Digital Marketing Manager Jobs in Jeffersonville, IN

As a cook, you'll set up your station and participate in prep. You should be passionate about putting out consistent, quality food and seeking opportunities to learn and grow in the kitchen. You should be able to follow recipes and take direction from the Chef or Sous Chef and also explore your creativity where appropriate. You welcome the fast, often hectic pace of the kitchen and are above all a team player.

Our Purpose At Xero, we're here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we're not only making life better for small business, we'll be building a stronger economy that can change the world. As the Marketing Automation Manager for Partner, you'll be leading a talented team of #humans who play a crucial role in driving Xero's digital performance, by orchestrating #beautiful experiences to users that truly delight and inspire action. Your team will be responsible for accelerating growth of, nurturing and delighting our customer base @ Xero, by delivering personalised, fully orchestrated journeys and cross-channel programmes of marketing automation initiatives at scale - ensuring every conversation we have adds value to our relationship.You'll be a strong team leader, balancing strategy, vision and providing clarity while overseeing tactical execution, and driving operational efficiency. Along with technical platform knowledge to implement best practices, provide guidance to the team and stakeholders. You'll have your eye on the long-term prize, while constantly learning from live marketing automation performance and driving new initiatives across the business. You'll have proven experience in motivating a team of talented individuals, bringing out the best of every #human in your team, supporting and inspiring them to be the best they can while overcoming any challenges that may arise. You'll be data-savvy, commercially astute and apt at working with both business and technical stakeholders to drive outcomes that deliver high quality customer conversion and overall market share growth. What you'll do: * Team management will be second nature to you, with proven experience in coaching, mentoring, escalation management and stakeholder engagement. * You'll be able to motivate others and bring out the best in the team while promoting high performance. * You'll be committed to the growth of your people, ensuring that every member of the team has a clear career and personal development plan and is progressing towards these clearly defined goals. * You'll feel comfortable making decisive and rational decisions based on information and experience. * A willingness to balance leadership with hands-on approach to supporting implementation and problem solving. * Stakeholder Management; collaborate with a variety of stakeholders from across the business to identify opportunities for marketing automation to reduce costs, increase performance and improve efficiencies. * Drive team prioritisation to ensure the team is focused on high impactful initiatives that contribute towards business outcomes Marketing Automation: * Working with the Lifecycle team to develop the strategy and roadmap for the team to deliver the vision. * Provide guidance and advice to colleagues across Xero, on the tooling and use of the platforms (Salesforce Marketing Cloud, Intercom), to ensure ROI is possible and effective processes are in place. * Monitoring performance of the journeys, campaigns, reporting within the marketing automation platform and leading initiatives to help drive growth for the business and implement scalable solutions. * Continually review the market, trends and new technologies to ensure we remain ahead of the competition in all things within the marketing automation space. * Engage with internal consultants, leads and specialists as needed to help accelerate our key initiatives and support the overall delivery of the marketing automation strategy. * A deep understanding of what the holistic customer journey is and how it is stitched together across channels & touch-points. * To drive best implementation practices within the platform to support future visions and growth. * Develop and manage a cross-channel framework to execute campaigns through the most effective channels to reach our audience effectively. Data Driven: * Work in collaboration with Technology and Data teams to make data more accessible within Salesforce Marketing Cloud. Rationalise and streamline data processes to increase up-time and decrease the need for third party support * Delivering better processes, documentation, and support to build key journeys to support business strategy. * Data; take responsibility for understanding and utilising campaign and engagement metrics as well as key data points through different digital marketing channels. Adhere to company privacy and data management principles. * Drive initiatives to improve the quality of reporting to ensure optimum set-up, processes and practises to enable marketing to demonstrate and report contribution/ROI for campaigns and key activities. * Ensure your team is constantly following a data-driven approach for delivery, are following best practice for experimentation and are contributing to the repository of learnings/outcomes for customer insights. * Documentation of marketing automation data, i.e. where it is found and how it can be used, to enable Xero's global and regional analysts to self-serve and run faster. Success looks like: * Contribution to Customer Engagement leadership group for long-term vision, strategy and team growth. * Providing top notch leadership and measurable team growth. * Contributing to building and maintaining an inspiring team culture. * Strong working relationships with stakeholders and peers. * Growing revenue through optimised digital performance, having a positive impact on business outcomes * Lead a specialised team in successful management and maintenance of the marketing automation platform, underlying database and exploring new opportunities for platform growth. * Maintain world-class knowledge in data marketing and marketing automation Critical competencies: * Strong combination of strategic focus and operational experience. * Strong analytical capability with a focus on driving results and delivering against targets. * A willingness to balance leadership with a hands-on approach to support the team. * Experience in setting a delivery and execution framework for the team. * Strong experience in people development and develop technical capability in others * A solid and demonstrable understanding of personalisation, optimisation and marketing automation strategies including data & systems. Experience: * Extensive experience working in a digital marketing environment. * Experience in a leadership role within a customer experience function. * A strong background in marketing automation, preferably for Salesforce CRM and Marketing Cloud * Experience in digital marketing within a SaaS company is preferred. * People Management and team leadership experience. * Knowledge of legislation and regulations impacting business. * Experience maintaining a backlog and creating and managing a team delivery roadmap $129,900 - $178,600 a year Why Xero? Diversity of people brings diversity of thought, and we like that. Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond. Offering very generous paid leave to use however you'd like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, employee resource groups, wellbeing programming and allowances, medical, dental, vision, and disability insurance, fertility and family forming financial support, 401k contribution matching, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices with snacks and break areas, flexible working, career development and many other benefits that reflect our human value, you'll do the best work of your life at Xero.

**Department:** Marketing The success of our team members is no less paramount. We-re dedicated to ensuring that every Wilson employee experiences truly satisfying professional development while feeling inspired to bring their authentic selves to work. Are you ready to be a changemaker? Wilson Language training is growing and is looking to hire a Digital Marketing Manager. This is an exciting opportunity for a digital marketing professional passionate about education and literacy to have a direct impact on literacy outcomes for educators and students and on the growth and success of Wilson Language Training. Wilson Language Training is seeking a talented Digital Marketing Manager to lead and optimize our digital marketing efforts. In this role, you will be responsible for executing a variety of digital strategies aimed at driving lead generation, supporting sales enablement, and maximizing the performance of our online presence. This includes managing the website and landing pages, executing SEO and SEM strategies, and supporting events through digital channels. You-ll work cross-functionally with other teams to ensure our digital marketing activities align with organizational goals. The ideal candidate will bring expertise in digital marketing platforms and tools, and a passion for education, literacy, and structured literacy initiatives. **Top Duties and Responsibilities:** + Lead the development, management and optimization of Wilson Language Training-s website and landing pages for branding and lead generation, ensuring all pages are user-friendly, optimized for SEO, and aligned with current marketing goals. + Execute and manage SEO and SEM strategies to increase visibility, drive traffic, and support lead generation efforts. + Align digital marketing components in line with demand gen objectives and email campaigns run by demand gen colleagues. + Provide digital marketing support for events (including webinars and live events), ensuring optimal digital presence and audience engagement. + Support sales enablement by developing and delivering web assets that drive conversions. + Utilize data-driven insights to continuously optimize and refine digital marketing strategies, ensuring KPIs are met and exceeded. + Collaborate with cross-functional teams to support content creation, project management, and campaign execution. + Manage and track digital marketing efforts using tools like Google Analytics, Salesforce-Pardot, ensuring accurate reporting and actionable insights. + Understands and displays Wilson-s values + Other duties as assigned **Key Skills and Qualifications:** + Proven experience in digital marketing and production, particularly in website management, lead generation, and SEO/SEM. + Familiarity with key digital marketing platforms including WordPress, Salesforce-Pardot, Marketing Cloud, Google Analytics, and Asana. + Strong analytical skills with the ability to interpret data, adjust strategies, and optimize digital efforts. + Experience with content management systems (CMS), email marketing platforms, and CRM systems. + Proficiency in creating and managing landing pages and optimizing them for conversions. + Understanding of the education sector, with a preference for experience in literacy, the science of reading, and structured literacy. + Strong communication skills with the ability to collaborate effectively across teams and explain complex ideas in a clear, actionable manner. + Detail-oriented, organized, and comfortable with multitasking to manage multiple projects simultaneously. + Creative problem-solving skills and an ability to stay ahead of digital marketing trends and innovations. **Key Qualifications:** + Bachelor-s degree in Communication, Marketing or related fields + 5-10 years of relevant experience (marketing, campaign management, etc) + Experience with marketing tools and analytics platforms, including Google Analytics, CRM platforms (Sales Force and Pardot a plus), Word Press, Asana + Proficiency in software for data analysis and content creation + Industry knowledge of market trends, competitors, and the target audience + Strong understanding of SEO and SEM best practices. + Analytical mindset with experience leveraging data to improve performance. + Proficient in website content management and optimization. + Excellent organizational and project management skills. + In-depth knowledge of the education industry, with a particular focus on literacy, the science of reading, and structured literacy (preferred). + Strong communication and interpersonal skills. + Ability to work independently and as part of a team to deliver high-quality, effective marketing campaigns. Wilson has identified the anticipated pay range for this role based on the many factors that we consider in defining compensation levels for our roles, including market data, and internal equity considerations. Actual pay, and allocation between base and any target discretionary bonus, will vary based on geographic location, education, work experience, skills, market data, and internal equity considerations. Wilson offers competitive benefits, including: + Medical, dental, vision, and Life & Disability Insurance + 401k plan with partial employer match + Paid Time Off + Paid holidays + Tuition reimbursement + -O-Connor days,- which refers to a company-wide office closure between Christmas and New Year-s Eve, as well as other perks. Anticipated Salary Range: $100,000 - $125,000. Wilson Language Training is an Equal Opportunity, Drug-Free Employer Committed to Diversity in the Workplace. M/W/D/V

This job plays a critical role representing the customer's voice throughout the product development lifecycle with an emphasis on the clinical side of digital product management. This role will establish and evangelize the vision and strategy for assigned digital products, clearly articulate the "why" behind the products, and own the digital product roadmap. Will bridge technology, business, and customer needs to create remarkable digital experiences that solve customer's problems, drive business value, and produce desired outcomes. Will be responsible to define the product's fundamental value proposition, outline the vision and execution plan, gain alignment and support from key strategic partners and stakeholders, and oversee execution of that vision. The incumbent will collaborate with digital design, digital development, and data & analytics counterparts to align and coordinate efforts for effective delivery. **ESSENTIAL RESPONSIBILITIES** + Familiar with customer digital journeys, and their preferences and expectations. Under guidance, identifies problem areas, points of friction, and jobs to be done. Creates and tests hypotheses that translate problems into relevant digital solutions and experiences. + Serves as the point of contact for assigned digital products both internally and externally. + Familiar with the potential application of new technologies, market trends, and vendor capabilities. References the inventory of existing digital capabilities and determines whether they can solve identified problems or if new capabilities are needed. Participates in build, buy, or partner evaluations and vendor integration evaluations in collaboration with digital design, digital development, and other stakeholders. Manages multiple sources of intake and demand, sifts through the "noise" to determine priorities that will drive the best results, and manages relationships with key stakeholders. + Defines, tracks, and monitors key performance indicators and outcomes of digital products. Implements strategies to iterate and continuously improve performance of digital products.Leverages quantitative metrics and qualitative observations to derive customer insights and digital product improvement opportunities. + Familiar with the department's and the company's strategy and competitive position, and develops a holistic product vision and the corresponding product strategy to drive maximum value. Clearly set and communicate roadmaps, priorities, experiments, and decisions across audiences, from product team to key stakeholders. + Serve as accountable owner for the digital products/tools as assigned. Manages the digital product roadmap and backlog and uses input from customers and internal stakeholders to frequently refresh and re-prioritize the backlog. + Coordinate with other Product Managers to ensure cross-product alignment.Collaborates with other Digital Product Managers. + Other duties as assigned or requested. **EDUCATION** **Required** + Bachelor's Degree in Business, Science, Technology, Design, Healthcare or related field **Substitutions** + 6 years of related and progressive experience in lieu of Bachelor's degree **Preferred** + Master's Degree in Business, Science, Technology, Design, Healthcare or related field **EXPERIENCE** **Required** + 3 years of Digital Product Management + 2 years in the Healthcare Industry **Preferred** + 3 years with Agile Software Development Methodology + Experience with a clinical focus such as patient access, wellness and rewards **LICENSES or CERTIFICATIONS** **Required** + None **Preferred** + Product Manager Certification + RN **SKILLS** + Excellent written, interpersonal, communication, and presentation skills + Demonstrated ability to work with minimal supervision with a high degree of organization and attention to detail; manage multiple simultaneous tasks, assignments, deadlines, and produce results; and be results-oriented team player who leads by example, holds self-accountable for performance, takes ownership, and champions all aspects product initiatives + Proven track record of defining product requirements and launching successful products on schedule + Knowledge of software development lifecycle, from planning to delivery + Ability to lead and influence others within a matrixed organization, and leads with a true sense of urgency with the ability to engage the workforce to do the right thing every time for our customers and clinicians; Leads with a customer and clinician-centric lens and advocates for a combined customer and clinician view in all interactions + Successfully partners through collaboration and sense of urgency regarding process implementation and improvement/optimization + Experience using sketches, flow diagrams, wireframes, mockups, prototypes, customer experience blueprints, and visual concepts + Conflict Management **Language (Other than English):** None **Travel Requirement:** 0% - 25% **PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS** **Position Type** Office-based Teaches / trains others regularly Frequently Travel regularly from the office to various work sites or from site-to-site Occasionally Works primarily out-of-the office selling products/services (sales employees) Never Physical work site required Yes Lifting: up to 10 pounds Constantly Lifting: 10 to 25 pounds Occasionally Lifting: 25 to 50 pounds Rarely **_Disclaimer:_** _The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job._ **_Compliance Requirement_** _: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies._ _As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company's Handbook of Privacy Policies and Practices and Information Security Policy._ _Furthermore, it is every employee's responsibility to comply with the company's Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements._ Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law. We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below. For accommodation requests, please contact HR Services Online at ***************************** California Consumer Privacy Act Employees, Contractors, and Applicants Notice Req ID: J255140

