Digital Marketing Specialist (B2B Commercial -Relocation/Building Sales)
Digital Marketing Specialist Job In New York, NY
[Koriny] - Digital Marketing Specialist (B2B Real Estate - Commercial, Relocation/Building Sales)
Koriny is an international U.S. real estate platform founded in 2017, designed to make property transactions in the U.S. easier and more accessible for global investors. Headquartered at 4 World Trade Center in Manhattan, New York, Koriny also operates a branch office in Gangnam Finance Center, Seoul.
Koriny provides services across 16 major U.S. cities, including New York, New Jersey, Boston, Los Angeles, Hawaii, and Miami. The platform offers a full range of real estate services, including residential and commercial property leasing, sales, and asset management. Additionally, Koriny supports clients with mortgage banking, legal assistance, investment immigration, and estate planning, ensuring a seamless and all-in-one real estate experience. **(Visa sponsorship is available.)
📍 Location: 4 World Trade Center, New York
📅 Employment Type: Full-time / Contract
🕘 Working Hours: 9:00 ~ 18:00
📌 Job Responsibilities
Plan and execute digital marketing campaigns for real estate (Google Ads, Facebook, Instagram, etc.)
Optimize SEO and SEM strategies to increase website traffic & leads
Manage email marketing and CRM tools (Zoho, Mailchimp, etc.)
Create and manage content for social media channels (blog, YouTube, Instagram, etc.)
Analyze and KPI report marketing performance (Google Analytics, Meta Business Suite, etc.)
Research and apply real estate market trends
🎯 Qualifications
Minimum [3+] years of experience in digital marketing
Hands-on experience with Google Ads, Facebook Ads, and online advertising
Strong knowledge of SEO, SEM, and data analysis tools (GA4, Search Console)
Social media content planning and management skills
Bilingual in English and Korean
Prior experience in the advertising industry is a plus
💡 Preferred Qualifications
Strong understanding of the U.S. real estate market and trends
Previous experience in real estate marketing
Graphic design and video editing skills (Canva, Adobe Suite)
Experience targeting Korean-speaking clients in the U.S.
🌟 Join our team and help revolutionize real estate marketing in the U.S.!
[KORINY] - 디지털 마케터 (B2B 상업용 부동산) 채용 공고
코리니(Koriny)는 2017년에 설립된 미국 부동산 종합 솔루션 플랫폼으로, 전 세계 투자자들에게 미국 부동산 거래를 쉽고 편리하게 제공합니다. 뉴욕 맨해튼의 4 월드 트레이드 센터에 본사를 두고 있으며, 서울 강남 파이낸스센터에 지사를 운영하고 있습니다.
코리니는 뉴욕을 시작으로 뉴저지, 보스턴, 로스앤젤레스, 하와이, 마이애미 등 미국 전역 16개 주요 도시에서 서비스를 제공하며, 주거 및 상업용 부동산의 임대, 매매, 자산 관리 등 올인원(All-In-One) 서비스를 제공합니다. 또한, 대출 은행 연결, 법률 지원, 투자 이민, 자산 승계 자문 등 다양한 부가 서비스를 통해 고객의 미국 부동산 투자를 종합적으로 지원합니다. (**Visa sponsorship is available.)
📌 담당 업무
부동산 관련 디지털 마케팅 캠페인 기획 및 운영 (Google Ads, Facebook, Instagram 등)
SEO 및 SEM 최적화를 통한 웹사이트 트래픽 및 리드 증가
이메일 마케팅 및 CRM 관리 (Mailchimp, Zoho 등)
콘텐츠 제작 및 SNS 채널 운영 (블로그, 유튜브, 인스타그램 등)
마케팅 성과 KPI 분석 및 보고 (Google Analytics, Meta Business Suite 등)
부동산 시장 트렌드 분석 및 적용
🎯 자격 요건
디지털 마케팅 경력 [예: 최소 3년 이상]
Google Ads, Facebook Ads 등 온라인 광고 운영 경험
SEO, SEM, 데이터 분석 툴(GA4, Search Console) 활용 가능자
SNS 콘텐츠 기획 및 성공적인 운영 경험
영어 및 한국어 커뮤니케이션 가능자
광고 업계 경험자 우대
💡 우대 사항
미국 부동산 시장 및 트렌드에 대한 이해도 높은 분
부동산 관련 마케팅 경험 보유자
그래픽 디자인 및 영상 편집 가능자 (Canva, Adobe Suite 활용 가능)
한인 타겟 마케팅 경험자
🌟 우리 팀과 함께 미국 부동산 마케팅을 혁신할 인재를 기다립니다!
Social Media Marketing Campaign Specialist (Entertainment/Sports Industry)
Digital Marketing Specialist Job In Nyack, NY
The client's video services are the world's most beloved platform, where people come together to watch and engage with the videos, creators, and artists they love. The client's mission is to give everyone a voice and show them the world.
Connected TV has quickly become a dynamic and fast-growing surface for the client.
With NFL Sunday Ticket, the client has established itself as a bona fide player in the sports content landscape. The Connected TV Marketing team's mission is to position the client's video services as the best place for fans to watch.
To capitalize on this opportunity, we need an experienced marketing leader to bring social-first campaigns for NFL Sunday Ticket to life.
Responsibilities:
Build NFL Sunday Ticket social-first campaigns to reach and influence younger NFL fans for the preseason and Kickoff Weekend, the period of highest consideration for avid NFL fans.
Partner with all XFN teams to bring these social-first campaigns to life, including Social and Influencers, Media, Growth, PMM, PR, Legal, and other functions.
Guide creative and production agencies to bring approved concepts to life.
Develop and present GTM plans before launching.
Develop and present results and learnings after the campaign concludes.
Mandatory:
5+ years of experience in Go-to Market Marketing.
Experience managing cross-functional or cross-team projects.
Established track record creating campaigns built with social at its core, and experience working with talent and influencers is a plus.
7+ years in the entertainment and/or sports industry, with a focus on DTC products/brands is a plus.
Significant knowledge of the NFL a plus.
Education:
Bachelor's degree or equivalent practical experience.
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit ************************
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Recruiter Details:
Name: Devesh
Email: *****************************
Internal Id: 25-34092
E-commerce and Digital Marketing Manager
Digital Marketing Specialist Job In New York, NY
About the Company
Established in 1998, Kim Seybert, Inc. is a global luxury consumer goods manufacturer, distributor, and retailer of designer tabletop, gifts, and home accessories. The brand's foundation originates from Kim's earlier career as a dress designer, and her exquisite products pioneered the idea of "fashion for the table." Artisan-crafted designs combine Old-World techniques with modern styles and are available at Neiman Marcus, Bergdorf Goodman, and other fine retailers, as well as on the company's e-commerce site.
