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Job outlook for event planners in the United States
Event planner job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected event planner job growth rate is 18% from 2018-2028.
About 22,900 new jobs for event planners are projected over the next decade.
Event planner salaries have increased 9% for event planners in the last 5 years.
There are over 40,154 event planners currently employed in the United States.
There are 19,793 active event planner job openings in the US.
The average event planner salary is $51,542.
Are event planner jobs in demand?
Event Planner job and salary trends over time
Event Planner jobs over time
Event Planner job growth rate over time
Year  | # Of Jobs | % Of Population |
|---|---|---|
| 2021 | 40,154 | 0.01% |
| 2020 | 44,920 | 0.01% |
| 2019 | 48,115 | 0.01% |
| 2018 | 45,051 | 0.01% |
| 2017 | 41,901 | 0.01% |
Average event planner salary over time
Event Planner salary by year
| Year | Avg. Salary | Hourly Rate | % Change |
|---|---|---|---|
| 2025 | $51,542 | $24.78 | +1.9% |
| 2024 | $50,582 | $24.32 | +2.5% |
| 2023 | $49,353 | $23.73 | +2.2% |
| 2022 | $48,273 | $23.21 | +2.0% |
| 2021 | $47,334 | $22.76 | +1.1% |
Event Planner jobs by state
Most common states for event planners
| Rank | State | Population | # of Jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 52 | 7% |
| 2 | New Hampshire | 1,342,795 | 54 | 4% |
| 3 | Virginia | 8,470,020 | 288 | 3% |
| 4 | New Jersey | 9,005,644 | 230 | 3% |
| 5 | Massachusetts | 6,859,819 | 225 | 3% |
| 6 | Maryland | 6,052,177 | 194 | 3% |
| 7 | Colorado | 5,607,154 | 192 | 3% |
| 8 | Minnesota | 5,576,606 | 143 | 3% |
| 9 | Connecticut | 3,588,184 | 117 | 3% |
| 10 | Utah | 3,101,833 | 92 | 3% |
| 11 | Iowa | 3,145,711 | 79 | 3% |
| 12 | Hawaii | 1,427,538 | 36 | 3% |
| 13 | Delaware | 961,939 | 30 | 3% |
| 14 | Vermont | 623,657 | 19 | 3% |
| 15 | California | 39,536,653 | 986 | 2% |
| 16 | New York | 19,849,399 | 401 | 2% |
| 17 | Pennsylvania | 12,805,537 | 300 | 2% |
| 18 | Ohio | 11,658,609 | 179 | 2% |
| 19 | Washington | 7,405,743 | 165 | 2% |
| 20 | Arizona | 7,016,270 | 151 | 2% |
Most common cities for event planners
| Rank | City | # of Jobs | Employment/ 1000ppl | Avg. Salary |
|---|---|---|---|---|
| 1 | Rancho Cordova | 2 | 3% | $54,124 |
| 2 | Roseville | 2 | 2% | $54,022 |
| 3 | Ames | 1 | 2% | $37,998 |
| 4 | Coral Gables | 1 | 2% | $41,370 |
| 5 | Irvine | 3 | 1% | $49,773 |
| 6 | Elk Grove | 2 | 1% | $54,306 |
| 7 | Hayward | 2 | 1% | $55,387 |
| 8 | Cambridge | 1 | 1% | $57,081 |
| 9 | Carlsbad | 1 | 1% | $49,275 |
| 10 | Escondido | 1 | 1% | $49,172 |
| 11 | Chicago | 6 | 0% | $45,765 |
| 12 | Los Angeles | 5 | 0% | $50,416 |
| 13 | New York | 4 | 0% | $68,832 |
| 14 | Atlanta | 2 | 0% | $42,158 |
| 15 | Houston | 2 | 0% | $41,961 |
| 16 | Minneapolis | 2 | 0% | $52,679 |
| 17 | Sacramento | 2 | 0% | $54,321 |
| 18 | Arlington | 1 | 0% | $66,047 |
Event Planner job outlook: Expert opinions
Our panel of event planner experts
Seattle University
Western Carolina University
Marshall University
Spokane Community College
Missouri State University
Brigham Young University–Hawaii
Events Industry
Lasell University
Jim Clune
InstructorSeattle University
Communication Department
What experience really stands out on Event Planner resumes?
Jim Clune: When reviewing resumes with students, I always emphasize that they go beyond output to outcome. They should definitely share what they have done and are capable of doing, but it is far more important to explain their impact, the direct employer benefit. What really stands out is when someone can quantify their accomplishments.
The other thing I share with students is to frame their non-career work experience as relevant skill building. A budding PR professional can learn a lot as a barista at Starbucks: customer relations, marketing, problem resolution, organizational representation, etc.
Will there be an enduring impact of the coronavirus pandemic on Event Planners?
Jim Clune: Virtual work is certainly here to stay. Interest in remote work has skyrocketed. This is good news as geography is less restrictive than it used to be, particularly in the information industry. LinkedIn reports that members are more likely to connect with others outside of the area where they live. One positive aspect of remote work is that it can shift the focus from how employees present themselves - for example, what they are wearing - to how employees demonstrate their expertise through what they say and what they can do.
What type of skills will young Event Planners need?
Jim Clune: Beyond technical skills, another key skill continues to be an ability to work in teams, particularly with people who are different than yourself. This requires even more skill in how you communicate. How you communicate defines who you are in the eyes of your coworkers, and this is just as important, if not more important, when working virtually. This means not just an ability to clearly and concisely express your ideas but also your ability to project confidence and competence.
What's a good job out of college for Event Planners?
Angela Sebby Ph.D.: It depends on which area of tourism one would like to go into (hotels, country clubs, event planning, attractions, etc.) and how quickly that industry will bounce back after the vaccines are administered. Therefore, all students should make sure that they pay attention to the diverse sectors, look for trends and adaptations in the industry, gather experience while going to college, network with those in the industry, consider appropriate certifications, and be willing to relocate. So, although the initial job out of college might not be the "dream" job, it is important for graduates to create a personal strategic plan to acquire the knowledge, skills, and abilities necessary for the dream job. I would suggest investing time and attention to jobs that offer exceptional customer service, concentrate on training and development, and are aligned with the graduate's core values.
What are the biggest trends we'll see in the Event Planner job market given the pandemic?
Mark Zanter: Not much change in the music education market. There are fewer positions this year because of the uncertainty.
What soft skills should all Event Planners possess?
Mark Zanter: All graduates should be able to write and express themselves clearly and communicate effectively in their discipline.
What's a day at work look like for an Event Planner?
Mark Zanter: Most of Bachelor's students obtain a Masters degree since that is entry level for teaching in Higher ed. In recent years they have set themselves up as entrepreneurs in music business (writing jingles etc.), working as liturgical musicians, teaching privately, teaching in Higher ed, or working for an Arts Institution. Some will go into other fields like law, medicine, computer science, or public school teaching.
What are the biggest trends we'll see in the Event Planner job market given the pandemic?
Duane Sunwold: Curb-side To Go, Food Trucks, Personal Catering, Family Farming, Farmers Markets. The meeting and convention market is expected to see an increase by 2022.
What Event Planner skills would you recommend for someone trying to advance their career?
Duane Sunwold: Personal Communication Skills, Vocational Math, Food Science
What general advice would you give to an Event Planner?
Duane Sunwold: Look for employment in Private Clubs, Supermarket Baking, Resorts, Casinos
Dr. Jokima Hiller
Assistant ProfessorMissouri State University
Department of Hospitality Leadership
What are the biggest trends we'll see in the Event Planner job market given the pandemic?
Dr. Jokima Hiller: -Virtual interviews as the final interview. In the past, an interview via phone or Skype may have served as the initial screening interview prior to having the candidate come out for an in-person interview. Now, the virtual interview may be the pre-screening and final interview prior to offer.
-Virtual job fairs. There are a few online platforms such as Handshake that are being used for recruitment purposes. This prevents applicants from having to come on-property or to gather to see who is hiring. Job seekers can create a profile, log on to the platform, and go from employer to employer to see what opportunities they have available.
-Virtual tours. Candidates that are doing their own research on a business will definitely review the company's website. A hospitality company most likely has already provided photos and videos of their location for their guests. Now, these resources are being utilized by job seekers versus showing up or coming in for a tour.
In addition, there is more reliance today on social media as a way to get to know candidates.
What skills stand out on Event Planner resumes?