Position: Sr. Brand Manager - Lofted Spirits (Supporting both Bardstown Bourbon Co. & Green River Distilling Co.) Hours: 8:30 am - 5:30 pm, some nights, will vary with travel requirements Days: Monday - Friday, some weekends, will vary with travel requirements Reports To: Group Brand Director Location: Based in Louisville, KY Company/Location Overview No secrets. No myths. No fabricated stories. Bardstown Bourbon Company is a new blend of bourbon makers creating the next industry standard through unparalleled transparency, collaboration, and innovation. We at Bardstown Bourbon Company have been honored with the prestigious accolade of ‘Worldwide Whiskey Producer of the Year 2023' by the esteemed International Wine and Spirits Competition. With the most technically advanced and sophisticated distillery in the country, our pledge of transparency is on full display through open spaces and clear glass, putting the art and science of whiskey-making front and center for all to see. In the heart of the Bourbon Capital of the WorldTM, Bardstown Bourbon Co. produces not only our own award-winning and highly sought-after blended bourbons, ryes and finished whiskies, but custom distills and aged whiskies for many brands, from start-up pours to established top shelves. We are the premiere destination on the Kentucky Bourbon Trail , combining distilling, culinary, and beverage expertise to create a modern, authentic experiences that will engage and delight the bourbon novice and the most sophisticated aficionado alike. Green River Distilling Co. is a celebration of classic Kentucky - honoring the past while staying firmly planted in the present. The 10th oldest licensed distillery in Kentucky (DSP-KY-10), Green River is known as "the Whiskey Without Regrets," and enjoys a long, rich history dating back to 1885. Reintroduced in 2022, Green River Distilling Co. is proud to call Owensboro, Kentucky home, and serves as the westernmost outpost of the Kentucky Bourbon TrailTM. Authentic and approachable, Green River offers a growing portfolio of whiskeys crafted from historic mashbills. Blended to create a smooth and welcoming taste profile, Green River Distilling Co. is a true testament to simplicity and quality going hand-in-hand. Green River is part of Bardstown Bourbon Company, a top 10 distiller in the U.S. At Bardstown Bourbon Company, see how we are moving the industry forward and NEVER STANDING STILL. For more information, please visit ************************ and **************************** Job Summary With ambitious growth plans, and a portfolio of quality whiskey products in the market, Lofted Spirits is looking for an experienced brand-building champion, to help introduce our brand to an audience of Whiskey Drinkers across America. The successful candidate will help shape the ambition & strategy for the brands, then be a key driver of its execution and optimization - both across our organization, and with our many partners. This role will also support Brand Management of both Bardstown Bourbon Co. and Green River Distilling Co., ensuring alignment and growth across the portfolio. As a key member of both the Marketing Team, and the broader Commercial Team, the Lofted Spirits Sr. Brand Manager will passionately build their capabilities in Leadership, Commercial Acumen and Brand Management. They will also play a key role in building organizational culture - through the way in which they engage our team, our partners, and our stakeholders. Responsibilities Strategy Development, Execution & System Engagement: Be a thought-leader in consumer insights; consistently understanding, monitoring, and reporting on consumer demographics, behavior and trends, as well as the evolving competitive landscape. Use this insight to optimize current programs and build stronger future brand strategies. Develop the annual Integrated Brand Plan, setting the ambition, strategy, tactics, and KPI's which will build mental and physical availability for the brand in the coming year. Lead the quality execution of the Integrated Brand Plan by engaging and inspiring our full system behind the strategy, using robust project management skills to deliver key tactics and programs, and continuously monitoring performance against KPI's to recommend optimizations to the plan. Brand Management: Responsible for managing the brand's annual P&L - optimizing strategy, investment, pricing & promotions across channels. Conduct After-Action Reviews on key initiatives and investments to drive continuous improvement. Support the New Product Development process, from packaging & label development through to developing coordinated activation & communication programs to maximize in-market success and earned media coverage. Lead day to day relationships with the brand's key agency partners, ensuring momentum of key project deliverables, through strong project management and effective communication. Omni-Channel Communications: Build and execute a fully integrated omni-channel communication program, as a core element of the Annual Integrated Brand Plan. Support planning and implementation of paid media/advertising across channels. Support creative media campaign ideation and development in accordance with brand standards and established objectives, as defined by the Group Brand Director. Lead the ideation, creation and execution of Full System Execution (FSE) programs (1-2 per calendar year), ensuring strong engagement and commitment across the network. Manage agency activity against budget, execution and KPI's. Engage Field Sales Team on local media investment as needed. Lead reporting and analysis on engagement, audiences, and campaigns; with the ability to lead A/B testing according to insights from reporting. Deliver commercial programs to sales and distributor teams that support brand priorities. Oversee the creation and development of all sales materials, including POS, merchandise and selling information. Create content & user experiences in support of all the brand's key initiatives - bringing our world (distillery, visitors center, products, people) to the audience, and the audience to our world. Homeplace Support Assist the Hospitality and Events departments in marketing and coordination of tours, reservations, private events and functions. Work with the Homeplace teams on product releases and PR opportunities. Budget Management: Manage and optimize marketing budgets for the Bardstown Bourbon Co. and Green River Distilling brands, maximizing the ratio of working dollars in the overall mix, and ensuring no overspends versus agreed budget. Regularly track expenses, reporting on budget performance, and recommending adjustments as needed. Analytics & Reporting: Having set the overall picture of success and KPI's, monitor progress versus objectives - and routinely recommend optimizations based on insights as to what's driving performance. Collect and analyze data on critical elements of the plan, including consumer awareness and engagement, brand sentiment, product availability, and rate of sale. Provide regular reports to senior leadership on the effectiveness of brand communications, activations and other core programs in the marketing mix. Requirements Bachelor's degree in marketing, Business, Communications or a related field, with an MBA qualification an advantage (but not a requirement for the role) 5+ years of experience in brand management, preferably within the CPG industry - with Spirits or Alcoholic Beverages experience an advantage (but not a requirement for the role). Exceptional written and verbal communication abilities, combined with strong interpersonal skills - to engage and inspire senior leadership, partners, cross-functional teams and other stakeholders. Strong to exceptional MS PowerPoint skills, combined with strong public speaking capabilities. Experience with managing media / creative agencies. Experience with media buying and evaluation. Understanding marketing metrics; able to interpret the results and take action to increase effectiveness of marketing and communications campaigns. Experience in SEO, PPC, and promoted campaigns. Design and photography skills are desired but not mandatory. Strong familiarity with the business applications of social media platforms. Self-motivated as well as strong team player. Excellent proof-reader and detail oriented. Proven experience in project management, being both deadline and detail oriented, and able to lead multi-functional teams to deliver complex projects to the market. What We Offer: Competitive salary and benefits package. Opportunity to work with a passionate team in a fast-growing, well-respected bourbon brand. The Bardstown Bourbon Company is committed to equality of opportunity in all aspects of employment. It is the policy of The Bardstown Bourbon Company to provide full and equal employment opportunities to all employees and potential employees, without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Position: Sr. Brand Manager - Lofted Spirits (Supporting both Bardstown Bourbon Co. & Green River Distilling Co.) Hours: 8:30 am - 5:30 pm, some nights, will vary with travel requirements Days: Monday - Friday, some weekends, will vary with travel requirements Reports To: Group Brand Director Location: Based in Louisville, KY Company/Location Overview No secrets. No myths. No fabricated stories. Bardstown Bourbon Company is a new blend of bourbon makers creating the next industry standard through unparalleled transparency, collaboration, and innovation. We at Bardstown Bourbon Company have been honored with the prestigious accolade of ‘Worldwide Whiskey Producer of the Year 2023' by the esteemed International Wine and Spirits Competition. With the most technically advanced and sophisticated distillery in the country, our pledge of transparency is on full display through open spaces and clear glass, putting the art and science of whiskey-making front and center for all to see. In the heart of the Bourbon Capital of the World TM , Bardstown Bourbon Co. produces not only our own award-winning and highly sought-after blended bourbons, ryes and finished whiskies, but custom distills and aged whiskies for many brands, from start-up pours to established top shelves. We are the premiere destination on the Kentucky Bourbon Trail , combining distilling, culinary, and beverage expertise to create a modern, authentic experiences that will engage and delight the bourbon novice and the most sophisticated aficionado alike. Green River Distilling Co. is a celebration of classic Kentucky - honoring the past while staying firmly planted in the present. The 10th oldest licensed distillery in Kentucky (DSP-KY-10), Green River is known as "the Whiskey Without Regrets," and enjoys a long, rich history dating back to 1885. Reintroduced in 2022, Green River Distilling Co. is proud to call Owensboro, Kentucky home, and serves as the westernmost outpost of the Kentucky Bourbon Trail TM . Authentic and approachable, Green River offers a growing portfolio of whiskeys crafted from historic mashbills. Blended to create a smooth and welcoming taste profile, Green River Distilling Co. is a true testament to simplicity and quality going hand-in-hand. Green River is part of Bardstown Bourbon Company, a top 10 distiller in the U.S. At Bardstown Bourbon Company, see how we are moving the industry forward and NEVER STANDING STILL. For more information, please visit ************************ and **************************** Job Summary With ambitious growth plans, and a portfolio of quality whiskey products in the market, Lofted Spirits is looking for an experienced brand-building champion, to help introduce our brand to an audience of Whiskey Drinkers across America. The successful candidate will help shape the ambition & strategy for the brands, then be a key driver of its execution and optimization - both across our organization, and with our many partners. This role will also support Brand Management of both Bardstown Bourbon Co. and Green River Distilling Co., ensuring alignment and growth across the portfolio. As a key member of both the Marketing Team, and the broader Commercial Team, the Lofted Spirits Sr. Brand Manager will passionately build their capabilities in Leadership, Commercial Acumen and Brand Management. They will also play a key role in building organizational culture - through the way in which they engage our team, our partners, and our stakeholders. Responsibilities Strategy Development, Execution & System Engagement: Be a thought-leader in consumer insights; consistently understanding, monitoring, and reporting on consumer demographics, behavior and trends, as well as the evolving competitive landscape. Use this insight to optimize current programs and build stronger future brand strategies. Develop the annual Integrated Brand Plan, setting the ambition, strategy, tactics, and KPI's which will build mental and physical availability for the brand in the coming year. Lead the quality execution of the Integrated Brand Plan by engaging and inspiring our full system behind the strategy, using robust project management skills to deliver key tactics and programs, and continuously monitoring performance against KPI's to recommend optimizations to the plan. Brand Management: Responsible for managing the brand's annual P&L - optimizing strategy, investment, pricing & promotions across channels. Conduct After-Action Reviews on key initiatives and investments to drive continuous improvement. Support the New Product Development process, from packaging & label development through to developing coordinated activation & communication programs to maximize in-market success and earned media coverage. Lead day to day relationships with the brand's key agency partners, ensuring momentum of key project deliverables, through strong project management and effective communication. Omni-Channel Communications: Build and execute a fully integrated omni-channel communication program, as a core element of the Annual Integrated Brand Plan. Support planning and implementation of paid media/advertising across channels. Support creative media campaign ideation and development in accordance with brand standards and established objectives, as defined by the Group Brand Director. Lead the ideation, creation and execution of Full System Execution (FSE) programs (1-2 per calendar year), ensuring strong engagement and commitment across the network. Manage agency activity against budget, execution and KPI's. Engage Field Sales Team on local media investment as needed. Lead reporting and analysis on engagement, audiences, and campaigns; with the ability to lead A/B testing according to insights from reporting. Deliver commercial programs to sales and distributor teams that support brand priorities. Oversee the creation and development of all sales materials, including POS, merchandise and selling information. Create content & user experiences in support of all the brand's key initiatives - bringing our world (distillery, visitors center, products, people) to the audience, and the audience to our world. Homeplace Support Assist the Hospitality and Events departments in marketing and coordination of tours, reservations, private events and functions. Work with the Homeplace teams on product releases and PR opportunities. Budget Management: Manage and optimize marketing budgets for the Bardstown Bourbon Co. and Green River Distilling brands, maximizing the ratio of working dollars in the overall mix, and ensuring no overspends versus agreed budget. Regularly track expenses, reporting on budget performance, and recommending adjustments as needed. Analytics & Reporting: Having set the overall picture of success and KPI's, monitor progress versus objectives - and routinely recommend optimizations based on insights as to what's driving performance. Collect and analyze data on critical elements of the plan, including consumer awareness and engagement, brand sentiment, product availability, and rate of sale. Provide regular reports to senior leadership on the effectiveness of brand communications, activations and other core programs in the marketing mix. Requirements Bachelor's degree in marketing, Business, Communications or a related field, with an MBA qualification an advantage (but not a requirement for the role) 5+ years of experience in brand management, preferably within the CPG industry - with Spirits or Alcoholic Beverages experience an advantage (but not a requirement for the role). Exceptional written and verbal communication abilities, combined with strong interpersonal skills - to engage and inspire senior leadership, partners, cross-functional teams and other stakeholders. Strong to exceptional MS PowerPoint skills, combined with strong public speaking capabilities. Experience with managing media / creative agencies. Experience with media buying and evaluation. Under