Role Overview
We are seeking a highly skilled E-Commerce & Digital Marketing Manager to strengthen and grow our Direct-to-Consumer (DTC) and B2B E-Commerce channels while enhancing digital marketing strategies to drive customer acquisition, engagement, and retention. This role is a blend of e-commerce management, digital marketing, and analytics-ideal for someone who understands how to optimize the customer journey and drive revenue growth through both website management and digital advertising.
In this role, you will collaborate, oversee Shopify Plus platforms, and manage the day-to-day e-commerce operations of both our DTC and B2B websites. Additionally, you will lead digital marketing efforts, including email marketing, paid media, SEO, and conversion rate optimization to drive business growth.
The successful candidate should have deep knowledge of Shopify Plus, Klaviyo, paid social & search advertising (Meta, Google Ads, Pinterest), SEO, and analytics platforms. This role requires a mix of technical expertise, data-driven decision-making, and creative problem-solving to maximize online performance.
Responsibilities
Digital Marketing & Customer Acquisition
Own digital marketing budget across all channels and develop and execute paid media strategies across Meta, Google Ads, Pinterest, and affiliate marketing channels to increase traffic and sales.
Optimize and grow email marketing programs (Klaviyo) including automated flows (welcome series, cart abandonment, post-purchase, win-backs) and A/B testing.
Improve SEO and organic search rankings by working with agency partners to implement best practices.
Collaborate with the creative team to develop landing pages, paid media and email marketing campaigns, and promotional strategies to drive engagement.
Manage relationships with third-party vendors and freelancers, including copywriters and agency partners, to ensure high-quality deliverables and brand consistency.
Analyze key performance metrics and adjust strategies accordingly.
E-Commerce Management
Oversee and manage both DTC and B2B e-commerce websites, ensuring a seamless user experience and optimizing for conversions.
Project manage all site development, integrations, and digital projects from concept to launch, collaborating with external developers and agencies.
Ensure frictionless navigation across the site, overseeing product life cycle management from launch to retirement.
Oversee the end-to-end management of the product and asset catalogs including new product set up, image and copy upload, homepage refreshes, and site merchandising.
Partner with the buying, planning, and merchandising teams to ensure proper assortment, product mix, and promotional calendar is aligned with overall sales targets.
Maintain the brand's aesthetics throughout the website experience while staying on top of industry trends and best practices.
Execute ongoing website QA to ensure all functionalities, assets, and copy align with the brand and strategy.
Collaborate with the demand planner and customer service team to ensure seamless e-commerce operations, including inventory management, order fulfillment, and exceptional customer experience.
Proactively identify operational problems, suggest solutions, and independently resolve issues with cross-functional team members.
Customer Retention & Growth
Enhance customer journey personalization through segmentation and behavioral targeting across digital touchpoints.
Implement and test loyalty programs, referral campaigns, and exclusive online experiences to increase repeat purchases.
Leverage customer insights and analytics tools (Google Analytics, Shopify Reports, Klaviyo, Meta Ads Manager) to inform decision-making.
Reporting & Optimization
Deliver weekly and monthly reports on site and marketing performance, customer insights, and growth opportunities.
Continuously test and optimize digital campaigns, landing pages, and on-site UX/UI to improve conversion rates and sales.
Track industry trends and competitive benchmarks to identify new opportunities for digital growth.
Skills and Abilities
Strong understanding of e-commerce best practices, digital marketing, and conversion rate optimization.
Experience managing and scaling paid media campaigns (Google Ads, Meta, Pinterest, affiliates, and retargeting).
Proficiency in Shopify Plus, Klaviyo, Google Analytics, and Triple Whale; experience with ERP systems and third-party integrations is a plus.
Ability to interpret data-driven insights and make informed marketing decisions.
Strong project management skills, with the ability to handle multiple projects and meet deadlines.
Excellent written and verbal communication skills with a keen eye for brand aesthetics.
Hands-on experience with email marketing automation, customer segmentation, and A/B testing.
Action-oriented, analytical, and highly detail-driven.
Minimum Requirements
Bachelor's degree in marketing, e-commerce, business, or a related field.
5+ years of experience in e-commerce and digital marketing, preferably in luxury goods, fashion, or home decor.
Proven success in DTC e-commerce website management, paid digital advertising, and email marketing.
Strong proficiency in Shopify Plus, Klaviyo, Google Ads, Meta Ads Manager, Google Analytics, and SEO best practices.
Experience working with cross-functional teams to drive online growth.
Technical skills & understanding of business development and marketing lifecycles, paired with creative problem-solving skills
Location: NYC on site
Benefits
Compensation commensurate with experience
401(k) Plan
Employee discount
Health insurance
15 Days PTO
Bonus pay opportunities
Digital Marketing Strategist/Associate (Paid Social)
Digital Marketing Specialist Job In New York, NY
About Us
Grown Brilliance is a rapidly expanding fine jewelry retailer operating a best-in-class ecommerce website as well as state-of-the-art brick-and-mortar stores with a focus on diamond jewelry. Our mission is to help consumers celebrate their most important moments in life by delivering affordable luxury through an innovative and frictionless shopping experience. Grown Brilliance has quickly become the largest specialty lab grown diamond retailer in the country, expanding its footprint with new physical stores and international e-commerce capabilities.
Job Description
We are looking for a Digital Marketing Strategist to execute and optimize paid social and SEM campaigns on Meta, Google, Pinterest, TikTok, and more. In this role, you'll primarily be hands-on, with a focus on building campaigns and analyzing performance to improve results. The ideal candidate is highly detail-oriented and organized, with a desire to learn and meaningfully contribute to strategy. This role is an opportunity to make a significant impact at a growing company. Join us and be part of something extraordinary. This is an in-person role that requires you to be in the office five days a week.
Key Responsibilities
Build and optimize campaigns across digital marketing platforms, including Meta, Google, Pinterest, TikTok, and more
Analyze ad and campaign performance
Set up and run tests, including creative, copy, audience, and A/B tests
Report on results, share reports with management
Evaluate & test new opportunities
Stay updated on industry developments and algorithm changes
Contribute to larger growth marketing strategy
Collaborate with wider marketing and creative teams to ensure cohesive 360 marketing strategy
Mandatory Skills & Experience
1+ years of hands-on experience in Meta Ads Manager at an agency or DTC brand
Familiarity with Google, Pinterest, and TikTok advertising platforms preferred
Understanding of different campaign types, ad types, and bidding strategies across platforms
Ability to set up & analyze tests; creating actionable insights & takeaways
Proficiency in Microsoft Office, including Excel (Pivot tables, VLookups)
Bachelor's degree in digital marketing, Business, or related field
Desire for constant testing, improvement, and growth
Willingness to get in the weeds while keeping the big picture in mind
Strong multitasking abilities while maintaining quality
Excellent organization and communication skills
Benefits
Competitive salary (salary range $70-$90k)
Medical insurance
Dental insurance
Vision insurance
401(k)
Paid time off
Digital Marketing Specialist
Digital Marketing Specialist Job In Suffern, NY
Job Title: Digital Marketing Strategist (3 years real-world experience required)
About the Role
We are a growing regional mortgage lender looking for a team member to help us expand our footprint in digital. To do that, we are hiring a Digital Marketing Strategist with real-world experience and a track record of innovation and success in developing and executing integrated digital marketing campaigns. Your curiosity, innovation, and drive to excel are key to a successful application.
