How long does it take to become a marketing manager?

It takes 6-8 years to become a marketing manager of a decent-sized company, combining education and work experience. The title marketing manager typically refers to higher-level management and will take several years of work experience to be considered an ideal candidate.

How much do market managers make?

Market managers make $98,000 annually, on average ($47.29 hourly). However, there is a considerable range in how much a market manager can make, starting from as little as $67,000 a year to as much as $142,000 a year. Factors such as the location, the industry, and the company impact just how much a market manager can make.

Where do market managers work?

Market managers work in an office environment. Most marketing managers typically have their own offices, but they may attend meetings in conference rooms or communal workspaces. Some marketing managers work from a variety of locations, specifically if they are directly involved with the production of the company. A marketing manager in the retail industry, for example, may have to travel to brick and mortar locations to make sure the store employees are trained on a new promotion.

What is a market manager and how to become one

Updated January 8, 2025

4 min read

Quoted Expert

Ahmad Asady

A market manager oversees the sales and marketing operations of a business. They develop and implement strategic plans to increase revenue, manage budgets, and analyze market trends. The role involves collaborating with various departments, such as product development and customer service, to ensure marketing efforts align with business objectives. Market managers also conduct research to understand customer needs and preferences, and develop targeted campaigns. They drive sales and increase brand awareness through effective marketing strategies.

What general advice would you give to a Market Manager?

Ahmad Asady

Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and Growth, North Dakota State University

The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.

ScoreMarket ManagerUS Average

Salary

6.9

Avg. Salary $88,058

Avg. Salary $59,228

Stability Level

7.5

Growth Rate 10%

Growth Rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 33.90%

male 66.10%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress Level

7.5

Stress level is high

7.1 - high

Complexity Level

9.0

Complexity Level is advanced

7 - challenging

Work Life Balance

3.5

Work Life balance is poor

6.4 - fair

What are the pros and cons of being a Market Manager?

Pros

Potential for high salary and bonuses
Opportunity for professional development and advancement
Opportunity to travel for work
High level of responsibility and autonomy
Potential for job security in a growing industry

Cons

Long working hours, including nights and weekends
Difficult to balance work-life balance due to high demands of the job
Potential for burnout due to high workload and stress levels
Risk of losing clients or revenue due to market fluctuations
Dealing with difficult or demanding clients can be challenging

Key steps to become a market manager

Explore market manager education requirements

Most common market manager degrees

Bachelor's

71.7 %

Master's

10.9 %

Associate

10.8 %

Start to develop specific market manager skills

Skills	Percentages
Customer Service	15.82%
Business Development	7.59%
Strong Analytical	4.85%
Human Resources	4.08%
Strong Time Management	3.71%

Complete relevant market manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New market managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a market manager based on U.S. Bureau of Labor Statistics data and data from real market manager resumes.

Research market manager duties and responsibilities

Manage 1K+ mix sector book of securities.
Manage in-house system implementation of OTC derivatives and swap trades.
Lead RFP responses and identify and develop team strategy for final interviews.
Lead the product management effort to assign and integrate vendor (OEM) agreements to the IBM royalty payment processes.

Prepare your market manager resume

When your background is strong enough, you can start writing your market manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a market manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose From 10+ Customizable Market Manager Resume templates

Build a professional Market Manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Market Manager resume.

Apply for market manager jobs

Now it's time to start searching for a market manager job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do market managers rate their job?

-/5

5 Stars

4 Stars

3 Stars

2 Stars

1 Star

Market Manager reviews

A zippia user wrote a review on Jul 2022

Pros

Helping my stores and employees achieve there goals

Cons

Only one day off no time for family

A zippia user wrote a review on Oct 2019

Pros

Interacting with the public and seeing employees grow

Cons

The length of travel at times

A zippia user wrote a review on Sep 2019

Pros

PLANNING AND EXECUTION, DEALING WITH PEOPLE AND SEE THEY BEING PROMOTED IN THEIR CARRIER. ACHIEVING AND OVERACHIEVING THE FINANCIAL PLAN OF THE YEAR.

Cons

ITS A LONELY POSITION IN SOME CASES.

What is a market manager and how to become one

What general advice would you give to a Market Manager?

What are the pros and cons of being a Market Manager?

Market Manager career paths

Key steps to become a market manager

Explore market manager education requirements

Most common market manager degrees

Start to develop specific market manager skills

Complete relevant market manager training and internships

Research market manager duties and responsibilities

Prepare your market manager resume

Choose From 10+ Customizable Market Manager Resume templates

Apply for market manager jobs

How Did You Land Your First Market Manager Job

Average market manager salary

How do market managers rate their job?

Market Manager reviews

Market Manager FAQs

How long does it take to become a marketing manager?

How much do market managers make?

Where do market managers work?

Search for market manager jobs