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves? Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services allow Ford's retail and commercial customers to customize their vehicles like never before with OTA (over-the-air)-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide. **What you'll do...** The Digital Product Marketing Analyst will support the Senior Manager in the strategy, execution, and optimization of digital product marketing initiatives. This role is essential for gathering insights, monitoring performance, and providing data-driven recommendations to enhance the visibility and engagement of non-monetized digital products. The ideal candidate will have a strong analytical mindset, a passion for digital products, and an eagerness to contribute to cross-functional projects. **Product Positioning Support:** Help define and communicate product value propositions, positioning, and messaging. Ensure that messaging resonates with target audiences across various channels. **Collaboration:** Work closely with product leads, marketing teams, and creative teams to ensure alignment of marketing initiatives with digital product goals and brand guidelines. **Data Analysis & Reporting:** Analyze product performance using analytics tools, and generate detailed reports. Provide actionable insights and recommendations to improve digital product marketing strategies. **Market Research Support:** Assist in conducting market research to identify trends, customer needs, and competitive positioning. Collaborate with the research group to ensure that findings align with digital product marketing strategies. **Campaign Monitoring:** Track the performance of digital product marketing campaigns. Monitor key metrics, identify opportunities for optimization, and suggest adjustments to maximize campaign effectiveness. **Customer Engagement Analysis:** Assist in developing strategies to enhance customer engagement and retention through personalized and targeted efforts. Analyze engagement data to refine approaches. **Reporting:** Prepare regular performance reports, summarizing key metrics and insights. Present findings to leadership, highlighting areas of success and opportunities for improvement. This position is remote unless the candidate lives within 50 miles of Dearborn, MI. **You'll have...** + Bachelor's degree + 3+ years of experience in marketing + 3+ years of experience with data analysis and/or product marketing **Even better, you may have...** + Master's degree in marketing, business administration, or a related field + Understanding of customer journey mapping and user experience + Master's degree in marketing, business administration, or a related field + Experience working in a tech industry or familiarity with the automotive and mobility industry + Experience working with mobile apps + Strong organizational skills and the ability to manage multiple tasks simultaneously + Excellent verbal and written communication skills + Passion for data-driven decision-making and continuous learning + Familiarity with marketing automation platforms and content marketing strategies + Understanding of UX/UI principles and their impact on digital product marketing + Ability to thrive in a fast-paced environment and adapt to changing priorities You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply! As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including: + Immediate medical, dental, vision and prescription drug coverage + Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more + Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more + Vehicle discount program for employees and family members and management leases + Tuition assistance + Established and active employee resource groups + Paid time off for individual and team community service + A generous schedule of paid holidays, including the week between Christmas and New Year's Day + Paid time off and the option to purchase additional vacation time. For more information on salary and benefits, click here: ********************************** This position is a range of salary grades 6-8 . Visa sponsorship is not available for this position. Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call **************. **\#LI-Remote #LI-MK1** **Requisition ID** : 42387