You will craft data-driven strategies, supercharge our online presence, and help us drive sustainable growth across digital channels. You will collaborate closely with the team-management, content creators, and designers-to align your efforts and deliver measurable results. We are in this for the long haul and are looking for a team member who is too.
Responsibilities
Strategic Planning & Execution
Evaluate digital marketing trends and emerging platforms to recommend best practices
Develop, implement, and optimize comprehensive digital marketing strategies to meet our objectives
Channel Management
Oversee multiple channels, including SEO, SEM, email marketing, social media, display advertising, and content marketing
Ensure brand consistency and strong campaign performance
Performance Analysis & Reporting
Track key metrics (e.g., CTR, CPL, CPA, ROI) with regular performance reports
Use insights and analytics to refine strategies and drive improvement of campaigns
SEO & SEM
Conduct keyword research and competitive analysis to identify growth opportunities
Manage SEO and coordinate with content team to drive organic traffic
Content Strategy
Partner with editorial and design team to develop engaging content aligned with brand and campaign goals
Optimize content for various platforms to increase engagement and conversion
Collaboration & Leadership
Work with the team to align strategies with broader business objectives
Manage relationships with external agencies or freelancers for specialized initiatives
Budget Management
Create and manage digital marketing budget to maximize ROI
Evaluate cost-effectiveness of campaigns and negotiate vendor contracts when needed
Qualifications & Requirements
Education: Bachelor's degree in Marketing, Business, Communications, or a related field preferred; Master's degree is a plus.
Experience: Minimum of 3 years of hands-on experience in digital marketing, with demonstrable success in planning and executing data-driven campaigns. Curiosity and self-motivation to excel is required.
Technical Skills: Proficiency in Google Analytics, Google Ads, Facebook Business Manager, and other relevant advertising platforms. Working knowledge of SEO tools (e.g., SEMrush, Moz) and marketing automation platforms (e.g., HubSpot, Marketo). Familiarity with CRM systems and email marketing software
Analytical Mindset: Strong data interpretation skills, using insights to optimize campaigns and improve ROI
Project Management: Exceptional organizational skills, with the ability to manage multiple projects and deadlines
Communication Skills: Excellent written and verbal communication, coupled with the ability to present complex information in a clear and concise manner.
Compensation and Benefits
Comprehensive Medical, Dental, and Vision plans.
Paid Time Off (PTO) and company holidays.
401(k) Plan with company match.
Profit Sharing Plan.
Employee Discount Program.
Career development and growth opportunities.
________________________________________________________________________________
Ark Mortgage Inc. supports and is committed to equal employment opportunity for all personnel. Ark Mortgage Inc. does not discriminate against applicants or employees because of actual or perceived race, color, religion, creed, national origin, ancestry, citizenship status, alienage, sex/gender, pregnancy, childbirth or related medical condition, sexual orientation, marital status, partnership status, predisposing genetic characteristics, genetic information, protected activity (i.e., opposition to prohibited discrimination or harassment, and participation in proceedings covered by the anti-discrimination statutes), age, uniformed service, veterans status, unemployment status, domestic violence victim status, disability or any other category protected by applicable law.
All employment decisions are made on a non-discriminatory basis and in compliance with applicable federal, state and local laws prohibiting discrimination in employment. Ark Mortgage Inc. also provides reasonable accommodations, including to qualified individuals with known disabilities, who are pregnant or who suffer from a medical condition due to pregnancy or childbirth, upon request or when made aware of such a need, subject to applicable law.
Insurance Marketing Specialist
Digital Marketing Specialist Job In Garden City, NY
We have an exciting opportunity available for an Insurance Marketing Specialist for our Commercial Lines team in Garden City, NY. This individual will be responsible for supporting new and renewal commercial lines placement efforts!
WHAT YOU'LL DO:
Develop a full working knowledge of commercial lines procedures.
Assist the Marketing Manager in all aspects of preparing an account for submission to
the insurance company and through the proposal process.
Full working knowledge of carrier online rating systems.
Follow up with carriers for submission status, quotes, etc.
Prepare and / or modify quotations and / or proposals when required.
Maintain a suspense file for proper follow up of outstanding quotation
requests if applicable.
Utilize agency automation with a high level of knowledge and proficiency.
Maintain the Top Gun Database for the office.
Coordinate the transition of accounts from Marketing to the appropriate service team
WHAT YOU'LL NEED:
Strong technical knowledge of coverage in all commercial lines insurance coverage
5+ years generalist commercial insurance experience
Active Property & Casualty Broker's License Required
Insurance designation, strongly preferred
Proficient in Microsoft Office Suite
WHAT WE OFFER:
Excellent growth and advancement opportunities
Competitive pay based on experience
Paid Time Off
Generous benefits package: health, dental, vision, 401(k), and many additional benefits
Employee Stock Purchase Plan
The base pay range for this position is $90,000 - $110,000/year.
We are an Equal Opportunity Employer. We take pride in the diversity of our team and seek diversity in our applicants.
Social Media Marketing Specialist (Finance)
Digital Marketing Specialist Job In New York, NY
We are seeking a highly creative and dynamic Social Media Marketing Specialist to join our Marketing team in New York City. This individual will be responsible for crafting compelling content for social media platforms, both internally and externally, with the aim of driving engagement, promoting the firm's brand, and attracting top-tier talent.
Key Responsibilities:
Content Creation: Develop high-quality, engaging content for social media platforms, focusing on both video and written formats.
Internal content: Spotlight employee achievements, career growth stories, and internal events such as Veterans Day or other key initiatives.
External content: Promote the firm's brand, highlight leadership stories and create engaging short-form content to attract applicants.
On-Camera Presence: Conduct interviews, present updates, and report on internal initiatives for social media posts.
Engagement Growth: Strategize and execute plans to increase social media engagement and audience growth.
Collaborate with a post-production team to finalize video content.
Ensure a high volume of content production while maintaining top-tier quality and alignment with brand guidelines.
