IDEO history

1991: IDEO Product Development is formed by merger of David Kelley Design with ID Two (Moggridge's second, United States-based business) and Matrix Product Design.

In 1995, the company was developing 90 different products a year with a staff of just 180, reported Research Technology Management.

In January 1996, office furniture manufacturer Steelcase Inc. made an equity investment in IDEO. At the same time, IDEO CEO David Kelley was designated Steelcase's vice-president of technical discovery and innovation.

The company became known as simply IDEO, Inc. in 1998.

In 1999, 3Com tasked it with updating the Palm Pilot, which had already created a new category of portable computing devices.

In April 2001, the company unveiled "Dilbert's Ultimate Cubicle," created in partnership with that chronicler of corporate confinement, cartoonist Scott Adams.

IDEO also ventured into the world of fashion, helping design a high-tech New York showroom for Prada Group NV. Revenues reached $72 million in 2002, reported Business Week, before the tech bust was felt.

Revenues slipped to $62 million in 2003.

Since joining IDEO in 2006, she's led numerous creative teams across diverse organizations including Microsoft, Target, Intel, Wells Fargo, Ford, eBay, Hasbro, Sesame Street, and Government and Healthcare groups.

^ Bauer, Julia (September 20, 2007). "Steelcase's IDEO will be sold over next five years". Grand Rapids Press.

In August 2010, IDEO introduced OpenIDEO - a collaborative platform for the design process.

In 2011, IDEO incubated IDEO.org — a registered 501(c)(3) nonprofit focused on doing work the centers people in poor and vulnerable communities.

^ Eng, Dinah (April 11, 2013). "How IDEO brings design to corporate America". Fortune.

^ "IDEO Nightline Transcript" (PDF). ciow.org/. THE TRANSCRIPTION COMPANY. Archived (PDF) from the original on December 23, 2015.

In 2016, Japanese holding company Kyu Collective purchased a minority stake in the firm, with Steelcase continuing to hold a small stake.

On October 17, 2017, IDEO acquired Datascope - a data science firm based in Chicago.