How To Become A Digital Media Consultant: What It Is and Career Path

What is a digital media consultant and how to become one

Updated January 8, 2025

3 min read

Quoted Expert

Dr. Mohamad A. Darrat

There is more than meets the eye when it comes to being a digital media consultant. For example, did you know that they make an average of $35.66 an hour? That's $74,169 a year! Between 2018 and 2028, the career is expected to grow 8% and produce 22,300 job opportunities across the U.S.

What general advice would you give to a Digital Media Consultant?

Dr. Mohamad A. Darrat

Assistant Professor of Marketing, LSUS Shreveport

The job market has proven to be ever more competitive, especially in a post-COVID environment. Therefore, marketing graduates should differentiate themselves from others by learning skill sets many employers look for in job candidates. The ability to collect, analyze, present, and interpret data is a skillset that is in high demand by employers.

Unfortunately, a common stereotype among employers is that Marketing, and Business students, in general, graduate with weak quantitative backgrounds. To break this stereotype, Marketing graduates should not only rely on school to teach them valuable skills in analytics. Graduates should seek out additional training and certifications to beef up their resume. Companies such as Kaggle, DataCamp, and Udemy are great places to start learning about important tools used by organizations to analyze data. For Marketing graduates, I highly recommend learning Tableau and R, two powerful data visualization and statistical tools, commonly used by many organizations.

ScoreDigital Media ConsultantUS Average

Salary

5.8

Avg. Salary $74,169

Avg. Salary $59,228

Stability Level

7.3

Growth Rate 8%

Growth Rate 0.3%

Diversity

6.6

Race

American Indian and Alaska Native 0.59%

Asian 5.32%

Black or African American 10.19%

Hispanic or Latino 12.07%

Unknown 5.10%

White 66.73%

Gender

female 40.02%

male 59.98%

Age - 40

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40

Stress Level

7.3

Stress level is high

7.1 - high

Complexity Level

8.8

Complexity Level is advanced

7 - challenging

Work Life Balance

3.8

Work Life balance is poor

6.4 - fair

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Key steps to become a digital media consultant

Explore digital media consultant education requirements

Most common digital media consultant degrees

Bachelor's

77.0 %

Master's

11.2 %

Associate

9.0 %

Start to develop specific digital media consultant skills

Skills	Percentages
Digital Marketing	16.40%
Web Design	14.96%
Digital Campaigns	6.82%
Digital Products	5.18%
Client Facing	4.69%

Complete relevant digital media consultant training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New digital media consultants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital media consultant based on U.S. Bureau of Labor Statistics data and data from real digital media consultant resumes.

Research digital media consultant duties and responsibilities

Create and manage Facebook company page
Manage accurate sales forecasting utilizing SalesForce./CRM.
Design websites, professional Facebook pages, and reputation management campaigns and develop impressive business profiles.
Recommend customized advertising programs to produce the maximum ROI within each client's budget.

Prepare your digital media consultant resume

When your background is strong enough, you can start writing your digital media consultant resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital media consultant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose From 10+ Customizable Digital Media Consultant Resume templates

Build a professional Digital Media Consultant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Digital Media Consultant resume.

Apply for digital media consultant jobs

Now it's time to start searching for a digital media consultant job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams