Digital Marketing Manager Jobs in Utah

Pro Lash | Premium Beauty Brand We exist to complement her beautiful, empowering women to focus on their purpose while feeling confidently themselves. As we grow toward becoming the undisputed authority in lashes, we are seeking a Head of Social Media who embodies our values and can help drive our mission forward. Our Values in Action: - Put Her First: Every brand decision starts with our customer - Excellence Always: Lead with precision in everything we do - Make it Simple: Keep brand execution clear and effective - Focus Fiercely: Say no to good to say yes to great - Growth Never Rests: Continuously improve our brand presence Position Overview: As the Head of Social Media, you'll lead the strategy and programming across our owned social media channels globally to create compelling stories to drive brand efficiently awareness and build a healthy funnel of follower acquisition. Reporting to the Director of Global Communications, you'll play a crucial role in growing Prolash brand affinity and ensuring the company's brand identity remains consistent through all social media endeavors. This is a full-time hybrid role in the Corporate Marketing organization, reporting to the Chief Marketing Officer in our Provo, UT office. Primary Responsibilities: Strategic Leadership Lead the development, strategic direction, and execution of a comprehensive, multi-channel social media strategy that drives alignment with the company's overarching brand vision, mission, and business goals. Spearhead initiatives to enhance brand awareness, engagement, and growth through innovative, data-driven, and results-oriented social media campaigns that deliver measurable impact. Collaborate with executive leadership, including the founders, to elevate their social media presence by curating and producing high-impact, engaging content that supports thought leadership and brand positioning. Partner cross-functionally with brand, product, sales, and customer experience teams to ensure that social media efforts are seamlessly integrated into the broader organizational strategy, driving consistency and alignment across all touch points. Channel Management Oversee and strategically lead the management of all organic-owned media channels, including social platforms (e.g., Meta, Instagram, TikTok, YouTube) and emerging media, ensuring consistent brand voice, identity, and strategic alignment across all touch points. Define and drive the strategic vision for each distribution channel, establishing clear objectives that align with broader business goals and position social media as a key lever for growth and engagement. Stay at the forefront of industry trends, emerging platforms, and best practices, integrating cutting-edge strategies and tools to continuously optimize and elevate social media performance. Use this information to make clear-concise recommendations to the CMO Own and lead Prolash's social programming calendar, developing robust content planning process that ensures timely execution, strategic alignment with key moments, maximization of brand opportunities, and efficient resource allocation. Lead ongoing evaluation of content strategy and refine the content playbook to enhance engagement and impact. Content Creation & Curation Lead cross-functional collaboration with marketing and creative teams to conceptualize and produce high-impact, visually compelling content that drives brand awareness and engagement. Define and implement a diverse content strategy, leveraging a mix of posts, stories, videos, and live streams to drive meaningful audience growth and enhance overall engagement across platforms. Ensure all content is strategically aligned with brand guidelines while consistently resonating with target audiences and reinforcing the brand's positioning in the market. Oversee and guide social media strategies for product launches and key promotional events, ensuring impactful, results-driven campaigns that maximize reach and support business objectives. Analytics & Reporting Lead the monitoring, analysis, and reporting of social media performance using advanced analytics tools to track and evaluate the effectiveness of campaigns. Generate actionable insights and strategic recommendations based on data, driving continuous optimization Required Qualifications: - Bachelor's degree in marketing, Communications, or a related field; advanced degrees or certifications are a plus. - 6+ years of experience in social media strategy and management, with a proven track record in driving success for consumer and product brands. - Extensive experience in building and scaling high-impact brands across major platforms, including Meta, X, Instagram, TikTok, and YouTube, with a deep understanding of platform algorithms and audience engagement strategies. - Advanced expertise in social media analytics and tools, with the ability to derive strategic insights and optimize campaigns for measurable results. - Exceptional communication skills, both written and verbal, with the ability to craft compelling narratives and effectively collaborate with senior leadership and cross-- functional teams. - Innovative and strategic thinker with a creative mindset and the ability to generate out- of-the-box solutions to complex challenges. - Proven track record of managing multiple high-priority projects simultaneously in a dynamic, fast-paced environment, consistently meeting deadlines and driving results. - Start-up experience is highly preferred, with a demonstrated ability to adapt and thrive in an entrepreneurial, high-growth environment. - Willingness to travel up to 40% to support social media presence at key events, conferences, brand partner shoots, and other engagements. Capture live content and ensure real-time, high-quality coverage of important events to enhance brand visibility. - Experience in the Beauty or Consumer Goods sector, with proven ability to manage complex communication strategies across multiple regions - Graphic design/Photography/Videography experience a plus - 2nd language a plus Essential Skills: - Exceptional attention to detail - Strong creative judgment - Excellent communication abilities - Project management expertise - Strategic thinking capability - Leadership experience Compensation & Benefits: - Competitive Salary - Comprehensive benefits package - Growth opportunities To Apply: Please submit: - Resume - Portfolio of Social Media work Location: Provo, Utah Type: Full-time Reports to: CMO