Dr. Jokima Hiller: Employers are seeking candidates who are:
- Adaptable, Flexible
- Have transferable skills such as customer service, financial management, problem solving, critical thinking, etc.
- Self-starter
Are there any particularly good places in the United States for Event Planners to find work opportunities?
Dr. Jokima Hiller: Look at secondary markets for opportunities. Unfortunately, many of your major markets have been hit hard resulting in closings or in closings, reopenings, and then closings again because there hasn't been enough business to sustain them. But, you will find that the next town over had hospitality businesses that scaled back but never closed thereby meeting the needs of their regulars and attracting displaced business from the larger markets. For example, Indianapolis is a major market where their downtown area was greatly impacted. However, some hotels in Fishers remained open and are now actively seeking candidates as they ramp back up.
What will help Event Planners increase their earning potential?
Joel Reece Ph.D.: Be willing to serve on extra committees. Anticipate the needs of your supervisor. Be dependable. Add value to the organization.
What general advice would you give to an Event Planner?
Joel Reece Ph.D.: Review job postings of career jobs you want to see what types of skills and experience they are looking for in applicants, then go find opportunities to gain those skills and experience.
Look for opportunities to get involved. It is ok to be a volunteer or have an entry level job.
Think of your job as a place you can get paid to learn. Work with the attitude to add value to the company.
What Event Planner skills would you recommend for someone trying to advance their career?
Joel Reece Ph.D.: Communication skills related to cultural sensitivity
Hosting skills to coordinate and put on events to maximize facility use and revenue
Barbara Connell
Chair of Events Industry Council’s CMP Governance Commission and CEO at the American Society for Gastrointestinal EndoscopyEvents Industry
What type of skills will young Event Planners need?
Barbara Connell: Depending on the position that is available, various items draw attention. If a manager or junior role is being filled, an experience that shows continued alignment within a field or type of activity and learning within that field or activity is appealing. Dedication and consistency are always attractive. If a senior role is being filled, deep levels of varied responsibility and achievement are indicators that an individual is committed, focused, and likely to be a successful leader. Tenure is also attractive; staying in a position for 3-5 years or more is a positive trait and shows that the organization's investment will be protected.
How do you envision technology impacting Event Planners in the next 5 years?
Barbara Connell: The pandemic has shown us that we can deliver events and programming in a variety of ways with technology. Frankly, the field has been expanding in this direction over the past ten years; it was necessary to make a hard decision to move virtually more quickly and with greater breadth than originally anticipated. Delivering content virtually, testing remotely, and engaging learners or participants by using technology in a broader sense is promising. The face-to-face element of education and interaction will never go away, but organizations and associations have the opportunity to reach audiences they previously never envisioned. Each organization has a chance to be truly global now, as warranted, if they provide relevant content that is tailored for the remote learner and make it valuable. Shorter, more digestible content with clear objectives and outcomes will make organizations approachable. Don't try to do too much; however, use technology to do what you do best and reach previously unreachable constituents.
Will there be an enduring impact of the coronavirus pandemic on Event Planners?
Barbara Connell: Inevitably, there will be an impact, especially in those fields that rely on face-to-face learning, such as medicine. While we're learning how to better engage individuals safely in all areas, there are some fields that simply require personal, hands-on education, which is difficult and can be unsafe, especially when working with sick or compromised patients. Those who were scheduled to enter their final year of education over the last 5-8 months are going to experience education in a different fashion and likely have an altered outcome. It is critical for all educators to try to engage at a deeper level while remotely teaching, and then encourage the student to seek ongoing education after graduation to further hone skills. The concept of life-long learning is more important than ever.
Siddharth Mobar
Assistant ProfessorLasell University
Department of Hospitality & Event Management
What are the biggest trends we'll see in the Event Planner job market given the pandemic?
Siddharth Mobar: There will be a reset of wages, cross-training as hotels will pivot to more efficient operations and there will be a demand for graduates with more specialized skills, professional hospitality industry certifications.
What technology do you think will become more important and prevalent for Event Planners in the next 3-5 years?
Siddharth Mobar: More brands will invest in check in and check out kiosks and apps will be more promoted than before. Better air quality and other ultraviolet cleaning tools.
Will there be an increase or decrease in demand for Event Planners in the next 5 years?
Siddharth Mobar: There will be an increase, will go back to pre-pandemic levels when demand increases.