Qualifications:
Experience: 4-7 years of social media marketing experience, with a focus on content creation and storytelling.
Storytelling Skills: Exceptional ability to craft narratives that resonate with diverse audiences and align with the brand's voice.
Communication: Outstanding verbal and written communication skills.
Industry Knowledge: Background in finance is a plus but not required; open to candidates from various industries including PR, communications, and related fields.
Creativity: Demonstrated ability to develop innovative content ideas that drive engagement.
On-Camera Comfort: Must be confident and engaging in front of the camera.
Stability and Prestige: Proven track record of job stability and experience with top-tier companies.
Education: Bachelor's degree is required
Marketing Professional
Digital Marketing Specialist Job In New York, NY
Our client is seeking a Marketing Professional to join their team! This position is located in New York, New York.
Collaborate with key stakeholders to define a plan and mobilize teams to drive outcomes, accounting for critical elements such as roadmap planning, project plan development, task sequencing & dependencies, and team charters
Seamlessly influence the delivery of cross-functional project teams' outcomes and deliverables by collaborating with stakeholders of all levels to foster problem solving, provide planning resources and tools, and drive timelines
Develop and manage the lifespan of large, detailed projects, while accounting for the ability to quickly and easily adapt to changing plans, deadlines, and adjusting sequencing
Work cross-functionally and partner with both colleagues and business leaders to influence at all levels of the organization
Identify, summarize, and mitigate project risks and issues, always bringing a solution to the table or taking the initiative to facilitate a discussion that will drive a solution
Manage operational project elements such as budget and resource allocation
Desired Skills/Experience:
Bachelor's degree
5+ years of relevant experience
Proven experience in project planning and/or project management; please note that work samples will be requested
Strong collaboration and teamwork skills (including internal employees and third-party partner resources)
Self-starter, process-orientated problem solver, with the ability to manage multiple efforts and balance work strategically
Strong organizational skills and ability to prioritize work in a deadline driven environment. Detail-oriented is an absolute must
Strong written and verbal communications, especially regarding public speaking, email communications, and PowerPoint presentations.
Proficiency in using digital tools and platforms - specifically, a strong command of PowerPoint is required, and familiarity with Adobe Workfront would be a great value-add
Benefits:
Medical, Dental, & Vision Insurance Plans
401K offered
$37.10 - $53.00 (est. hourly)
Marketing Analyst
Digital Marketing Specialist Job In New York, NY
Financial Services
$100,000 - $115,000 + Bonus
Remote - EST/CST
THE ROLE- Marketing Analyst
In this capacity, you will be responsible for tracking, analyzing, and reporting on the performance of marketing campaigns. You will work closely with the marketing team to build and optimize reporting capabilities, perform ROI analysis, and contribute to the testing and execution of new marketing strategies.
KEY RESPONSIBILITIES:
Monitor and analyze marketing campaign performance, focusing on downstream metrics and return on investment (ROI).
Write queries in Snowflake and manage data reports within the data warehouse.
Utilize Salesforce to streamline reporting processes and enhance marketing insights.
Design, build, and maintain dashboards and reports using tools like Looker, Tableau, and PowerBI.
Collaborate with cross-functional teams to present findings and recommendations to key stakeholders.
Support the marketing team by providing data-driven insights and operational reporting.
Contribute to the ongoing improvement and scaling of reporting processes within the organization.
YOUR SKILLS AND EXPERIENCE:
Bachelor's degree in Mathematics, Statistics, Computer Science, Economics, or a related field. Master's preferred.
Hands-on proficiency with SQL is required; Python is heavily preferred.
Deep understanding of using raw data to draw insights, including the entirety of the Data & Analytics landscape.
Great communication skills and the ability to communicate trend analysis to both technical and non-technical audiences.
Ample experience leveraging BI tools such as Tableau, PowerBI, Looker, etc. is needed.
Experience in marketing analytics, specifically in data querying, report generation, and working with data warehouses.
Familiarity with Salesforce for data reporting and management is needed
Understanding of MMM or MTA models, with the ability to apply them to multi-channel marketing strategies.
Ability to deliver presentations and recommendations to large groups, with a focus on clear communication of analytical insights.
BENEFITS - Marketing Analyst
As a Marketing Analyst, you can expect to earn up to $115,000 (depending on experience), a bonus, + highly competitive benefits
HOW TO APPLY?:
Please register your interest by sending your Resume to Oisin Ennis via the Apply link on this page
KEYWORDS:
Python, SQL, Marketing, Marketing Mix, Forecast, Forecasting, Campaign, Finance, Financial, Technology, Campaign, Trend Analysis, Analytics, Analysis Insights, Statistics, Performance Marketing, Customer Acquisition, Social, Web, Attribution Analysis, Market Mix, Market-Mix, Regression, Marketing Analytics
Marketing/ Social Media Assistant
Digital Marketing Specialist Job In Huntington Station, NY
We are looking for a zealous Marketing Assistant to support the Marketing/Sales department of our company in its primary and administrative duties.
Marketing representative responsibilities include assisting in organizing campaigns and developing marketing strategies. This work will be a critical factor for the smooth operation of the Marketing department and the attainment of its goals, as well as for the long-term growth of the company.
Responsibilities
• Organize and execute campaigns and develop new marketing strategies.
• Undertake daily administrative tasks to ensure the functionality and coordination of the department's activities
• Answer phones
• Support telemarketers/sales executive's teams
• Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)
• Assist in the organizing of promotional events and traditional or digital campaigns
• Maintain prospect/customer database
• Compose and post online content on the companies' social media accounts, manage paid advertising
Requirements and skills
• BS in Marketing, Business or relevant field is preferred
• 3+ years of experience in marketing
• Good understanding of office management and marketing principles
• Demonstrable ability to multi-task and adhere to deadlines
• Well-organized with a customer-oriented approach
• Excellent knowledge of MS Office, E-mail marketing computer software and online applications (CRM tools, Online analytics, etc.)
• Exquisite communication and people skills
• In-person office position working M-F 9am to 5pm
• Strong attention to detail
• Superior organizational and time management skills
Desired Qualifications
• Be highly creative and imaginative
• Have good written and interpersonal skills
• Be able to work under pressure & work independently
• Have an eye for detail
• Collaborative spirit
Email Marketing Specialist
Digital Marketing Specialist Job In New York, NY
Founded in 2014, Maison MRKT's mission is to create a world where best-in-class brands can directly connect with their customers. Maison MRKT uniquely leverages data and technology to empower brands around the world to unlock and monetize their owned channels.
As an Email Marketing Manager, here is what you'll be working on:
Email Strategy: Develop and execute high-performing email marketing campaigns using Klaviyo. Leverage customer segmentation, lifecycle automation, and personalization to drive engagement and revenue growth.
