028, while the median pay in Mississippi is $35,109.We found that Delaware is the best state for marketer jobs, whereas Mississippi is the worst.

If you're looking for a Marketer job, here are five companies hiring now:

10 best states for marketers in 2025

1. Delaware
Total Marketer Jobs: 125
Average Annual Salary: $75,028
Lowest 10 Percent Earn: $35,000
Highest 10 Percent Earn: $157,000
Location Quotient:
2.32
Marketer Jobs in Delaware
2. Rhode Island
Total Marketer Jobs: 96
Average Annual Salary: $69,617
Lowest 10 Percent Earn: $32,000
Highest 10 Percent Earn: $149,000
Location Quotient:
1.84
Marketer Jobs in Rhode Island
3. New York
Total Marketer Jobs: 783
Average Annual Salary: $78,225
Lowest 10 Percent Earn: $37,000
Highest 10 Percent Earn: $163,000
Location Quotient:
1.42
Marketer Jobs in New York
4. New Jersey
Total Marketer Jobs: 376
Average Annual Salary: $85,020
Lowest 10 Percent Earn: $41,000
Highest 10 Percent Earn: $173,000
Location Quotient:
1.1
Marketer Jobs in New Jersey
5. Connecticut
Total Marketer Jobs: 180
Average Annual Salary: $70,788
Lowest 10 Percent Earn: $33,000
Highest 10 Percent Earn: $151,000
Location Quotient:
1.27
Marketer Jobs in Connecticut
6. Massachusetts
Total Marketer Jobs: 442
Average Annual Salary: $72,579
Lowest 10 Percent Earn: $34,000
Highest 10 Percent Earn: $154,000
Location Quotient:
1.12
Marketer Jobs in Massachusetts
7. New Hampshire
Total Marketer Jobs: 107
Average Annual Salary: $62,066
Lowest 10 Percent Earn: $28,000
Highest 10 Percent Earn: $135,000
Location Quotient:
1.43
Marketer Jobs in New Hampshire
8. Maine
Total Marketer Jobs: 90
Average Annual Salary: $60,605
Lowest 10 Percent Earn: $27,000
Highest 10 Percent Earn: $131,000
Location Quotient:
1.58
Marketer Jobs in Maine
9. California
Total Marketer Jobs: 1,505
Average Annual Salary: $61,339
Lowest 10 Percent Earn: $32,000
Highest 10 Percent Earn: $116,000
Location Quotient:
1.2
Marketer Jobs in California
10. District of Columbia
Total Marketer Jobs: 88
Average Annual Salary: $60,968
Lowest 10 Percent Earn: $28,000
Highest 10 Percent Earn: $131,000
Location Quotient:
1.22
Marketer Jobs in District of Columbia

Marketer JobsNear Columbus, OH

How Zippia determines the best states to be a marketer

You can read about how the best state rankings are calculated here.

Detailed list of the best states for a marketer

Rank	State	Average Salary	Lowest 10% Earn	Population	Job Count
1	Delaware	$75,028	$35,000	961,939	125
2	Rhode Island	$69,617	$32,000	1,059,639	96
3	New York	$78,225	$37,000	19,849,399	783
4	New Jersey	$85,020	$41,000	9,005,644	376
5	Connecticut	$70,788	$33,000	3,588,184	180
6	Massachusetts	$72,579	$34,000	6,859,819	442
7	New Hampshire	$62,066	$28,000	1,342,795	107
8	Maine	$60,605	$27,000	1,335,907	90
9	California	$61,339	$32,000	39,536,653	1,505
10	District of Columbia	$60,968	$28,000	693,972	88
11	Pennsylvania	$60,880	$28,000	12,805,537	405
12	Maryland	$57,328	$26,000	6,052,177	289
13	Texas	$58,432	$31,000	28,304,596	715
14	Alaska	$47,004	$26,000	739,795	52
15	North Carolina	$50,178	$24,000	10,273,419	397
16	Virginia	$56,552	$25,000	8,470,020	352
17	Florida	$51,623	$25,000	20,984,400	623
18	Washington	$50,781	$29,000	7,405,743	257
19	Michigan	$46,018	$23,000	9,962,311	319
20	Vermont	$45,337	$20,000	623,657	77
21	Arkansas	$42,484	$24,000	3,004,279	128
22	Hawaii	$45,221	$25,000	1,427,538	61
23	Arizona	$46,711	$25,000	7,016,270	212
24	Ohio	$46,086	$23,000	11,658,609	315
25	Georgia	$45,423	$24,000	10,429,379	360
26	Illinois	$42,149	$24,000	12,802,023	572
27	South Carolina	$45,506	$23,000	5,024,369	131
28	Idaho	$39,023	$23,000	1,716,943	124
29	Minnesota	$41,545	$26,000	5,576,606	283
30	Tennessee	$42,204	$23,000	6,715,984	202
31	Utah	$38,717	$23,000	3,101,833	203
32	Colorado	$43,239	$27,000	5,607,154	229
33	West Virginia	$40,088	$19,000	1,815,857	67
34	Oregon	$41,825	$23,000	4,142,776	195
35	Kentucky	$40,978	$22,000	4,454,189	141
36	Kansas	$38,591	$23,000	2,913,123	126
37	Wisconsin	$39,437	$22,000	5,795,483	217
38	Alabama	$42,192	$22,000	4,874,747	124
39	Louisiana	$41,770	$22,000	4,684,333	106
40	Nevada	$40,101	$21,000	2,998,039	80
41	Missouri	$39,584	$23,000	6,113,532	196
42	Iowa	$38,592	$23,000	3,145,711	123
43	Oklahoma	$38,883	$23,000	3,930,864	102
44	North Dakota	$30,581	$21,000	755,393	62
45	South Dakota	$32,666	$21,000	869,666	64
46	Nebraska	$35,619	$22,000	1,920,076	105
47	New Mexico	$38,703	$22,000	2,088,070	72
48	Wyoming	$28,606	$18,000	579,315	54
49	Montana	$29,168	$19,000	1,050,493	78
50	Indiana	$39,953	$21,000	6,666,818	155
51	Mississippi	$35,109	$19,000	2,984,100	81

