Marketing Manager
Digital Marketing Specialist Job 8 miles from Highland Springs
Do you want to work in a place with a strong “why,” with core values that aren't just platitudes? Do you want to work in a company where you are not lost in the mix, but a valued contributor? Do you have passion and creativity that you want to share? At Glavé & Holmes Architecture, we know that employees are our greatest investment, which is why we have created a special place to work.
YOU:
Love to help others.
Have a passion for excellence.
Earn and maintain trust through great communication and creative problem solving.
WE:
Aren't afraid to make mistakes and learn from them.
Care more about values and work ethic than your experience.
Believe great architecture can elevate the human spirit.
Requirements:
Bachelor's degree in Marketing, English, Communications, Public Relations, or other related field
A minimum of 5 years of experience working in a marketing or communications setting
Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator), Microsoft Word, and PowerPoint
Strong graphic design prowess
Excellent writing skills
Social Media proficiency
Preferred Qualifications:
Knowledge of the UnaNet system
Experience in the AEC industry
What You Will Do:
Work with the internal team to coordinate, develop, design, and produce proposals and qualifications
Assist with interview preparation
Prepare award submissions
Develop and update the firm's social media (Facebook, LinkedIn, Instagram, etc.)
Update the firm's website and blog using Wordpress
Provide graphic design for various marketing materials
Work closely with the firm's Leadership Team
Ensure the quality and accuracy of proposals and other marketing assignments
Web Content Specialist
Digital Marketing Specialist Job 8 miles from Highland Springs
Seeking a dynamic and strategic Web Content Specialist to join a cutting-edge fortune 100 FinTech Company. In this role, you will collaborate closely with stakeholders to develop and execute content strategies.
You'll play a pivotal role in reviewing and ensuring the quality of content, adhering to governance standards, and advocating for an optimal associate experience.
As a communicator and influencer, you'll simplify complex ideas into human-centric content that guides operational activities. You'll be a proactive do-er, comfortable navigating change and ambiguity, and always focused on delivering value to the business.
If you're passionate about crafting intuitive content experiences and thrive in a collaborative, fast-paced environment, we want you on our team!
What you'll do:
Partner with stakeholders to understand and analyze business needs and project objectives to inform content strategies
Develop comprehensive content strategies to enable successful execution of payments processes
Review and approve content strategies and content prior to publication
Use established content standards to assure consistency and quality
Follow governance processes and understand the downstream impacts of content solutions
Write simple, easy-to-understand, human-centric content to intuitively guide operational activities
Collaborate with business partners to assure a shared understanding of what's needed and how our content strategies and solutions will deliver on the intended value
Advocate for the associate experience on projects and related work that impact the content experience
Qualities you'll bring:
Communicator & Influencer: You can communicate complex ideas in a clear and transparent manner regardless of your audience
Do-er: You try new things and sometimes fail. You like a new challenge and can be comfortable navigating ambiguity, steering around roadblocks and staying focused on your goals
Go With the Flow: Our work is evolving at the speed of business. You have a knack for adapting to change, taking it in stride when we need to pivot to align with our stakeholders' needs
Passionate & Customer Focused: You're always advocating for the associate experience and enabling the most intuitive content experiences possible
Learner: You are passionate about knowledge content and stay up-to-date on the skills needed to finesse your craft. You embrace a growth mindset and seek out feedback for improving your content from a user experience perspective
Team Player: You enjoy working and collaborating with diverse people and seeking different points-of-view to assure the quality of your work. You put the goals of the team in the forefront and excel at establishing trusting relationships with your peers, partners and stakeholders
Basic Qualifications:
Bachelors degree
2 years of writing experience in content strategy, UX writing, communications, or marketing
Strong attention to detail
Familiarity with web content management systems
Excellent time management skills
Preferred Qualifications:
3+ years of experience writing for digital products or UX research
3+ years in process or content management experience
Ability to create compelling, effective, and high-quality web content
Self-motivated, organized, and detail oriented
Ability to manage multiple projects and deadlines in a fast-paced environment
Must demonstrate accountability, adaptability, creativity, and collaboration
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.
Product Stewardship Specialist
Digital Marketing Specialist Job 8 miles from Highland Springs
Job Title: Product Stewardship Specialist
Team Structure: Part of the Product Stewardship and Industrial Hygiene Team
Industry: Specialty Chemicals, Industrial Foams, Advanced Building Materials
The Chatham Group is actively seeking a Product Stewardship Specialist for a Materials Technology and Fabrication company catering to both industrial and consumer markets. This role is central to our hazard communication (HazCom) strategy, focusing primarily on the authoring and management of Safety Data Sheets (SDSs) across all company divisions. The specialist will lead the coordination of HazCom activities related to finished products, raw materials, and new product developments. As the go-to expert for SDS management, this role encompasses comprehensive responsibilities from creation to distribution, including labeling, compliance, and all associated regulatory and logistical elements.
Duties/Responsibilities:
Lead the creation and ongoing management of Safety Data Sheets for all company products in compliance with the Globally Harmonized System of chemical classification
Participate in the chemical review board to support SDS authoring and safety compliance
Develop and update product labeling in accordance with site regulatory requirments and the GHS
Classify new and existing products for safe transportation
Manage the distribution and documentation of all HazCom related materials ensuring that are accessible within all company systems
Required Skills/Abilities:
Proven expertise in SDS authoring with experience with ExESS product safety software
Certified in Hazmat Transportation (DOT, IATA, IMDG)
Familiarity with TSCA, DSL, and other global chemical regulatory frameworks
BS in Chemistry, Environmental Science, Industrial Hygiene, Toxicology, etc
3+ years of experience in PRSA, Product Stewardship, Product Compliance, etc, within a chemical manufacturing or R&D facility
Compensation will be commensurate with experience and relocation assistance will be provided to qualified candidates
Sales And Marketing Specialist
Digital Marketing Specialist Job 8 miles from Highland Springs
Title - Sales and Marketing
Who We Are
Soch is a pioneer in solving the public sector's most critical business challenges by digitizing and automating complex processes. We offer a suite of products that address election management, FOIA management, system provisioning and other critical business challenges in the government sector.
What We Are Looking For
We are looking for a sales and marketing professional with a minimum of 3 years of experience. Someone who is passionate about democracy and has a desire to help local election administrators run successful elections.
Primary Responsibilities of the Role
Sales
Your primary focus will be on developing customer relations, and completing sales of Soch's products. This includes but is not limited to election management solution for poll workers, inventory, election security, incident report, chain of custody, public records and other important aspects of election management to conduct fair, safe and secure elections.
You will be responsible for managing opportunities and relationships with customers in a specified assigned territory/state(s).
Email, cold calling, outreach via LinkedIn and other networking channels to expand customer base.
Strong communication skills needed to promote/demonstrate products and services offered by Soch.
Travel to conferences and local/state election offices as needed for the facilitation of sales.
Marketing
You will be primarily responsible for graphic design, social media, email campaigns, conferences and creating content as needed for the outreach.
Create and post content on social media via content scheduler
Expert in implementing marketing strategies and techniques to increase sales activity and revenue
A Successful Candidate Will Have:
Minimum 2 years of experience in sales
Minimum 2 years of experience in marketing
Graphic design experience in creating/editing photos, videos and other outreach material
Experience in Canva or similar tools
Conferences or trade show experience
Ability to work/collaborate with a team
Strong work ethic with ability to self-manage workload and deliverables under tight deadlines
Familiarity with CRM software (good to have but not required)
Self-starter with a positive attitude and very good interpersonal skills
Highly motivated and target driven with a proven track record in sales
Proficiency in using word, excel, pdf, computer/laptop and online applications
Strong communication skills and able to demonstrate products during conference and onsite visits to election offices.
Able to operate non-commercial vehicle for business travel
Required Experience:
Sales Experience: 2 year (Required)
Marketing Experience: 2 years (Required)
Canva is highly preferred or similar tool but ready to learn Canva
Job Type: Contract/1099
Company's website
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Equal Opportunity Employer:
Soch, Inc is proud to be an equal employment opportunity employer. Our goal is to be a diverse workforce that is representative, at all job levels. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Work Location
701 E Franklin Street, Suite 1515, Virginia 23219
Salary Range: $45,200 - 51,400
Territory Sales Specialist - Civil Construction Products
Digital Marketing Specialist Job 8 miles from Highland Springs
We are seeking a career-driven individual for an exciting opportunity in the Richmond, VA area!
Our client is a premier, US-based company specializing in civil construction products (environmentally friendly) which are sold/specified into commercial and municipal projects. This company has a top-tier market position and a strong growth trajectory.
The Territory Sales Specialist will be responsible for regional sales of one of the company's highly specialized product lines. The territory will consist of Central/Northern Virginia and Baltimore, MD. This is a well-established territory with strong opportunity for further growth.
The person in this position will be working with engineering firms, municipalities, and internal stakeholders in order to increase product specification and sales in the territory. This is a consultative, technical sales position which will require strong presentation and relationship management skills. There will be extensive training (6 months +) provided on the products and sales process.
This position offers competitive compensation, company vehicle, excellent benefits (health insurance 100% paid, matching 401k, ESOP) and very strong career growth opportunity!
Digital Marketing Manager
Digital Marketing Specialist Job 17 miles from Highland Springs
Randolph-Macon College seeks a Digital Marketing Manager to drive, develop, implement, and optimize digital marketing campaigns to advance the College's goals, including student recruitment. This strategic role will help drive lead generation and application submission goals particularly through paid media initiatives across multiple platforms, building on the College's recent enrollment successes and continuing growth in undergraduate population. This marketer will also partner with a collaborative and goals-driven marketing team to develop and optimize web pages, emails, media content, and other marketing on new and emerging digital platforms.
Responsibilities:
Manage and optimize comprehensive paid digital marketing campaigns across multiple platforms including Google Ads (Search, Display, Programmatic, Remarketing, YouTube), Meta Ads, Snapchat Ads, and Spotify, with a focus on achieving annual lead generation and application submission goals
Develop and execute data-driven digital marketing strategies in collaboration with the Senior Director of Digital Strategy and VP of Marketing Communications, including conducting keyword research and making strategic recommendations for campaign optimization and content development
Develop and execute sophisticated geo-targeting strategies focused on key recruitment markets
Partner with other marketing team members to implement an integrated digital marketing strategy, including web content, apps, social media communication
Collaborate closely with creative team members to ensure paid campaign assets align with College strategic goals and institutional brand guidelines
Monitor, analyze, and report on campaign performance metrics to key stakeholders, including Senior Director of Digital Strategy, VP of Marketing Communications, and Admissions team members during monthly collaborative meetings
Manage conversion tracking implementation and optimization across all digital marketing channels using Google Analytics 4, Google Tag Manager, and other analytics tools
Contribute to budget forecasting and planning for future digital marketing investments
Participate in regular strategy sessions and maintain strong working relationships with campus partners to ensure marketing efforts support recruitment goals
Stay ahead of industry trends and propose the integration of new technologies / strategies to enhance digital outreach efforts
Qualifications:
Bachelor's degree in Marketing, Communications, or related field. Combination of relevant education and work experience may be considered in lieu of degree
1-2 years of experience in digital marketing required, 3-5 years preferred
Demonstrated experience managing campaigns across multiple platforms including Google Ads, Meta Ads, Snapchat Ads and Spotify Ads
Strong analytical skills and experience with Google Analytics 4, conversion tracking, and campaign optimization
Web content management experience using a professional CMS, such as WordPress
Excellent project management and organizational skills
Strong verbal and written communication abilities
Proficiency in Microsoft Office or Google Suite, particularly Excel/Google Sheets for data analysis and PowerPoint/Google Slides for presentations
Preferred Qualifications:
Experience with Technolutions Slate CRM or similar systems
Experience with Google Tag Manager
Working knowledge of SEO best practices and keyword research tools (e.g., Google Ads PPC Planner, SEMRush, Ahrefs)
Experience in higher education marketing, particularly undergraduate recruitment
Familiarity with project management tools (e.g., Asana)
Experience with data visualization tools (e.g., Google Data Studio)
Experience with UTM management and tracking tools
Experience with campaign A/B testing, and creative asset optimization
Commitment to ongoing learning in the rapidly evolving digital marketing field
The College:
Founded in 1830, Randolph-Macon has approximately 1650 students and is located in Ashland, VA, a residential community 15 miles north of Richmond and 90 miles south of Washington D.C., thereby having all the benefits for its students, faculty and staff of a dynamic metropolitan area which serves as the state capital. Over 85% of students reside on campus. For more information about the College see ************
Randolph-Macon College, an Equal Opportunity Employer, believes students learn best in a diverse, inclusive community and is therefore committed to academic excellence through diversity in its faculty, staff, and students. We welcome applications from members of underrepresented populations.
Application:
To apply for the position, submit the following documents to ********************** in Microsoft Word or PDF format: a current resume, cover letter addressing the position responsibilities and qualifications, and contact information for two professional references to Sharon Jackson, Director of Human Resources. The review and interview process will commence as strong applications are received and the search will remain open until the position is filled.
Digital Marketing Manager
Digital Marketing Specialist Job 8 miles from Highland Springs
**Department:** Marketing The success of our team members is no less paramount. We-re dedicated to ensuring that every Wilson employee experiences truly satisfying professional development while feeling inspired to bring their authentic selves to work. Are you ready to be a changemaker?
Wilson Language training is growing and is looking to hire a Digital Marketing Manager. This is an exciting opportunity for a digital marketing professional passionate about education and literacy to have a direct impact on literacy outcomes for educators and students and on the growth and success of Wilson Language Training.
Wilson Language Training is seeking a talented Digital Marketing Manager to lead and optimize our digital marketing efforts. In this role, you will be responsible for executing a variety of digital strategies aimed at driving lead generation, supporting sales enablement, and maximizing the performance of our online presence. This includes managing the website and landing pages, executing SEO and SEM strategies, and supporting events through digital channels. You-ll work cross-functionally with other teams to ensure our digital marketing activities align with organizational goals. The ideal candidate will bring expertise in digital marketing platforms and tools, and a passion for education, literacy, and structured literacy initiatives.
**Top Duties and Responsibilities:**
+ Lead the development, management and optimization of Wilson Language Training-s website and landing pages for branding and lead generation, ensuring all pages are user-friendly, optimized for SEO, and aligned with current marketing goals.
+ Execute and manage SEO and SEM strategies to increase visibility, drive traffic, and support lead generation efforts.
+ Align digital marketing components in line with demand gen objectives and email campaigns run by demand gen colleagues.
+ Provide digital marketing support for events (including webinars and live events), ensuring optimal digital presence and audience engagement.
+ Support sales enablement by developing and delivering web assets that drive conversions.
+ Utilize data-driven insights to continuously optimize and refine digital marketing strategies, ensuring KPIs are met and exceeded.
+ Collaborate with cross-functional teams to support content creation, project management, and campaign execution.
+ Manage and track digital marketing efforts using tools like Google Analytics, Salesforce-Pardot, ensuring accurate reporting and actionable insights.
+ Understands and displays Wilson-s values
+ Other duties as assigned
**Key Skills and Qualifications:**
+ Proven experience in digital marketing and production, particularly in website management, lead generation, and SEO/SEM.
+ Familiarity with key digital marketing platforms including WordPress, Salesforce-Pardot, Marketing Cloud, Google Analytics, and Asana.
+ Strong analytical skills with the ability to interpret data, adjust strategies, and optimize digital efforts.
+ Experience with content management systems (CMS), email marketing platforms, and CRM systems.
+ Proficiency in creating and managing landing pages and optimizing them for conversions.
+ Understanding of the education sector, with a preference for experience in literacy, the science of reading, and structured literacy.
+ Strong communication skills with the ability to collaborate effectively across teams and explain complex ideas in a clear, actionable manner.
+ Detail-oriented, organized, and comfortable with multitasking to manage multiple projects simultaneously.
+ Creative problem-solving skills and an ability to stay ahead of digital marketing trends and innovations.
**Key Qualifications:**
+ Bachelor-s degree in Communication, Marketing or related fields
+ 5-10 years of relevant experience (marketing, campaign management, etc)
+ Experience with marketing tools and analytics platforms, including Google Analytics, CRM platforms (Sales Force and Pardot a plus), Word Press, Asana
+ Proficiency in software for data analysis and content creation
+ Industry knowledge of market trends, competitors, and the target audience
+ Strong understanding of SEO and SEM best practices.
+ Analytical mindset with experience leveraging data to improve performance.
+ Proficient in website content management and optimization.
+ Excellent organizational and project management skills.
+ In-depth knowledge of the education industry, with a particular focus on literacy, the science of reading, and structured literacy (preferred).
+ Strong communication and interpersonal skills.
+ Ability to work independently and as part of a team to deliver high-quality, effective marketing campaigns.
Wilson has identified the anticipated pay range for this role based on the many factors that we consider in defining compensation levels for our roles, including market data, and internal equity considerations. Actual pay, and allocation between base and any target discretionary bonus, will vary based on geographic location, education, work experience, skills, market data, and internal equity considerations. Wilson offers competitive benefits, including:
+ Medical, dental, vision, and Life & Disability Insurance
+ 401k plan with partial employer match
+ Paid Time Off
+ Paid holidays
+ Tuition reimbursement
+ -O-Connor days,- which refers to a company-wide office closure between Christmas and New Year-s Eve, as well as other perks.
Anticipated Salary Range: $100,000 - $125,000.
Wilson Language Training is an Equal Opportunity, Drug-Free Employer Committed to Diversity in the Workplace. M/W/D/V
Digital Marketing Manager
Digital Marketing Specialist Job 17 miles from Highland Springs
Randolph-Macon College seeks a Digital Marketing Manager to drive, develop, implement, and optimize digital marketing campaigns to advance the College's goals, including student recruitment. This strategic role will help drive lead generation and application submission goals particularly through paid media initiatives across multiple platforms, building on the College's recent enrollment successes and continuing growth in undergraduate population. This marketer will also partner with a collaborative and goals-driven marketing team to develop and optimize web pages, emails, media content, and other marketing on new and emerging digital platforms.
Responsibilities:
Manage and optimize comprehensive paid digital marketing campaigns across multiple platforms including Google Ads (Search, Display, Programmatic, Remarketing, YouTube), Meta Ads, Snapchat Ads, and Spotify, with a focus on achieving annual lead generation and application submission goals
Develop and execute data-driven digital marketing strategies in collaboration with the Senior Director of Digital Strategy and VP of Marketing Communications, including conducting keyword research and making strategic recommendations for campaign optimization and content development
Develop and execute sophisticated geo-targeting strategies focused on key recruitment markets
Partner with other marketing team members to implement an integrated digital marketing strategy, including web content, apps, social media communication
Collaborate closely with creative team members to ensure paid campaign assets align with College strategic goals and institutional brand guidelines
Monitor, analyze, and report on campaign performance metrics to key stakeholders, including Senior Director of Digital Strategy, VP of Marketing Communications, and Admissions team members during monthly collaborative meetings
Manage conversion tracking implementation and optimization across all digital marketing channels using Google Analytics 4, Google Tag Manager, and other analytics tools
Contribute to budget forecasting and planning for future digital marketing investments
Participate in regular strategy sessions and maintain strong working relationships with campus partners to ensure marketing efforts support recruitment goals
Stay ahead of industry trends and propose the integration of new technologies / strategies to enhance digital outreach efforts
Qualifications:
Bachelor's degree in Marketing, Communications, or related field. Combination of relevant education and work experience may be considered in lieu of degree
1-2 years of experience in digital marketing required, 3-5 years preferred
Demonstrated experience managing campaigns across multiple platforms including Google Ads, Meta Ads, Snapchat Ads and Spotify Ads
Strong analytical skills and experience with Google Analytics 4, conversion tracking, and campaign optimization
Web content management experience using a professional CMS, such as WordPress
Excellent project management and organizational skills
Strong verbal and written communication abilities
Proficiency in Microsoft Office or Google Suite, particularly Excel/Google Sheets for data analysis and PowerPoint/Google Slides for presentations
Preferred Qualifications
Experience with Technolutions Slate CRM or similar systems
Experience with Google Tag Manager
Working knowledge of SEO best practices and keyword research tools (e.g., Google Ads PPC Planner, SEMRush, Ahrefs)
Experience in higher education marketing, particularly undergraduate recruitment
Familiarity with project management tools (e.g., Asana)
Experience with data visualization tools (e.g., Google Data Studio)
Experience with UTM management and tracking tools
Experience with campaign A/B testing, and creative asset optimization
Commitment to ongoing learning in the rapidly evolving digital marketing field
The College:
Founded in 1830, Randolph-Macon has approximately 1650 students and is located in Ashland, VA, a residential community 15 miles north of Richmond and 90 miles south of Washington D.C., thereby having all the benefits for its students, faculty and staff of a dynamic metropolitan area which serves as the state capital. Over 85% of students reside on campus. For more information about the College see ************
Randolph-Macon College, an Equal Opportunity Employer, believes students learn best in a diverse, inclusive community and is therefore committed to academic excellence through diversity in its faculty, staff, and students. We welcome applications from members of underrepresented populations.
Application:
To apply for the position, submit the following documents to ********************** in Microsoft Word or PDF format: a current resume, cover letter addressing the position responsibilities and qualifications, and contact information for two professional references to Sharon Jackson, Director of Human Resources. The review and interview process will commence as strong applications are received and the search will remain open until the position is filled.
Digital & Marketing Specialist
Digital Marketing Specialist Job 8 miles from Highland Springs
About Rado Rado is a globally recognised Swiss watch brand, famous for innovative design and its use of revolutionary materials to create some of the world's most recognisable and durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy "if we can imagine it, we can make it" still holding true today.
Specialising in high-tech ceramic watches, Rado has gone from one breakthrough to the next and has a long and proud history of innovation, continually introducing the unexpected into Swiss watchmaking.
The Role
Reporting to Rado Sales & Marketing Manager, this role is responsible for implementing the local market activation of the Rado global marketing strategy.
This opportunity is based five days a week in our Richmond Head Office.
* Execute marketing strategy to support global brand strategy within budgetary constraints
* Define traditional and digital media strategy with Sales and Marketing Manager and execute advertising campaigns
* Establish PR strategy, develop and execute PR campaigns
* Manage all media relationships across multiple mediums
* Manage brand events end to end including negotiation of contracts, managing event materials, ambassadors and budgets
* Develop cooperative marketing plans for wholesale retailers
* Review and ensure wholesale retailers' websites are up-to-date and social media platforms are in line with Rado HQ guidelines and campaigns.
* Plan and execute display visual roll outs and window campaign roll outs
* Project management of shop-in-shop projects
* Management of marketing budget
Skills & Experience
* Tertiary qualified in marketing / PR / communications
* Minimum 3 years marketing and social media experience in the consumer goods or fashion industries
* Demonstrated experience in digital marketing and tools such as Google Analytics, Dynamics, Ad Word Campaigns and social media
* Knowledge of the latest digital media trends and insights
* Computer literacy skills: Word, Intermediate Excel, Outlook, PowerPoint, SAP
* Strong organisational, project management, and communication skills (oral and written)
* Proficient in numerical, financial, and analytical tasks with problem-solving ability
* Detail-oriented, team player, and self-motivated with energy and initiative
* Capable of managing cross-time zone communication and working autonomously
* Technologically savvy with strong negotiation skills
How to Apply
Click APPLY to submit your application
Digital Marketing Manager
Digital Marketing Specialist Job 8 miles from Highland Springs
Summary/Objective:
The Digital Marketing Manager is primarily responsible for ensuring that the company website is optimized from an SEO and SEM standpoint to successfully sell acoustical products online and to generate high quality leads for the national sales team to process. Additionally, the Digital marketing manager is also responsible for the company social media presence and all other aspects of marketing. The position reports to the company president and is an integral member of the senior management team of the company. The Digital Marketer works cooperatively with other departments and company personnel to ensure the overall on-going commercial success of the company.
Essential Functions:
Manage Web developer priorities and work with the developer to improve customer experience to increase online sales and to generate more contractor and solution sales team leads.
Implement new capabilities to improve customer experience - e.g. new applications for the chat bot, a panel configurator, an art panel self-service tool, design tool for custom designs, and other creative ways to build interest in and sales of the company's products.
Work with sales team to add new content and improve current content to increase SEO ranking on Google and Bing. Content may include updated product information, case studies, blogs, video etc. Develop and implement a plan to increase video content on the web site.
Update and manage our social media presence.
Manage and direct an outside agency to maximize SEM spend to achieve targeted ROAS results, online sales results, and conversion goals within the agreed to budget.
Create and launch outbound marketing campaigns to generate sales leads.
Manage the customer review process using TrustPilot.
Support the launch of new products as required.
Support other marketing related activities as required.
Lead the monthly marketing department review meeting highlighting results, issues/opportunities.
Fully participate in the company's continuous improvement processes and adhere to all company procedures and policies.
'Follow and Live' the company's stated Values and work to promote our values with co-workers when needed - in a respectful and professional manner.
Digital Marketing Specialist
Digital Marketing Specialist Job 8 miles from Highland Springs
Digital Marketing Specialist The Digital Marketing Strategist will work closely with the franchise owners across our family of brands at all stages of their business providing training and ongoing guidance regarding the development, implementation and support of their local online marketing strategies. This is a highly consultative and strategy-focused position that requires marketing experience and someone that has a genuine passion for helping others succeed. This position is a key member of the marketing team who will work closely with the Digital Marketing team, Brand Marketing teams, and Creative team to support both franchisee and corporate initiatives. This includes the development and implementation of paid advertising campaigns, website content creation, and more. Responsibilities
Be our resident paid advertising expert - coordinate franchisee and vendor relationships, provide ongoing in-depth analysis of campaigns, and continually seek new digital advertising opportunities to grow the brands
Evaluate and refine digital marketing campaigns alongside various vendors to maximize lead generation and ROI
Work with brand marketing teams to create a holistic marketing plan for franchise owners designed in line with sales goals and performance trends
Assist in the setup of third-party lead generation platforms and online listings, as needed (ie. Nextdoor, Angi, Thumbtack, Meta platforms, etc.)
Help deliver Richmond-based digital marketing training to new franchise owners
Lead email marketing campaign strategy and creation
Take on various brand wide digital marketing projects and initiatives alongside Digital Marketing Manager
Collaborate with brand marketing teams, creative team, and operations teams on projects as needed
CANDIDATE REQUIREMENTS
Bachelor's degree in marketing, communications or related field
2+ years of digital marketing experience (Agency experience a plus)
Hands-on experience with lead generation platforms, such as Google Ads, Meta, etc.
Creative thinker, with an ability to use both data and intuition to inform decision
Interest in and ability to learn new technology and marketing platforms
Highly organized, excellent accuracy and attention to detail, and facilitation skills to get work done
Able to multi-task, switch gears quickly, and juggle multiple priorities
Energetic and enthusiastic attitude
Ability to thrive in a fast-paced, results-oriented environment
Ability to work both independently as well as within a team environment
Microsoft office products knowledge and proficiency
Ability for some travel, as deemed necessary
Digital Marketing Strategist
Digital Marketing Specialist Job 8 miles from Highland Springs
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.
For more information, visit our Careers page.
The Role in Brief:
Digital Marketing Strategist
We are seeking a motivated and detail-oriented Digital Marketing Strategist to join our team. This individual will assist in developing and implementing digital marketing campaigns across various channels, including brand, vertical, and programmatic strategies. The ideal candidate will be eager to learn and grow in a fast-paced environment, contributing to effective lead generation efforts and collaborating with internal and external teams to ensure successful campaign execution.
This role may be based in Richmond, VA or Washington, D.C.
Primary Responsibilities:
* Campaign Execution & Optimization: Support the development, implementation, and optimization of digital marketing campaigns across multiple channels to drive lead generation and conversions.
* Client Support: Prepare client reports and performance updates. Communicate with internal teams to align campaign objectives with business goals
* Ad Creation & Testing: Collaborate with senior strategists and internal teams to develop ad copy, media proposals, and creative assets. Conduct A/B testing and refine campaigns based on performance insights.