Campaign Optimization: Analyze campaign performance metrics, A/B test subject lines, creative, and content, and continuously refine email marketing strategies based on data-driven insights.
Lifecycle Marketing: Own and optimize the entire customer journey through email automation, including welcome flows, abandoned cart sequences, post-purchase engagement, and win-back campaigns.
List Growth & Management: Develop strategies to grow, clean, and maintain a high-quality email list while ensuring compliance with email regulations
Creative Collaboration: Work closely with designers and copywriters to craft compelling email content, ensuring all campaigns align with brand guidelines and resonate with target audiences.
Segmentation & Personalization: Utilize Klaviyo's advanced segmentation capabilities to tailor messaging based on customer behavior, demographics, and purchase history.
Ecommerce & Retail Expertise: Leverage industry best practices for email marketing in the retail and ecommerce space, optimizing for high conversion rates and customer retention.
Role Requirements:
2+ years of experience in email marketing, preferably within retail, ecommerce, or direct-to-consumer brands.
Expertise in Klaviyo with a deep understanding of segmentation, automation, A/B testing, and reporting.
- Strong analytical mindset with the ability to interpret performance data and make data-driven recommendations.
- Experience optimizing email marketing for conversion rate, engagement, and customer retention.
- Basic proficiency in HTML/CSS for email template customization is a plus.
- Experience with SMS marketing and integration within a holistic retention marketing strategy is a plus.
- Familiarity with the fashion, lifestyle, or beauty industry is a plus but not required.
- Ability to manage multiple campaigns in a fast-paced environment with strong attention to detail.
- Excellent communication skills and a collaborative approach to working with cross-functional teams.
Marketing Specialist
Digital Marketing Specialist Job In New York, NY
is ONSITE in our Midtown Manhattan Headquarters.
is $80,000-$100,000 annually
New Start Capital is a financial services and advisory firm based in New York, NY that provides loans, debt consolidation, and debt reduction solutions to customers with lower to moderate credit scores. As we reach our next level of growth, we are looking to bring a Marketing Specialist onboard to take over all facets of marketing to include, but not limited to, strategizing and implementing on traditional marketing, digital marketing, reputational management, and communication tasks as a primary function. Apply today!
Role Description
This is a full-time, on-site role for a Marketing Specialist. The Marketing Specialist will be responsible for planning and executing on all of the following forms of marketing with includes but is not limited to:
Social Marketing: Plan, create, develop, maintain and actively share content on our social channels that include Facebook, Instagram and Linkedin. You will be responsible for developing a social media posting calendar and executing strategies ranging from awareness to engagement, to sales.
Content Marketing: Create, gather, review and design relevant SEO-friendly content for sharing on social, websites, blog posts, email, sales documents and other relevant material.
Website Marketing: Oversee the soundness of the website including content modifications and updates to keep end-users informed and engaged.
Digital Advertising: Strategize and execute on purchasing digital advertising spaces from Google Adwords to Meta Socia Ads. Create content within Canva or another relevant platform to fit the dimension and compliance requirements throughout.
Market Research: Conduct market research on competitors related to product offerings, pricing, and competitive advantage. Modify marketing strategies to create differentiation in the market.
Direct Marketing: Review and modify direct mail content to improve results. Track performance and attribution.
Email Marketing: Develop and manage external email campaigns consisting of existing client emails, prospective client emails and cold emails. Use various platforms to ensure deliverability and efficiency.
Phone/Text Marketing: Work with our Sales Leaders on improving sales scripts and outgoing text message templates.
Out of Home Marketing: Although not active now, familiarity with purchasing, creating and strategizing on advertising related to Billboards, Radio, and TV will be a plus!
Analytics Marketing: Understand and be able to adjust marketing strategies based on performance. Understand analytic platforms within Google, Meta, and others are critical to meaning performance and modifying creative/content to improve results. Understanding attribution is key to determining which marketing campaign is performing best.
Branding: Ensure that our team and company stay within brand is critical. The Marketing Specialist will house all brand guidelines and assets for company use.
Reputation Management: Understand the influence of reputation and use tools and resources to improve reputation while ensuring negative content, reviews, and/or media are mitigated.
Marketing Automation/Technologies: Understand how to implement and utilize new and existing marketing technologies to create efficiencies and drive results.
Essential Tasks
Develop and execute a full-cycle marketing strategy that will drive growth
Manage all forms of marketing, vendors and technologies efficiently
Influence and/or gain approval for new ideas that are in line with company goals
Create and develop content for all marketing channels
Conduct detailed marketing analysis to determine effectiveness of marketing ROI, KPIs, and other goals
Be willing to learn new skills as it relates to marketing and related functions
Qualifications
Bachelor's Degree in Business and/or Marketing or related field
Minimum of 4+ years of related Marketing Experience
Experience in managing and executing full lifecycle marketing tasks
Excellent written and verbal communication skills
Ability to work independently and as part of a team
Experience in the financial services industry is a plus
Knowledge of related state and federal compliance regulations related to TCPA, TSA, UDAAP, FCRA, CAN-SPAM, etc.
Marketing Specialist
Digital Marketing Specialist Job In Menands, NY
The Mailworks is a woman-owned family business specializing in the creation and distribution of direct mail campaigns for a nationwide customer base. The Mailworks operates 24 hours a day, usually 6 days a week. The team of 90+ employees ranges from executives, marketing specialists, designers, developers, and production workers.
The Marketing Specialist strategizes, develops, executes, and analyzes content marketing initiatives for The Mailworks, with a strong focus on CRM Hubspot marketing operations and content strategy. This role requires creating compelling, on-brand, high-quality content across websites, landing pages, social media, blog posts, videos, sales collateral, emails, and Hubspot workflows. The ideal candidate has experience managing automated marketing workflows and executing content strategies that drive conversions and customer engagement. While design experience is a plus, it is not required.
Supervisory Responsibilities: none
Duties:
SIMPLIFICATION AND COMMUNICATION OF COMPANY OFFERINGS
Translate complex service offerings into clear, engaging, and easily understood messages that drive customer understanding and growth.
Develop and maintain a cohesive brand voice and style across all marketing initiatives.
Ensure that all content consistently reflects the company's values and highlights the benefits and unique value of The Mailworks' services.
CONTENT STRATEGY AND CRM MANAGEMENT
Develop and implement content strategies that align with the company's overall business goals.
Manage and optimize HubSpot CRM workflows, lead nurturing campaigns, and database segmentation to maximize engagement and conversions.
Develop and execute strategic email sequences and targeted lead nurturing initiatives.
Ensure seamless integration of HubSpot workflows with marketing campaigns.
