Fitbit is a manufacturing company focusing on wearable technology, health tracking, and wellness motivation. Founded in 2007, the San Francisco-based company has established itself as a leader in the fitness tracking industry with its popular line of wearable devices. These devices, known as Fitbit Trackers, automatically collect data on activities such as steps taken, distance traveled, calories burned, and sleep quality. The data is then wirelessly uploaded to a website where users can track progress and set goals.
Under the leadership of CEO James Park, Fitbit has grown to employ approximately 1,694 people and generate annual revenue of $1.4 billion. The company is known for its diverse workforce, with a notable presence of women and ethnic minorities among its employees. Despite the political homogeneity among staff members, Fitbit enjoys a high employee retention rate and maintains a competitive edge in the market by offering an average salary of $123,375 per year. Its commitment to innovation and user experience has made Fitbit synonymous with health and fitness tracking technologies worldwide.