* Performance Monitoring: Track campaign metrics and provide data-driven insights to internal account teams. Create performance reports and identifying areas for improvement.
* Platform Management: Utilize digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn, etc) to manage and optimize campaigns.
* Collaboration: Work closely with the marketing, design, and analytics teams to ensure campaigns are executed smoothly and meet client expectations.
* Learning & Development: Stay up to date with digital marketing trends and best practices. Participate in training sessions and actively seek opportunities to expand your skillset.
Basic Qualifications:
* Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
* 2 years of experience in digital marketing or a related field, with exposure to campaign management and lead generation strategies.
* Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Ads) and basic analytics tools.
* Strong communication skills and the ability to work collaboratively with cross-functional teams.
* Highly organized with attention to detail and the ability to manage multiple tasks effectively.
Ideal Qualifications:
* Enthusiasm for digital marketing and a desire to learn new strategies and technologies.
* Basic understanding of key marketing metrics and data analysis.
* Excellent time management skills with a proactive attitude toward problem-solving.
* Creative thinking and an interest in contributing to innovative marketing solutions.
* Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB's DE&I Promise
If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.
Compensation:
The anticipated starting salary range for this role is $55,000 - $65,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.
Benefits:
Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:
* Medical, dental, and vision insurance plans; dependents and domestic partners eligible
* 20+ days of PTO annually, in addition to paid firm and floating holidays
* Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
* 401(k) retirement savings plan with annual discretionary company matching contribution
* Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
* Employee assistance program with counseling services and resources available to all employees and immediate family
* Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
* Gender affirming care coverage
* Fertility treatment coverage and adoption or surrogacy assistance
* Paid parental leave with phase back to work program for birthing and non-birthing parents
* Access to milk shipping service to support nursing employees during business travel
* Discounted pet health insurance coverage for dog and cat family members
* Company-provided life, AD&D, and disability insurance
* Financial wellness resources and membership in a robust employee discount program
* Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities
Benefits kick in day one; learn more at eab.com/careers/benefits.
This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.
At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.
To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
Chardes Marketing
Digital Marketing Specialist Job 8 miles from Highland Springs
Join Chardes Marketing!
Chardes Marketing is a dynamic direct sales and marketing company rooted in the principles of integrity and excellence. We are dedicated to connecting directly with consumers. Our mission is to bridge the gap between quality services and the people who need them.
Why Join Us?
At Chardes Marketing, we believe in empowering our team members to make a difference. As part of our growing organization, you will have the opportunity to engage with customers and help them access essential services that enhance their lives.
Partnership Opportunities
We are always looking to expand our network and collaborate with motivated individuals. If you are interested in exploring partnership opportunities, we invite you to reach out to us.
Contact Information
Name Charde Ferguson
Phone **********
Email *******************
Join us in our mission to deliver quality services directly to consumers. Together, we can make a significant impact!
Consumer Digital Marketing Manager
Digital Marketing Specialist Job 13 miles from Highland Springs
At Hamilton Beach Brands, Inc., a leading designer, marketer and distributor of small household and commercial appliances, our culture is one of hard work, ethical behavior, and teamwork. We roll up our sleeves and work to create products that have been pleasing customers for over 115 years. We offer a comprehensive compensation and benefits package which includes health, dental, and vision insurances, HSA contributions, Profit Sharing, and a 401(k) plan with vested contributions beginning Day One. We provide paid vacation and holidays, summer hours and a paid charitable day off. To offset the cost of staying fit we offer a quarterly subsidy, and you can purchase our products at a discounted cost. We have a casual dress code, flexible hours, and development opportunities. These are just a few of the advantages of working for this dynamic company.
We are seeking qualified candidates for a Digital Marketing Manager at our Corporate facility located in Glen Allen, VA. This position will oversee and guide a talented group of digital specialists, manage content calendars and marketing campaigns across multiple brands, in addition to executing email and marketing automation.
This role helps develop, implement, measure, and optimize digital marketing campaigns that drive consumers to brand ecommerce websites and retail sales channels, promoting the awareness, consideration, and purchase of our product portfolio. This position is hybrid, on-site 3 days per week.
Responsibilities of the position include:
Manage the core digital marketing team (social media, affiliate/influencer marketing, and digital advertising).
Collaborate and coordinate digital marketing strategies and campaigns between product marketing, sales, and digital marketing to maximize business results and increase customer satisfaction.
Direct internal creative team and partner marketing manager to design and source content as needed.
Ensure brand consistency, budget adherence, and optimized advertising investments.
Own the Klaviyo Customer Relationship Management (CRM) channel. Grow database, increase engagement, expand segmentation, and enhance automation. Build and execute B2C email marketing campaigns from start to finish, including A/B testing and analysis.
Requirements of the position include:
Bachelor's degree in marketing or a combination of education and experience will be considered.
10+ years' experience in digital marketing channel and campaign management with 3 of those years focusing on the email marketing of consumer products.
5+ years' experience managing direct reports.
Strong project management/process skills required and capacity to juggle multiple responsibilities at the same time.
Experience with digital advertising programs/principles including goal and KPI setting/reporting, SEO, SEM/paid search, programmatic display, retargeting, and social media advertising.
Advanced understanding of CRM systems, email marketing, and marketing automation.
Experience managing social media accounts both organically (community management) and as paid advertisements.
Experience with Paid Search Advertising (including Google Ads and retailer-specific applications like Criteo or Amazon AMS).
Comprehension of current and emerging digital marketing channel relationships to the ever increasing and dynamic consumer paths to purchase.
Understanding of affiliate marketing.
Excellent communication skills (written and verbal) to engage stakeholders and influence outcomes.
Proven ability to work in a collaborative team environment.
Desirable, but not essential requirements:
Experience using Google Analytics for eCommerce websites and tracking technologies such as Google Tag Manager, Meta pixel and UTM tags.
Knowledge of direct-to-consumer ecommerce business models.
Experience using Click-up productivity platform or equivalent.
Our employees enjoy working in a tobacco-free and drug-free environment. We do not consider candidates who use tobacco products. Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit *****************
Marketing Strategy Analyst
Digital Marketing Specialist Job 1 miles from Highland Springs
* This role is responsible for driving the development, implementation, and monitoring of strategic marketing plans and initiatives within the Print Marketing organization. The role provides valuable analysis and advice to Print Marketing and Print Category leadership with respect to optimum marketing budget plan within constraints and provides a detailed investment plan. The role formulates highly complex statistical and marketing impact models for estimating the potential business results and defines KPIs and metrics to measure business performance.
Responsibilities
* Leads complex data and business analysis to develop marketing plans, and identifies recommendations and insights.
* Works independently to construct highly complex statistical and analytial models to forecast marketing impact, coaches others on model development.
* Establishes the metrics required to measure marketing performance, and develops the process for identifying and addressing performance gaps.
* Manages complex, time-sensitive market research projects and prepares synthesized intelligence reports with clear implications.
* Leads cross-functional teams across the entire span of marketing planning activities.
* Contributes to priority projects by adding creative insights and developing recommendations.
* Partners with business leaders to develop marketing plans and proactively identify new opportunities.
* Develops go-forward marketing investment plan recommendations based on potential risks and returns.