Highest paying states for marketers

Rank	State	Avg. Marketer Salary
1	Delaware	$75,028
2	Rhode Island	$69,617
3	New York	$78,225
4	New Jersey	$85,020
5	Connecticut	$70,788
6	Massachusetts	$72,579
7	New Hampshire	$62,066
8	Maine	$60,605
9	California	$61,339
10	District of Columbia	$60,968
11	Pennsylvania	$60,880
12	Maryland	$57,328
13	Texas	$58,432
14	Alaska	$47,004
15	North Carolina	$50,178
16	Virginia	$56,552
17	Florida	$51,623
18	Washington	$50,781
19	Michigan	$46,018
20	Vermont	$45,337
21	Arkansas	$42,484
22	Hawaii	$45,221
23	Arizona	$46,711
24	Ohio	$46,086
25	Georgia	$45,423
26	Illinois	$42,149
27	South Carolina	$45,506
28	Idaho	$39,023
29	Minnesota	$41,545
30	Tennessee	$42,204
31	Utah	$38,717
32	Colorado	$43,239
33	West Virginia	$40,088
34	Oregon	$41,825
35	Kentucky	$40,978
36	Kansas	$38,591
37	Wisconsin	$39,437
38	Alabama	$42,192
39	Louisiana	$41,770
40	Nevada	$40,101
41	Missouri	$39,584
42	Iowa	$38,592
43	Oklahoma	$38,883
44	North Dakota	$30,581
45	South Dakota	$32,666
46	Nebraska	$35,619
47	New Mexico	$38,703
48	Wyoming	$28,606
49	Montana	$29,168
50	Indiana	$39,953
51	Mississippi	$35,109

Expert opinions on the best states for marketers

Are there any particularly good places in the United States for Marketers to find work opportunities?
D
Dr. Timothy Weaver Ph.D.
Associate Professor, SUNY at University of Albany
Pharmaceuticals! Otherwise, much will depend on Congress. If it passes a significant relief bill that supports higher education, it will again be the source of many jobs. Moreover, if some states, such as New York, use state and local government investment as part of their stimulus spending, then those could be the right places. I would also expect to see significant investment in "green jobs" over the coming years at the state and national levels.

Marketer best states FAQs

What is the best state for marketers?

What is the highest paying state for marketers?

What is the worst state for marketers?

Have more questions? See all answers to common business and financial questions.

Search for marketer jobs

Updated January 8, 2025

Browse business and financial jobs

Total Marketer Jobs:	125
Average Annual Salary:	$75,028
Lowest 10 Percent Earn:	$35,000
Highest 10 Percent Earn:	$157,000
Location Quotient:	2.32

Best states for a Marketer

If you're looking for a Marketer job, here are five companies hiring now:

10 best states for marketers in 2025

1. Delaware

2. Rhode Island

3. New York

4. New Jersey

5. Connecticut

6. Massachusetts

7. New Hampshire

8. Maine

9. California

10. District of Columbia