Utilize AI tools to generate on-brand messaging, social media posts, emails, and blog content while maintaining meticulous consistency in tone and style.
SOCIAL MEDIA, CONTENT CREATION, AND EMAIL MARKETING
Manage editorial calendars for owned channels (LinkedIn, Facebook, Instagram) to position The Mailworks as an industry thought leader.
Create and publish engaging content to support brand awareness, lead generation, and customer retention.
Develop marketing emails, automated campaigns, and newsletters through HubSpot.
Develop educational and training content for internal platforms, helping customers navigate The Mailworks' services, technology, and best practices, such as case studies, eBooks, and white papers.
Write SEO-optimized blog posts, landing pages, and website copy focused on lead generation.
Create event content, including collateral, slide decks, and takeaways.
Work with third-party content creators when needed, managing projects from conception to final review.
PERFORMANCE ANALYSIS AND OPTIMIZATION
Analyze performance metrics (engagement, conversion rates, ROI) and present findings to inform marketing strategies.
Establish and monitor key performance indicators (KPIs) for all marketing channels, including CRM workflows.
Develop and present regular reports to the marketing team and executive leadership.
Design and execute A/B testing and data-driven experiments to improve outcomes.
Stay up to date on industry trends, competitive research, and emerging marketing technologies, including AI-powered solutions like ChatGPT.
______________________________
Required Skills/Abilities:
Bachelor's degree in Marketing, Journalism, Communications, or related field plus related experience or equivalent combination of experience, education, and training.
2+ years of proven experience in developing and executing effective email, CRM, social media, and content marketing strategies, with a strong emphasis on B2B (preferred).
Experience with HubSpot CRM, including workflow automation, lead segmentation, and database management.
Exceptional writing, editing, and proofreading skills.
Demonstrated proficiency with Google Suite, Adobe Creative Cloud, and project management tools such as ClickUp.
Proficiency in AI tools such as ChatGPT to enhance efficiency.
Proficiency in presentation software such as Microsoft PowerPoint, Apple Keynote, or Google Slides.
Ability to work with tight deadlines and to meet project milestones.
Ability to handle a varied workload and manage multiple marketing projects simultaneously.
Ability to collaborate effectively with sales, marketing, and executive leadership teams.
Experience in analytics and reporting to a team on KPIs/metrics.
Experience in direct mail or SaaS industries is a plus.
Project management skills.
A polite, friendly, and diplomatic manner.
Integrity, reliability, and ability to adapt strategies based on data-driven insights.
Physical Requirements:
Primarily a desk job; requires long periods of sitting and working on a computer. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit; walk; use hands to finger, handle, or feel; and reach with hands and arms.
Success Indicators:
Error-free execution and high-quality output in all deliverables.
Demonstrates a mastery-level understanding of The Mailworks products, services, Portal technology, and pricing structures.
Manages and optimizes Hubspot workflows, leading to increased lead conversions and improved sales alignment.
Actively uses AI and automation tools to increase productivity and campaign efficiency.
Can demonstrate a measurable increase in blog traffic, time on page, social media engagement, email open + click-through rates, and lead conversions.
Maintains a consistent and engaging brand voice across all platforms following The Mailworks brand guidelines.
Ensures timely completion of projects, meeting all deadlines and marketing objectives.
Demonstrates a positive ROI from marketing campaigns and Hubspot workflows.
Database campaigns are executed on time and result in improved engagement.
Develops repeatable and scalable marketing strategies with supporting SOPs.
Other Duties:
Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Marketing Specialist
Digital Marketing Specialist Job In Syracuse, NY
Are you a creative thinker with a passion for driving marketing success?
We're seeking a talented Marketing Specialist to join our dynamic team. In this role, you'll develop and implement marketing strategies to promote our services and enhance our brand.
Responsibilities
Develop and execute marketing plans and sales campaigns
Collaborate with cross-functional teams to create marketing materials
Conduct market research to identify trends and opportunities
Coordinate events, workshops, and promotional activities
Analyze marketing data to measure effectiveness and ROI
Participate in career development programs and training sessions
Qualifications
Strong understanding of marketing principles and strategies
Excellent communication and interpersonal skills
Proficiency in MS Office and marketing software tools
Ability to multitask and work in a fast-paced environment
Willingness to travel as needed
Ready to make an impact as our Marketing Specialist? Apply today and join our team!
Partner Marketing Specialist
Digital Marketing Specialist Job In New York, NY
Title:
Partner Marketing Manager
Duration: 6+ Months
Overall Responsibilities:
Partner Marketing Manager is responsible for driving partner pipeline goal attainment via strategic partner marketing funding and collaboration with external partners. Role also oversees to-partner programs including ISV Partner days (seller-to-seller enablement series) and the annual NorthAm ISV Forum. Position collaborates closely with NorthAm ISV Sales and Global ISV Partner Marketing.
Top 3 Daily Responsibilities:
(3+ bullets of the main responsibilities on the assignment)
Drive 100% pipeline goal attainment for partners receiving Pipeline Performance Funds .
Project manage the delivery of 5-10 NorthAm ISV Partner day events (in-person, region-specific and virtual).
Act as marketing POC for NorthAm ISV Sales org including weekly presentations to regional leadership team and coordination on key projects and priorities.
Mandatory
Stakeholder management (internal and external): Ability to drive results from external partners, align partner performance with internal KPIs and priorities, and deliver cross-functional programs involving multiple teams and partners. Willing to have tough conversations with partners when necessary. Data-driven decision making: Use data to make decisions on partner funding, ensure partners are on track and able to hit pipeline goals, and uncover both areas of opportunity and potential issues with partner marketing performance. Organization: Able to hold together various workstreams to deliver programs requiring contributions from multiple teams, partners, and stakeholders (ex: ISV Partner Days). Communication: Comfortable presenting to senior leadership both internally and externally to partners.
Desired
Experience with the Cloud IT market and Partner experience
Experience with salesforce and/or use of data-heavy dashboards/reporting.
Marketing Specialist
Digital Marketing Specialist Job In Rochester, NY
We are looking for a creative and energetic professional to support LeChase's various marketing, communications and business development efforts. The Marketing Specialist will play a critical role in ensuring that the company's brand, core values, and culture are reflected across a wide range of communications throughout all of the regions LeChase operates. This individual will need to be a collaborative team player, creative-minded, detail orientated, efficient, organized, and self-motivated. The position also requires common sense, good judgement, an eye for graphics and composition, and a respect for the confidential aspects of LeChase's business. Additionally, this individual should be committed to personal growth through professional development and community engagement in the AEC industry
This individual must be able to work with senior-level management and technical staff to strategize responses to Requests for Proposals (RFP's) and prepare teams for interviews. This requires time management skills, the ability to communicate clearly, and to develop/incorporate relevant visuals/infographics. Tasks may involve the development and enhancement of stock copy and repurposing of other content to tailor it for each specific response shared through a variety of multimedia platforms. The ability to handle multiple tasks and adhere to strict timelines is critical.
