Marketing Manager
Digital Marketing Manager Job 16 miles from Hercules
On-Site | Sausalito, CA | Full-Time
$80k/year - $130k/year
iContact Camera is transforming video communication with innovative hardware and software tools that enhance engagement, memory retention, and trust. Our patented technology enables seamless and natural virtual interactions, making video communication more human.
Job Description
As a Marketing Manager, you will spearhead the development and execution of marketing strategies, leveraging advanced technology to scale iContact Camera's growth across multiple channels. This role emphasizes the use of cutting-edge marketing automation tools, data-driven insights, and performance analytics to enhance brand visibility, generate leads, and nurture customer relationships. You will play a pivotal role in ensuring marketing initiatives are tech-driven, optimized, and aligned with organizational goals.
Key Responsibilities
1. Develop and Execute Tech-Driven Marketing Strategies:
Leverage marketing automation platforms to design and optimize omnichannel campaigns.
Leverage technology across channels to drive demand generation, lead nurturing, and customer engagement.
Create and execute marketing plans with a focus on scalability, performance, and efficiency.
2. Optimize Digital Campaigns and Analytics:
Expand digital advertising efforts to target key B2B decision-makers and enhance brand awareness.
Use Google Analytics, Tag Manager, and Data Studio to monitor and analyze web traffic, campaign performance, and customer behavior.
Optimize pay-per-click (PPC) campaigns across platforms ensuring maximum ROI.
3. Marketing Automation and Lead Management:
Implement and manage lead scoring, segmentation, and workflows in CRM to streamline lead management processes.
Enhance email marketing automation with personalized, behavior-triggered campaigns.
Monitor and improve customer journeys using insights from marketing tools and CRM integrations.
4. Content and Campaign Development:
Design impactful content strategies, including blog posts, white papers, case studies, and video tutorials, to engage target audiences.
Manage campaigns across existing and new platforms to expand market reach and drive qualified leads.
Partner with internal teams to align campaign messaging with sales and product initiatives.
5. Customer and Market Insights:
Conduct in-depth market research to understand customer behavior, trends, and competitive positioning.
Leverage analytics to identify high-performing channels and adjust strategies to capitalize on new opportunities.
Conduct A/B testing and performance tracking to refine messaging and campaign tactics.
6. Collaborate Cross-Functionally:
Work with product teams to align marketing initiatives with product launches, roadmap updates, and customer needs.
Collaborate with the sales team to provide sales and channel enablement tools, training, and insights derived from marketing campaigns.
Partner with external agencies and vendors for campaign execution and optimization when needed.
Qualifications
Proven track record of creating and executing successful B2B Marketing campaigns.
Bachelor's degree in Marketing, Business, Communications, or a related field.
3-5 years of experience in marketing, with a focus on leveraging marketing automation and analytics tools.
Hands-on experience with digital media, marketing automation, and CRM platforms.
Expertise in Google Analytics, Tag Manager, and other analytics tools for data-driven decision-making.
Creative and Digital agency management experience
Experience in creating full-funnel content including case studies and thought leadership
Exceptional communication, writing, and storytelling skills.
Technical proficiency in campaign tracking, reporting, and optimization across multiple platforms.
Ability to thrive in a dynamic, fast-paced environment and manage multiple projects simultaneously.
Preferred Qualifications
Experience in Video Communication and/or Consumer Electronics industry.
Ability to coordinate B2B and DTC marketing campaigns.
Familiarity with digital advertising platforms (Google Ads, LinkedIn, Meta).
Benefits
Competitive salary with performance-based incentives.
Comprehensive benefits package, including health, dental, vision, and 401(k) with matching.
Flexible work environment, with remote and hybrid options.
Opportunities for professional growth and career development.
A collaborative and innovative culture that values big thinking, concise communication, and impactful results.
Why Join iContact Camera?
The opportunity to control and impact the development of the iContact Camera brand.
Innovative Technology: Work at the forefront of video communication with patented solutions.
Data-Driven Approach: Leverage advanced tools and insights to drive impactful marketing strategies.
