What does a Franchise Manager do?

Updated January 8, 2025
6 min read

The franchise manager will be responsible for managing and planning the franchising business of the company. They will be accountable for developing franchising opportunities and for offering constant support to franchisees to ensure the total success of the business franchisor and franchisee. They make marketing strategy opportunities for franchisors to attract newer franchisees, research potential markets, and screen potential franchisees by analyzing investment requirements and financial statements. Moreover, they also develop budget plans for franchise development and closely monitor and ensure that budgets are met.

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Franchise manager responsibilities

Here are examples of responsibilities from real franchise manager resumes:

  • Prospect for leads and run a direct marketing campaign, within assign territory that meet weekly quotas.
  • Conduct cold calling, schedule client meetings, develop quotations, negotiate contracts, oversee payroll, and manage profitability.
  • Provide leadership and direction to facility management and program owners while motivating and interacting with employees to achieve continuous improvement.
  • Educate and fully engage in best practices and full compliance with relevant employment laws, payroll reporting and financial documentation and tracking
  • Facilitate safety training meetings and exercises using Microsoft PowerPoint to help employees understand the potential safety hazards in their work environment.
  • Used Xactimate estimating software and QuickBooks extensively and are the contact person for those areas within the business.
  • Create and manage a free subscription, advertising- base facsimile publication and franchising system.

Franchise manager skills and personality traits

We calculated that 40% of Franchise Managers are proficient in Customer Service, Business Development, and PowerPoint. They’re also known for soft skills such as Communication skills, Leadership skills, and Management skills.

We break down the percentage of Franchise Managers that have these skills listed on their resume here:

  • Customer Service, 40%

    Educated and coached staff on ways to provide excellent customer service by conducting training exercises utilizing role-play scenarios.

  • Business Development, 19%

    Networked with industry professionals for business development.

  • PowerPoint, 15%

    Facilitate safety training meetings and exercises using Microsoft PowerPoint to help employees understand the potential safety hazards in their work environment.

  • Financial Management, 4%

    Trained new staff on how to paint in addition to customer interaction and financial management.

  • Payroll, 4%

    Educated and fully engaged in best practices and full compliance with relevant employment laws, payroll reporting and financial documentation and tracking

  • Franchise Operations, 2%

    Direct corporate liaison between franchise operations and Burger King Corporation.

Common skills that a franchise manager uses to do their job include "customer service," "business development," and "powerpoint." You can find details on the most important franchise manager responsibilities below.

Communication skills. One of the key soft skills for a franchise manager to have is communication skills. You can see how this relates to what franchise managers do because "top executives must be able to convey information clearly and persuasively." Additionally, a franchise manager resume shows how franchise managers use communication skills: "generate repeat business through responsive communication. "

Leadership skills. Another essential skill to perform franchise manager duties is leadership skills. Franchise managers responsibilities require that "top executives must be able to shape and direct an organization by coordinating policies, people, and resources." Franchise managers also use leadership skills in their role according to a real resume snippet: "featured in quiznos magazine article concerning team leadership, local store marketing, and achievement of sales goals, 2006. "

Problem-solving skills. For certain franchise manager responsibilities to be completed, the job requires competence in "problem-solving skills." The day-to-day duties of a franchise manager rely on this skill, as "top executives need to identify and resolve issues within an organization." For example, this snippet was taken directly from a resume about how this skill applies to what franchise managers do: "fostered repeat business by consistently providing quick, professional resolution to customer inquiries. "

Time-management skills. Another crucial skill for a franchise manager to carry out their responsibilities is "time-management skills." A big part of what franchise managers relies on this skill, since "top executives do many tasks concurrently to ensure that their work gets done and that the organization meets its goals." How this skill relates to franchise manager duties can be seen in an example from a franchise manager resume snippet: "full accountability for all daily business affairs with special emphasis on time management (many appointments) and customer service. "

Most common franchise manager skills

Compare different franchise managers

Franchise manager vs. Manager executive

A manager executive is in charge of supervising and overseeing an establishment's daily operations, ensuring everything runs efficiently and adheres to company standards. They mostly have administrative duties such as setting goals and guidelines, establishing budgets and timelines, making significant decisions, delegating responsibilities among managers, and reviewing progress reports, addressing issues and concerns. They also spearhead programs and projects, highlighting their vision and mission. Additionally, a manager executive leads and empowers employees while implementing policies and regulations that shape the company.

