How to hire a Life Coach

Life coach hiring summary. Here are some key points about hiring life coaches in the United States:

  • In the United States, the median cost per hire a life coach is $1,633.
  • It takes between 36 and 42 days to fill the average role in the US.
  • Human Resources use 15% of their expenses on recruitment on average.
  • On average, it takes around 12 weeks for a new life coach to become settled and show total productivity levels at work.

How to hire a life coach, step by step

To hire a life coach, you need to identify the specific skills and experience you want in a candidate, allocate a budget for the position, and advertise the job opening to attract potential candidates. To hire a life coach, you should follow these steps:

Here's a step-by-step life coach hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a life coach job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new life coach
  • Step 8: Go through the hiring process checklist
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  1. Identify your hiring needs

    Before you post your life coach job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a life coach for hire on a part-time basis or as a contractor.

    Determine Employee vs Contractor Status
    Is the person you're thinking of hiring a US citizen or green card holder?

    You should also consider the ideal background you'd like them a life coach to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a life coach that fits the bill.

    The following list breaks down different types of life coaches and their corresponding salaries.

    Type Of Life CoachDescriptionHourly Rate
    ascdesc
    Life CoachCoaches teach amateur or professional athletes the skills they need to succeed at their sport. Scouts look for new players and evaluate their skills and likelihood for success at the college, amateur, or professional level... Show More$12-30
    Strength And Conditioning CoachA Strength And Conditioning Coach designs, implements, and supervises the strength and conditioning programs for multiple sports programs. They generally work with athletes.$13-38
    Coach/InstructorA Coach/Instructor teaches athletes the correct way to play a sport. They offer professional development and improvement guidance to high school students, college students, and other individuals.$17-34
  2. Create an ideal candidate profile

    Common Skills:
    • Relationship Building
    • Mental Health
    • Crisis Intervention
    • Community Resources
    • Developmental Disabilities
    • Behavior Modification
    • Independent Living
    • Substance Abuse
    • Professional Development
    • CPR
    • Conflict Resolution
    • Self Esteem
    • Mental Illness
    • Health Issues
    Check All Skills
    Responsibilities:
    • Assist clients with personal and professional coaching, copywriting, managing, marketing and promotions.
    • Incorporate MBTI and other coaching tools to help executives and sales teams achieve increase productivity.
    • Train and experience at managing challenging classroom situations using CPI methods and positive behavior reinforcement practices.
    • Perform additional responsibilities as deemed appropriate by school and district supervisors such as organizing and managing elementary school mathematics information nights.
    • Deliver MBTI leadership workshop for executive staff providing organizational development solutions.
    • Provide support to individuals in vocational rehabilitation and work with them learning employment and socialization skills.
  3. Make a budget

    Including a salary range in your life coach job description is a great way to entice the best and brightest candidates. A life coach salary can vary based on several factors:
    • Location. For example, life coaches' average salary in wyoming is 63% less than in hawaii.
    • Seniority. Entry-level life coaches earn 58% less than senior-level life coaches.
    • Certifications. A life coach with a few certifications under their belt will likely demand a higher salary.
    • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a life coach's salary.

    Average life coach salary

    $41,947yearly

    $20.17 hourly rate

    Entry-level life coach salary
    $27,000 yearly salary
    Updated March 31, 2025
  4. Writing a Life Coach Job Description

    A life coach job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a life coach job description:

    Life Coach job description example

    The Life Services Life Coach provides one-on-one coaching and development for participants in the Life Services program as defined by member needs both urgent, immediate, and long term to prepare members for employment or education programs.
    Essential Functions:
    Complete Life Services needs assessment by gathering information from the member, the member's family, stakeholders, and other parties Support a positive environment for the member by motivating, recognizing and engaging participants through proper communication and individualized practices Maintain consistent documentation on Life Services participants including but not limited to: training records, Life Learning Plan development and status updates, agency contacts, employment/interviewing activities and life service needs Research developments in the fields of workforce and career development for those in and working to get out of poverty Act as a liaison to social service agencies, government agencies, employers, employment programs & education programs and advocate for Life Services participants Documents all sessions and interactions in the appropriate databases in a timely manner Coordinate logistics for appointments as necessary Support development of Life Learning Plan and monitoring and reporting on participant status Arrange and coordinate services with community leaders; partners to maximize utilization of available resources and support groups Facilitate individualized service plans based on member needs Regular travel to conduct member, provider and community based visits as needed to ensure effective administration of the program Perform any other job duties as requested

    Education and Experience:
    Associate's Degree or equivalent years of relevant work experience is required Bachelor's Degree in Social Work, Human Services Administration, or non-profit Management is preferredA minimum of two (2) years of social service delivery experience is required Experience working with populations in poverty is preferred Understanding of or experience with Motivational Interviewing and Change Readiness is preferred