Growth Opportunities: Be part of a rapidly expanding company with opportunities for significant contributions.
Collaborative Environment: Thrive in a culture of innovation, teamwork, and continuous improvement.
Customer-Centric Mission: Empower people to communicate more effectively and build deeper connections in a digital-first world.
Ready to leverage your tech-driven marketing expertise to transform video communication? Apply today and help us shape the future of human connection!
Marketing Manager
Digital Marketing Manager Job 19 miles from Hercules
Candidate will drive sales-led demand generation for conference. Their key responsibilities will include developing the sales-led demand generation strategy, building and communicating sales enablement materials, forging partnerships across the Sales teams, reporting on and owning the sales-led demand generation goals for conferences.
Required Skill:
Experience with Campaign management and analysis
Strong experience sales enablement
Excellent communication skills
Years of Experience:
6+
Degree or Certification:
Bachelors' degree in Marketing or related field
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit ************************
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran
Recruiter's Details:
Recruiter's Name: Vikash Tripathi
Email : **************************************
Internal ID: 25-34878
Growth Marketing Manager
Digital Marketing Manager Job 19 miles from Hercules
About TuMeke
Factory safety practices haven't changed since the 50s -- and it shows. Despite automation technology and advances in global supply chain management, worker injury costs have increased yearly and the largest fraction of injury still comes from material handling and assembly tasks. At TuMeke we're leveraging automation to keep factories safe and cut down on injury rates. Our first product uses computer vision to perform safety inspections on factory workstations automatically.
To support this mission, we're looking for a Growth Marketing Manager to own and drive customer acquisition, engagement, and retention strategies. If you thrive in fast-paced startup environments and love experimenting with data-driven marketing to fuel growth, we want to hear from you!
What'll You Do
Demand Generation - Develop and execute integrated, multi-channel campaigns (paid, organic, ABM, SEO, content, email, events) to build qualified pipeline
Performance Marketing - Manage and optimize paid campaigns (LinkedIn, Google Ads, etc.) to build brand awareness and cost-effective inbound engagement
Product-Led Growth - Implement strategies to increase free trials and product adoption
Conversion Optimization - Optimize website, landing pages, and nurturing flows to maximize conversions
Content & Thought Leadership - Collaborate with customer success and evangelists to develop and promote case studies, blog posts, and webinars
Marketing Automation & CRM - Leverage HubSpot to automate email workflows, segment audiences, and track campaign performance
Analytics & Reporting - Continuously analyze marketing performance, report on KPIs, and monitor conversion rates and each stage of the sales process
About You
5+ years of experience in a growth, demand, or digital marketing role at a B2B SaaS company, preferably early-stage
Hands-on proficiency with marketing automation and CRM software (Hubspot), as well as other platforms for campaign execution and analysis (Webflow, Zoom Webinar, SEMrush, etc.)
Data-driven mindset with a deep understanding of A/B testing, funnel optimization, and analytics (Google Analytics, Looker, etc.)
Ability to craft compelling messaging and campaigns tailored to enterprise buyers, safety managers, HR leaders, and operations executives
Experience with ABM (Account-Based Marketing) and personalized outbound strategies is a plus
Skilled at managing multiple projects simultaneously, collaborating across functions, and maintaining focus on objectives
Self-driven with a propensity to get stuff done. Proactively resolve or escalate issues to ensure campaign delivery goals are met
Collaborative team member with excellent communication and interpersonal skills
Preference to Bay Area candidates willing to work from our San Mateo office twice per week, Pacific timezone required
Why Join TuMeke?
Be part of a mission-driven team making workplaces safer and healthier
Opportunity to shape the growth marketing function from the ground up
Fast-growing company with a cutting-edge AI-powered product
Competitive compensation package
Excellent Medical, Dental, and Vision health benefits
401k (100% company match on first 3%, then 50% of contributions from 3% to 5%)
3 weeks of paid vacation
Manager, Performance Marketing
Digital Marketing Manager Job 19 miles from Hercules
We are Asia's leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.
Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.
Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.
We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - Push boundaries, Ask For and Give Feedback, Take Ownership, and Help Each Other.
We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?
Overview:
We are looking for a results-driven Performance Marketing Manager to drive media planning, campaign execution, and optimization across paid display, social, and app channels in our western markets (US, UK, ANZ). This role will focus on driving user and buyer growth through targeted paid advertising while collaborating with cross-functional teams to execute campaigns that deliver measurable business impact.
Key Responsibilities:
Lead and execute media planning, campaign optimization, and performance analysis for paid social, display and app campaigns.
Drive user and buyer growth by creating and executing targeted paid advertising strategies in collaboration with marketing leads, with a focus on ad flighting, forecasting, audience targeting, and creative strategy.
Conduct A/B tests, brand lift studies, and other performance analyses to maximize campaign impact and continuously optimize for results.
Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for future campaigns.
Work closely with key tech partners (e.g., Google, Meta) to develop and implement innovative advertising strategies that drive engagement and growth.
Collaborate with the performance marketing lead to explore and implement cutting-edge advertising solutions, including advancements in predictive analytics and generative AI to stay ahead of trends.
What you'll need:
4+ years of experience in performance marketing with a proven track record of managing campaigns across paid media channels. Experience in OTT / CTV / DOOH is a plus.
Familiarity with western paid advertising solutions e.g. X, Snapchat, FB/IG, YouTube
Understands the basics & core differences of web & app attribution modelling & tracking
Strong grasp of ad targeting and optimization tactics, with familiarity with key performance metrics across the full funnel (Reach, VTR, CTR, ROAS).
Extra points if you have prior exposure to the travel & tourism industry (not just as a traveller)!
Patient Marketing Manager
Digital Marketing Manager Job 40 miles from Hercules
The Patient Marketing Manager leads the development and execution of the patient-centric omnichannel marketing plan for Recor Medical. Goal is to engage patients through marketing initiatives to drive awareness and interest of the uRDN therapy. This role requires strong cross-functional collaboration with Market Development, Marketing Communications, Market Access, the field commercial team as well as Legal and Regulatory. This role reports to the Director of Marketing.
Responsibilities and Duties:
Plan and execute the patient-centric marketing strategy to drive patient engagement across all channels.
Design and develop patient education programs and support materials to enhance patient awareness and knowledge of uRDN therapy in treatment of hypertension.
Create compelling patient-centric content for various channels, including websites, social media, email campaigns, and patient portals.
Build patient engagement programs including live or digital events and communities
Build relationships with patient advocacy groups and identify partnership/sponsorship opportunities
Work closely with Marketing Communication to design and implement direct-to-patient marketing initiatives including digital campaigns
Conduct market research to maintain thorough understanding of patient needs and preferences and leverage insight to inform marketing plan
Close collaboration with cross-functional teams to gain alignment and approval on patient-targeted marketing initiatives
Requirements:
Bachelor's degree required; MBA or equivalent advanced degree preferred
Previous marketing experience required.
5+ years of experience in patient-centric marketing in the life sciences or healthcare space, including brand positioning, omnichannel strategy, campaign management and digital marketing experience
Proficient in marketing fundamentals
Enjoy interaction with patients and believe in patient engagement to further Recor's mission
Excellent program management and execution skills
Ability to work with cross-functional team collaboratively
Ability to manage and lead various external stakeholders, including agencies and production vendors
Self-motivated and proactive with a positive attitude
Strong interpersonal and problem-solving skills
Excellent communication (oral, written, and presentation) and interpersonal skills.
Expect to travel up to 20% of the time
Salary Range: $121,333 - $148,333 (Annual Base Salary) + Annual Bonus + Incentive Plan
Marketing Communications Manager
Digital Marketing Manager Job 15 miles from Hercules
Employment Type: Full-Time, Hybrid (In office 3 or more days/week)
Annual Salary Range: $125,000 - $160,000
Join Lingrove
At Lingrove we're revolutionizing the built environment with our eco-friendly, high-performance interior product line, ekoa . As trailblazers who strive to make the world better, we harness crazy strong flax to make ekoa for natural wall protection and millwork applications. Flax is rapidly renewable and is as durable as it is healthy. ekoa blends performance, style, and Red-List-free ingredients-for great design that's good for people and the planet. Are you ready to make a lasting impact?