GENERAL RESPONSIBILITIES:
Preparation of qualification packages, requests for proposals, interview materials
Generation of marketing collateral including project sheets and resumes
Regional and corporate event support
CRM and PR database maintenance and support
Proofing, editing and review of various marketing proposals and collateral
Project, employee and event photography support
QUALIFICATIONS:
2-4 years experience in the marketing or communications field.
BS/BA in relevant field preferred.
Experience within the Architecture, Engineering or Construction field preferred
Experience with Adobe Creative Suite (specifically InDesign and Photoshop) and proficient in Microsoft Products preferred
Excellent grammar, writing skills, editing skills, and proofreading skills
About LeChase:
Established in 1944, LeChase prides itself on offering the capabilities of a large firm while maintaining the personalized service of a small firm. Today, the company ranks among the nation's top contractors - providing general construction and construction management services in a wide range of industries and on projects of all sizes. With a dedicated team of professionals striving to deliver excellence, the firm has earned a reputation for quality, safety and integrity. In addition to serving customers from its operations across the East Coast, LeChase can provide resources to meet the unique needs of clients no matter where they are located.
EEO Statement:
LeChase is an Equal Opportunity Employer and prohibits discrimination of any kind during the hiring process, including but not limited to discrimination on the basis of race, color, sex, disability, protected Veteran status, nationality, religion, age, pregnancy, sexual orientation, gender identity, genetic information, or any other non-merit-based factor.
A culture of empowerment.
A place to thrive.
Note to Recruiters, Placement Agencies, and Similar Organizations: LeChase does not accept unsolicited resumes from agencies. Please do not forward unsolicited agency resume to our job alias, website or to any LeChase employee. LeChase will not pay fees to any third-party agency or firm and will not be responsible for any agency fees, associated with unsolicited resumes. Unsolicited resumes received will be considered property of LeChase and will be processed accordingly.
*Salary commensurate upon experience*
Marketing Specialist
Digital Marketing Specialist Job In Yonkers, NY
WHY WE NEED YOU
WAZER makes waterjet cutters for every shop, enabling in-house manufacturing of precision parts in any material. WAZER recently launched WAZER Pro, a powerful and productive waterjet that marks a significant advancement in the technology. As a growing, profitable company, we are hiring a Marketing Specialist to fuel further growth by building brand awareness and telling stories about how our machines are transforming manufacturing businesses.
YOUR DAILY ROLEContent Creation
Execute on in-house content creation projects, including product videos, how-to tutorials, customer testimonials and training materials.
Draft creative briefs, storyboards and final short/long-form copy for content projects.
Operate WAZER waterjets to cut the parts needed for a content project.
For bigger video projects: prepare the set, direct the videographer during the shoot, provide feedback to the videographer on edits.
For smaller video projects: shoot and edit the video yourself.
Source and work with existing customers to produce case studies.
Maintain an organized file and folder structure for all content assets.
Partnerships
Search, prospect, negotiate and onboard new influencers to use WAZER waterjets in their content.
Manage relationships with WAZER influencers. Follow up with them to keep tabs on their timeline. Compel them to do what they say they're going to do.
Suggest project ideas, provide feedback on their ideas and guide their decisions on project content.
Campaigns
Draft and send out our weekly email newsletter.
Post weekly on our social media channels: linkedin, facebook, instagram, youtube and tiktok.
Publish new content on our website.
Resellers
Serve as the main point-of-contact with WAZER's Resellers' sales and marketing personnel.
Share new content with them and compel them to promote WAZER to their audiences.
Prepare and conduct biweekly training sessions with the Resellers.
Oversee the Reseller Events incentive program, which incentivizes Resellers to promote WAZER at their events and tradeshows.
Manage sales/fulfillment of physical marketing materials to Resellers.
Aggregate Resellers' monthly sales data
Draft and send out monthly Reseller newsletters
Execute the onboarding process for new Resellers
Trade Shows
Project manage WAZER's attendance at tradeshows, including travel, logistics, booth setup and promotion.
Design and produce WAZER's booth materials.
Attend the shows and promote WAZER.
Maintain a standard process for trade shows to ensure that attending a show is done efficiently by the team.
QUALIFICATIONS
Strong organization and project management. You will need to be very good at staying organized and staying on-track with projects so that they get done on schedule. This will be a fast-paced role where A LOT of content output is expected to be produced. You must be able to break down a project into its component steps, understand dependencies, and then make sure things go according to plan.
Strong writing skills. You can write great copy for websites, email and social media, quickly, in both short and long form. You are able to articulate what makes certain copy good or bad based on industry-standard marketing principles.
Storytelling. You know how to craft a story. You understand the core elements of a story and how to achieve them. You can analyze existing work and identify these elements.
Visual Skills. You are able to tell stories visually. You can storyboard a video without sound and provide feedback on a rough cut. You are good at selecting or framing a photo to communicate an idea.
You know the basics of digital photography, videography and video editing. You have some first-hand experience doing all three of these. You have a sense of how long these activities should take for a given project.
Attention to detail. You pick up on the little things. You notice when fonts, sizes and colors are inconsistent in a piece or series of content.
Self-Learner. You are good at teaching yourself new skills. For example, you can quickly teach yourself how to use the latest generative AI tools for text, image and video content creation, which are constantly changing. You can teach yourself how to design parts and cut them out on WAZER. You are resourceful and know how to find the resources you need to learn how to do something that you've never done before.
Process Oriented. You are good at following standard operating procedures, and you see the value of doing so. You are good at designing and improving processes for yourself to follow to improve efficiency in your work.
Hands on. You have done creative work in the physical world (not just in the digital world). This could be painting, sculpture, set design, costumes, home improvement, interior design, construction, renovation, woodworking, metalworking, or some other form of being creative in the physical world.
COMPENSATION
Compensation includes salary, bonus, equity, paid-time-off and health benefits.
LOCATION & ENVIRONMENT
WAZER is located in Yonkers, NY. This is a 100% onsite role.
You'll be working in an environment that is simultaneously our office, ideation studio, research lab, workshop and fulfillment center, all under one roof. This allows us to collaborate and learn each other's area of expertise, providing better solutions to our customers.
Our facility becomes a playground in the off hours. You are encouraged to design, make, and work on whatever personal projects you may have at the time. You will see electric vehicles, race car parts, plants, and art pieces around the office. Who knows what inspiration we use for the next problem we need to solve at WAZER!