The annual salary of managers executive is $14,173 higher than the average salary of franchise managers.Even though franchise managers and managers executive are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require customer service, business development, and powerpoint in the day-to-day roles and responsibilities.

There are some key differences in the responsibilities of each position. For example, franchise manager responsibilities require skills like "financial management," "franchise operations," "strong customer service," and "customer satisfaction." Meanwhile a typical manager executive has skills in areas such as "project management," "excellent interpersonal," "logistics," and "professional development." This difference in skills reveals the differences in what each career does.

The education levels that managers executive earn slightly differ from franchise managers. In particular, managers executive are 4.7% more likely to graduate with a Master's Degree than a franchise manager. Additionally, they're 1.2% more likely to earn a Doctoral Degree.

Franchise manager vs. Manager/partner

A manager/partner or managing partner is an individual who manages the daily activities of a company as well as guides its overall strategic business direction. Managing partners must cooperate with other executives, board members, and employees to implement organizational goals, procedures, and policies. They are responsible for the hiring and managing of employees and should follow the executive committee guidelines and federal and state laws and regulations. Managing partners must also maintain positive client relationships and lead the drive for new business acquisitions.

On average, managers/partner earn a $20,785 higher salary than franchise managers a year.A few skills overlap for franchise managers and managers/partner. Resumes from both professions show that the duties of each career rely on skills like "customer service," "business development," and "payroll. "

Each career also uses different skills, according to real franchise manager resumes. While franchise manager responsibilities can utilize skills like "powerpoint," "financial management," "franchise operations," and "sales growth," managers/partner use skills like "project management," "client facing," "account management," and "partner relationships."

Managers/partner earn similar levels of education than franchise managers in general. They're 4.5% more likely to graduate with a Master's Degree and 1.2% more likely to earn a Doctoral Degree.

Franchise manager vs. Manager

Managers are responsible for a specific department, function, or employee group. They oversee their assigned departments and all the employees under the department. Managers are responsible that the department they are handling is functioning well. They set the department goals and the steps they must take to achieve the goals. They are also in charge of assessing the performance of their departments and their employees. Additionally, managers are responsible for interviewing prospective candidates for department vacancies and assessing their fit to the needs of the department. Managers also set the general working environment in the department, and they are expected to ensure that their employees remain motivated.

On average, managers earn lower salaries than franchise managers, with a $15,946 difference per year.By looking over several franchise managers and managers resumes, we found that both roles require similar skills in their day-to-day duties, such as "customer service," "business development," and "powerpoint." But beyond that, the careers look very different.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a franchise manager is likely to be skilled in "financial management," "franchise operations," "strong customer service," and "trade shows," while a typical manager is skilled in "management," "loss prevention," "direct reports," and "leadership."

Managers earn the best pay in the finance industry, where they command an average salary of $71,781. Franchise managers earn the highest pay from the professional industry, with an average salary of $62,617.Most managers achieve a similar degree level compared to franchise managers. For example, they're 1.5% less likely to graduate with a Master's Degree, and 0.4% less likely to earn a Doctoral Degree.

Franchise manager vs. Associate manager

Associate managers are responsible for overseeing the support and clerical staff of the company. They recruit and train employees who perform different tasks that include greeting customers, answering phones, and faxing documents. They also perform other duties, including keeping employees' motivation, ensuring that everyone understands the company's guidelines and policies, and supervising other staff members. To be qualified as an associate manager, one should have a high school diploma, leadership skills, and a strong work ethic. One should also have the necessary computer skills, bookkeeping skills, and customer service skills.

Associate managers typically earn higher pay than franchise managers. On average, associate managers earn a $8,649 higher salary per year.According to resumes from franchise managers and associate managers, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "customer service," "powerpoint," and "payroll. "Each job also requires different skills to carry out their responsibilities. A franchise manager uses "business development," "financial management," "franchise operations," and "strong customer service." Associate managers are more likely to have duties that require skills in "pet," "product knowledge," "loss prevention," and "store opening. "In general, associate managers earn the most working in the finance industry, with an average salary of $93,690. The highest-paying industry for a franchise manager is the professional industry.In general, associate managers hold similar degree levels compared to franchise managers. Associate managers are 0.4% less likely to earn their Master's Degree and 0.3% more likely to graduate with a Doctoral Degree.

Types of franchise manager

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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