About the Role
We are seeking a talented and versatile Marketing Communications Manager to join our dynamic team as a self-directed contributor. This role is perfect for a creative and organized professional who thrives in a fast-paced, collaborative environment and is passionate about the art, craft and strategy of marketing. The ideal candidate will have a strong foundation in graphic design and copywriting, experience managing social media calendars, and the ability to coordinate marketing efforts with both internal and external partners. They'll be resourceful and hardworking, excited to support the sales team and come to the table with a get it done approach.
Key Responsibilities
Graphic Design & Copywriting
- Create visually appealing marketing materials-from existing branded templates-including social media graphics, emails, brochures, presentations, and other collateral
- Write engaging and persuasive copy for various channels, including social media posts, email campaigns, website content, and promotional materials
- Apply the principles from branded templates to build non-templated designs that align with the company's brand guidelines and tone of voice
Social Media Management
- Develop and maintain content calendar for social media platforms (e.g., Instagram, LinkedIn, Facebook, X)
- Schedule posts, monitor engagement, and analyze performance metrics to optimize campaigns
- Stay current on social media trends, use innovative strategies to boost brand visibility and engagement
Marketing Coordination
- Collaborate with the sales team to create tailored marketing materials that drive results including lead generation and client acquisition efforts
- Act as a liaison between GTM teams to ensure alignment on objectives and messaging
- Assist in organizing occasional events, webinars, or trade shows as needed
- Manage marketing-related administrative tasks such as tracking budgets, processing invoices, and maintaining organized records of campaigns
- Coordinate external vendors as needed (e.g., printers, agencies, contractors)
- Assist with preparing reports for leadership as needed
Content Research
- Conduct in-depth research on key topics as they relate to our product, industry, and brand perspective, ensuring Lingrove remains thought leaders in the space
- Translate findings into compelling insights that inform content across all marketing channels, including social media, blogs, and CEUs
- Continuously monitor trends and regulations to keep our messaging relevant, credible, and impactful
Qualifications
Required Skills & Experience
- Bachelor's degree in Marketing, Communications, Graphic Design, or a related field
- 6+ years of experience in a marketing role with responsibilities in graphic design, copywriting, and social media management
- Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva
- Strong writing skills with the ability to craft compelling copy tailored to different audiences
- Hands-on experience with social media platforms (including scheduling tools like Hootsuite or Buffer)
Preferred Skills & Experience
- Familiarity with HubSpot CRM and Marketing Hub is a plus
- Ability to work within established brand guidelines while producing creative content
- Basic knowledge of Google Analytics and Google Search Console is a plus
- Experience working in a collaborative environment with cross-functional teams
- Technical experience hosting zoom webinars is a plus
Soft Skills
- Highly organized with excellent time management skills to juggle multiple projects simultaneously
- Strong attention to detail and commitment to delivering exceptional work
- Proactive problem solver who takes initiative and works well independently or as part of a team
- As a small team, we encourage growth, exploration, and wearing many hats. Roles and responsibilities are collaborative and may evolve over time based on our needs and your particular skill set
What We Offer
- Competitive salary and stock options based on experience
- Opportunities for collaboration and mentorship within the company
- A supportive team environment that values creativity and innovation
- Comprehensive benefits package (health insurance, flex paid time off, 401(k), etc.)
How to Apply
We are actively seeking passionate and motivated individuals to join our team, even if you don't check every box on the qualifications list. If you possess a strong foundation in the relevant skills required above and a willingness to learn, we encourage you to apply. We value potential and are committed to providing opportunities for growth and development within the role. Please submit your resume along with a portfolio showcasing your graphic design work and writing samples to ***************.
We look forward to welcoming you to our growing team!
