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What is a market researcher and how to become one
A market researcher carries out surveys and collects and analyses data on behalf of organizations such as businesses, government bodies, and charities.
They generally collect and interpret data and information to present to their clients as a market researcher. The information they provide helps them to make informed political, social, and economic decisions. A career in market research operations can give them a fast-paced and rewarding career.
Most entry-level market research professions, such as market or survey researcher, require a bachelor's degree in marketing or business administration with coursework in marketing, psychology, social sciences, mathematics, and statistics. The average market researcher salary is $60,047 as of December, but the range typically falls between $53,389 and $67,669. Salary contents can vary widely depending on many important factors, including education, certifications, additional skills, and the number of years spent in their profession.
What general advice would you give to a Market Researcher?
Friedbert Ninow Ph.D.
Dean, La Sierra University
General advice: Let your heart speak first, not possible career chances or salary perspectives, etc. (I understand that this is important, too).
Avg. Salary $52,309
Avg. Salary $59,228
Growth Rate 19%
Growth Rate 0.3%
American Indian and Alaska Native 0.13%
Asian 14.05%
Black or African American 4.89%
Hispanic or Latino 11.66%
Unknown 4.93%
White 64.34%
Genderfemale 51.61%
male 48.39%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity Level is challenging
7 - challenging
Work Life balance is fair
6.4 - fair
Market Researcher career paths
Key steps to become a market researcher
Explore market researcher education requirements
Start to develop specific market researcher skills
Skills 
Percentages Data Analysis 8.44% Primary Research 5.16% Data Collection 4.72% Research Findings 4.08% SPSS 4.04% Complete relevant market researcher training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New market researchers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a market researcher based on U.S. Bureau of Labor Statistics data and data from real market researcher resumes.Research market researcher duties and responsibilities
- Manage existing client relationships and provide support during origination process which improve overall customer relations.
- Analyze research data from customer satisfaction surveys using SAS software ..
- Develop a survey of risk control metrics then used SAS for sensitivity testing.
- Research and write how-to guides for social media sites: Squiddo, Facebook, and MySpace.
Prepare your market researcher resume
When your background is strong enough, you can start writing your market researcher resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a market researcher resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose From 10+ Customizable Market Researcher Resume templates
Build a professional Market Researcher resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Market Researcher resume.
Apply for market researcher jobs
Now it's time to start searching for a market researcher job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How Did You Land Your First Market Researcher Job
Are you a Market Researcher?
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Average market researcher salary
The average Market Researcher salary in the United States is $52,309 per year or $25 per hour. Market researcher salaries range between $32,000 and $84,000 per year.
What Am I Worth?
How do market researchers rate their job?
Market Researcher reviews
I juss have a passion to work as a market researcher I also did marketing
To be rejected
Exploring more about reseaching field by building knowledge in a certain subject of research and growing the wisdom and knowledge.
The struggle of not breaking a certain research topic.
Lots of sitting.
Updated January 8, 2025