Digital Marketing Operations SpecialistRemote - United StatesJR011548 At Ensono, our **Purpose is to be a relentless ally, disrupting the status quo and unleashing our clients to Do Great Things** **_!_** We enable our clients to achieve key business outcomes that reshape how our world runs. As an expert technology adviser and managed service provider with cross-platform certifications, Ensono empowers our clients to keep up with continuous change and embrace innovation. We can **Do Great Things** because we have great Associates. The Ensono Core Values unify our diverse talents and are woven into how we do business. These five traits are the key to achieving our purpose. Honesty Reliability Curiosity Collaboration Passion **About the role and what you'll be doing:** This is a great opportunity for someone who is eager to learn and grow their skills in digital advertising while making a direct impact on our marketing efforts. We are looking for an enthusiastic and detail-oriented Digital Marketing Specialist to join our team. In this role, you will be responsible for setting up, optimizing, managing, and reporting on digital advertising campaigns across LinkedIn Ads, Google Ads, and programmatic display platforms. A fundamental understanding of Account-Based Marketing (ABM) and best practices for engaging target accounts and buying groups is a plus. Key Responsibilities: + **Campaign setup & management:** Setup, launch and monitor digital ad campaigns across LinkedIn, Google Ads, and programmatic display platforms, ensuring all campaigns are set up for success with proper targeting, budgets, and creative assets. + **ABM execution in digital channels:** Align with campaign managers on ABM strategy execution that target specific accounts and buying groups within those accounts. Leverage audience segmentation tools to ensure ads reach decision-makers and influencers within target accounts. + **Optimization:** Monitor and optimize campaigns daily to achieve performance goals such as click-through rate (CTR), cost per click (CPC), and conversion rate. Adjust bids, audiences, and creative as needed to maximize results. + **Reporting & analysis:** Generate regular reports on campaign performance and provide actionable insights to improve outcomes. Track key metrics, analyze data, and present findings to the marketing team. + **Ad copy & creative management:** Work closely with campaign managers and creative teams to ensure ad copy and visuals align with campaign goals and brand standards. Test variations of ad creatives and messaging to determine what performs best and close the feedback loop. + **Audience targeting & segmentation:** Develop and refine audience targeting strategies to ensure ads reach the right people, utilizing LinkedIn's targeting, Google Ads' keyword and audience tools, and DemandBase programmatic display segments. + **Campaign troubleshooting:** Troubleshoot any issues with campaigns, including ad disapprovals, tracking discrepancies, and underperforming ads. Implement solutions to ensure smooth campaign performance. + **Industry research:** Stay updated on the latest trends and best practices in digital advertising, including new features and updates from LinkedIn, Google Ads, and programmatic platforms. Share insights and recommendations with the team. + **Manage digital budgets and payments:** Submit requisitions, manage purchase orders and invoice receipts, ensuring accurate and timely processing. **Required Qualifications:** + Bachelor's degree in Marketing, Business, Communications, or a related field. + 2 years of experience in paid media and a passion for results. + Strong analytical skills and a basic understanding of metrics like CTR, CPC, and conversion rates. + Basic understanding of lead capture processes. + Detail-oriented with the ability to manage multiple campaigns simultaneously. + Excellent communication and organizational skills. + Eager to learn and adapt to new tools and advertising platforms. + Proficiency in Microsoft Excel for data analysis and reporting. + Working knowledge or experience with digital advertising platforms such as LinkedIn Ads, Google Ads, or programmatic display is a plus. **Why Ensono?** Ensono is a place to make better happen - for our clients and for your career. You can do great things through innovation or collaboration, by learning or volunteering, or to promote diversity and inclusion. You can do great things for your own health or for a healthier planet. Whatever it means to you to do great things we want Ensono to be the place you can do it. We are a client-facing business, but we do encourage clients to allow us to work remotely most of the time so if you are not required to be on a client site, you can choose to work from home or in our Ensono offices. Some of our benefits include: + Unlimited Paid Days Off + Three health plan options through Blue Cross Blue Shield + 401k with company match + Eligibility for dental, vision, short and long-term disability, life and AD&D coverage, and flexible spending accounts + Paid Maternity Leave, Paternity Leave, and Sabbatical Leave + Education Reimbursement, Student Loan Assistance or 529 College Funding + Enhanced fertility coverage + Wellness program + Flexible work schedule + Depending on location, ability to take advantage of fitness centers As of the date of this posting, a good faith estimate of the current pay scale for this role is $70k to $85k annually based on a full-time schedule. Please note that placement in the range may vary based on numerous factors including but not limited to skills, experience, internal equity, and business needs. In addition to base salary, other compensation programs, depending on eligibility, include an annual bonus plan based on company and individual performance and an equity grant under our Associate Equity Appreciation Program. Ensono is an Equal Opportunity/Affirmative Action employer. We are committed to providing equal employment to our Associates and building a diverse and inclusive workforce. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or other legally protected basis, in accordance with applicable law. Pay transparency nondiscrimination statement/posting OFCCP's pay transparency policy can be found on OFCCP's website (*********************************************************************************************** . If you need accommodation at any point during the application or interview process, please let your recruiter know or email [email protected] . JR011548

With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day - we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day. One Confluent. One team. One Data Streaming Platform. Data Connects Us. **About the Role:** In this role, you will work closely with the Original Equipment Manufacturing (OEM), Business Development (BD), and partner marketing teams to create strategic joint messaging and assets that communicate the unique value of Confluent and our data streaming platform. In addition, you will work with Sales, BD, Marketing, and partner counterparts to plan and execute enablement, training, and marketing activities to both internal and external audiences. These may include driving funnel growth, supporting communications, web optimization, campaigns, events, and more, in collaboration with the Marketing, OEM, and ISV partner teams. To be a successful candidate you will have a proven track record in Product Marketing for high-tech companies, with demonstrated ability to link technical products and features to customer pain points and translate them into business value. You should have exceptional leadership skills to drive execution of cross-functional efforts, an ability to understand market drivers, target audiences, and competitive landscape. You also should have excellent communication skills, capable of writing and presenting about the product, both to internal and external audiences, in a way that influences the desired behavior. **What You Will Do:** + Craft and own messaging and positioning to convey the value of Confluent's solutions, products, and services as they relate to our OEM customer and partner ecosystem. + Create compelling, high-quality content for internal and external stakeholders. + Influence the content strategy to ensure comprehensive and updated marketing assets and support integrated marketing campaigns. + Drive OEM and ISV product and solution launches, ensuring the field is enabled and other GTM teams can execute their launch tactics. + Work closely with the Marketing team to permeate product messaging across web and other customer-facing communication vehicles. + Support funnel growth activities, such as blog posts, press releases, SEO, campaigns, and technology events, by providing core messaging. + Present to Sales and customers at both internal and external events. + Interact with customers and partners to gain insights and help perfect your own strategy. + Benchmark and assess the impact of your work against key business metrics. **What You Will Bring:** + 5+ years of experience in enterprise software (subscription and/or SaaS/Cloud) product marketing roles. + Understanding of OEM sales channels, open source technologies, and subscription business models preferred. + Demonstrated track record developing value-oriented messaging and positioning as well as authoring engaging content. + Self-motivated individual with a drive to results in fast-paced environments. + Team player who can lead cross-functional teams and projects and thrives on team wins. + Ability to navigate a complex business environment and succeed in a fast-paced, dynamic, hyper growth environment with track record of building trusted relationships with senior stakeholders. + Strong technical foundation and ability to pick up and understand product/tech concepts (e.g., engineering degree and/or product/engineering experience). + MBA or equivalent experience and Bachelor's Degree required; Computer science / engineering / technical undergrad degree preferred. **Come As You Are** At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an annual estimated salary of $158,600 - $209,700 and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE (******************************* . Click HERE (******************************************************************* to review our Candidate Privacy Notice which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees. \#LI-Remote

