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Job outlook for digital marketing managers in the United States
Digital marketing manager job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected digital marketing manager job growth rate is 10% from 2018-2028.
About 33,700 new jobs for digital marketing managers are projected over the next decade.
Digital marketing manager salaries have increased 8% for digital marketing managers in the last 5 years.
There are over 43,255 digital marketing managers currently employed in the United States.
There are 126,137 active digital marketing manager job openings in the US.
The average digital marketing manager salary is $99,563.
Are digital marketing manager jobs in demand?
Digital Marketing Manager job and salary trends over time
Digital Marketing Manager jobs over time
Digital Marketing Manager job growth rate over time
Year  | # Of Jobs | % Of Population |
|---|---|---|
| 2021 | 43,255 | 0.01% |
| 2020 | 41,759 | 0.01% |
| 2019 | 40,828 | 0.01% |
| 2018 | 37,514 | 0.01% |
| 2017 | 34,393 | 0.01% |
Average digital marketing manager salary over time
Digital Marketing Manager salary by year
| Year | Avg. Salary | Hourly Rate | % Change |
|---|---|---|---|
| 2025 | $99,563 | $47.87 | +3.9% |
| 2024 | $95,837 | $46.08 | +1.9% |
| 2023 | $94,044 | $45.21 | +1.6% |
| 2022 | $92,602 | $44.52 | +0.8% |
| 2021 | $91,866 | $44.17 | +1.9% |
Digital Marketing Manager jobs by state
Most common states for digital marketing managers
| Rank | State | Population | # of Jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 403 | 58% |
| 2 | Vermont | 623,657 | 208 | 33% |
| 3 | Rhode Island | 1,059,639 | 301 | 28% |
| 4 | Utah | 3,101,833 | 786 | 25% |
| 5 | Washington | 7,405,743 | 1,659 | 22% |
| 6 | New Hampshire | 1,342,795 | 289 | 22% |
| 7 | Massachusetts | 6,859,819 | 1,451 | 21% |
| 8 | Minnesota | 5,576,606 | 1,104 | 20% |
| 9 | Montana | 1,050,493 | 213 | 20% |
| 10 | Connecticut | 3,588,184 | 688 | 19% |
| 11 | Delaware | 961,939 | 178 | 19% |
| 12 | Colorado | 5,607,154 | 989 | 18% |
| 13 | North Dakota | 755,393 | 138 | 18% |
| 14 | Wyoming | 579,315 | 106 | 18% |
| 15 | New Jersey | 9,005,644 | 1,567 | 17% |
| 16 | Virginia | 8,470,020 | 1,471 | 17% |
| 17 | Oregon | 4,142,776 | 722 | 17% |
| 18 | South Dakota | 869,666 | 144 | 17% |
| 19 | Maryland | 6,052,177 | 949 | 16% |
| 20 | California | 39,536,653 | 5,931 | 15% |
Most common cities for digital marketing managers
| Rank | City | # of Jobs | Employment/ 1000ppl | Avg. Salary |
|---|---|---|---|---|
| 1 | Annapolis | 3 | 8% | $98,026 |
| 2 | Atlanta | 21 | 4% | $88,758 |
| 3 | Fort Lauderdale | 5 | 3% | $81,202 |
| 4 | Lansing | 4 | 3% | $108,179 |
| 5 | Denver | 12 | 2% | $81,938 |
| 6 | Baton Rouge | 4 | 2% | $101,597 |
| 7 | Des Moines | 4 | 2% | $93,191 |
| 8 | Montgomery | 4 | 2% | $91,691 |
| 9 | Tallahassee | 4 | 2% | $82,748 |
| 10 | Phoenix | 9 | 1% | $99,139 |
| 11 | Boston | 8 | 1% | $103,438 |
| 12 | San Francisco | 8 | 1% | $114,747 |
| 13 | Washington | 8 | 1% | $98,735 |
| 14 | Sacramento | 5 | 1% | $114,804 |
| 15 | Chicago | 13 | 0% | $97,674 |
| 16 | Los Angeles | 9 | 0% | $101,644 |
| 17 | Indianapolis | 4 | 0% | $96,222 |
| 18 | New York | 4 | 0% | $104,061 |
Digital Marketing Manager job outlook: Expert opinions
Our panel of digital marketing manager experts
University of Louisiana at Monroe
University of Connecticut
Northeastern University
The University of Texas at San Antonio
San Jose State University
Stonehill College
Webster University
University of South Florida
Kutztown University of Pennsylvania
Murray State University
University of San Francisco
Cabrini University
What general advice would you give to a Digital Marketing Manager?
Rich Johnson: Most job titles have a similar salary. Sometimes the salary is better in urban spaces where the cost of living is higher as well. Before I would assess salary, I would look at the cost of living and your monthly budget to build your personal requirements. You usually need to begin work in a starting salary position, but that doesn't mean that you need to stay there for long. When you get into a role, go all in. Master everything that is asked of you and start providing ideas to solve problems. Your value isn't just your ability to complete a task, it is your ability to provide value and creative solutions. Make sure that you retain credit for your contributions and stay positive. Building value in your role is key for job security and growth. Another part of the ladder of salary growth is self advocating for raises and knowing when you have hit the ceiling in your present position. If you do hit a plateau, the options are to pursue a new role or consider taking your skills to another business. One of the most effective growth tools that I have had in my career has been through freelance. If you have the bandwidth, consider taking on some freelance work. This will build skills and new connections that can lead to your next opportunity.
What Digital Marketing Manager skills would you recommend for someone trying to advance their career?
Rich Johnson: One of the most difficult positions can be the beginning. But, the most potential starts there as well. Once you start down a path, inertia and career trajectory could keep you on that path for a while. Choose wisely... Always be curious and have an open mind. Try something for a while. Learn new skills, gain perspective and let the path unfold before you. A lot of jobs ask for a student to have work experience before they are willing to hire. This creates a dilemma too. One piece of advice that I give to my students is to do volunteer work in the direction that they would like their career to go. If you like the music industry, volunteer to create designs for the musicians and stages. Replace your college portfolio with work that involves collaboration and connects you to the community. Maybe your HR team might have seen that show and was impressed with your work. It can be hard to know when doors will open. The most important thing is to keep going. Don't let setbacks stop you.
What will help Digital Marketing Managers increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
What general advice would you give to a Digital Marketing Manager?
Zachary Moore Ph.D., M.B.A.: Marketing is a very diverse field, and salaries can vary considerably depending on the types of jobs young marketers pursue. But generally, taking a bet on oneself by pursuing jobs with a commission-based compensation plan can lead to higher earnings in the long term. In marketing, these positions tend to be in sales. Being willing to take risks and betting on yourself to succeed are important determinants of your career earnings potential.
What will help Digital Marketing Managers increase their earning potential?
Dr. Travis Simkins: Here are some activities that a marketing specialist might engage in on a day-to-day basis: Market Research, Campaign Planning and Execution, Content Creation, Digital Marketing, Brand Management, Relationship Building, Analytics and Reporting, Project Management, Continuous Learning
What general advice would you give to a Digital Marketing Manager?
Scott Wallace: Young people entering the field like the excitement, the variety and the fast pace that comes with this work. You get to meet all sorts of people, hear their stories and use your skills to turn them into stories for the broader community. It’s a lot of fun! The biggest drawback for some is that the job usually requires working long hours and an unpredictable schedule.
What Digital Marketing Manager skills would you recommend for someone trying to advance their career?
Scott Wallace: The media market is in a state of flux right now, with many new companies stepping in to the fill the void left by the disappearance of local newspapers. Technology has evolved to the point where a resourceful Digital Media Specialist can perform tasks that once required at least 3-4 people, from writing articles to shooting, editing and posting videos and photos on news sites or social media. It’s an exciting time to be entering the field!
What will help Digital Marketing Managers increase their earning potential?
Scott Wallace: One of the beauties of this career is that every day is different. A Digital Media Specialist might be sent out to cover an outdoor concert one day or flooding in a local community the next. A Digital Media Specialist needs to develop a range of skills that include recognizing a good story and being able to tell it with crisp, clear writing and strong visuals. It’s a wonderful way to connect with people from all walks of life. A successful professional will keep up on the news and be keeping a watchful eye on event calendars to seek out opportunities for great storytelling!
What will help Digital Marketing Managers increase their earning potential?
Rob Durant: Congratulations! As you start your career, remember that the 4, 5, 5+ years you spent earning your degree did NOT equip you with all the answers. But hopefully it instilled in you the ability to ask insightful questions. Stay curious, embrace challenges, learn, and grow. Your journey is just beginning, and every experience is a step towards mastering your craft.
Dr. Nicholas Councilor D.M.A.
Assistant Professor of Practice—ClarinetThe University of Texas at San Antonio
Fine And Studio Arts
What Digital Marketing Manager skills would you recommend for someone trying to advance their career?
Dr. Nicholas Councilor D.M.A.: -Digital skills: Proficiency in various digital tools, platforms, and technologies will become increasingly important. This includes being well-versed in audio and video editing.
-Social Media: Learn how to promote yourself on various social media platforms and a professional website by creating content that best serves your career goals and reaches new audiences.
-Emotional intelligence: As workplaces evolve, the ability to understand and manage emotions will be valuable.
What Digital Marketing Manager skills would you recommend for someone trying to advance their career?
Dr. Mithila Guha: For a marketing graduate stepping into the field, my first advice would be to stay curious and proactive. Embrace every opportunity to learn and grow, whether it's through hands-on experience, further education, or networking with industry professionals. My second advice would be to not be afraid to take on challenges and push yourself outside your comfort zone – it's often where the most growth occurs. Develop a strong foundation in both traditional and digital marketing techniques, and stay updated on the latest trends and technologies shaping the industry. Lastly, prioritize building meaningful relationships and fostering a positive reputation within the industry. These connections can serve as valuable assets, opening doors to exciting opportunities as your career progresses.
What will help Digital Marketing Managers increase their earning potential?
Dr. Mithila Guha: In the next 3-5 years, marketing will undergo significant changes because of AI and large scale data. As the volume of data available to marketers continues to grow, the ability to extract actionable insights from this data will be invaluable. Proficiency in data analysis, marketing automation tools and AI technologies will also be highly sought after, as businesses seek to streamline processes and personalize customer experiences. Moreover, people growing up with AI tech (Gen AI) need different marketing. So, marketers must learn to understand all this data and use it smartly. But, as always, storytelling will still be the key for marketing. This means, skills related to content creation and storytelling will continue to remain crucial for brands to engage with audiences in authentic and meaningful ways across various platforms.
What will help Digital Marketing Managers increase their earning potential?
Dr. Mischia Taylor: I recommend they keep their options open. We teach our students negotiation skills in a Conflict and Negotiations course. The tactics they learn in that course prove to be essential for more than just maximizing salary. We also encourage students to consider graduate school to maximize their earning potential!
Karen Wallach
What Digital Marketing Manager skills would you recommend for someone trying to advance their career?
Karen Wallach: Hi Alex, Just wanted to circle back on this, do you still want me to put something together?
What general advice would you give to a Digital Marketing Manager?
Kristin McGillicuddy: Marketing is part of nearly every organization and endeavor, so it’s a profession that enjoys multiple opportunities across a wide range of industries. Jobs can be found in most regions of the world, many with hybrid work potential. According to the US Bureau of Labor Statistics, marketing jobs will grow at 6% through 2032, which is considered “faster than average,” and the median pay was $156,580 annually for 2023. Marketing Specialists have the opportunity to move up the ladder in an organization to achieve a salary like this with positions like Marketing Manager and Marketing Director. As they experience a wide range of marketing activities, they can learn which are most appealing and start to focus in on that area, gaining more specialized skills and experience. They can pursue a graduate degree to strengthen their skills even more, facilitating more advancement in their careers. Additionally, many businesses are turning to digital tools and AI as part of their strategy, and this is the perfect time for a Marketing Specialist to enter the job market and contribute to these new and growing areas.
What will help Digital Marketing Managers increase their earning potential?
Kristin McGillicuddy: A marketing specialist is often an entry-level position on a marketing team and would be responsible for a wide range of tasks, which is helpful in gaining exposure and experience. Sometimes a Marketing Specialist will actually “specialize” in one particular area like social media or advertising. In other organizations, the role involves working across multiple areas. On a daily basis, the Marketing Specialist will help plan, develop, and execute marketing projects, conduct research and analyze data to ensure the plan for a campaign is sound, assist in planning and executing presentations and events, and collaborate with cross-functional teams like sales. A person in this role takes direction from more senior and seasoned marketers which provides excellent learning opportunities on a daily basis, and the Marketing Specialist will typically play a greater role and enjoy more responsibility on projects as they learn in the field.
What general advice would you give to a Digital Marketing Manager?
Dr. Kaley Martin M.A. '16: For Digital Media degree graduates whether that’s in my field, Mass Communication, or other fields such as Communication Studies, Digital Filmmaking, Marketing, Social Media, etc. graduates need to have strong work portfolios entering the field. To gain that experience and portfolio work, I encourage students to join academic organizations that align with those interests and also turn every class assignment into an opportunity to gather portfolio work! I think at times students think “this is for a class only”, but really these are great opportunities to double-dip and get portfolio pieces while also completing your course work. Additionally, as much as you can, outside of the classroom create content in whatever medium fits your field of interest. Keep growing and practicing your craft so that your skills are continually worked like building muscle in a sense. Finally, entering the field, do not think your learning stops when you graduate. Our field is changing rapidly and constantly so you need to be plugged in to reputable organizations and resources that help you consistently grow in your chosen digital medium area to always be forward-thinking and able to move forward with our digital media ecosystem.
What Digital Marketing Manager skills would you recommend for someone trying to advance their career?
Dr. Kaley Martin M.A. '16: As much as it pains me to say, artificial intelligence will be something to not only be familiar with, but something you need to take time to learn in whatever way that fleshes out for your area in the industry. AI content generation is NOT something I think we should be leaning in to because true creativity and talent is something uniquely human and what you are trained to do through your education, but knowledge of how AI affects your area is very important. For instance, be able to spot AI-generated content, be able to notice misinformation among AI-generated content, and be familiar with the processes and players in this space. Eventually, you’ll be hiring and you want to be able to spot a fake portfolio as well. Learning trends, developing that creative eye, and finding new, unique ways to create content is not going to come from AI any time soon, so I encourage new entrants to the industry to be trained professionals that can recognize when these technologies are in use and abused. Like a tool, they have their place, but a hammer did not build the house for the architect. The architect designed the house and the hammer helped execute that design plan so is AI as a tool for our field.
What will help Digital Marketing Managers increase their earning potential?
Dr. Kaley Martin M.A. '16: The most important thing when negotiating salary in Digital Media fields is knowing your worth and pricing accordingly. So many freelance artists and newcomers tend to take lower salaries and rates due to creative work being culturally underpriced, but knowing you own worth and doing research will help you have those negotiation conversations. Additionally, knowing your worth means providing true value to those hiring you by showing you are bringing true skill, strategy, and artistry to the table — not just a degree. How are you using that degree to advance and innovate the field? My degree from the University of Montevallo, for instance, taught me as an undergraduate to be a consistent learner and be watchful of the changing tides of my field due to my university’s foundation in the liberal arts. Liberal arts foundations immerse students in not only their given area, but also expose them to diverse areas in the arts, sciences, humanities, business, and more. That allowed me to always examine how these areas intersect with my own and has made me a dynamic, sought-after, and decorated professional now. So, even if you are not coming from a liberal arts background, have that mindset about you on how I can show my true value to the employer and what I bring to the table that’s unique, different, and worth the money you are asking for. Also, if you are considering a degree in Digital Media, I strongly encourage you to research the paths we have for you here at the University of Montevallo.
Julia Griffey
Associate Professor of Interactive Digital Media and Media ProductionWebster University
Radio, Television, And Digital Communication
What Digital Marketing Manager skills would you recommend for someone trying to advance their career?
Julia Griffey: Right now it seems like a lot companies are struggling with social media strategy and SEO. It's tricky because new platforms are emerging and algorithms are changing. Someone who can not rush into the next big thing, but instead, systematically formulates a plan, executes it and then measures results is very valuable. Effective marketing is about experimenting and seeing what works and doing more of what does and less of what doesn't.
What will help Digital Marketing Managers increase their earning potential?
Julia Griffey: I think the best way to make the most money is to not have someone else define what that salary should be. There are so many new ways to launch online ventures that anyone can take advantage of. And if you graduate with digital media production skills - you are in a great position to create the content needed for this type of endeavor. But if you decide you want to work for a company or organization and maximize your starting salary - it helps to understand the salary landscape. Any data that you have to support your salary requests will help you get the salary you want. You can also consider living and working in an area where salaries are higher. If this could translate into a remote work situation - you could land a higher paying salary and then move somewhere with a lower cost of living.
Jay Civitillo
University of South Florida
Business/Commerce
What Digital Marketing Manager skills would you recommend for someone trying to advance their career?
Jay Civitillo: Good evening, Attached are my responses. I look forward to reviewing the draft. Have a great weekend!
Dr. Joseph Harasta Jr
Associate ProfessorKutztown University of Pennsylvania
Radio, Television, And Digital Communication
What general advice would you give to a Digital Marketing Manager?
Dr. Joseph Harasta Jr: Digital Media Specialists essentially develop campaigns that further an organization’s mission or purpose, aligned with its brand. Being digital in nature, these campaigns encompass social media and online content. In many ways digital media specialists are public relations practitioners who concentrate in online content and development.
What Digital Marketing Manager skills would you recommend for someone trying to advance their career?
Dr. Joseph Harasta Jr: Because digital media specialists must adhere to the brand and image of an organization, some might feel stifled as far as what they can and cannot do from a creative standpoint. Also, once something is put out in the online world, it’s there forever and of course can be seen by millions of people, so any mistake or misstep is not likely to go away quickly or easily. We all know that the online world, especially social media can be rather toxic and negative in nature, therefore it can take someone with a bit of thick skin to deal with critics or trolls who just wait for any mistake to bounce. Digital media specialists must work in a oftentimes nasty environment that is the internet.
What will help Digital Marketing Managers increase their earning potential?
Dr. Joseph Harasta Jr: With so much focus on online presence today, digital media specialists are valued and key members of any organization’s marketing and publicity efforts. It’s hard to imagine any organization that can flourish today with at least some form on online content and presence. Many organizations that are too small to hire digital media specialists outright might consider hiring a consultant who can handle managing online content in a smaller way. That said, anyone getting into the digital media field has an array of options available to them whether it be for a standalone company, consulting firm that specializes in online presence, or freelance workers who take on several clients at the same time.
What general advice would you give to a Digital Marketing Manager?
Dr. Gulay Guzel PhD: For a graduate embarking on their marketing career, I would stress the importance of staying abreast of industry trends. Marketing is a fast-paced domain that continuously evolves with shifting consumer preferences, technological advancements, and market dynamics. In our Markets, Innovation, and Design program at Bucknell, we emphasize critical thinking and adaptability to navigate this ever-changing landscape. My foremost advice is to remain updated not only on the happenings within their company but also on competitors and relevant socio-cultural trends influencing their target audience. Successful marketers are trendsetters, and staying informed about external factors is crucial for innovation within the organization.
What Digital Marketing Manager skills would you recommend for someone trying to advance their career?
Dr. Gulay Guzel PhD: Maximizing salary potential at the outset of one's marketing career requires strategic considerations. Marketing is inherently interdisciplinary, drawing from fields such as psychology, sociology, anthropology, and data science. Graduates should first identify their specialization within the marketing realm, whether it's in market research, product design, pricing strategy, or another area. Next, they should articulate what sets them apart from other candidates and highlight additional value they bring to the table. Realism is key when setting salary expectations; candidates should conduct thorough industry research to inform negotiations. Additionally, leveraging diverse experiences gained from internships and coursework to bolster their applications can significantly enhance their bargaining power.
What will help Digital Marketing Managers increase their earning potential?
Dr. Gulay Guzel PhD: Looking ahead, digital and social media marketing will continue to gain prominence, with no signs of slowing down. Similarly, influencer marketing is becoming a staple promotional tool across various platforms, especially as Gen Z consumers, who have never known a world without social media, dominate the market. Additionally, the integration of machine learning and automation, facilitated by AI, will streamline day-to-day tasks. These developments underscore the need for marketers to possess a comprehensive skill set, particularly in consumer data analysis, research methodologies, and promotion strategies. Furthermore, anticipating increased regulations, particularly in privacy and security, will shape the future landscape of marketing practices.