* Identifies cutting-edge analytical tools, models, and methods for making key business decisions.
* Demonstrates a high level of business acumen and technical expertise in areas such as marketing planning, operational management, and financial analysis.
Education & Experience Recommended
* Four-year or Graduate Degree in Business Administration, Finance, Marketing, or any other related discipline or commensurate work experience or demonstrated competence.
* Typically has 7-10 years of work experience, preferably in strategy, planning, operations, market research, or a related field.
Preferred Certifications
* Project Management Professional (PMP) Certification
Knowledge & Skills
* Analytics
* Business Intelligence
* Business Strategies
* Competitive Intelligence
* Customer Insights
* Dashboard
* Data Analysis
* Data Visualization
* Market Intelligence
* Market Research
* Marketing
* Statistics
* Thought Leadership
Cross-Org Skills
* Effective Communication
* Results Orientation
* Learning Agility
* Digital Fluency
* Customer Centricity
Impact & Scope
* Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
* Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
* This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The base pay range for this role is $136,850 to $210,750 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview)
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Entry Level Marketing Assistant
Digital Marketing Specialist Job 15 miles from Highland Springs
We are actively seeking a motivated Entry Level Marketing Assistant to work on groundbreaking campaigns with an advertising and marketing firm in the local region. This innovative firm was founded by dedicated people looking to push the envelope by using cost-effective marketing campaigns and advertising strategies. Their goal is to provide the same advertising as the standard firm but at a fraction of the price. As a progressive company in the sales and marketing industry, this firm continues to set the standard for excellence in customer acquisition and establishing a repeat customer base for clients. By providing personalized sales and marketing services to some of the largest retailers in the world, this firm continues to increase the market shares of clients through proven sales and marketing strategies.
The Entry Level Marketing Assistant position is a valued team member in the marketing and advertising department. The position is considered entry level to start during training which includes a comprehensive overview of basic marketing strategy, direct advertising, promotional techniques, visual merchandising, and consumer market research. After successful completion of the program, an individual would be considered a team leader in the marketing department. The Entry Level Marketing Assistant reports directly to the Executive Marketing Manager.
Responsibilities:
Assisting in the daily growth and development of assigned campaigns
Assisting with efforts of customer acquisition and retention
Expertly managing the needs of external customers
Developing strong leadership and interpersonal skills
Driving sales through retail promotional campaigns
Build brand recognition through experiential marketing
Strategize, execute and manage with the Brand Ambassador teams
Interact and communicate with customers
Problem solve and make a professional judgment on whether customers qualify for the in-store services that the firm's clients offer (candidate will be trained in this area)
Conduct lead generation and maintain and develop a client base for our clients who offer the in-store services
Aid marketing and advertising associates and senior staff with specific projects related to each client
Requirements:
The personalized focus of the campaigns is not only a refreshing alternative to more general mass sales and marketing strategies, but it is also responsible for the unprecedented growth and stability of the company. The management team prides itself on recognizing top performance, integrity, and a winning mindset for continual internal promotions. If you possess a passion for marketing, sales, or retail and would enjoy learning how to manage the varying dimensions of a business, this position could be an excellent fit for the right candidate.
Experience in marketing, sales, promotions, or a related field is preferred.
Must be able to work full-time hours and some weekends for special meetings.
Ability to excel in unsupervised solo assignments as well as team projects.
Desire to travel at least 1 or 2 weeks a year for further training.
Great communication skills.
Must be able to work in an energetic, fast-paced environment.
2 or 4-year college degree in a related field.
Self-starter, creative thinker, problem solver.
Why work here?
Full Training
Company Paid Travel
Market Competitive Pay Structure: Weekly Bonuses and Incentives
Rapid upward mobility
Community involvement and Charitable opportunities
A fun, high energy work environment! No cubicles here, we work closely together as a team!
#LI-Onsite
Web Content Specialist
Digital Marketing Specialist Job 8 miles from Highland Springs
GovCIO is currently hiring for Web Content Specialist to support our client's contract needs. This position is located in the Rockville, MD area and will be full remote position within the Unites States. **Responsibilities** This position is to primarily provide Web Content Support for the customer's public Drupal website and involves responding to and tracking support requests from web content contributors, analyzing reported issues for potential technical causes, and working with the system administrators and developers to resolve issues. The position also includes evaluating compliance of web content with Section 508 accessibility standards and recommending remediation approaches to web content contributors and developers.
+ Performs Section 508 compliance validation and works with the development team to remediate accessibility and usability issues.
+ Provides user support for the FDA web content management system, including technical and troubleshooting support.
+ Creates, updates, and manages user support requests.
+ Provides web analytics support through creation of reports and data testing to assess website usage.
+ Requires knowledge of web-based user interface development including principles of content organization, site layout, and navigation structure.
+ Collaborates with software developers, testers, and other members of the support team on incorporating the interface elements and features.
+ Troubleshoots issues that arise with the website and user interfaces including content, links, and transaction logs.
+ Assists with system administration tasks, including tracking incidents and vulnerability reports, reviewing server logs, and updating maintenance schedules.
+ Communicates and documents risks and issues identified.
**Qualifications**
Bachelor's with 0 - 2 years (or commensurate experience)
Required Skills and Experience
+ **Section 508 Compliance:** Experienced in testing and implementing Section 508, ADA, and WCAG accessibility standards to ensure digital content is accessible for individuals with disabilities, including conducting accessibility compliance audits and providing recommendations for remediation.
+ **HTML:** Knowledgeable in writing and editing HTML code to create and maintain web pages, including structuring content, styling, and adding interactive elements.
+ **CommonLook:** Experience with using CommonLook software to ensure digital content meets accessibility standards, including PDF remediation and accessibility reporting.
+ **Adobe Acrobat Professional:** Proficient in creating, editing, and optimizing PDF documents, including form creation, digital signatures, and accessibility features.
+ Clearance Required: Must be able to obtain and maintain FDA Public Trust
Preferred Skills and Experience
+ Degree in Computer Science, Engineering or relevant field.
+ Experience writing and editing CSS code to control the layout, visual styling, and user experience of web pages, including responsive design and mobile optimization.
+ Experience with creating content on a Drupal CMS.
+ Experience in IT systems administration or user support.
**Company Overview**
GovCIO is a team of transformers--people who are passionate about transforming government IT. Every day, we make a positive impact by delivering innovative IT services and solutions that improve how government agencies operate and serve our citizens.
But we can't do it alone. We need great people to help us do great things - for our customers, our culture, and our ability to attract other great people. We are changing the face of government IT and building a workforce that fuels this mission. Are you ready to be a transformer?
**We are an Equal Opportunity Employer.** All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, disability, or status as a protected veteran. EOE, including disability/vets.
Posted Pay Range
The posted pay range, if referenced, reflects the range expected for this position at the commencement of employment, however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, education, experience, and internal equity. The total compensation package for this position may also include other compensation elements, to be discussed during the hiring process. If hired, employee will be in an "at-will position" and the GovCIO reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, GovCIO or individual department/team performance, and market factors.
**Posted Salary Range**
USD $55,000.00 - USD $65,000.00 /Yr.
