What is a director of publications marketing and how to become one

Updated January 8, 2025
3 min read
Quoted Experts
Tobias Sellier,
Jody McBrien
There is more than meets the eye when it comes to being a director of publications marketing. For example, did you know that they make an average of $42.28 an hour? That's $87,949 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a Director Of Publications Marketing?

T

Tobias SellierTobias Sellier LinkedIn Profile

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.
ScoreDirector Of Publications MarketingUS Average
Salary
6.9

Avg. Salary $87,949

Avg. Salary $59,228

Stability Level
7.5

Growth Rate 10%

Growth Rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 64.88%

male 35.12%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress Level
7.5

Stress level is high

7.1 - high

Complexity Level
9.0

Complexity Level is advanced

7 - challenging

Work Life Balance
3.5

Work Life balance is poor

6.4 - fair

Newest jobs for Director Of Publications Marketing in Columbus, OH

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Director Of Publications Marketing career paths

Key steps to become a director of publications marketing

  1. Explore director of publications marketing education requirements

    Most common director of publications marketing degrees

    Bachelor's

    81.2 %

    Master's

    14.1 %

    Associate

    3.8 %
  2. Start to develop specific director of publications marketing skills

    Skills
    ascdesc
    Percentages
    ascdesc
    Website Content17.21%
    Press Releases13.67%
    CRM7.81%
    Lead Generation5.69%
    Facebook3.70%
  3. Complete relevant director of publications marketing training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors of publications marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director of publications marketing based on U.S. Bureau of Labor Statistics data and data from real director of publications marketing resumes.
  4. Research director of publications marketing duties and responsibilities

    • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
    • Revise the Facebook page, moving from friends to fans and quadruple likes.
    • Plan and execute special events including social media marketing using Facebook.
    • Deliver a consistently positive ROI using extensive data mining and customer analysis information to determine product timing and placement.
  5. Get director of publications marketing experience

    Generally, it takes 8-10 years to become a director of publications marketing. The most common roles before becoming a director of publications marketing include public relations director, marketing director team lead and public relations manager.
  6. Prepare your director of publications marketing resume

    When your background is strong enough, you can start writing your director of publications marketing resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director of publications marketing resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose From 10+ Customizable Director Of Publications Marketing Resume templates

    Build a professional Director Of Publications Marketing resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Director Of Publications Marketing resume.
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    Director Of Publications Marketing Resume
  7. Apply for director of publications marketing jobs

    Now it's time to start searching for a director of publications marketing job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Director Of Publications Marketing Job

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Average director of publications marketing salary

The average Director Of Publications Marketing salary in the United States is $87,949 per year or $42 per hour. Director of publications marketing salaries range between $57,000 and $134,000 per year.

Average Director Of Publications Marketing Salary
$87,949 Yearly
$42.28 hourly

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How do directors of publications marketing rate their job?

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Director Of Publications Marketing reviews

profile
A zippia user wrote a review on May 2019
Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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