Lingrove is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. All employment decisions are made based on merit and business needs. Join us in fostering a diverse workplace where everyone can thrive.
Senior Manager Marketing Analytics, Banking
Digital Marketing Manager Job 39 miles from Hercules
Role and Responsibilities:
As the Marketing Analytics Senior Manager, you will be instrumental in building new banking products and leading cross-functional efforts across Marketing, Product, Engineering, Risk and Finance to drive growth for said products. This role requires a deep understanding of the digital lending or banking space, a solid grasp of various business functions (Marketing, Product, Engineering, Analytics, and Finance), and a strong ability to develop and implement data-driven initiatives from start to finish. Your analytical prowess, problem-solving skills, product sense, and ability to work effectively cross-functionally will be key to your success.
Primary day-to-day client contacts and often interact with C-level executives.
Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions and ensure client satisfaction with strong business driving results
Extremely comfortable working with data, including managing large number of data sources, analyzing data quality, and pro-actively working with client's data/ IT teams to resolve issues
Develop Growth Strategies: Create new offerings or optimize existing product sets to drive growth through a data-driven and customer-centric approach
Lead End-to-End Execution: Manage the full lifecycle of strategic initiatives, including building business cases, securing stakeholder buy-ins, defining and documenting business requirements, and crafting go-to-market plans
Optimize Post-Launch: Analyze and optimize new strategies post-launch to ensure KPI metrics are met, and business benefits are realized
Stakeholder Collaboration: Collaborate with and drive alignment among various stakeholders across the organization
Manage Offshore Team: Lead and coordinate with offshore contractors for analytical support and to ensure seamless execution
Candidate Profile:
6+ years of experience comprising analytics service delivery, consulting, solution design and client management
Preferred experience in marketing analytics in banking industry in the following fields:
Experience developing/expanding GTM strategies for new banking products
Working across and a solid grasp of various business functions (Marketing, Product, Engineering, Analytics, and Finance)
Previous experience in the Financial/FinTech industry is a plus
Technical proficiency in tools like SQL, Python
Demonstrable leadership ability, superior problem solving and people management skills
Excellent communication, presentation and story building skills in a consulting setup
Master's degree in economics, mathematics, computer science/engineering, operations research or related analytics areas; candidates with BA/BS degrees in the same fields from the top tier academic institutions are also welcome to apply
Brand Marketing Manager
Digital Marketing Manager Job 19 miles from Hercules
The Brand Marketing Manager will be at the heart of daily marketing efforts, helping drive growth and expand reach across different therapeutic areas. This role calls for a proactive, results-oriented marketer who can collaborate across teams to make sure the brand meets the needs of both healthcare providers and patients. From shaping strategic initiatives to analyzing market trends and communicating the brand's value, this position is all about making an impact.
Main Responsibilities:
Work with sales, medical affairs, regulatory, and commercial teams to align marketing efforts.
Conduct research and competitive analysis to identify growth opportunities and refine strategies.
Assist in creating sales tools, promotional content, and educational resources.
Support relationships with key opinion leaders (KOLs) and represent the brand at industry events.
Help track marketing budgets and optimize resource allocation for maximum impact.
Ensure sales teams have the necessary tools and materials to drive performance.
Monitor key metrics, report on brand health, and adjust strategies as needed.
Work closely with internal teams and the commercial group to drive success.
Key Requirements:
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
Experience: 3+ years in brand management or marketing, ideally in pharma, biotech, or medical devices but other industry background will also be considered
Collaboration: Proven ability to work cross-functionally and influence stakeholders.
Project Ownership: Strong initiative in managing projects from start to finish.
Market Analysis: Skilled in analyzing trends and performance data to optimize strategies.
Strategic & Tactical Execution: Ability to balance long-term planning with day-to-day marketing tasks.
Communication: Excellent written and verbal skills for crafting brand messaging and presentations.
Stakeholder Engagement: Comfortable working with key opinion leaders and external partners.
