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The average digital marketing strategist salary in the United States is $65,114. Digital marketing strategist salaries typically range between $48,000 and $87,000 yearly. The average hourly rate for digital marketing strategists is $31.3 per hour.
Digital marketing strategist salary is impacted by location, education, and experience. Digital marketing strategists earn the highest average salary in Rhode Island.
Experience Level | Avg. Salary | Hourly Rate |
---|---|---|
Entry-level digital marketing strategist | $48,300 | $23.24 |
Mid-level digital marketing strategist | $51,600 | $24.82 |
Senior-level digital marketing strategist | $117,000 | $56.46 |
The average digital marketing strategist salary in Rhode Island, New Jersey, and North Carolina are the highest in the U.S. The lowest average digital marketing strategist salary states are Kansas, Nebraska, and Georgia.
Rank | State | Avg. Salary | Hourly Rate |
---|---|---|---|
1 | North Carolina | $70,621 | $33.95 |
2 | Rhode Island | $78,185 | $37.59 |
3 | New York | $68,206 | $32.79 |
4 | Virginia | $69,380 | $33.36 |
5 | Connecticut | $65,503 | $31.49 |
6 | New Jersey | $77,864 | $37.43 |
7 | Wisconsin | $65,702 | $31.59 |
8 | Pennsylvania | $61,252 | $29.45 |
9 | Washington | $66,864 | $32.15 |
10 | Texas | $61,163 | $29.41 |
11 | South Carolina | $66,373 | $31.91 |
12 | Colorado | $61,915 | $29.77 |
13 | Oregon | $62,908 | $30.24 |
14 | Delaware | $65,499 | $31.49 |
15 | Michigan | $62,730 | $30.16 |
16 | North Dakota | $58,407 | $28.08 |
17 | District of Columbia | $64,177 | $30.85 |
18 | West Virginia | $62,431 | $30.01 |
19 | Maryland | $63,567 | $30.56 |
20 | Illinois | $61,601 | $29.62 |
21 | Massachusetts | $62,059 | $29.84 |
22 | Ohio | $59,986 | $28.84 |
23 | Idaho | $62,183 | $29.90 |
24 | New Hampshire | $56,882 | $27.35 |
25 | Nevada | $57,124 | $27.46 |
26 | Arkansas | $57,205 | $27.50 |
27 | Wyoming | $53,948 | $25.94 |
28 | Minnesota | $56,348 | $27.09 |
29 | California | $60,226 | $28.95 |
30 | Iowa | $58,364 | $28.06 |
31 | Utah | $57,255 | $27.53 |
32 | Florida | $57,067 | $27.44 |
33 | Maine | $54,260 | $26.09 |
34 | Alaska | $57,201 | $27.50 |
35 | Tennessee | $55,490 | $26.68 |
36 | Hawaii | $52,669 | $25.32 |
37 | South Dakota | $52,855 | $25.41 |
38 | Mississippi | $55,300 | $26.59 |
39 | Arizona | $55,003 | $26.44 |
40 | Missouri | $55,634 | $26.75 |
41 | Kentucky | $52,653 | $25.31 |
42 | New Mexico | $54,737 | $26.32 |
43 | Georgia | $50,693 | $24.37 |
44 | Vermont | $54,743 | $26.32 |
45 | Nebraska | $50,792 | $24.42 |
46 | Kansas | $51,037 | $24.54 |
47 | Indiana | $52,601 | $25.29 |
48 | Montana | $51,971 | $24.99 |
49 | Alabama | $50,349 | $24.21 |
50 | Louisiana | $50,287 | $24.18 |
51 | Oklahoma | $50,320 | $24.19 |
The highest-paying cities for digital marketing strategists are Jersey City, NJ, Greensboro, NC, and Richmond, VA.
Rank | City | Avg. Salary | Hourly Rate |
---|---|---|---|
1 | Jersey City, NJ | $78,035 | $37.52 |
2 | Greensboro, NC | $70,908 | $34.09 |
3 | Richmond, VA | $69,178 | $33.26 |
4 | New York, NY | $68,322 | $32.85 |
5 | Seattle, WA | $67,360 | $32.38 |
6 | Columbia, SC | $66,517 | $31.98 |
7 | San Francisco, CA | $64,779 | $31.14 |
8 | Washington, DC | $64,202 | $30.87 |
9 | Columbia, MD | $63,649 | $30.60 |
10 | Meridian, ID | $63,243 | $30.41 |
11 | Tualatin, OR | $62,661 | $30.13 |
12 | Boston, MA | $62,058 | $29.84 |
13 | Boulder, CO | $62,049 | $29.83 |
14 | Chicago, IL | $61,825 | $29.72 |
15 | Austin, TX | $61,316 | $29.48 |
16 | Pittsburgh, PA | $59,834 | $28.77 |
17 | Columbus, OH | $59,651 | $28.68 |
18 | Des Moines, IA | $58,208 | $27.98 |
19 | Salt Lake City, UT | $57,260 | $27.53 |
20 | Bradenton, FL | $57,217 | $27.51 |
A digital marketing strategist's salary ranges from $48,000 a year at the 10th percentile to $87,000 at the 90th percentile.
