What does an E-Commerce Specialist do?

Updated January 8, 2025
7 min read
Quoted Expert
Dr. Gail Hudson Ph.D.

An e-commerce specialist is primarily in charge of overseeing a company's online sales performance and procedures. Their responsibilities include monitoring the daily progress of online activities and transactions, researching new business opportunities, gathering and analyzing data to identify areas needing improvement, and developing solutions to optimize a company's e-commerce operations. Furthermore, as an e-commerce specialist, it is essential to maintain an active communication line with staff, coordinating to develop effective marketing strategies and campaigns for profit growth and adherence to the company's vision and mission.

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E-commerce specialist responsibilities

Here are examples of responsibilities from real e-commerce specialist resumes:

  • Hire and manage outside vendors for SEO, content writers, and PPC management.
  • Facilitate and manage creative development, copywriting and content management of home page copy and site sections.
  • Create product content and manage product photography in order to update and upload e-commerce product plans for various online retailers.
  • Develop, manage and maintain multiple websites including fund-raising events and online registrations for intranet and Internet sites.
  • Develop and style page elements with HTML, CSS & JavaScript.
  • Learned to master software such as: Magento Shopify
  • Experience in HTML and CSS with working on eBay store design and eBay templates.
  • Perform web optimization best practices by reducing network requests through image sprites and consolidation of external CSS and JavaScript files.
  • Experience with network concepts/protocols (XNS, TCP/IP, SMTP).
  • Maintain office LAN and PC support
  • Direct addition of features and upgrades to the B2C website.
  • Check, verify and fill customer invoices using Ordoro and BigCommerce.
  • Edit the current theme on Drupal 8 and build new elements.
  • Write product content and specification to create new product listing in Magento.
  • Analyze and troubleshoot client technical issues to identify causes of system problems.

E-commerce specialist skills and personality traits

We calculated that 14% of E-Commerce Specialists are proficient in Digital Marketing, A/B, and Marketing Campaigns. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of E-Commerce Specialists that have these skills listed on their resume here:

  • Digital Marketing, 14%

    Executed digital marketing and merchandising strategies for OfficeMax.com.

  • A/B, 12%

    Collaborate with the User Experience team to A/B test suggested enhancements (i.e.

  • Marketing Campaigns, 11%

    Conducted maintenance of site wide pricing, inventory allocation, and design and implemented promotional marketing campaigns.

  • YouTube, 8%

    Managed all social media communication for UnitedHealthcare Nevada on Facebook, Twitter, and YouTube.

  • Google Analytics, 5%

    Utilize Google Analytics to assess customer demographics and identify highly profitable areas.

  • Email Marketing, 4%

    Create Email marketing strategy to drive incremental revenue and customer engagement.

Most e-commerce specialists use their skills in "digital marketing," "a/b," and "marketing campaigns" to do their jobs. You can find more detail on essential e-commerce specialist responsibilities here:

Analytical skills. One of the key soft skills for an e-commerce specialist to have is analytical skills. You can see how this relates to what e-commerce specialists do because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, an e-commerce specialist resume shows how e-commerce specialists use analytical skills: "collaborated on electronic data interchange (edi) customers with intelligence technologies department (it) to establish electronic business partners. "

Communication skills. Many e-commerce specialist duties rely on communication skills. "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients.," so an e-commerce specialist will need this skill often in their role. This resume example is just one of many ways e-commerce specialist responsibilities rely on communication skills: "facilitate online communication and telephone contact with consumers using crm software. "

Detail oriented. e-commerce specialists are also known for detail oriented, which are critical to their duties. You can see how this skill relates to e-commerce specialist responsibilities, because "market research analysts must pay attention to minutiae to evaluate data." An e-commerce specialist resume example shows how detail oriented is used in the workplace: "provided detailed reports, tracked roi, referral sources and marketing channels; constantly adjusted allocation for better results. "

Most common e-commerce specialist skills

The three companies that hire the most e-commerce specialists are:

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Compare different e-commerce specialists

E-commerce specialist vs. Director of online marketing strategy & performance

A search engine optimizer is in charge of developing strategies to enhance a website's content and search ranking, ensuring efficiency and client satisfaction. Among their responsibilities include gathering and analyzing web traffic data, researching trends, developing content materials, utilizing relevant keywords, and producing progress reports as needed. There are also instances where they must work together with content specialists and even graphic designers. Furthermore, as a search engine optimizer, it is essential to maintain an active communication line with other staff for a smooth and efficient workflow.

If we compare the average e-commerce specialist annual salary with that of a director of online marketing strategy & performance, we find that directors of online marketing strategy & performance typically earn a $16,630 higher salary than e-commerce specialists make annually.While their salaries may differ, the common ground between e-commerce specialists and directors of online marketing strategy & performance are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like email marketing, crm, and google adwords.

There are some key differences in the responsibilities of each position. For example, e-commerce specialist responsibilities require skills like "digital marketing," "a/b," "marketing campaigns," and "youtube." Meanwhile a typical director of online marketing strategy & performance has skills in areas such as "seo," "sem," "data analysis," and "ltv." This difference in skills reveals the differences in what each career does.

On average, directors of online marketing strategy & performance reach higher levels of education than e-commerce specialists. Directors of online marketing strategy & performance are 9.5% more likely to earn a Master's Degree and 0.4% less likely to graduate with a Doctoral Degree.

E-commerce specialist vs. Search engine optimizer

A systems administrator lead is responsible for planning, designing, and implementing procedures for critical enterprise systems. Typical duties of systems administrators include managing the day-to-day operations of a company's computer and network systems, developing new application and system implementation plans, and establishing guidelines for installing and managing the organization's computer operating systems. In addition, you are expected to ensure the security of computer systems by preventing unauthorized use, user abuse, and acts of nature.

A career as a search engine optimizer brings a higher average salary when compared to the average annual salary of an e-commerce specialist. In fact, search engine optimizers salary is $45,616 higher than the salary of e-commerce specialists per year.A few skills overlap for e-commerce specialists and search engine optimizers. Resumes from both professions show that the duties of each career rely on skills like "digital marketing," "a/b," and "youtube. "

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that e-commerce specialist responsibilities requires skills like "marketing campaigns," "email campaigns," "online sales," and "product description." But a search engine optimizer might use other skills in their typical duties, such as, "adaptive," "web development," "prototyping," and "html css."

On average, search engine optimizers earn a higher salary than e-commerce specialists. Some industries support higher salaries in each profession. Interestingly enough, search engine optimizers earn the most pay in the finance industry with an average salary of $101,154. Whereas e-commerce specialists have higher pay in the manufacturing industry, with an average salary of $52,515.search engine optimizers earn higher levels of education than e-commerce specialists in general. They're 5.8% more likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for E-Commerce Specialists in the next 3-5 years?

Dr. Gail Hudson Ph.D.Dr. Gail Hudson Ph.D. LinkedIn Profile

Director, College of Business Internship Program, Arkansas State University

As I mentioned above, technology and social media will continue to be necessary. As marketers, students will need to be able to use the technology and have the analytics to support their decisions. This may require working outside the structure of software as well. Google Analytics, Social Media Management, Excel, and Coding are all essential skills.

E-commerce specialist vs. Systems administrator lead

An average systems administrator lead eans a higher salary compared to the average salary of e-commerce specialists. The difference in salaries amounts to systems administrator leads earning a $45,900 higher average salary than e-commerce specialists.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from e-commerce specialist resumes include skills like "digital marketing," "a/b," "marketing campaigns," and "youtube," whereas a systems administrator lead is more likely to list skills in "linux," "project management," "windows server," and "system performance. "

Systems administrator leads make a very good living in the telecommunication industry with an average annual salary of $103,205. On the other hand, e-commerce specialists are paid the highest salary in the manufacturing industry, with average annual pay of $52,515.When it comes to education, systems administrator leads tend to earn similar degree levels compared to e-commerce specialists. In fact, they're 4.5% more likely to earn a Master's Degree, and 0.5% more likely to graduate with a Doctoral Degree.

E-commerce specialist vs. Channel supervisor

Channel supervisors tend to earn a higher pay than e-commerce specialists by an average of $40,935 per year.While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "digital marketing," "a/b," "marketing campaigns," and "youtube" are skills that commonly show up on e-commerce specialist resumes. On the other hand, channel supervisors use skills like multi-channel communications, radio procedures, sops, and emergency maintenance on their resumes.The average resume of channel supervisors showed that they earn similar levels of education compared to e-commerce specialists. So much so that theyacirc;euro;trade;re 3.6% less likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 2.0%.

Types of e-commerce specialist

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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