It's an exciting time to join defi! defi SOLUTIONS partners with captives, banks, credit unions, and finance companies of all types and sizes to allow lenders to focus and transform their operations. The company's comprehensive suite of originations, servicing, and analytics solutions together with technology-enabled processing services creates a flexible, configurable, and scalable platform that addresses lenders and borrowers ever-evolving needs. defi SOLUTIONS combines the expertise of defi SOLUTIONS and the former Sagent Auto Lending with the backing of Warburg Pincus, Bain Capital Ventures and Fiserv. About the Role: As the Growth Marketing Manager, reporting to the VP of Marketing, you will be responsible for the success of omnichannel marketing campaigns, focusing on growth, lead generation, and retention. This role requires a versatile marketer who excels in developing and executing strategies across multiple marketing channels. You will collaborate closely with the revenue team to ensure alignment with business objectives and optimize the demand generation funnel. As part of a small, dynamic marketing team, you will often find yourself wearing multiple hats, stepping outside the usual boundaries of the job description to support the company's revenue goals. This role requires a self-starter with a strategic mindset, a data-driven approach, and the ability to thrive in a fast-paced environment while managing multiple projects simultaneously. Key Responsibilities: * Campaign Strategy & Execution: Develop and execute multichannel marketing campaigns (paid media, email, social, content, events) to drive awareness and engagement. * Demand Gen & Lead Management: Drive lead generation initiatives and manage lead nurturing programs to move prospects through the funnel * Account-based Marketing (ABM): Create and implement ABM strategies with the VP of Marketing to engage key target accounts with personalized campaigns, aligning closely with sales to drive pipeline growth and customer acquisition. * Campaign Performance & Optimization: Regularly monitor and analyze campaign performance, using data and analytics to refine strategies. Conduct A/B testing and report on the effectiveness of campaigns, optimizing engagement, response, and conversion rates. * Cross-Functional Collaboration: Work closely with sales, product marketing, content, creative and revenue operations teams to ensure campaigns are executed effectively. Foster alignment with internal teams to ensure the success of marketing initiatives. * CRM & Automation: Leverage marketing tools to manage and optimize campaigns. Collaborate with revenue operations to build and refine lead management and tracking processes. Required Qualifications: * Bachelor's degree in marketing, business administration, communications, or a related field. * 5+ years of professional experience in marketing, specifically in growth marketing, demand generation, or a related field. B2B marketing experience is preferred. * SKILLS: * Proven experience in developing, strategizing, and executing multichannel marketing campaigns across various channels and touchpoints to drive engagement and growth. * Expertise in lead generation and lead nurturing to move prospects effectively through the funnel. * Hands-on experience with ABM strategies, collaborating with sales teams to drive pipeline growth. * Strong proficiency with marketing technologies (Pardot, Google Analytics, or similar), and CRM systems. * Data-driven mindset with the ability to analyze campaign performance, conduct A/B testing, and optimize for better engagement and conversion rates. * TRAITS: * Highly organized with the ability to manage multiple high-priority projects, ensuring attention to detail and timely execution. * Self-starter with a strategic mindset who thrives in a fast-paced, evolving environment. * Proactive in identifying opportunities for campaign improvements, continuously seeking ways to drive better results. * Collaborative team player with strong communication skills, able to work effectively with cross-functional teams to achieve goals and ensure campaign success. Preferred Qualifications: * B2B marketing experience is preferred. * Experience in SaaS or financial services, automotive, or lending sectors. Travel - less than 10% Affirmative Action/EEO statement: defi SOLUTIONS is an Equal Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We're on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments.We're looking for an experienced Consumer Product Marketing Manager, specializing in prescription optical products, to join our growing product marketing team and support a global audience. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-market efforts that drive awareness and adoption, and working cross functionally with partners throughout the company. You will have in-depth experience in the prescription optical industry, analytics, consumer insights, and product commercialization in B2C contexts. **Required Skills:** Product Marketing Manager - Prescription Strategy Responsibilities: 1. Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, and alpha/beta tests) to strengthen outcomes for product-market-fit. 2. Create prescription product and commercialization strategy to drive product adoption & engagement. 3. Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc) to achieve launch goals. 4. Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels. 5. Serve as the subject matter expert on prescription wearer and channel needs and mindsets. **Minimum Qualifications:** Minimum Qualifications: 6. 7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields. 7. Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies. 8. Experience analyzing data, and translating to insights that support product development and go-to-market strategies. 9. Experience working on projects that require innovative and analytical thinking and driving proven execution within a measurable and data-driven framework. 10. Experience working with technical partners to translate between technical and consumer languages. 11. Experience collaborating with external vendors and partners. 12. Bachelor's degree. **Preferred Qualifications:** Preferred Qualifications: 13. Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often. 14. Experience working with consumer electronics channels and retailers. 15. MS or MBA degree. **Public Compensation:** $158,000/year to $223,000/year + bonus + equity + benefits **Industry:** Internet **Equal Opportunity:** Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

The Associate Marketing Manager (Associate) position is a downstream marketing role that drives the execution of marketing programs for the Antimicrobial Resistance/Antimicrobial Stewardship/Sepsis (AMR/AMS/Sepsis) solutions. This role is crucial to ensuring the differentiated value of our solutions is clearly articulated and promoted to all customer key stakeholders and decision makers. This Associate will focus on tactical execution of various marketing initiatives to achieve the goals defined in the brand plan, and as determined by the Director, Value-Based Healthcare. The Associate will engage with colleagues across North America Marketing, Sales, Medical Affairs, GAMA, Customer Service, Global Integrated Solutions Marketing, and other cross-functional leads to ensure the value proposition of our solutions is clearly articulated and achieving impact across the clinical, operational, and economic needs of each target audience. This role requires value-based solutions messaging and commercial execution expertise. Primary Duties * Drive the creation and implementation of marketing tactics to achieve brand plan goals and strategies. * Ensure the differentiated value of AMR/AMS/Sepsis solutions is clearly communicated through marketing materials and campaigns. * Develop a strategy to generate urgency in focusing on AMR and initiate AMS programs in the outpatient clinical setting, and how bioMérieux's integrated solutions add value. * Support the Sr. Marketing Manager and cross-functional teams to align marketing efforts with overall business objectives. * Assist in creating customer engagement tools and materials to drive awareness and demand for AMR/AMS/sepsis solutions. * Collaborate closely with the Strategic Integrated Campaign Leads and Marketing Communications to develop product and portfolio campaigns focused on the appropriate segments and create innovative digital solutions to support the value offers. * Lend support, as needed, to other marketing initiatives, sales training planning and execution, and events across the Value Based Healthcare team. * Provide support for marketing operations administrative tasks, including obtaining POs, invoicing, and logistics for tactical marketing execution. Experience * Bachelor's degree with emphasis in marketing and/or commercial execution excellence or equivalent experience required. * 1+ years' relevant multifunctional commercial experience in product management/marketing/sales or clinical/life science. Experience in the diagnostics IVD industry preferred. Knowledge, Skills & Abilities * Results oriented; ability to manage multiple tasks simultaneously; self-motivated and organized to successfully complete high-quality work projects on time; attentive to details. * Ability to work across business lines and partner with various stakeholders to build consensus and achieve business results. * Ability to effectively collaborate across multiple marketing and sales organizations. * Strong analytical skills, with proven track record of creativity in problem solving. * Proficient customer facing skills and the ability to deliver impactful presentations. * Process oriented to seek details and data to quantify impact of marketing initiatives. * Experience in a matrix organization and the ability to collaborate cross-functionally.

The SENIOR BRAND MANAGER leads the commercial integration of brand, portfolio and field marketing plans at the national and market level. This role serves as the key conduit between the field marketing and national brand teams and drives alignment, communication and evaluation of brand initiatives and performance within the U.S. The Senior Brand Manager reports directly to the Brand Director. This position conducts job duties in a manner that demonstrates a strong food safety culture which ensures the safety and quality of our products.