Marketing Assistant
Digital Marketing Specialist Job In New York, NY
urgently. Can you start immediately?
Are you a strategic leader with a passion for marketing innovation?
We are looking for a Marketing Assistant to lead our marketing team and drive growth.
Responsibilities
Oversee all marketing activities and sales campaigns
Develop and manage marketing budgets
Lead market research efforts to guide strategies
Coordinate with clients and teams across the US
Organize team workshops and participate in executive training
Monitor and report on marketing performance
Travel to meet with clients and attend industry events
Qualifications
Strong experience in marketing management
Excellent leadership and communication skills
Proficiency in marketing tools and data analysis
Bachelor's degree in Marketing or related field
Ability to travel as required
Benefits
Professional growth and executive development
Supportive and innovative team environment
Participation in leadership workshops and training programs
Lead our marketing team to success as our Marketing Assistant. Apply now!
Principal, MidCap Product Specialist
Digital Marketing Specialist Job In New York, NY
JOB TITLE: Principal, MidCap Product Specialist
Reporting to: Steve Curwin, CEO of MidCap Financial and Akila Grewal, Partner, Global Head of Product Specialists, Apollo
MidCap Financial and Apollo are seeking an experienced Credit Product Specialist with a strong understanding and focus on middle market specialty finance to join its expanding team of Institutional Product Specialists. Key responsibilities include:
PRIMARY RESPONSIBILITES:
Lead communication, engagement, and relationship building efforts with clients to drive AUM growth for MidCap Financial.
Responsible for driving the scaling of key relationships to maximize fundraising outcomes across MidCap's product suite, including MidCap Sidecars and BDCs. This role may also include products from other Apollo lending platforms, where appropriate.
Strive to increase client touchpoints and product ecosystem intimacy with clients to enhance MidCap's brand/strategy awareness.
In partnership with sales and investment teams, serve as “PM surrogate” in front of investors, with holistic accountability for AUM growth.
During fundraising periods, be on the road with and without investment professionals, utilizing fixed income product expertise to drive investors to fulsome diligence and closing.
Partner with Product Management team to coordinate the appropriate coverage for a range of investor dialogues, capitalizing on cross‐selling opportunities. Provide feedback on portfolio‐ driven content crafted by product managers.
Participate in relevant fund ICs to inform product knowledge and shape pitch.
Provide idea generation and perspectives to ensure marketing materials (i.e., pitchbooks, white papers), reflect product perspectives, market intel, and client requirements.
Possess a track record of leading dialogue with sophisticated institutional investors and positioning fixed income strategies in a compelling and differentiated manner.
Participate in events and conferences to stay up to date on market trends and regulatory changes pertinent to the middle market specialty finance industry.
PROFESSIONAL REQUIREMENTS & PERSONAL CHARACTERISTICS:
10+ years' experience
Bachelor's degree with an excellent academic record
Extensive client and/or investing experience required
Significant amount of travel required, with an expectation of 80% client facing
Understanding of alternatives as a product suite
Driven, commercial, self‐starter with a strong work ethic and entrepreneurial predisposition
Strong team player with excellent interpersonal skills
Ability to work and communicate with a wide variety of internal and external constituents
Strong writing skillset, strong analytical and quantitative skills
Uncompromising integrity and professionalism
Capacity to discreetly handle sensitive and confidential information
Pricing & Product Specialist
Digital Marketing Specialist Job In Lindenhurst, NY
We are seeking a highly motivated Pricing/Product Specialist to join the team at TiniFiber. This role focuses on managing pricing strategies for fiber optic cables and related products, with a strong emphasis on product development. The successful candidate will be a key contributor in optimizing pricing models, managing product lifecycles, and supporting the development of innovative fiber optic products. This role will report into the General Manager.
KEY RESPONSIBILITIES:
Pricing Strategy Development: Create, implement and manage competitive and effective pricing models for fiber optic cable products. Analyze market trends, competitors, and cost structures to ensure pricing strategies align with business objectives.
Product Lifecycle Management: Support the product development process by collaborating with cross-functional teams (engineering, manufacturing, marketing) to define product requirements and optimize pricing through all stages of the product lifecycle.
Product Development Support: Provide insights and recommendations for product enhancements based on market demand and customer needs. Collaborate closely with internal departments and leadership on new product introductions. Review, analyze, and maintain detailed fiber optic cable specification sheets to ensure accuracy and consistency across all product offerings.
Market Analysis (will be trained on this): Conduct thorough market research to understand customer needs, competitor offerings, and emerging trends in fiber optics. Utilize this information to influence pricing and product strategies.
Stakeholder Collaboration: Work closely with sales, marketing, and engineering teams to ensure that pricing decisions are aligned with product positioning and market needs.
Onsite Presence: This role requires daily onsite presence to work with the product team and ensure effective communication across departments.
QUALIFICATIONS:
Bachelor's degree in Business, Engineering, or a related field. A background in electrical engineering or a similar technical field is a plus.
3+ years of experience in a product management, pricing, or related role, preferably within the fiber optic or cabling industry
Experience in product development and familiarity with patent processes and product lifecycle management.
Solid understanding of pricing strategies, cost structures, and market research.
Ability to work collaboratively across various departments (engineering, marketing, sales).
Strong problem-solving and analytical skills.
Excellent communication and negotiation skills.
Why Join TiniFiber?
At TiniFiber, we pride ourselves on being innovators in the fiber optic cable industry. Join our team and contribute to delivering durable, high-quality, armored fiber optic solutions to customers worldwide.
About TiniFiber:
TiniFiber, a U.S. Patented and award-winning innovation, is ideal for even the most challenging fiber optic cable applications. With the industry's smallest Outer Diameter stainless steel Micro Armor Fiber™, TiniFiber delivers unrivaled strength, flexibility, durability, and adaptability. Rugged, reliable, scalable, and sustainable, it's the industry's single best future-proof solution. Never before has a new fiber optic cabling solution been more of a game-changer than the groundbreaking TiniFiber Micro Armor Fiber™ Optic Cable.
For the first time in over 20 years, the industry has an innovative alternative to conventional Aluminum Interlock Armor (AIA). Able to accommodate today's higher bandwidth demands with ease, TiniFiber is the world's smallest fiber optic cable. It is also 65% smaller and 75% lighter than AIA. However, don't let the small size and light weight fool you. With its groundbreaking, patented Micro Armor stainless steel coil to protect the fragile optic glass strands and bend radius, TiniFiber delivers a crush-proof, rodent resistant solution that also withstands the harshest environmental conditions. This small micro armored, U.S. Patented, stainless steel fiber optic cable can be used in aerials, underground and powered cable applications. It can be pulled through the smallest, tightest, curviest pathways with great ease for significant time and labor savings.