What is a hotel sales manager and how to become one

Updated January 8, 2025
4 min read
Quoted Expert
Bill Thorne

A sales manager in a hotel spends a lot of time in the office supervising bookings made by high profile clients. They are also responsible for new researching for high-profile clients, making calls, processing paperwork, and engage in any activity that can bring new customers to the hotel.

This is a practical position, as a Hotel Sales Manager, you are expected to physically meet and greet every A-list guest or client. Physically meeting these set of people has an impact on the business itself: it shows the management appreciates their patronage.

But there are some skills you need to acquire to increase your chances of getting this job, some of them include: Ability to Meet Sales Goals, Strong Negotiation skills, Good Customer Service; You should naturally kind to before you can be able to render good customer service to an average prospective customer. How good you treat a customers determines how much they will likely to patronize you.

As for the salary structure, it depends on the size of the organization, the experience you have acquired so far, and the country you live in. In a country like the United States, an average Hotel Sales Manager is aid between $59,856 and $79,000 per annum. But remember, that you need at least a Bachelor's degree in Marketing, or Business Administration to increase your chances.

What general advice would you give to a Hotel Sales Manager?

B

Bill ThorneBill Thorne LinkedIn Profile

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

Retail is the largest private-sector employer in the country, directly employing 32 million people and supporting 52 million jobs overall - roughly one-quarter of the U.S. workforce. While COVID-19 has presented new and unexpected challenges, retailers have continued to showcase the industry's resilience and adaptability time and again. The safety and security of customers and employees remains our greatest priority. It is no doubt that the professional environment has changed this year, but retail continues to offer a plethora of career opportunities for graduates and seasoned veterans alike.
ScoreHotel Sales ManagerUS Average
Salary
3.9

Avg. Salary $49,819

Avg. Salary $59,228

Stability Level
6.4

Growth Rate 5%

Growth Rate 0.3%

Diversity
2.7
Race

American Indian and Alaska Native 0.24%

Asian 4.07%

Black or African American 3.24%

Hispanic or Latino 9.82%

Unknown 4.41%

White 78.23%

Gender

female 68.90%

male 31.10%

Age - 46
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46
Stress Level
6.4

Stress level is manageable

7.1 - high

Complexity Level
8.7

Complexity Level is advanced

7 - challenging

Work Life Balance
4.4

Work Life balance is poor

6.4 - fair

Hotel Sales Manager career paths

Key steps to become a hotel sales manager

  1. Explore hotel sales manager education requirements

    Most common hotel sales manager degrees

    Bachelor's

    63.0 %

    Associate

    19.0 %

    High School Diploma

    6.0 %
  2. Start to develop specific hotel sales manager skills

    Skills
    ascdesc
    Percentages
    ascdesc
    Booking23.59%
    Hotel Sales12.57%
    Trade Shows6.03%
    Guest Satisfaction4.84%
    Reservations4.36%
  3. Complete relevant hotel sales manager training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New hotel sales managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a hotel sales manager based on U.S. Bureau of Labor Statistics data and data from real hotel sales manager resumes.
  4. Research hotel sales manager duties and responsibilities

    • Manage the front office, including guest registrations, booking reservations and concierge requests.
    • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
    • Prepare reservations for blocks of rooms, to coordinating efforts with banquet staff to kitchen staff.
    • Travel domestically and internationally to meet with customers, representatives and distributors as well as run customer evaluations at their facility.
  5. Apply for hotel sales manager jobs

    Now it's time to start searching for a hotel sales manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Hotel Sales Manager Job

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Average hotel sales manager salary

The average Hotel Sales Manager salary in the United States is $49,819 per year or $24 per hour. Hotel sales manager salaries range between $32,000 and $76,000 per year.

Average Hotel Sales Manager Salary
$49,819 Yearly
$23.95 hourly

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How do hotel sales managers rate their job?

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Hotel Sales Manager reviews

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A zippia user wrote a review on Apr 2020
Pros

Motivating people and helping to create success in each person's day. Honor God serve people in rich people's lives, pursue excellence in service.

Cons

Not enough time in each day to get everything accomplished.


profile
A zippia user wrote a review on Jan 2020
Cons

I like everything

Pros

Coming in contact with people, motivating staff, making the numbers, profitability for everyone


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A zippia user wrote a review on Oct 2019
Pros

Working and meeting new people. Helping customers with their purchases. Helping employees better themselves and their sales processes.

Cons

Nothing


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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