Submit a referral to this job (***************************************************************************************************************************
**Location** _US-Remote_
**ID** _2025-5737_
**Category** _Information Technology_
**Position Type** _Full-Time_
Web Content Specialist - Strategy & Marketing
Digital Marketing Specialist Job 8 miles from Highland Springs
requiring 2-3 days per week on-site, and 1-2 days per week remote.** As part of the marketing and strategy team at VCU Health, the Website Content Specialist focuses on digital and website marketing of VCU Health services and providers on health system websites and assists with overall online presence. This role will develop web content, manage VCU Health providers and location optimization on Google and other sites, lead support for Wayfinding app and offer website search engine optimization (SEO) all working to drive traffic and interactions to VCU Health system websites. The successful candidate will be someone who can work efficiently and effectively as a member of a team, across other teams and with external partners and platforms. This role will analyze online statistics and helps identify the best practices to optimize online marketing performance.
Essential Job Statements
Create website content to effectively market VCU Health services and providers.
Work with Web manager to optimize website performance and create larger more complex content and web pages or sections
Utilize tools and digital analytics to monitor and improve website performance with SEO optimizations such as enhanced metadata, keyword research, improved internal linking, image size corrections, etc.
Organizes, plans, and schedules website content in support of marketing and cross department projects.
Contributes to new digital offerings, including tools, design changes, and content changes to increased lead generation opportunities.
Partners closely with internal and external digital partners, IT and VCU for the introduction and development of new vcuhealth.org initiatives.
Works with marketing, communications and public relations teams to develop and maintain websites (VCUHS, CHoR, Massey, etc.) and consistently updating web content for various partners.
Manages VCU Health provider and location data across platforms to be consistent and accurate on website, google listings, VCU Wayfinding app, and other third-party sites.
Manages website projects independently.
Creates training materials and delivers training CMS users and other content contributors across the Health System.
Patient Population: N/A
Employment Qualifications
Required Education: Bachelor's degree in related field such as communications, marketing, public relations, web administration, computer science/information systems, business.
Preferred Education: N/A
Licensing/ Certification
Licensure/Certification Required: N/A
Licensure/Certification Preferred: N/A
Minimum Qualifications
Years and Type of Required Experience: Minimum of three years of experience: Demonstrating knowledge of web site structure, user experience (UX), web accessibility standards, industry trends and best practices for large-scale, high traffic websites. Working in website content management systems (CMS) Experience with SEO tools such as SEMRush, Moz, Brightedge, or similar Working with basic html code, and css in a CMS environment, with resizing images and creating redirects and adding metadata. project management experience, organizational skills and an aptitude for managing time, working independently, meeting deadlines, upwardly managing approvals and handling multiple projects simultaneously. Working collaboratively and effectively in a diverse team setting (e.g., medical providers, administration, external vendors). Must be able to work in a diverse environment. Strong communication skills including listening, writing and speaking. Working with Google My Business to manage listings.
Experience Preferred: Measures, analyzes, and optimizes website performance using analytic tools. Working in the TerminalFour CMS or similar enterprise CMS. Adherence to high standards of excellence regarding visual design, attention to details and accuracy. Analytical skills and use of analytic tools (GA4, heat mapping, etc.) Experience with Google My Business (GMB) and online listing management.
Knowledge, Skills & Abilities: Basic UX and web programming/coding skills. Understanding of the role of design in the web user experience Minimum of three years of experience. creating strategy and managing content for large-scale, high traffic websites. working in website content management systems (CMS) particularly with TerminalFour (T4) platforms with basic html source code in a CMS environment. with resizing images. project management experience, organizational skills and an aptitude for managing time, meeting deadlines, upwardly managing approvals and handling multiple projects simultaneously. working within Google Workspace and Microsoft Office 365 Analytical skills and use of analytic tools (GA4, heat mapping, etc.) Knowledge of digital communications.
Supervisory responsibilities (if applicable): N/A
Independent Action(s) required: N/A
Combination of education and experience in lieu of a degree.
Working Conditions
Periods of high stress and fluctuating workloads may occur. General office environment. May have periods of constant interruptions.
Physical Requirements
Physical Demands: Lifting/ Carrying (0-50 lbs.), Push/ Pull (0-50 lbs.)
Work Position: Sitting, Walking, Standing
Additional Physical Requirements/ Hazards
Physical Requirements: Manual dexterity (eye/hand coordination), Finger Dexterity, Color Vision, Acuity - far, Acuity - near
Hazards: N/A
Mental/Sensory - Emotional
Mental / Sensory: Strong Recall, Reasoning, Problem Solving, Hearing, Speak Clearly, Write Legibly, Reading, Logical Thinking
Emotional: Fast-paced environment, Steady Pace, Able to Handle Multiple Priorities, Able to Adapt to Frequent Change
The Digital Marketing Specialist develops strategies to attract external customers to VCU Health's online presence. focuses on wayfinding, online presence of VCU Health services, providers and locations, search engine optimization and search marketing all working to drive traffic and interactions to VCU Health system websites. This role will focus on managing and optimizing provider and location profiles on the site and on the web, optimizing landing pages for SEM campaigns, improving overall website performance by focusing on search engine optimization techniques. Analyzes online statistic and helps identify the best practice to optimize online marketing performance.
EEO Employer/Disabled/Protected Veteran/41 CFR 60-1.4.
Web Content Specialist - Strategy & Marketing
Digital Marketing Specialist Job 8 miles from Highland Springs
requiring 2-3 days per week on-site, and 1-2 days per week remote.** As part of the marketing and strategy team at VCU Health, the Website Content Specialist focuses on digital and website marketing of VCU Health services and providers on health system websites and assists with overall online presence. This role will develop web content, manage VCU Health providers and location optimization on Google and other sites, lead support for Wayfinding app and offer website search engine optimization (SEO) all working to drive traffic and interactions to VCU Health system websites. The successful candidate will be someone who can work efficiently and effectively as a member of a team, across other teams and with external partners and platforms. This role will analyze online statistics and helps identify the best practices to optimize online marketing performance.
Essential Job Statements
Create website content to effectively market VCU Health services and providers.
Work with Web manager to optimize website performance and create larger more complex content and web pages or sections
Utilize tools and digital analytics to monitor and improve website performance with SEO optimizations such as enhanced metadata, keyword research, improved internal linking, image size corrections, etc.
Organizes, plans, and schedules website content in support of marketing and cross department projects.
Contributes to new digital offerings, including tools, design changes, and content changes to increased lead generation opportunities.
Partners closely with internal and external digital partners, IT and VCU for the introduction and development of new vcuhealth.org initiatives.
Works with marketing, communications and public relations teams to develop and maintain websites (VCUHS, CHoR, Massey, etc.) and consistently updating web content for various partners.
Manages VCU Health provider and location data across platforms to be consistent and accurate on website, google listings, VCU Wayfinding app, and other third-party sites.
Manages website projects independently.
Creates training materials and delivers training CMS users and other content contributors across the Health System.
Patient Population: N/A
Employment Qualifications
Required Education: Bachelor's degree in related field such as communications, marketing, public relations, web administration, computer science/information systems, business.