**"We enable greatness in people and organizations everywhere.** " FranklinCovey (NYSE: FC) is the workplace of choice for _Achievers with Heart_ . We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Our services and products are primarily delivered through our subscription offerings, which are comprised of the FranklinCovey All Access Pass , which is primarily sold through our Enterprise Division, and the _Leader_ _in Me_ membership, which is designed specifically for our Education Division. Enterprise clients include _Fortune 100_ , _Fortune 500_ , thousands of small and mid-sized businesses, and numerous government entities. FranklinCovey Education has shared our programs, books, and content with thousands of public and private primary, secondary, and post-secondary schools and institutions. To learn more, visit franklincovey.com . **Title:** Ecommerce Marketing Manager **Payroll Title:** Ecommerce Marketing Manager **Division & Department:** Education Operations **Status:** Full-Time Exempt **Reports to:** VP, Education Operations **Location:** Remote - Anywhere in the contiguous United States **Compensation:** Anticipated compensation for this position is $75-80k plus up to an 8% variable pay component ***.** **Job Summary** We are seeking a dynamic and entrepreneurial E-commerce Marketing Manager with a strong focus on Shopify to join our team. This role is perfect for a tech-savvy marketing professional who thrives in a fast-paced environment and is passionate about driving online sales and customer engagement. **Essential Job Functions** **Marketing E-commerce Strategy Development:** + Develop and execute comprehensive email, SMS, and digital marketing strategies to increase customer acquisition, retention, and lifetime value. + Analyze campaign performance and make data-driven adjustments to maximize ROI. Work closely with design, product, and operations teams to ensure cohesive branding and messaging. Coordinate with external vendors or agencies as needed for campaign execution. + Stay up to date with the latest e-commerce and digital marketing trends, tools, and strategies, including Generative AI, Machine Learning Analytics, and Conversational Agents + Experiment with new marketing tactics and tools to attract customers and close sales. + Capture and analyze customer information to develop personalized marketing campaigns. + Leverage data to create customer segments and tailor marketing strategies to different audience groups. **Sales Growth:** + Drive traffic through targeted marketing campaigns and promotions. + Monitor and report on key metrics such as traffic, sales, conversion rates, and customer behavior. **Shopify Store and Operations Optimization:** + Continuously improve the online store and underlying operations to enhance user experience, optimize conversion rates, and increase average order value. + Implement strategies to recommend products, highlight first-time buyer promotions, and upsell/cross-sell opportunities. **Basic Qualifications** + Bachelor's degree or above + 3+ years in e-commerce marketing **Preferred Skills & Experience** + Shopify-specific experience + Proven track record in email and SMS marketing, including automation, segmentation, and performance tracking. + Comfortable with Shopify apps, integrations, and basic store customizations. Familiarity with tools like Klaviyo, Postscript, or similar platforms. Willingness to explore, learn, and operationalize emerging digital technologies including various AI solutions. + Ability to analyze data and translate insights into actionable strategies. + Strong ability to craft compelling campaigns that resonate with target audiences. + Self-starter with a "roll-up-your-sleeves" attitude, constantly learning and experimenting with new tactics. + Excellent verbal and written communication skills to effectively convey ideas and collaborate with teams. Benefits include medical, dental, and vision insurance, HSA, employee stock purchasing program, 401(k), paid time off, holiday pay, and more. Please visit ********************************** for details. *Actual offer may be outside of this prediction and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data \#LI-Remote \#LI-AT1 Unless otherwise noted, applications will be accepted for a minimum of three (3) days from the initial published date on the FranklinCovey job board, but the posting may close at any time after the specified duration. **Employer Information** Please visit franklincoveybenefits.com for a complete US benefits overview. Benefits may include medical, dental, or vision insurance, HSA, PTO, 401(k), holiday pay, employee stock purchasing options, or other benefits. To determine status eligibility, visit **********************************enroll/ . For an overview of our Interview Process, please visit *********************************************************** . FranklinCovey is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Please visit ************************************************************* for our full **Equal Employment Opportunity** policies and **Notice and Pay Transparency Nondiscrimination Provision.** Direct Reasonable Accommodation requests toaccommodations@franklincovey.com. For our Privacy Policy, please visit ************************************* (********************************************************************************** .

Job Posting: Junior Brand Manager at Empower Marketing ConceptsJob Description Empower Marketing Concepts is excited to announce an opening for a Junior Brand Manager. This is a highly rewarding role designed for a dedicated and proactive professional looking to thrive in a dynamic work environment. This full-time position is based at on-site and is not remote, requiring the successful candidate to bring a collaborative and energetic presence to our team daily. The Junior Brand Manager will play a pivotal role in developing and executing marketing strategies that resonate with our target audience, enhancing brand awareness and contributing to our overall business goals. As a fundamental part of our marketing team, this role demands a creative yet analytical mind that can seamlessly integrate into our fast-paced, innovative culture. Responsibilities: Provide exceptional customer service while assisting with key replacement services Learn how to cut and program car keys, key fobs, and key remotes with hands-on training Manage and oversee inventory, ensuring accurate stock levels and timely replenishment Maintain client standards for sales by delivering exceptional service and promoting additional products/services Requirements Minimum age requirement 22+ Meticulous attention to detail. Must possess a valid driver's license and maintain a clean motor vehicle record. Strong motivation for leadership is essential. Ability to work effectively both independently and as part of a team.

Up To Par and Taylor Hospitality are experiencing remarkable growth and is seeking new Team Member's to join! We are searching for a highly-creative Marketing Manager to join our marketing team. In this position, you will be responsible for all aspects of our marketing and communications operations at your assigned properties. Your central goal is to help grow our hotels’ influence locally while also increasing brand loyalty and awareness. Your duties will include planning, implementing, and monitoring our digital and traditional marketing campaigns across all channels. Our ideal candidate is someone with experience in marketing, content creation, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills. Compensation and Benefits: $48,000 per year. Full-Time Associates receive benefits including health, dental, vision, and life, 401(k), STD, LTD, paid holiday, vacation, personal & sick time, lean management training, and other employee discount benefits through our HR provider LL Roberts. Role: The role of the Marketing & Communications Manager at Up to Par Management | Taylor Hospitality is pivotal in developing and implementing impactful marketing programs and materials. Our aim is to effectively showcase and promote our properties, associated brands, and offerings. Rest assured, the Manager excels in supporting a wide range of activities, including brand marketing, product marketing, channel marketing, and sales. This entails crafting compelling messaging, coordinating campaigns and launches, managing advertising and public relations efforts, organizing events, and producing high-quality collateral, signage, and sales tools. Ideal Candidate will be able to travel to our properties located throughout the Mid-Atlantic Region Responsibilities: Planning, creating content, and managing your assigned social media platforms. Preparing accurate reports on the marketing campaign’s overall performance for your assigned properties. Identifying the latest trends and technologies affecting our industry. Evaluating important metrics that affect our website traffic, booking rates, and target audience. Working with the team to brainstorm new and innovative growth strategies. Overseeing and managing all contests, giveaways, and other digital projects. Other duties as assigned. Required Qualifications: Bachelor’s Degree in Marketing, Marketing Communications, Advertising, or a related field with 5+ years of experience in Marketing Proficiency in Social Media aggregators such as Hootsuite, Tweetdeck, Meltwater, etc. Proficient in managing CMS websites Experience with Adobe Creative Suite, including InDesign, Illustrator, and Photoshop Strong writing and editing skills, Excellent computer skills, particularly in Microsoft Office Suite (Word, Excel, PowerPoint) Desired Qualifications: Prior experience in an agency setting Experience managing Social Media for brands or businesses Up-to-date knowledge of communications principles and best practices Demonstrated ability to manage numerous projects to completion within designated timelines Effective work independently and collaboratively with cross-functional teams Exceptional project management skills with meticulous attention to detail Ability to meet strict deadlines and adhere to budgets Additional Information: Please be aware that this job description does not provide a comprehensive list of all activities, duties, or responsibilities required for this position. To ensure thorough training in all aspects of the role, we will provide Standard Operating Procedures, Training Checklists, and Departmental Handbooks. It is important to note that duties, obligations, and activities may be subject to change, with or without prior notice. We are committed to making reasonable accommodations to enable individuals with disabilities to fulfill the essential functions of the position. Furthermore, we take pride in being Equal Employment Opportunity companies and affirmative action employers. We maintain a workplace that promotes equal employment opportunity, regardless of race, religion, sex, national origin, sexual orientation, age, citizenship, marital status, or disability. About the Company: Up to Par Management | Taylor Hospitality is a leading club and hospitality management company specializing in golf, country club, and hospitality operations. Up to Par Management | Taylor Hospitality is a forward-thinking organization that offers growth opportunities for partner clubs and team members. Our mission is to drive success for our clubs and hotels by continuously improving operations with unparalleled execution. We prioritize financial discipline, safety, community involvement, and environmental stewardship to foster innovation for our customers. Join us in an engaging and dynamic environment that challenges and rewards our talented associates.