Percentile | Annual Salary | Monthly Salary | Hourly Rate |
---|---|---|---|
90th Percentile | $87,000 | $7,250 | $42 |
75th Percentile | $76,000 | $6,333 | $37 |
Average | $65,114 | $5,426 | $31 |
25th Percentile | $55,000 | $4,583 | $26 |
10th Percentile | $48,000 | $4,000 | $23 |
The highest paying types of digital marketing strategists are senior director of marketing, head of marketing, and marketing director.
Job Title | Annual Salary | Monthly Salary | Hourly Rate | Job Openings |
---|---|---|---|---|
Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
Sales And Marketing Manager | $81,953 | $6,829 | $39.40 | 151,042 |
Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
Strategist | $104,881 | $8,740 | $50.42 | 44,596 |
Top companies hiring digital marketing strategists now:
Digital marketing strategist salaries at Northern Trust and Lord Abbett are the highest-paying according to our most recent salary estimates. In addition, the average digital marketing strategist salary at companies like Citi and AIG are highly competitive.
Rank | Company | Average Salary | Hourly Rate |
---|---|---|---|
1 | Northern Trust | $96,762 | $46.52 |
2 | Lord Abbett | $89,296 | $42.93 |
3 | Citi | $86,440 | $41.56 |
4 | AIG | $83,212 | $40.01 |
5 | Esri | $77,685 | $37.35 |
6 | Circuit City | $75,865 | $36.47 |
7 | FCCI | $74,060 | $35.61 |
8 | Katerra | $72,116 | $34.67 |
9 | University of Washington | $72,079 | $34.65 |
10 | Vista Equity Partners | $71,465 | $34.36 |
11 | IBM | $71,071 | $34.17 |
12 | BB&T | $70,070 | $33.69 |
13 | Broadridge | $68,924 | $33.14 |
14 | Thomson Reuters | $68,103 | $32.74 |
15 | GE Appliances | $67,833 | $32.61 |
16 | University of California-Berkeley | $67,669 | $32.53 |
17 | Regions Bank | $66,543 | $31.99 |
18 | Morrie's Auto Group | $66,299 | $31.87 |
19 | Lennar | $66,293 | $31.87 |
20 | USALLIANCE Financial | $65,966 | $31.71 |
The average digital marketing strategist salary varies across industries:
Rank | Industry | Average Salary | Hourly Rate |
---|---|---|---|
1 | Start-up | $70,594 | $33.94 |
2 | Utilities | $67,409 | $32.41 |
3 | Finance | $64,114 | $30.82 |
4 | Media | $63,924 | $30.73 |
5 | Non Profits | $63,894 | $30.72 |
The average digital marketing strategist salary has risen by $11,981 over the last ten years. In 2014, the average digital marketing strategist earned $53,133 annually, but today, they earn $65,114 a year. That works out to a 8% change in pay for digital marketing strategists over the last decade.
Compare digital marketing strategist salaries for cities or states with the national average over time.
Compare digital marketing strategist salaries for individual cities or states with the national average.
Year | Avg. Salary | Hourly Rate | % Change |
---|---|---|---|
2025 | $65,100 | $31.30 | +3.7% |
2024 | $62,700 | $30.13 | +1.9% |
2023 | $61,500 | $29.57 | +1.5% |
2022 | $60,600 | $29.12 | +0.8% |
2021 | $60,100 | $28.88 | +1.9% |
Company | Job | Location | Date Added | Salary |
---|---|---|---|---|
Caci International | Digital Marketing Strategist | Reston, VA | 12/15/2024 | $64,400 |
Shake Shack | Digital Marketing Search Strategist | New York, NY | 12/13/2024 | $69,215 |
Genesis10 | Senior Digital Marketing Strategist | Lisle, IL | 12/12/2024 | $70,958 |
Mississippi Valley Regional Blood Center, Inc. | Digital Marketing Strategist | Cedar Rapids, IA | 12/11/2024 | $58,240 |
Fareharbor Holdings, Inc. | Digital Marketing Strategist | Denver, CO | 12/11/2024 | $70,040 |
Surfr | Digital Marketing Account Strategist (French Proficiency Required) | San Diego, CA | 12/11/2024 | $75,000 |
Get It-Marketing | Digital Marketing Strategist (Technical Focus)-Remote | WFH | Burlington, VT | 12/06/2024 | $56,000 |
EAB | Lead Digital Marketing Strategist, Adult Learner Recruitment | Richmond, VA | 11/27/2024 | $68,000 |
The Herald Group | Digital Marketing Strategist | Washington, DC | 11/27/2024 | $50,000 |
EAB | Lead Digital Marketing Strategist, Adult Learner Recruitment | Washington, DC | 11/26/2024 | $68,000 |
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