Preferred Education: N/A
Licensing/ Certification
Licensure/Certification Required: N/A
Licensure/Certification Preferred: N/A
Minimum Qualifications
Years and Type of Required Experience: Minimum of three years of experience: Demonstrating knowledge of web site structure, user experience (UX), web accessibility standards, industry trends and best practices for large-scale, high traffic websites. Working in website content management systems (CMS) Experience with SEO tools such as SEMRush, Moz, Brightedge, or similar Working with basic html code, and css in a CMS environment, with resizing images and creating redirects and adding metadata. project management experience, organizational skills and an aptitude for managing time, working independently, meeting deadlines, upwardly managing approvals and handling multiple projects simultaneously. Working collaboratively and effectively in a diverse team setting (e.g., medical providers, administration, external vendors). Must be able to work in a diverse environment. Strong communication skills including listening, writing and speaking. Working with Google My Business to manage listings.
Experience Preferred: Measures, analyzes, and optimizes website performance using analytic tools. Working in the TerminalFour CMS or similar enterprise CMS. Adherence to high standards of excellence regarding visual design, attention to details and accuracy. Analytical skills and use of analytic tools (GA4, heat mapping, etc.) Experience with Google My Business (GMB) and online listing management.
Knowledge, Skills & Abilities: Basic UX and web programming/coding skills. Understanding of the role of design in the web user experience Minimum of three years of experience. creating strategy and managing content for large-scale, high traffic websites. working in website content management systems (CMS) particularly with TerminalFour (T4) platforms with basic html source code in a CMS environment. with resizing images. project management experience, organizational skills and an aptitude for managing time, meeting deadlines, upwardly managing approvals and handling multiple projects simultaneously. working within Google Workspace and Microsoft Office 365 Analytical skills and use of analytic tools (GA4, heat mapping, etc.) Knowledge of digital communications.
Supervisory responsibilities (if applicable): N/A
Independent Action(s) required: N/A
Combination of education and experience in lieu of a degree.
Working Conditions
Periods of high stress and fluctuating workloads may occur. General office environment. May have periods of constant interruptions.
Physical Requirements
Physical Demands: Lifting/ Carrying (0-50 lbs.), Push/ Pull (0-50 lbs.)
Work Position: Sitting, Walking, Standing
Additional Physical Requirements/ Hazards
Physical Requirements: Manual dexterity (eye/hand coordination), Finger Dexterity, Color Vision, Acuity - far, Acuity - near
Hazards: N/A
Mental/Sensory - Emotional
Mental / Sensory: Strong Recall, Reasoning, Problem Solving, Hearing, Speak Clearly, Write Legibly, Reading, Logical Thinking
Emotional: Fast-paced environment, Steady Pace, Able to Handle Multiple Priorities, Able to Adapt to Frequent Change
The Digital Marketing Specialist develops strategies to attract external customers to VCU Health's online presence. focuses on wayfinding, online presence of VCU Health services, providers and locations, search engine optimization and search marketing all working to drive traffic and interactions to VCU Health system websites. This role will focus on managing and optimizing provider and location profiles on the site and on the web, optimizing landing pages for SEM campaigns, improving overall website performance by focusing on search engine optimization techniques. Analyzes online statistic and helps identify the best practice to optimize online marketing performance.
EEO Employer/Disabled/Protected Veteran/41 CFR 60-1.4.
Employee Benefits Marketing / Renewal Analyst - McGriff (HYBRID OPPORTUNITY)
Digital Marketing Specialist Job 13 miles from Highland Springs
ESSENTIAL DUTIES AND RESPONSIBILITIES Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time. * Assist the Producer and account teams collecting prospect and client information.
* Obtain loss runs, preparing loss summaries, and preparing loss history analyses, stratifications, and loss forecasters as requested.
* Research claims issues as related to loss runs/loss summaries.
* Obtain, perform analyses of, and/or review experience mod worksheet calculations and relevant information from other analytical and evaluative tools and sources.
* Quote/rate various online programs for multiple insurance carriers.
* Support the submission process, including to but not limited to assisting in the development of submissions, creating transmittal communications for sending submissions to carriers.
* Follow up with carriers to confirm receipt of submissions and assist with obtaining and providing additional information requested by carriers.
* Compare coverages, terms, and conditions of quotes.
* Prepare proposals, finance agreements, other presentations, and/or certificates of coverage as requested.
* Become proficient with the usage and ability to learn all relevant insurance company rating programs.
* Creating documents/spreadsheets to assist in marketing of accounts.
* Document account/computer files per procedures and requirements as requested.
* Understand NFIP guidelines and requests for policy issuance.
* Process binder request forms and supporting documentation as requested.
* Attend and meet with carrier representatives, as requested.
* Become knowledgeable about insurance carrier products and programs.
* Build and maintain key client and carrier relationships by phone, email, and in person.
* Assist Producers in sales efforts, including responding to Requests for Proposals and participating in prospect meetings as requested.
* Understand and utilize the client management system(s) and other relevant technology platforms.
* Attend seminars, classes, and carrier meetings to keep abreast of new products available for clients and acquire expertise in legislative changes.
* Other projects, job duties, and responsibilities as requested by Producers, account teams, and/or management.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
* High School Diploma or equivalent education.
* Relevant insurance industry education, training, or experience.
* Appropriate insurance license(s).
* Basic insurance knowledge with a strong desire to learn and achieve insurance designations such as Accredited Advisor in Insurance (AAI), INS, Certified Insurance Counselor (CIC), Certified Risk Manager (CRM), Chartered Property Casualty Underwriter (CPCU) or equivalent.
* Strong communication and interpersonal skills to build and maintain positive business relationships with clients, market contacts, and McGriff teammates.
* Strong persuasion skills and tact to obtain information and successfully interact with clients, carriers, and teammates.
* Discretion and analytical skills to analyze client information, proposal competitiveness, etc.
* Demonstrated proficiency in basic computer applications such as Microsoft Office Suite.
* Ability to travel overnight.
Preferred Qualifications:
* College degree or equivalent education and/or experience.
* Insurance industry certifications in addition to necessary license(s).
* Significant prior insurance industry experience and knowledge of carriers and markets.
Valuable benefits.
We value and respect the impact our colleagues make every day both inside and outside our organization. We've built a culture that promotes colleague well-being through robust benefit programs and resources, encourages professional and personal development, and celebrates opportunities to pursue the projects and causes that give colleagues fulfilment outside of work.
Some benefits included in this role are:
* Generous time off, including personal and volunteering
* Tuition reimbursement and professional development opportunities
* Hybrid Work
* Charitable contribution match programs
* Stock purchase opportunities
To learn more about McGriff, a division of Marsh McLennan Agency, check us out online: ************************
For information on careers at McGriff visit: *************************** or flip through our recruiting brochure: **********************
Follow us on social media to meet our colleagues and see what makes us tick:
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Who you are is who we are.
We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients. We are always seeking those with ethics, talent, and ambition who are interested in joining our client-focused teams.
Marsh McLennan and its affiliates are EOE Minority/Female/Disability/Vet/Sexual Orientation/Gender Identity employers.
McGriff Insurance Broker | McGriff
McGriff specializes in business and personal insurance, employee benefit solutions, risk management services, specialized industry expertise and more.
#MMAMCG
#LI-Hybrid