What general advice would you give to a Digital Marketing Manager?
Elizabeth Thomas: While the specific tasks will vary by industry, a Digital Media Specialist most often works with metrics and analytics tools/platforms to impact search results (search engine marketing) and increase search engine optimization (SEO). Additionally, this professional may be involved at every level of digital media, from developing content, to editing video, managing social media accounts, monitoring media platforms, curating web content, and even engaging with consumers.
What Digital Marketing Manager skills would you recommend for someone trying to advance their career?
Elizabeth Thomas: Digital media is still very fresh territory. It is ever-evolving. Companies, brands, and agencies are looking to hire talented professionals with any training or experience with these relatively new sets of tasks. The most experienced people working in the communications field did not learn how to work with newer digital media when they were being trained because these literally didn't exist when most started their careers. This is why there are currently more jobs available than there are qualified applicants to fill them. As a college professor teaching public relations and digital technologies, I encourage soon-to-be graduates to hone their skills in this area because the jobs are plentiful and their expertise is not only needed but will be rewarded.
What will help Digital Marketing Managers increase their earning potential?
Elizabeth Thomas: What people love about the role of the digital specialist are the variety of the work and the increasing availability of good-paying jobs with opportunities to work remotely. One of the few drawbacks to a digital media position is the sometimes repetitive nature of doing the same tasks daily over long periods of time. There may be an inclination to burnout after five or more years in the same role.
Esmat Sangari
University of San Francisco
Business Administration, Management And Operations
What general advice would you give to a Digital Marketing Manager?
Esmat Sangari: I would advise graduates beginning their career in the field to focus on continuous learning, networking, and developing a strong work ethic. It's essential to stay up-to-date with industry trends and technologies to remain competitive.
What will help Digital Marketing Managers increase their earning potential?
Esmat Sangari: To maximize salary potential when starting a career in the field, it's important to negotiate effectively, demonstrate value to employers, and pursue opportunities for advancement. Developing specialized skills and obtaining relevant certifications can also help increase earning potential.
Professor Cheryl Pilchik
Marketing at Cabrini U.Cabrini University
Business Administration, Management And Operations
What general advice would you give to a Digital Marketing Manager?
Professor Cheryl Pilchik: Dress to impress for interviews. Consider the benefits offered by the company, not just the compensation. Use the position as a steppingstone in your field to a second job in the future.
What Digital Marketing Manager skills would you recommend for someone trying to advance their career?
Professor Cheryl Pilchik: Look at all the benefits offered by the company, such as medical, holidays, 401K, etc. Also, consider using the position as a steppingstone in your field to a second job in the near future.
What will help Digital Marketing Managers increase their earning potential?
Professor Cheryl Pilchik: Within Marketing, social media is still huge. There are many types of jobs within social media, including being an expert social media guru at an ad agency. I advise all students to be prepared and sign up for online courses if needed.
What will help Digital Marketing Managers increase their earning potential?
Barrie Silver M.Ed.: Be nimble! Marketing is a fast-paced, ever-changing field and marketers need to be able to keep up. I encourage my students to take a variety of courses -- both in school and online -- and do as many internships as they can. For example, students in my 'Strategic Online Community Management' class are expected to complete social media certifications from HubSpot or Meta. Students in my 'Integrated Marketing and Communication' class work with local businesses and nonprofits to develop comprehensive integrated marketing campaigns. Along with our other coursework, this gives them hands-on, real-world experience -- and may also give them a leg up on other candidates when they start their job search.
What Digital Marketing Manager skills would you recommend for someone trying to advance their career?
Len Hostetter: Proficiency and comfort with business data analytics skills is a must. This is foundational to business and marketing. Marketing has become very data driven. Additionally, understanding Artificial Intelligence (AI), being comfortable using it, and understanding how it will impact your work in the future. Some work will be eliminated, other work transformed. Finally, the ability to communicate, both orally and in writing.