Digital Marketing Manager Jobs in Lancaster, NY

TG Therapeutics is a fully integrated, commercial stage, biopharmaceutical company focused on the acquisition, development and commercialization of novel treatments for B-cell diseases. In addition to a research pipeline including several investigational medicines, TG has received U.S. Food and Drug Administration (FDA) approval for BRIUMVI (ublituximab-xiiy), for the treatment of adult patients with relapsing forms of multiple sclerosis (RMS), to include clinically isolated syndrome, relapsing-remitting disease, and active secondary progressive disease, as well as approval by the European Commission (EC) and the Medicines and Healthcare Products Regulatory Agency (MHRA) for BRIUMVI to treat adult patients with RMS who have active disease defined by clinical or imaging features in Europe and the United Kingdom, respectively. TG Therapeutics is headquartered in Morrisville, North Carolina. Summary of Position: The Associate Director, TG Regional Marketing, is a senior in-market position within the TG field organization that will focus on KOL engagements to gain insights and provide a bridge between field markets and TG. Regional Marketing will collaborate across the TG matrix as outlined in the approved ways of working document, including but not limited to Sales, Market Access and Medical Affairs. The position will report to the Director, Regional Marketing and be part of the TG MS Marketing team. The territory for this role is Upstate NY and Western PA. Key Responsibilities: Speaker Program Management Selects and trains speakers on both unbranded and branded content Monitors speaker programs Provides field-based training to speakers KOL/Advocacy Engagements Engages with KOLs around unbranded and branded insight topics Engages with KOLs around brand pillars Creates and leverages advocacy Works with key MS advocacy groups Seeks out information from relevant medical and scientific literature, meetings, symposia to remain current on the MS disease state to aid in discussion with KOL's around approved resources Advisory Boards Provides input into the commercial advisory board plan including attendee recommendations and content development Leads regional advisory boards Congress Planning & Execution Provides input into the congress strategy and execution for ACTRIMS, CMSC, AAN, ECTRIMS Secures leadership engagements Gathers congress insights Ambassador of Compliance Works with the highest degree of professionalism in accordance with TG's ethical code of conduct Skills and Qualifications: Minimum 5 years of experience in: brand marketing, sales or medical Minimum 5 years of experience in the MS category Marketing, Sales Leadership, and launch experience preferred KOL engagement, ad boards and speaker's bureau experience strongly preferred Proven ability to manage large geographical territory Proven ability to develop productive relationships with physicians and other HCP's Strong analytical skills and presentation skills Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job Effective verbal and written communication skills and organizational abilities Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy Proven ability to work effectively in a matrixed environment Must live in either Upstate NY or Western Michigan Education: Bachelor's Degree and MS Category Experience Required. TG Therapeutics is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, age, disability, national origin, ancestry, genetic information, military or veteran status, pregnancy or pregnancy-related condition or any other protected characteristic.

Job Description: Marketing Director We are seeking a dynamic and experienced Marketing Director to lead and execute marketing strategies across retail and e-commerce platforms for a premium brand of our client. The ideal candidate is a seasoned generalist with a proven track record in the B2C CPG sector, preferably in the beverage or plant-based industries. This role, based in the Buffalo, New York area, is pivotal in driving growth, brand recognition, and market share through innovative, data-driven marketing campaigns and effective team leadership. Key Responsibilities: Strategic Leadership: Develop and implement comprehensive marketing strategies to achieve business objectives, including market penetration, revenue growth, and brand loyalty. Brand Management: Oversee brand positioning, storytelling, and visual identity to ensure consistency across all touchpoints and channels. Retail Marketing: Collaborate with sales and merchandising teams to design and execute in-store marketing programs, promotions, and events that drive consumer engagement and sales. E-Commerce Marketing: Lead digital marketing strategies, including SEO/SEM, email marketing, paid social, influencer partnerships, and content creation to optimize the online customer journey. Consumer Insights: Analyze market trends, consumer behavior, and competitor activity to identify opportunities and inform strategic decision-making. Team Leadership: Manage and mentor a team of marketing professionals, fostering collaboration, innovation, and professional growth. Budget Management: Allocate and monitor marketing budgets, ensuring optimal ROI on all campaigns and initiatives. Cross-Functional Collaboration: Work closely with product development, sales, and operations teams to ensure alignment on goals and execution. Performance Tracking: Establish KPIs and use analytics tools to measure campaign effectiveness, presenting regular reports and recommendations to senior leadership. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus. 10+ years of progressive marketing experience in the B2C CPG industry, with a preference for experience in beverages or plant-based products. Proven expertise in both retail and e-commerce marketing. Strong knowledge of digital marketing tools, platforms, and best practices. Experience managing creative agencies and in-house teams to execute campaigns. Exceptional leadership and communication skills, with the ability to inspire and manage a diverse team. Analytical mindset with a data-driven approach to decision-making. Ability to thrive in a fast-paced, entrepreneurial environment with a hands-on approach. Preferred Skills: Experience launching new products or expanding brands into new markets. Knowledge of plant-based food and beverage trends and consumer preferences. Familiarity with CRM tools and e-commerce platforms like Salesforce, Shopify, or similar systems. Benefits: Competitive salary and bonuses. Comprehensive health, dental, and vision insurance. Professional development opportunities and a collaborative work culture. This is an opportunity to make a significant impact in a high-growth industry, working with a passionate team dedicated to delivering innovative, sustainable products to consumers. If you're a creative, strategic marketer with a track record of success in CPG, we'd love to hear from you. Location Note: Candidates must be based in or willing to relocate to the Buffalo, New York area. Relocation assistance may be available for the right candidate.

Technical Marketing Manager - Industrial Solutions Legacy Executive Search is supporting a leading manufacturing client in New York in hiring a Technical Marketing Manager to lead strategy, positioning, and market growth. This role is key in driving revenue, strengthening digital presence, and supporting sales efforts to expand market share. Key Responsibilities Market Strategy & Growth - Develop and implement strategies to drive annual revenue growth. Digital & Brand Marketing - Enhance online visibility through content creation and digital marketing. Customer & Market Development - Build relationships with key distributors and OEMs to support business growth. Product Roadmap & Innovation - Lead a five-year product roadmap using customer insights and emerging technologies. Pricing & Profitability - Develop competitive pricing strategies to maximize profitability. Sales Enablement & Content - Create technical specs and online tools to support sales teams. Market Intelligence - Analyze industry trends, competitive positioning, and emerging opportunities. Product Training - Deliver training sessions for internal teams, distributors, and customers. Candidate Qualifications Education & Experience: Bachelor's in Mechanical Engineering or Marketing (MBA is a plus). 3-5 years of technical marketing experience, ideally in industrial applications. Background in industrial marketing, product management, or sales engineering is a plus. Skills & Expertise: Proven experience in B2B product marketing in an industrial setting. Strong analytical, strategic thinking, and communication skills. Ability to translate technical features into customer value. Experience with Oracle, SAP, or D365 (preferred). About the Opportunity Industry Leader - Work with a well-established manufacturing company. High Impact Role - Own and shape a high-growth product portfolio. Collaboration & Innovation - Work cross-functionally with engineering, sales, and leadership. Career Growth - Leadership development and advancement opportunities. Competitive Offer - Competitive base salary plus target bonus, benefits, PTO, and more. Travel - Up to 25% travel for customers, trade shows, and industry events. About Legacy Executive Search When you partner with Legacy Executive Search, you're not just getting a recruitment service; you're gaining a dedicated partner committed to your success. Our passion for what we do and extensive knowledge and experience make us the go-to choice for executive search services. From finance to technology, manufacturing to private equity, our team's extensive industry experience enables us to understand your unique business needs. Our broad reach across multiple sectors allows us to source top-tier executive talent that can drive your business forward.

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Deploy successful marketing campaigns and own their implementation from ideation to execution Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Build strategic relationships and partner with key industry players, agencies and vendors Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely Oversee and approve marketing material, from website banners to hard copy brochures and case studies Measure and report on the performance of marketing campaigns, gain insight and assess against goals Analyze consumer behavior and adjust email and advertising campaigns accordingly

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Deploy successful marketing campaigns and own their implementation from ideation to execution Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Build strategic relationships and partner with key industry players, agencies and vendors Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely Oversee and approve marketing material, from website banners to hard copy brochures and case studies Measure and report on the performance of marketing campaigns, gain insight and assess against goals Analyze consumer behavior and adjust email and advertising campaigns accordingly

Timely and resonant digital communications, as well as coordinated constituent relationship management (CRM), are critical to the success of any large institution. If you are a digital communications leader with a passion for growing and maturing enterprise-level communications solutions, the University at Buffalo (UB) has an exciting opportunity for you as the Digital Communications Product Manager in the Division of University Communications (UC). Join UB, a top public research university and New York's flagship, to help elevate its digital communication strategies while ensuring best practices, brand consistency, and accessibility. Position Overview The Digital Communications Product Manager is responsible for overseeing and managing the university's enterprise email campaign management system and supporting UB's broader CRM initiative. This individual ensures that institutional digital communications practices are governed by best practices, fully accessible, and aligned with university goals. Working closely with the Director of Digital Products and Strategy, the Product Manager plays a key role in developing strategies, processes, and policies that optimize digital communications across campus and beyond, ensuring high-impact and efficient solutions for internal and external constituents. Key responsibilities include: Enterprise Email Campaign Product Management: Serve as the subject matter expert for enterprise mass digital communications. Lead the development and implementation of governance policies and best practices, oversee daily operations, and collaborate with units to enhance email performance through targeting, personalization, and audience optimization. Enterprise CRM Initiative: Work closely with university leadership and IT partners to integrate email campaign management with broader CRM strategies. Participate in cross-campus committees, ensuring that mass digital communications contribute effectively to constituent engagement and institutional goals. Digital Communication Transformation (DCT) Initiative: Lead the development and implementation of new solutions under the Digital Communication Transformation umbrella, largely focused on-but not limited to-ensuring that mass communications are efficient, scalable, and aligned with the university's digital strategy. Continuous Quality Improvement: Stay abreast of emerging trends and innovative solutions in digital communication technologies. Work closely with communicators and IT professionals both within UB and at peer institutions to ensure institutional practices are industry-leading. Identify and help actualize opportunities for ongoing improvements in mass digital communications practices across the university. As the Digital Communications Product Manager, you will be pivotal in ensuring that UB's digital communications are not only cutting-edge and constituent-focused but also strategically aligned with the university's mission. This role offers an exceptional opportunity to shape the future of digital communications at one of the country's leading public research universities. RequirementsFor more information and to apply, click the Company URL and when applying, please put BMAA on your application. Please note BMAA will NOT forward your resume to employers from the job board AND to have your resume included in the BMAA resume book, you must be a current paid member of BMAA. To join, visit portal.blackmarketers.org/c/memberships

Company: The mission of Well (********************* is to transform healthcare through our unique impact on our members' health and happiness. We do this through our differentiated consumer experience and world-class data and analytics engine that drive engagement and behavior change. Our product - a consumer health engagement platform - integrates concierge services, behavioral health, telemedicine, care management and wellness services to drive sustained engagement, lower costs and improve the health of members. In addition to our product, we know our team makes us unique. We're a highly diverse and engaged organization whose employees are passionate about the mission of the company and whose management is passionate about the employees. We promote an employee- and member-centric culture with generous benefits, which you can learn more about here: **************************** Position Title: Web Manager Reporting To: Director of Engineering Location: Chapel Hill, NC; Minneapolis, MN; Boston, MA (Newton); New York, NY Compensation: $150,000-180,000/year, depending on experience and level of expertise as a software engineer (e.g., Senior Software Engineer 3, Senior Software Engineer 4, or Principal Software Engineer 1), plus bonus potential and benefits Job Summary: Upon joining our team, you'll help develop the world-class technology platform at the heart of our engagement and behavior change platform. You'll get to work with a diverse group of backend and frontend (mobile and web) developers, data scientists and product managers to design, implement and govern product features that reach the hands of thousands of users. We expect you will deliver solutions that are holistically correct, efficient, secure and maintainable. Ownership, self-motivation, teamwork, and experience working in a fast-paced agile environment are highly desired. The ideal candidate has experience managing technical teams, is technically strong, and can communicate technical ideas appropriately to different audiences. As the Engineering Manager, you will be responsible for ensuring a high level of developer quality and productivity as well as effective collaboration across other teams and projects within engineering and cross-functionally. Key Responsibilities: Own substantial workstreams, including both new user-facing features and improvements on our existing services ecosystem As an Engineering Manager, you will be managing a team of software professionals, and prioritizing high-level work You will also be representing the Web team in organizational process discussions and projects Collaborate with a team of mobile, backend and data science practitioners as well as product and delivery managers to create and deliver a seamless, tailored experience for our users Contribute substantially to platform architectural decisions and enhance our team's ability to make correct decisions that stand the test of time Help build and maintain internal administrative applications that support core functioning of our technology platform Help us achieve operational excellence in the software development by participating in and leading code reviews, quality assurance, and production monitoring Take personal responsibility for keeping all Well systems and data, including sensitive member data, secure and safe, according to Well data and security policies and HIPAA guidelines Preferred Qualifications: Minimum of 3 years of team management experience Thought leader in principled delivery of software utilizing Elm and related Web development technologies - ideally with a broad area of interest spanning other similar/promising programming languages Ability to show engineering principles, a variety of common tools, patterns, algorithms/libraries and use cases, key trade-offs and systems design Confident intuition for both micro and macro level decision-making in software development Coding capabilities, demonstrated ability to resolve complex technical challenges Willingness to learn new patterns, languages, technologies and methodologies, aligning both with our Engineering culture and continuously evolving technology environment. Good understanding of both microservices and monolith patterns with insight into choices and tradeoffs involved Experience with modern cloud platforms; AWS, GCP, Azure Good understanding of the HTTP stack and REST APIs Good understanding of databases and their tradeoffs Knowledge or experience with backend for front end design, especially in support of Android and iOS mobile applications Experience in Healthcare contexts is considered a plus but not a necessity Good understanding of security principles in software development broadly and as specifically applied to consumer-facing applications Additional Job Information Well is on a mission to redefine the healthcare experience. This is an opportunity to re-shape healthcare for America. We are developing solutions to improve the quality and affordability of healthcare. We welcome team members who are passionate about that mission. We embrace diversity and are committed to building an inclusive team. All qualified applicants will be eagerly considered for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at ****************************** SUMMARY As a Research Manager on the Marketing team, you'll create marketing strategies and materials to advertise our services and support the sales of our innovative multi-screen product portfolio. Your robust research skills will provide essential partnership support, setting up our teams and business for success. This role will manage a marketing research staff engaged in the gathering of research data and analysis to generate revenue from an existing client base and aid in the procurement of new advertisers. DUTIES & REQUIREMENTS * Actively and consistently supports all efforts to simplify and enhance the customer experience. * Supervises the collection and analysis of relevant data concerning current and potential markets for advertising sales. * Distills research data into concise and relevant sales presentations, marketing materials, and one sheets for use throughout the sales process. * Delegates responsibilities and supervises subordinates in all phases of data research, analysis and reporting. * Trains research analysts, Sales Managers, AEs and Sales Assistants to use accepted market research techniques including the use of various software. * Oversees the proper implementation of data and timely updating of all research software including; Nielsen, ComScore, Scarborough, Vivvix, Pathmatics, etc. * Provides consistent insights into the competitive advertising landscape, including emerging trends in media and other industries. * Participates in sales calls with existing and potential customers to provide in-depth analysis and explanation of Charter Media benefits and offerings. * Partners closely with cross functional groups, C&CD, M&E, National Client Development, Programmatic, Addressable, Unreserved etc to build custom presentations to educate our local and national clients on the power of Spectrum Reach. * Maintains key relationships with research data vendors while continually evaluating research products by looking for new enhancements and new software that will improve efficiency and maximize revenue. * Performs other duties as requested by supervisor. QUALIFICATIONS * Knowledge of cable television products and services * Knowledge of Nielsen Media Research * Knowledge of Scarborough or other qualitative research studies * Knowledge of ComScore data * Familiarity with mapping programs including TruAudience or MapInfo * Experience with AdMall or other Co-op platform * Proficient with computer software and technology. * Awareness of competitive conditions * Ability to manage multiple priorities. EDUCATION Bachelor´s degree in Marketing or related field, or equivalent experience. RELATED WORK EXPERIENCE * Media Research experience * Management experience preferred MRS510 2025-49529 2025 Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life. A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances. The base pay for this position generally is between $70,900.00 and $105,000.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses. Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you're joining a strong community of 95,000 employees working together to serve nearly 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more. Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture. Apply Now

Position:Full-Time Total Rewards: Benefits/Incentive Information EssilorLuxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe. In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, and Target Optical. We are also home to EyeMed, the fastest growing vision care company in the United States. EssilorLuxottica's Wholesale teams deliver the highest quality frames, best-in-class expertise and a deep understanding of products and markets to support our customers and fuel their businesses all over North America. GENERAL FUNCTION The Vice President of marketing for Ray-Ban is responsible for the strategy, brand activation and execution across Wholesale NA , the most significant market for the Ray-Ban brand. The VP of brand marketing is responsible for leveraging NA market insights and analytics to identify and champion the brand activation needs for the market. This key leader of brand marketing must inspire and influence Ray-Ban stakeholders across a highly matrixed organization. They will develop and execute the marketing mix to drive brand penetration and revenue growth. The VP marketing will collaborate closely with sales to create and execute go to market across all customer channels, including independent optical, key accounts, department stores, and consumer electronics. The leader must possesses professional maturity, persuasive skills, with high emotional intelligence to act as the visible spokesperson for the brand building the credibility and trust of organization. MAJOR DUTIES AND RESPONSIBILITIES Brand Stewardship Develop a RB NA Wholesale brand vision that aligns the corporate brand strategy with the needs of the market. Brand vision must ensure RB remains relevant and top of mind with the NA consumer and clients. Brand relevance must drive increased conversions, new customer acquisition, and retention Ensure consistent brand execution across channels of trade to take advantage of RB multi-channel broad distribution across optical, department stores, sport and new consumer electronics doors Build RB advocacy with sale teams by championing and communicating the marketing plan and strategies that support revenue targets Brand Activation Conduct analysis of the competitive market, consumer trends and sales performance to identify Ray-Ban Business development and portfolio opportunities Activate the sales team around the new collection, providing insights and customer assortments strategies that maximize sales Collaborate with media and PR to maximize paid and earned media to keep the brand top of mind and build awareness of new brand categories such as smart eyewear Develop and implement go to market iniatives not limited to be including in store activation and promotions that increase traffic, conversion rate, average transaction value and sales across the multiple channels of business Managing the overall marketing budget and liable for all marketing investments Lead RB Marketing Team Serves as the "strategic quarterback" (NA marketing leader) for the RB brand responsible for the development, integration and execution of a broad range of marketing planning and implementation activities to support the strategic direction and positioning of RB brand Lead the RB team and inspire sales team to supports all components of the marketing including field marketing, partner marketing, demand generation, content creation, product marketing, events, advocacy, and budget management BASIC QUALIFICATIONS Bachelor's degree in Marketing, Merchandising or related 15+ years of marketing experience Demonstrates logical analysis and problem solving skills Excellent project management, time management, organizational, and communication skills Flexible and adaptive to changing priorities Ability to work and influence a variety of groups, internal and external PREFERRED QUALIFICATIONS Previous experience within lifestyle consumer brands Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package Benefits/Incentive Information including health benefits, PTO, 401K, paid family leave, tuition reimbursement, and eyewear discounts. Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at ************** (be sure to provide your name and contact information so that we may follow up in a timely manner) or email ********************************. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans receive preference in accordance with Tribal Law.

Sr. Associate, Conversion Rate Optimization (CRO) Manager, Digital Marketing Team, Boston, MA or New York, NYCountry: United States of America The Senior Associate, Conversion Rate Optimization (CRO) Manager sits on the Digital Marketing team in either New York, NY or Boston, MA. This CRO lead is responsible for designing and managing the strategic optimization roadmap for our public websites to drive continuous improvement in conversion performance while maintaining a smooth user experience. This role contributes to the success of marketing programs for multiple business segments across a variety of consumer banking and small business product lines. In this role, s/he is responsible for engaging with Marketing Strategy partners and Channel Leads to ensure a deep understanding of and alignment with their strategic objectives and initiatives. S/he is also responsible for maintaining close collaboration with internal and external marketing partners to develop and deliver the marketing plan. The person in this role is responsible for ensuring marketing ROI analysis informs a rigorous testing strategy and strong competitive presence focused on driving conversion optimization. USA Job Family Description: Develops and executes marketing strategies and plans in support of business objectives. Identifies and develops key insights into clients, the marketplace, competitors, macro tends, and market opportunities. Analyzes marketplace trends and customer data to identify opportunities for growth, determines content and technical requirements, and aligns content and messaging to defined target audience segments' needs and behaviors. Creates and/or coordinates the development and implementation of advertising and promotional content in web channels. Establishes, implements, and ensures consistent branding standards throughout product lines and related digital marketing platforms. USA Job Function Description: Develops and implements competitive digital marketing strategies to promote products and services for consumer, small business, and corporate markets to maximize profits via acquisition, deepening, and retention. Translates technological advances and consumer needs into relevant marketing strategies promoting product conversion and customer deepening. Plans, directs, and facilitates conversion optimization roadmap on public websites in partnership with channel partners and Web Development team. Collaborates closely with paid media and Digital Analytics teams on both planning and results monitoring. Ensures all content and messaging meets regulatory and brand standards. Essential Functions/Responsibility Statements: Leads the development and implementation of a comprehensive results-driven CRO roadmap based on business objectives and digital transformation strategy, to help drive the success of marketing plans across multiple business segments and positively impact the overall brand of the Company. Builds and manages thorough content plan for development and in-market testing on website to support key business needs, capitalize on more significant opportunities aligned to marketing goals, and reduce gaps to increase our competitive advantage. Works closely with internal and external partners to strengthen end-to-end user journey in support of integrated marketing plans, including the measurement and optimization of campaigns across multiple complex business segments. Manages projects, timelines, deliverables, and reporting for all CRO initiatives on our public website platforms. Manages alignment with internal partners and stakeholders on strategy, rollout, and measurement of website CRO initiatives. Coordinates with other Marketing team members, as well as agency partners, in the execution of marketing plans specific to CRO enhancements and testing. Manages overall assessment of insights from web analytics and marketing performance results with internal Analytics partners to formulate program reporting, deliver and disseminate timely executive results summaries, and incorporate into continuous evolution of marketing-driven conversion strategy. Daily monitoring and exploration of results and presenting trends in real-time. Embraces the ever-changing landscape to keep up with evolving website and CRO best practices. Consistently monitors trends in web platforms and analytics tools for appropriate application of that knowledge to increasing conversion efficiency. Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education: Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration or equivalent field. (Req) Master's Degree in Integrated Marketing, Marketing Analytics, Communications, Business Administration or equivalent field. (Pref) Work Experience: Marketing experience or related field, 7+ years (Req) Financial Services/Banking Industry experience, 3+ years (Pref) Skills and Abilities: Demonstrated experience as a savvy marketing/advertising strategist with a passion for results-driven practices and routines. Demonstrated ability to map out a digital marketing website conversion rate optimization roadmap and drive that strategy via execution, testing, measurement, and optimization. Demonstrable ability to measure the impact of CRO on overall marketing efforts. Strong knowledge of web analytics and performance monitoring tools such as Google Analytics, QuickSight, and Lighthouse to understand key opportunities for improving click rate conversion and increasing click rate by qualified audience. Curiosity and adaptability to thrive in an ever-changing space and make recommendations to ensure the CRO roadmap is keeping up with evolving best practices, algorithms, and user experience design. Accomplished team player and people/project manager, with experience in managing vendor relationships. Superior interpersonal, verbal, and written communication skills. Excellent relationship management skills and collaborative spirit. Strong project management skills, outstanding organizational skills, and the ability to handle multiple projects simultaneously while meeting deadlines. Strong knowledge of regulatory implications of digital media within the financial services industry. Experience managing vendor contracts, adherence to Service Level Agreements, and ensuring fees and expenses are tracking to approved budget. EEO Statement: At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law. Working Conditions: Frequent Minimal physical effort such as sitting, standing and walking. Occasional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders. Employer Rights: This does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this . The employer has the right to revise this at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason. The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location. Base Pay Range Minimum: $97,500.00 USD Maximum: $160,000.00 USD

Who we are: Guidesly is revolutionizing the outdoor recreation industry by connecting guides and instructors to their guests through innovative SaaS platforms and mobile applications. As a dynamic start-up rooted in a culture of hard work and innovation, we our technologies to empower outdoor guides and help them grow their businesses. What you'll do: We're seeking a Ecommerce Marketplace Conversion Product Manager to focus on optimizing our consumer marketplace. Your primary goal will be driving higher conversion rates-turning visitors into customers who book experiences through our platform. You'll achieve this by leveraging design enhancements, A/B testing, and customer-centric feature rollouts. Reporting directly to the Head of Product, you will work cross-functionally with SEO, design, and development teams to deliver impactful results. You'll oversee a team of developers and lead the charge in building a product roadmap that aligns with key performance indicators (KPIs), buyer trends, and competitive insights. Key Responsibilities: Conversion Optimization: Drive bookings and purchases by enhancing user experiences across our consumer marketplace. Implement A/B testing solutions to identify and act on high-impact changes. Rollout customer-centric features to improve engagement and streamline buying processes. Strategic Leadership: Develop and execute a comprehensive product roadmap. Define KPIs and track success metrics to evaluate product performance. Conduct competitive analysis and identify emerging buyer trends in the outdoor experience market. Collaboration & Oversight: Lead a team of developers to implement new features and updates. Partner with SEO specialists, designers, and other departments to maximize site performance. Ensure design, content, and technical updates align with business goals and user needs. Market Expertise: Stay informed about customer buying habits within the outdoor recreation space. Translate industry knowledge into actionable strategies for growth across multiple verticals (fishing, hunting, scuba diving, skiing, etc.) Qualifications: Required: ● Proven experience in product management for consumer marketplace platforms. ● Deep understanding of web design, modern UX practices, and conversion funnel strategies. ● Experience with A/B testing tools and solutions. ● Familiarity with customer buying behaviors, particularly in the outdoor recreation or experience sectors. Preferred: ● Track record of delivering measurable results in online conversion optimization. ● Passion for outdoor recreation and experience in verticals like fishing, hunting, or skiing. Why Join Us: ● Work in the heart of Buffalo's innovative Seneca One building. ● Join a collaborative, AI-driven company culture focused on empowering guides and providing strong growth opportunities for motivated individuals. ● Enjoy opportunities to travel and immerse yourself in the outdoor recreation community. ● Play a key role in shaping the future of the guide and instructor industry. Salary range $95k-$115k

What You'll Do: Part of Criteo's Global Performance Marketing Practice, the Regional Performance Strategist enables the rapid scaling of new offerings and leverages analytics and insights to drive success for the global C-Growth business. The role works in a regional capacity, but must have the ability to work in a global cross-functional framework, and is a critical member of important strategic initiatives. Responsibilities • Identify commercial and operational enablers to deliver and accelerate our Global Performance Marketing Strategy • Drive the execution of our Performance Practice Priorities that have been set for the coming fiscal year • Drive cross-functional Process Improvement Initiatives and root cause analysis (example: Criteo GO!, Commerce Marketing 2.0, etc.) • Assist business owners in improving existing commercial performance through analysis and cross-functional project work • Understand local market nuances and determine what it takes to win in key markets and verticals • Drives the identification and sharing of best practices • Accelerates the scaling of new initiatives by driving the end-to-end process design of new offerings; identify new tasks and ensure task owners are identified • Develop and implement a monthly Key Performance Indicator (KPI) report for the Performance Practice and Global GM • Communicate to key management stakeholders on key business opportunities Who You Are: Strategic thinker Proven success within the digital media or AdTech space Experience in building stories leveraging data / data drive Experience in performance marketing Sales strategy experience Team player and eager to work in fast paced industry Strong technical aptitude with the ability to rapidly learn new technologies and take advantage of new concepts We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we'd love to see your application! Who We Are: Criteo is the global commerce media company that enables marketers and media owners to deliver richer consumer experiences and drive better commerce outcomes through its industry leading Commerce Media Platform. At Criteo, our culture is as unique as it is diverse. From our offices around the world or from home, our incredible team of 3,600 Criteos collaborates to develop an open and inclusive environment. We seek to ensure that all of our workers are treated equally, and we do not tolerate discrimination based on race, gender identity, gender, sexual orientation, color, national origin, religion, age, disability, political opinion, pregnancy, migrant status, ethnicity, marital or family status, or other protected characteristics at all stages of the employment lifecycle including how we attract and recruit, through promotions, pay decisions, benefits, career progression and development. We aim to ensure employment decisions and actions are based solely on business-related considerations and not on protected characteristics. As outlined in our Code of Business Conduct and Ethics, we strictly forbid any kind of discrimination, harassment, mistreatment or bullying towards colleagues, clients, suppliers, stakeholders, shareholders, or any visitors of Criteo. All of this supports us in our mission to power the world's marketers with trusted and impactful advertising encouraging discovery, innovation and choice in an open internet. Why Join Us: At Criteo, we take pride in being a caring culture and are committed to providing our employees with valuable benefits that support their physical, emotional and financial wellbeing, their interests and the important life events. We aim to create a place where people can grow and learn from each other while having a meaningful impact. We want to set you up for success in your job, and an important part of that includes comprehensive perks & benefits. Benefits may vary depending on the country where you work and the nature of your employment with Criteo. When determining compensation, we carefully consider a wide range of job-related factors, including experience, knowledge, skills, education, and location. These factors can cause your compensation to vary. For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days. The US base salary pay range for this position per year is: $100,560 - $135,000

We exist for workers and their employers -- who are the backbone of our economy. That is where Centivo comes in -- our mission is to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills. Summary of role: We are seeking a Senior Manager of Marketing Operations to lead and enhance our marketing infrastructure, processes, and analytics. This is a key leadership role responsible for managing HubSpot, ensuring data accuracy, optimizing lead management, and driving marketing performance through strategic planning, process improvements, and cross-functional collaboration. The ideal candidate is a strategic thinker with hands-on expertise in marketing operations, technology, and analytics, coupled with proven leadership skills. Responsibilities: Strategic Planning and Execution Serve as the primary administrator and owner of HubSpot, overseeing data, lead management, and marketing campaign attribution processes. Manage lead processes, including analytics, attribution, scoring and enrichment, qualification, and dynamic routing across multiple regions, verticals, and segments. Develop and implement marketing operations strategies aligned with overall marketing and business objectives. Provide thought leadership in leveraging marketing automation tools and data insights to create impactful campaigns and initiatives. Strategically oversee account-based marketing (ABM) strategies in collaboration with cross-functional teams. Team Leadership and Development Lead, mentor, and develop a high-performing marketing operations team. Foster a collaborative, innovative, and results-oriented team environment. Process Improvement Identify and implement process enhancements to improve efficiency and effectiveness across marketing operations. Develop and maintain standard operating procedures (SOPs) for marketing processes. Collaborate with Sales Operations to create end-to-end process alignment. Data and Analytics Oversee marketing analytics centered on HubSpot and Salesforce, refining reporting systems and providing actionable insights to improve marketing performance. Track and report on the marketing funnel, including volume, velocity, conversion rates, and average value across key dimensions. Ensure data accuracy and integrity across all marketing systems and platforms. Track and analyze key performance indicators (KPIs) to evaluate marketing efforts' effectiveness, efficiency, and attribution. Cross-functional Collaboration Partner closely with sales, product, demand generation, field marketing, partner marketing, engineering, and business intelligence teams to align on marketing initiatives. Act as a liaison between marketing and IT to manage technology needs and projects. Compliance and Governance Ensure compliance with industry regulations, company policies, and internal controls for all marketing activities. Manage data privacy and security in line with legal requirements and company policies. Qualifications: Required Skills and Abilities 5-8+ years of experience in marketing operations, including 2+ years in a leadership role managing direct reports. Proficient in HubSpot administration. Strong strategic thinking with the ability to delegate tasks effectively. Excellent interpersonal skills, with the ability to translate business needs into technical processes across marketing, sales, finance, and learning and development teams. Proven experience in launching high-visibility marketing automation and CRM projects successfully. Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment with a high degree of detail and accuracy. In-depth understanding of marketing technologies, including marketing automation, CRM, and analytics, with a track record of using these tools to deliver strong business outcomes. Demonstrated experience with Account-Based Marketing (ABM) strategies and the integration of ABM with marketing technology. Who we are: Centivo is an innovative health plan for self-funded employers on a mission to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills. Anchored around a primary care based ACO model, Centivo saves employers 15 to 30 percent compared to traditional insurance carriers. Employees also realize significant savings through our free primary care (including virtual), predictable copay and no-deductible benefit plan design. Centivo works with employers ranging in size from 51 employees to Fortune 500 companies. For more information, visit centivo.com. Headquartered in Buffalo, NY with offices in New York City and Buffalo, Centivo is backed by leading healthcare and technology investors, including a recent round of investment from Morgan Health, a business unit of JPMorgan Chase & Co.

ThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Buffalo, NY. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new customers into Lifeline and ACP services, managing inventory, and driving significant sales performance in your designated territory. Key Responsibilities: Sales and Marketing Mastery: Apply superior selling and marketing strategies to enroll new Lifeline and ACP customers, striving to surpass sales goals. Solo Operation with Team Growth Potential: Begin as a solo operator with the opportunity to expand your team to up to five members, maintaining responsibility for territory management. Strategic Location Scouting: Identify and secure optimal Partner locations within Buffalo, NY to maximize service outreach and customer accessibility. Inventory Management: Ensure efficient oversight of all inventory, equipping enrollment specialists for successful subscriber engagements. Recruitment: Recruit, attract, and onboard qualified candidates for enrollment specialist positions. Training Excellence: Conduct in-depth training for specialists, emphasizing product knowledge, enrollment processes, and compliance standards. Compliance Oversight: Uphold strict adherence to FCC and USAC regulations, maintaining operational integrity. Quality Assurance: Implement quality control measures to guarantee the accuracy and efficiency of the enrollment process. Performance Management: Evaluate and enhance the performance of enrollment specialists through constructive feedback and coaching. Audit and Reporting: Execute thorough audits and manage detailed reporting for transparent documentation of enrollment outcomes. Team Leadership: Cultivate a collaborative and high-performing team environment. Operational Coordination: Manage all logistical components of the enrollment process effectively. Ideal Candidate: A self-motivated individual with entrepreneurial aspirations and a vision for building their own business. Passionate about connecting communities to essential Lifeline and ACP services. Demonstrated success in sales and marketing within the territory of Buffalo, NY. Strong understanding of the local area for strategic partner location scouting. Proven leadership in managing and motivating teams. Qualifications: Experience in management or supervisory roles, preferably in direct sales or marketing. Effective leadership, recruitment, and training skills. Familiarity with telecommunications industry standards and regulations. Excellent communication, analytical, and problem-solving abilities. Bachelor's degree in Business, Marketing, or a related field (preferred). Benefits: Competitive compensation package with performance incentives. Leadership role in a crucial connectivity expansion initiative. Comprehensive training and professional development opportunities. Career growth prospects within ThinkTank LLC. Additional Note: We offer various programs, including those not requiring inventory management, to fit different operational styles and objectives. This role is ideal for self-starters aiming for steady income and eager to grow their own business. How to Apply: We welcome you to apply by submitting your resume and a cover letter, outlining your suitability for this role and your strategy for success in Buffalo, NY. Become a pivotal part of our mission to provide Lifeline and ACP services in Buffalo, NY. ThinkTank Telecom, LLC is dedicated to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristics protected by law.

The Market Manager will serve as a primary point of contact at the local level for our Distributors and Key Retailers in critical strategic states. Responsible for distributor alignment, portfolio prioritization, pricing strategy and retail execution across Mahou and distributor teams. The individual will coach and develop assigned Market Managers and Brand Development Managers to achieve aligned annual business plans with distributor partners. Develops annual plans with the input of the GM, aimed at driving attainment of Mahou USA annual and regional business objectives. Responsible for the communication, implementation and execution at wholesale and retail levels for agreed upon programs to achieve sales, revenue, distribution, promotional and merchandising objectives for Mahou USA brand portfolio. Essential Duties and Responsibilities Includes the following but not limited to: Strategic Planning • Aligns with GM on near- and long-term strategic go to market priorities for Mahou USA portfolio in assigned priority geography • Reviews, evaluates, and aligns distributor go to market structure to ensure optimal business performance for Mahou USA portfolio • Develops Mahou USA brand and SKU priorities by class of trade for both chain and independent accounts, aligned with the GM and VP Distributor Management • Responsible for wholesaler management, including Annual Planning, Monthly/Quarterly business reviews and other distributor functions (programming, pricing, inventory, etc) supported by General Manager • Develops local market plans drives support of Mahou USA objectives with distributor management and sales team to ensure objectives are achieved. • Provides direction and support to assigned distributors, managing retail execution plans, and activities for assigned markets. • Leads inventory management to include orders, forecasts, allocations and monthly wholesaler warehouse audits to ensure wholesalers maintain adequate product inventory levels and rotation. • Conduct Monthly and Quarterly reviews against the Annual Business Plan. May include: distribution progress, YTD sales volume, pricing benchmarks and price surveys, execution opportunities, competitive activity, top retailer and chain volume trends and co-op budget spending. Corrective action plans formulated if necessary. • Responsible for ensuring execution of chain programming and distribution at retailer and wholesaler level. • Manage distributor bill back process to ensure alignment with Company policies and that invoices are being processed on a monthly basis for distributor partners • Performs assigned administrative tasks such as expense reports, monthly work calendar, establishing distribution targets, evaluating discount programs, conducting price surveys. Manage /Coach/ Develop Region Personnel • Establishes a team environment based on communication, results, cooperation, and continuous improvement • Leads, coaches, and develops Mahou USA selling process with direct reports • Assigns Mahou USA business objectives to direct reports to include distribution and volume to achieve annual assigned goals and manages performance to ensure targets are achieved. • Completes assigned “work withs” with direct reports and wholesaler partners on a regular basis • Responsible for the selection, onboarding, training and development of new and existing Market Managers and Business Development Managers Selling/Merchandising • Coach, Evaluate, and Execute Mahou USA retail priorities through distribution, shelf set, and merchandising as directed from General Managers and VP's • Develop annual distribution targets by brand/sku's for all wholesalers to be submitted to General Manager • Create account target list by wholesaler for priority brands/sku's to improve distribution and generate new business for Mahou USA • Leverage CRM tools (Karma, CCM, Dashboards, etc) to ensure flawless execution at retail by MMs and BDMs in assigned territory • Monitor and submit distribution progress reports as assigned by General Manager • Identify and develop retail and pricing programs for underperforming packages • Manage and direct the local sampling plan of Mahou USA portfolio through interaction with consumers and retailers at local retail samplings, retail work- withs, special events, trade shows, etc. • Properly manage regional POS budget to ensure effective use of merchandising tools at retail to drive proper awareness for Mahou USA brands and achieve distribution and display objectives Pricing Responsibilities • Responsible for executing Mahou USA price strategies by brand/sku to ensure that shelf pricing is on brand strategy while maximizing Company's margin/profit. • Responsible for understanding current brewery margins by brand pack and build annual objectives to improve margin profitability and mix • Maintain accurate records of current pricing for Mahou USA sku's versus competition across all distributor and retailer in assigned territory. • Regularly conduct retail price surveys by Distributor, specified chain and/or channel of trade to ensure Mahou USA package is priced properly versus defined competitive set. • Work with management & Pricing and Revenue Manager to initiate corrective action to improve Mahou USA pricing in all on and off premise accounts. Communication • Conduct sales execution presentations with regular frequency to assigned Distributor sales team as outlined in direction and in accordance with specifics driven down by General Manager and VP. • Conduct regular planning meetings with assigned Distributor sales management team in accordance with direction and specifics of Company sales objectives driven down by General Manager and VP. • Communicate clearly internally, both in written and verbal formats, to all key cross functional teams starting with the National and Regional Chain Account Managers, also including Marketing and Brewery Operations teams. • Disciplined focus on providing written recaps of all meetings, retail days, progress against objectives, co-op budget balances, and any other business or execution opportunities in the market. Budget Responsibilities • Responsibly manage annual co-op budgets with Distributors in compliance with all Mahou USA policies and procedures. • Responsibly manage annual travel and expense budget in compliance with Mahou USA Travel and Expense Policy Guidelines. Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • Bachelor's degree from four-year College or university; three years' related experience and/or training; or equivalent combination of education and experience. • Three years' minimum ex

We're seeking a talented Digital Marketing Analyst with 2-3 years of experience to join our team and help craft exceptional digital experiences for our clients. In this role, you'll lead in developing and executing strategies that drive results, creating engaging content, and harnessing data insights to inform and optimize marketing efforts. We want to hear from you if you're passionate about blending creativity with data-driven strategies! KEY RESPONSIBILITIES Content Creation & Curation Develop original, high-impact content aligned with strategic goals. Contribute to client campaign ideation and execution, including blog writing, social media posts, and copy for various digital platforms. Edit and refine content to ensure quality, consistency, and alignment with brand guidelines. Stay ahead of trends in content marketing to elevate our work and client deliverables. Social Media Marketing Design and implement innovative social media strategies tailored to client goals. Manage social media accounts to build engagement, foster community, and enhance brand presence. Stay on top of emerging social tools, platforms, and trends to ensure cutting-edge campaigns. Leverage creative storytelling to promote our brand across platforms. Analytics & Reporting Develop and manage tracking mechanisms using tools like Google Analytics, Tag Manager, and others. Analyze data to measure campaign performance, including traffic, conversion rates, and user engagement. Generate actionable insights and present them through clear, compelling performance reports. Continuously optimize strategies based on data-driven findings. Search Marketing (SEO/SEM) Assess digital properties (e.g., websites, apps) and provide tailored recommendations to improve performance. Create and implement cutting-edge SEO/SEM strategies to drive visibility, traffic, and conversions. Monitor industry developments in search algorithms, tools, and trends to ensure clients remain competitive. Client Advocacy & Team Collaboration Serve as the client's trusted advisor in all areas of digital marketing. Collaborate with team members to ideate and deliver integrated marketing solutions. Identify new opportunities to improve client performance and contribute to business growth. WHAT WE'RE LOOKING FOR We value diverse skills and experience in these areas. When applying, please describe your strengths in relation to the following: Content creation and storytelling. Social media marketing expertise. Data analysis and actionable reporting. SEO/SEM best practices and implementation. Communication, collaboration, and a passion for innovation. WHAT WE OFFER A collaborative, creative work environment that values innovation and growth. Opportunities to lead impactful projects and work with industry-leading clients. Competitive compensation, based on experience and skills. Professional development opportunities to keep your skills sharp and your career on track. We'd love to hear from you if you're ready to create, analyze, and optimize with a team of forward-thinking marketers. Apply today and tell us how your experience aligns with our vision!

The Sr. Manager, Brand & Marketing will support the Licensed Marketing Team in developing and executing integrated marketing strategies and initiatives that support the growth of all licenses in North America across all relevant products, licenses, channels, and consumers. They will lead third-party marketing efforts, manage a multi-year product calendar, and work cross-functionally with internal and external partners. Responsibilities Manage the development and execution of annual integrated, category-specific marketing plans to position the brand with New Era's category consumers; create and drive the cross-functional roadmap for developing and executing most marketing initiatives, campaigns and product launches across the marketing mix at New Era. Determine marketing investment based on product revenue; Provide recommendations based on our varied consumer audience; Position our product to stand out in a competitive market Develop and drive an effective, on-going GTM and integrated marketing process to position the brand and its products with retail partners across all channels and product-types at sell-in. They will then drive timely execution of all brand and category campaigns, initiatives & product launches at sell through Manage the relationships and collaborate with central services teams (retail, legal, sponsorship) to lead special projects including both online and offline activations and key league moments specifically athlete appearances, photo shoots and productions, custom programs and league events (All-Star games, league drafts and fulfilling ambassador contracts) Direct execution against negotiated ambassador contracts, both athlete and entertainment, to support the licensed business Proactively oversee marketing contracts and manage partner relationships outside of the big three leagues to ensure both 100% fulfillment and payment; establish effective ongoing new processes Lead contact portfolio of $1M with high-level third party partners including agents, agencies and license partners Manage and mentor a team of marketing professionals, including assigning tasks, monitoring performance, and facilitating professional growth Collaborate with cross-functional teams to ensure consistent brand messaging and a customer-centric approach Monitor and report on the effectiveness of marketing initiatives and continuously refine strategies to improve performance and reach desired outcomes. Stay up-to-date with emerging marketing trends, technologies, and best practices, and adapt strategies accordingly to stay ahead of the competition Keeps all sensitive matters confidential Other duties as assigned Knowledge, Skills and Abilities Proven success building and maintaining external corporate relationships with senior level partners Brand Management: Candidate must have a passion for brand building and have demonstrated experience building a brand POV for their assigned category within a constantly changing and evolving consumer marketplace. Passion for sport and a strong working knowledge of league calendars. Candidate must be able to connect the dots between on-field and off-field category opportunities with New Era's retail partners and new opportunities for growth. Integrated Marketing: Candidate must have a strong working knowledge and experience guiding multi-platform and multi-channel campaigns across all aspects of the marketing mix, with emphasis on digital marketing and media trends Enthusiastic, positive person who embraces work with a sense of urgency and persistence with a solution-based mentality Education and Experience Bachelor's degree in Marketing, Communications, Business Administration or related field required; MBA preferred. Experience in lieu of degree may be considered. 7-10 years of experience successfully leading brand marketing and brand development strategies for brands in sports, lifestyle and youth culture; including but not limited to: headwear, apparel, footwear, accessories, retail, gaming, music/entertainment and sports in North America and globally. Demonstrated experience with out-of-home marketing strategies Communicating & Influencing: Strong cultural marketing and relationship-building skills. Annual marketing plan development and execution: Demonstrated experience leading the development of an annual marketing plan, and corresponding budget, across multiple product launches, channels of distribution and multiple marketing functions of direct and indirect budget authority. Travel Requirement Up to 30%; domestic and/or global depending on need New Era Cap, LLC is an Affirmative Action and Equal Opportunity Employer that believes in inclusion and does not discriminate against any candidate or employee on the basis of race, color, sex, age, religion, national origin, sexual orientation, gender identity, disability, veteran status, genetics, or any other basis protected by applicable local, state or federal laws. The salary range for this posted position is $95,000 - $115,000 (plus bonus & benefits) and pertains to candidates located in Western New York. Actual compensation is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience. #LI-Onsite #LIOnsite #LI Onsite

If you think your skills, experience and aspirations make you a good match for this position, we encourage you to apply. This position may be filled anywhere in the United States. Our regional offices include: Western Region (Irvine, Los Angeles, San Diego, Portland and Seattle), Great Lakes Region (Buffalo, Chicago, Pittsburgh, Toronto), Central Region (Dallas, Denver, Houston, and St. Louis), or Eastern Region (Arlington, Baltimore, Boston, and New York City). Preference may be given to candidates that can work in any of our US offices. As part of the application process, candidates should show us their creativity and ability to influence and bring strategy to life through visual and verbal storytelling. Please redact proprietary/confidential information as needed. Note: We acknowledge that developing these items is highly collaborative. That said, we're looking for examples where you had a primary role in their creation. You'll be given time to present your work during the interview - we're interested in “how” you present your work, too. ABOUT THE ROLE Step into a role where ambition meets impact and innovation drives opportunity. We're seeking a creative problem solver to work alongside firm leaders to influence strategy and drive success. This role is ideal for those who play to win, are excited by a challenge and excel at drawing insights that others might overlook. We work in high-pressure environments, but we've cultivated a close-knit community built on shared knowledge, best practices and mutual support. Your drive, diligence and inquisitive nature will be key to challenging pursuit teams to deliver transformative results. As a Pursuit Strategist, you'll be part of our Brand, Marketing and Business Development (BMBD) team, reporting to our National Marketing Pursuits Leader and collaborating closely with the entire marketing team, as well as business developers, graphic designers, and market and client leaders throughout the firm. Success in this role will require the ability to transform raw information into meaningful narratives that inform decision-making and inspire action. You'll need creativity, strong writing skills and a collaborative spirit to bring ideas to life alongside our talented team. And you'll be called upon to translate your strategic marketing instincts and talents to serve multiple areas of expertise housed within the firm. HERE'S WHAT YOU'LL DO Strategic Proposal Marketing Lead strategy development for our firm's most significant and complex project pursuits. During early phases of the Strategic Pursuit Process, you'll develop an overall action plan that includes profiles of decision-makers and influencers, a competitor analysis, a SWOT analysis and comprehensive market research, all of which you'll use to develop insights that inform our strategy. Partner closely with the Opportunity Leader to develop a project-specific win plan (client issues, features, benefits and proof statements), strategic teaming plan and spearhead the preliminary go/no go and strategy review. Lead the effective facilitation of strategy sessions/workshops to develop a pursuit strategy targeted to the client's needs. Drive an established agenda, guide the creative brainstorming process, challenge and tests ideas, develop action items and assignments, and synthesize the intelligence, outcomes and next steps of these sessions. Ensure the greatest possibility of success by supporting compliance, readability and messaging of pursuit-related materials. Collaborate with opportunity leaders and marketing leads to organize and determine the objectives of strategy sessions/workshops according to our strategic pursuit process. Identify and engage local, regional and firm resources to support the win-planning process. Partner with pursuit teams to develop and implement differentiators, value propositions, key messages, project approaches and successful interview presentations. Partner with the proposal content team, subject matter experts and our BMBD team to ensure messaging is translated into a compelling narrative with graphics that provide visual storytelling that reinforces and amplifies our pursuit theme throughout the proposal. Serve as a presentation rehearsal coach and facilitator to organize and prepare teams for client presentations and interviews. Participate in win/loss debriefs and identify and leverage lessons learned to inform future pursuits. Coach and mentor Marketing Specialists and Senior Marketing Specialists across the region in proposal strategy and strategic storytelling. Firm Knowledge & Subject Matter Expertise Develop strong, in-depth knowledge of the firm's portfolio and personnel and brand (how we express ourselves visually and verbally) to connect with clients and differentiate ourselves in the marketplace. Develop subject matter expertise (across markets, typologies, services, technology or other) that adds value to our marketing initiatives and pursuit activities. Management & Operations Work with our National Marketing Pursuits Leader and Regional Marketing Team Leaders to train and develop our Senior/Marketing Specialists. Provide peer review and oversight for accuracy and quality of content. Self-review all work for accuracy and quality of content. Other Up to 25% travel expected. May participate in external marketing activities. HERE'S WHAT YOU'LL NEED Bachelor's degree in business, marketing, communications or a related field required. Minimum of 8 years of related work experience required. Related experience working in a proposal management role influencing strategy and content for a professional services firm required. Related experience working in the Architecture, Engineering and/or Construction industry preferred. Strong proficiency with InDesign, Word, Excel and PowerPoint. Familiarity with Deltek CRM Vision, Salesforce and Miro is a plus. Core Competencies Strategic thinker able to translate ideas into plans, goals and role assignments with measures to ensure implementation. Enthusiasm for working as part of a driven and disciplined team, with a motivation to overcome hurdles and obstacles to find solutions. Ability to command a room, gain consensus and navigate team and organizational dynamics effectively. Strong time and project management skills, along with the ability to manage up as you work with large teams in a deadline-driven environment. Solid skills and confidence in driving a process. Able to inspire and collaborate with a creative team to bring ideas to life. Effective communicator - able to share ideas with confidence and clarity, and shape creative and compelling narratives. The salary range for this position is $90,000 to $107,100 annually. This salary range is the range we believe is the anticipated range of possible base compensation at the timing of the posting. We may ultimately pay more or less than the anticipated salary range for the position. Employees may be eligible for discretionary bonuses. We offer a full benefit package including medical, dental and vision coverage and flexible spending account options and voluntary insurances. We have paid time off, flex-time schedules, remote work options and a 401k plan and employee perk programs. For a general overview of our benefits, please visit our careers page at ********************************************** Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level. ABOUT OUR FIRM CannonDesign is a design practice where strategy, experience, architecture, engineering, and social impact converge. We don't just dream up solutions - we create and bring them to life in ways to solve some of the biggest challenges facing our clients and the society. At the heart of everything we do is Living-Centered Design, a bold commitment to using our talents to not just improve the world but to truly reshape it for the better. It's more than a philosophy - it's who we are, and it drives us to make a meaningful, lasting difference every day. ABOUT WORKING HERE We are relentless in our pursuit of client adoration (not simply satisfaction). Consistent delivery of the best service is what we are about. We are committed to ensuring our practice is equitable for all employees, representative of the communities around us - and focused on the future of design. We advocate for equity, diversity, and inclusion efforts through the leadership of our DEI Council, Employee Resource Groups and other community advocacy initiatives. We're about communication and transparency here. If you want to talk to someone about an idea you have, or a challenge that needs addressing, we're ready for you. Please note that candidates can only apply to our positions on our company Careers site. It's not uncommon for scammers to create positions that look legitimate on other sites; never enter your information or apply for CannonDesign positions on any platform. Should an issue arise that you feel we should be aware of, please contact us. Please provide your resume and portfolio when applying. As a condition of employment, all employees are expected to complete mandatory training, including compliance training, within required timeframes and adhere to our internal policies and our Code of Conduct. CannonDesign is an Equal Opportunity Employer. CannonDesign is committed to maintaining a work environment that is free from any and all forms of unlawful discrimination and harassment. It is therefore the firm's policy to prohibit discrimination and harassment against any applicant, CannonDesign employee, vendor, contractor, or client on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, pregnancy, veteran status, genetic information, citizenship status, or any other basis prohibited by law. It is also CannonDesign's policy to prohibit any and all forms of retaliation against any individual who has complained of harassing or discriminatory conduct, or participated in a firm or agency investigation into such complaints.

Meyer's RV/Marks Leisure Time Marine is seeking an in office Marketing Manager to oversee all marketing initiatives for our 18 locations! KEY RESPONSIBILITIES: Marketing Strategy Development: Create and implement comprehensive marketing strategies that align with the dealership's objectives, encompassing traditional broadcast, digital, print, and billboard advertising. Market Research: Conduct market research to identify target audiences, analyze market trends, and monitor competitor activities to inform marketing strategies. Content Creation: Oversee the development of marketing content, including product descriptions, blog posts, videos, and social media updates, ensuring consistency with the dealerships brand. Lead Generation: Develop and manage lead generation strategies across various channels to attract potential customers. Budget Management: Plan and manage the marketing budget, ensuring cost effective allocation of resources. Performance Analysis: Monitor and analyze the effectiveness of marketing campaigns, providing regular reports and recommendations for improvement. Benefits: 401k Health Dental Vision Life Paid Time Off With our 18 locations across 5 states and Annual Revenue of over $400 million, we offer a competitive base salary with performance base incentives Requirements QUALIFICATIONS: Bachelor's degree in marketing, Business, or a related field. Minimum of 5 years experience in marketing; experience within a dealership setting is preferred but not mandatory. Proven expertise in traditional broadcast, digital, print, and billboard advertising. Strong analytical skills with the ability to interpret data and make informed decisions. Excellent communication and leadership abilities. Salary Description $100,000/Year Salary DOE