VP of Marketing & Ecommerce
Digital Marketing Manager Job 19 miles from Hercules
ABOUT US
At The Foggy Dog, we believe your best friend deserves the best. That's why we are passionate about making high-quality pet accessories that are as beautiful as they are functional. And, every order helps a pup in need: we are proud to have provided over 400,000 pounds of food to rescue shelters since our launch. Our products are available at ******************* and in over 800 brick and mortar retailers.
We are a small (but mighty!) female-founded team based in San Francisco. We are looking for candidates who thrive in a creative, energetic, data-driven environment and share our values of collaboration, communication, and positivity. This role offers the opportunity to make a huge impact in a fast-growing ecommerce company.
JOB DESCRIPTION
We are seeking an experienced and enthusiastic VP of Marketing & Ecommerce to power The Foggy Dog's next phase of growth. In this role, you will lead a comprehensive strategy to drive customer acquisition, engagement and retention in a way that aligns with The Foggy Dog's brand and mission.
The ideal candidate has managed both marketing and ecommerce at fast-growing brands in the past. S/he has a proven track record of innovating and scaling ecommerce businesses, building high-performing teams and executing integrated marketing strategies, all while optimizing the ecommerce funnel and delivering a quality, on-brand customer experience.
This is a leadership position that will report to and work closely with our founder and CEO. We will give preference to local San Francisco Bay Area candidates, but will also consider qualified remote candidates willing to travel. Your responsibilities will include:
Integrated and Brand Marketing
Oversee and lead omni-channel marketing strategy, planning and execution for The Foggy Dog
Ensure that brand and product ideas are brought to life across all major consumer touchpoints by creating meaningful, integrated 360 campaigns that help deliver brand awareness, acquire new customers, and drive traffic and conversion
Retention Marketing
Be customer-obsessed; deeply understand our customer and serve as the voice of the customer cross-functionally
Develop and execute a comprehensive retention marketing strategy that drives LTV across email, SMS, direct mail, and our loyalty program
Performance Marketing
Lead a performance marketing strategy encompassing paid social, paid search, and affiliates, as well as new and emerging performance marketing channels
Manage agencies and contractors to achieve KPIs
Website
Develop and execute an ecommerce roadmap that delivers a best-in-class shopping experience with the goal of optimizing core funnel metrics
Continuously improve website performance through CRO and UX/UI testing; we strongly believe in a test & learn approach
Monitor customer reviews and partner closely with our Cx teams to ensure customer satisfaction
Stay current with industry trends and best practices, ensuring our ecommerce presence remains competitive and innovative. Evaluate and implement new site features and apps as needed
Reporting and Analysis
Set and monitor KPIs
Use measurement tools (including Shopify, GA4, Daasity, ad platforms) to analyze performance and customer behavior, pinpointing areas for enhancement
Own testing roadmaps and conduct and track in-depth A/B testing on marketing creative, landing pages and conversion funnels to drive continuous improvement
Evaluate channel performance against goals, sharing critical insights with the team weekly, monthly, and quarterly
Cross-Functional Collaboration
Work closely with cross-functional teams including planning, product development, Cx, finance, wholesale and operations
Clearly communicate crucial information that impacts our product, inventory and marketing strategies
Partner with the creative team to develop best-in-class marketing assets across all channels
Ecommerce P&L
Develop and own the marketing and ecommerce budget, ensuring optimal allocation of resources toward high-ROI activities
Ensure delivery of key objectives including revenue, margin, CAC and LTV
Team Development and Management
Recruit, manage, mentor and inspire direct reports
Foster a collaborative, transparent and open environment focused on continuous improvement, innovation and operational excellence
ABOUT YOU
BA/BS degree required, MBA preferred
15+ years of experience in ecommerce and marketing (both brand and performance marketing), including owning and strategically driving ecommerce
Previous P&L ownership of a >$30M direct-to-consumer ecommerce business
Hands-on knowledge of Shopify, Google Analytics, SEO, Klaviyo, Google ads, Meta and TikTok
Has conviction about how to build best-in-class brands and how to build an optimal full funnel customer experience that balances awareness and conversion
Excellent presentation, organization and project management skills
A thinker and a doer. You have a talent for conceptualizing new ideas and big-picture strategies, but also love putting them in motion. You feel equally comfortable building a marketing plan and analyzing a spreadsheet.