Full-time Description The Director of Revenue Cycle is responsible for the overall management and day-to-day functions of the revenue cycle department in accordance with current generally accepted accounting and cost reimbursement principles related to health care. Department: Executive Reports To: Vice President of Operations Location: On site (Shelbyville, KY) Benefits of Working at Associates in Pediatric Therapy: Health, Dental, and Vision Insurance 100% Company Provided Life Insurance Disability Insurance Paid Time Off 401(K) Match Bonuses Yearly company retreats and events And so much more! Position Responsibilities: Overall management of revenue cycle department staff including, performance management, EMR training, coaching, efficient workflow and discipline Ensure timely and accurate billing and processing of cash receipts Minimizes bad debt and manages overall health of accounts receivable Prepares and monitors financial reports, provides analysis as needed to Executive Leadership Manages E H R catalogs and schedules Recruit and interview candidates as needed Staff development and training Staff oversight for insurance billing, denials, appeals, and billing inquiry workflows Implement written policies and procedures that govern the accounting functions of the facility Ensures APT compliance with all state and federal billing and collection practices Maintain and update APT billing policy and procedures Responsible for payor contracting Assist in balancing of accounts receivable as necessary Serve as APT liaison with third party credentialing company Requirements Qualifications & Education: (include, but are not limited to) Must have a bachelor's degree in Accounting or Finance, or a 2 to 1 years of equivalent experience Must have 5+ years of electronic billing experience, 5+ years of staff management experience Excellent oral and written communication skills Effective and efficient problem-solving skills Ability to analyze and interpret patient financial accounts Physical Requirements: Ability to travel to other APT locations as required Ability to travel to other APT locations as needed Ability to move freely around the office Ability to lift, push or pull up to 30 pounds Ability to sit for brief to extended periods of time and work on computer Get to Know Associates in Pediatric Therapy: Associates in Pediatric Therapy (APT) was founded in 2007 by our CEO Renea Sageser to provide clinics in rural areas so children may receive the quality services they need closer to home. We have recently expanded our practices from Kentucky and Indiana to Tennessee! Here at APT we pride ourselves in establishing a culture that prioritizes family-centered care in order to Advance Patients to their next Therapeutic Level. APT values our patients and employees by being 100% family focused, offering flexible employment opportunities, mentorship opportunities, and community involvement. Since our founding APT has been awarded Best Places to Work in Kentucky for 6 years consecutively! APT is always looking for talented, passionate, and committed therapists and support staff to serve our patients therapeutic needs. If you are passionate about providing pediatric services to patients and families using a team approach and you have a nature that is self-motivating, enthusiastic, innovative, flexible, loyal, and respectful for all areas of diversity we would love to chat with you. Associates in Pediatric Therapy is an Equal Opportunity Employer.

Candidates must reside within commuting distance to New York City.

At Norstella, our mission is simple: to help our clients bring life-saving therapies to market quicker-and help patients in need. Founded in 2022, but with history going back to 1939, Norstella unites best-in-class brands to help clients navigate the complexities at each step of the drug development life cycle -and get the right treatments to the right patients at the right time. Each organization (Citeline, Evaluate, MMIT, Panalgo, The Dedham Group) delivers must-have answers for critical strategic and commercial decision-making. Together, via our market-leading brands, we help our clients: + Citeline - accelerate the drug development cycle + Evaluate - bring the right drugs to market + MMIT - identify barrier to patient access + Panalgo - turn data into insight faster + The Dedham Group - think strategically for specialty therapeutics By combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting-edge data solutions and expert advisory services alongside advanced technologies such as real-world data, machine learning and predictive analytics. As one of the largest global pharma intelligence solution providers, Norstella has a footprint across the globe with teams of experts delivering world class solutions in the USA, UK, The Netherlands, Japan, China and India **The Role** As a Product Manager you will work collaboratively with the Director of Product and the product owners responsible for the clinical product portfolio and the relevant technology and development teams. You will help validate the market needs and support product roadmaps and market requirements. You will evaluate and present scenarios that lead to growth through product functionality, content delivery, data aggregation and/or integration, including surfacing these benefits through new product offerings and delivery approaches. The ideal candidate will bring strong product and market expertise and passion for developing products. You will act as a champion for the market and domain internally while working closely with product management teams on specific initiatives around LLMs, Gen AI, data connectivity, data mastering, and new product ideas to enable our content more effectively in the future. **Responsibilities** + Working with the Product Management team, create and execute a 1-3 year roadmap that includes new solutions and drives portfolio value + Developing clear and compelling roadmap and prioritization based on client/market need is critical. + Supporting proposed strategies with a detailed business case analysis for new products and product extensions. + Working closely with the technology development team, data science team, and the content teams to track progress on specific customer and product initiatives, from initial product concept through the full product lifecycle. + Working with development and user experience teams to own, create, manage, and prioritize product(s) backlog and ensuring successful execution to the established plans. + Partnering with the wider Go-to-Market and Product Marketing teams to provide thought leadership around the product set and assist with product promotion and positioning in the marketplace. + Working with the Marketing and Sales teams to articulate product value proposition and champion the product internally and externally. + Tracking product metrics and managing to goals. **Requirements** + Domain-expertise either in the biopharmaceutical/drug development industry with some clinical or relevant background, or experience in the Life Sciences market + Solid experience as a Product Manager, being hands on and managing products at all stages of the product lifecycle + Ability to work both independently and within a team environment with ability to manage multiple individual and team tasks simultaneously, while completing work on time and on budget. + Ability to present information clearly, persuasively, and at the appropriate level of detail. + Ability to prioritize, work under pressure/deadlines, and recognize areas of improvement to accomplish tasks effectively and efficiently. + Excellent people skills: the ability to interact with colleagues, cross-functional teams, third parties, including clients, and senior-level/executive management. + Work closely with development teams to ensure on time deliveries of product releases. + Use Agile Product Management methodology to manage content backlog and deliveries. + Established track record in broad areas of product commercialization + Analyze market trends and closely monitor product competitors. + Act as the subject matter expert for content and data and market internally (cross teams, engineering, sales, pre-sales, and marketing) as well as externally (business partners, customers) + Research, gather, and define business requirements from discussions with clients, partners, sales, and other sources for current and future product releases. + Work with marketing, release management and education teams on product materials. e.g., white papers, customer presentations, training presentations, videos, webinars, solution brochures, solution guides **Our guiding principles for success at Norstella** 01: Bold, Passionate, Mission-First 02: Integrity, Truth, Reality 03: Kindness, Empathy, Grace 04: Resilience, Mettle, Perseverance 05: Humility, Gratitude, Learning **Benefits** + Medical and Prescription Drug Benefits + Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA) + Dental & Vision Benefits + Basic Life and AD&D Benefits + 401k Retirement Plan with Company Match + Company Paid Short & Long-Term Disability + Paid Parental Leave + Open Vacation Policy & Company Holidays _The expected base salary for this position ranges from $100,000to$120,000.It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus._ _Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law._ _Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we're just as excited about you._ Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.