    Competencies, Knowledge and Skills:
    Intermediate proficiency in Microsoft Office Suite to include Word, Excel and PowerPointDemonstrated coaching and counseling skills Ability to influence and change individual behavior and assist individuals to achieve a high level of success and productiveness Demonstrated leadership skills to effectively develop, lead, inspire and motivate Life Services participants successfully navigate the “cliff effect”Ability to think analytically to identify qualitative or quantitative trends and take appropriate actions Demonstrated change management aptitude and ability Excellent written and verbal communication skills Ability to work in a fast paced environment Adaptable to a constantly changing environment Ability to develop, prioritize and accomplish goals Ability to work effectively independently and within a team environment Effective problem solving skills with attention to detail Sensitivity to and experience working with those in poverty Ability to separate personal from professional and to set boundaries with members Ability to work in compassionate, supportive and collaborative ways with members and community agencies Strong interpersonal skills and high level of professionalism Ability to maintain confidentiality and act in participant and company's best interests Ability to act with diplomacy and sensitivity to cultural diversity Critical listening and thinking skills

    Licensure and Certification:
    Coaching/Mentoring certification is preferred Training/Working with population in poverty certification is preferred Must have valid driver's license, vehicle and verifiable insurance. Employment in this position is conditional pending successful clearance of a driver's license record check and verified insurance. If the driver's license record results are unacceptable, the offer will be withdrawn or, if employee has started employment in position, employment in the position will be terminated. Employment in this position is conditional pending successful clearance of a criminal background check. Results of the criminal background check may necessitate an offer of employment being withdrawn or, if employee has started in position, termination of employment.To help protect our employees, members, and the communities we serve from acquiring communicable diseases, full COVID-19 and Influenza vaccination is an essential requirement of this position. CareSource requires annual proof of Influenza vaccination for designated positions during Influenza season (October 1 - March 31) as a condition of continued employment. Employees hired during Influenza season will have forty-five (45) days from their hire date to complete the required vaccination. CareSource requires all employees to be fully vaccinated (two weeks removed from completion of a two-dose mRNA series or two weeks removed from a one dose vaccine) against the COVID-19 virus. Employees are required to disclose and provide proof of their vaccination status as a condition of continued employment. Candidates who accept an offer of employment must upload proof of vaccination prior to their start date. Failure to meet the vaccination requirement, including providing proof of vaccination prior to the start date, may result in rescission of an employment offer or termination of employment. CareSource adheres to all federal, state, and local regulations. CareSource provides reasonable accommodations to qualified individuals with disabilities or medical conditions, sincerely held religious beliefs, or as required by state law to enable the employee to perform the essential functions of the position. Request for accommodations will be reviewed by the CareSource Health & Wellness team.

    Working Conditions:
    This is a mobile position, meaning that regular travel to different work locations, including homes, offices or other public settings, is essential. Will be exposed to weather conditions typical of the location and may be required to stand and/or sit for long periods of time.Must reside in the same territory they are assigned to work in; exceptions may be considered, due to business need May be required to travel greater than 50% of time to perform work duties.Required to use general office equipment, such as a telephone, photocopier, fax machine, and personal computer Flexible hours, including possible evenings and/or weekends as needed to serve the needs of our members
    #LI-SW3

    Organization Level Competencies
    Leveraging FeedbackCustomer OrientationValuing DifferencesManaging WorkEarning TrustQuality OrientationAdaptabilityInfluencingCollaborating

    This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer, including disability and veteran status. We are committed to a diverse and inclusive work environment.
  5. Post your job

    There are a few common ways to find life coaches for your business:

    • Promoting internally or recruiting from your existing workforce.
    • Ask for referrals from friends, family members, and current employees.
    • Attend job fairs at local colleges to meet candidates with the right educational background.
    • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.
    Post your job online:
    • Post your life coach job on Zippia to find and recruit life coach candidates who meet your exact specifications.
    • Use field-specific websites.
    • Post a job on free websites.
  6. Interview candidates

    Your first interview with life coach candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

    You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new life coach

    Once you've selected the best life coach candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

    It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

    To prepare for the new life coach first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a life coach?

Recruiting life coaches involves both the one-time costs of hiring and the ongoing costs of adding a new employee to your team. Your spending during the hiring process will mostly be on things like promoting the job on job boards, reviewing and interviewing candidates, and onboarding the new hire. Ongoing costs will obviously involve the employee's salary, but also may include things like benefits.

You can expect to pay around $41,947 per year for a life coach, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for life coaches in the US typically range between $12 and $30 an hour.

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