A strong team leader who values collaboration, communication, mentorship and transparency.
Data-driven and analytical. You always try to inform decisions with data. When data is not available, you're comfortable defining and driving the necessary data collection and analysis.
Meticulous by nature and detail-oriented in everything you do. You understand the need for informed decision-making.
Customer-obsessed: You care deeply about building the best possible experience for our customers, and leverage data, testing and market research to do so.
A born problem solver. You thrive when faced with tough challenges that need creative solutions. You are never satisfied with the status quo and constantly want to improve.
Positive and can-do attitude with a willingness to roll up your sleeves & take on any task that's needed. A desire to get things DONE above all else.
A dog lover, of course!
COMPENSATION AND BENEFITS
We offer a comprehensive package including:
Competitive salary and bonus
Medical, dental and vision insurance
401(k) with company matching
Paid vacation, holidays and sick leave
Generous Foggy Dog product allowance
The ability to bring your dog to work (please do!)
TO APPLY
To apply, please submit your resume and a cover letter to *********************** with “VP of Marketing & Ecommerce” in the subject line. We are a small team and every hire has a huge impact on the company, so tell us what inspires you to want to join our team. Please note that we will not evaluate resumes without cover letters.
We believe a diversity of viewpoints, experiences, and backgrounds make our team stronger. The Foggy Dog is proud to be an equal opportunity employer (EEO) that welcomes applicants and employees of all genders, races, backgrounds, orientations and nationalities.
Vice President Marketing
Digital Marketing Manager Job 19 miles from Hercules
We are seeking a highly experienced Vice President (VP) of Marketing to lead our marketing team. The ideal candidate will have a deep understanding of market trends, applications, and system designs with a proven track record of successfully leading marketing teams in product definition, justification, new product introduction, ecosystem creation, market and segment analysis, and in driving profitable revenue and market share growth.
Job Scope:
Lead Segment, Product marketing, and Strategic Marketing activities in US.
Lead and grow business related to US customers.
Lead and grow SoC / MCU reference design activities for US and global accounts.
Provide periodic market/product/business updates and meetings with global organizations, especially with Taiwan.
Key Responsibilities:
Customer Engagement: Visit major OEMs, ODMs, CMs, and ecosystem partners to achieve close customer centric relationships. Track, analyze and follow-up on opportunities. Monitor field forecast and drive sales to exceed plan. Present status on a weekly/monthly/quarterly basis
Revenue Growth: Develop and execute marketing strategies that drive revenue growth, including demand generation and customer centric initiatives.
Market Analysis: Conduct market research and analysis to identify trends, opportunities, TAM/SAM/SOM, and competitive landscape. Utilize this information to define marketing strategies, establish product positioning, and provide training.
Product Definition and Justification: Research customer requirements, schedules, volume, competition, and application trends. Collaborate with cross-functional teams to define differentiated product requirements and create compelling business cases for new product development.
New Product Introduction: Lead the go-to-market strategy for new product launches, ensuring alignment with overall business objectives and market penetration targets.
Segment Analysis: Analyze market segments to identify target audiences and develop tailored promotional campaigns to effectively reach and engage customers in these segments. Drive activity across in USA and EU that enables markets worldwide.
Chipset Reference Design: Drive and facilitate communications of chipset reference design-ins/wins. Must bee proactive in address next generation requirements.
Team Leadership: Provide strong leadership and mentorship to the marketing team. Foster a collaborative and high-performance culture. Set clear goals, provide regular feedback, and support professional development.
Collaboration: Work closely with sales, product development, and other departments to ensure alignment and effective execution of marketing initiatives.
Budget Management: Manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment.
Qualifications:
Bachelor's degree in electrical engineering and/or computer science.MBA is a plus.
Previous job experience shall be in the SoC/MCU or Embedded Systems industries.
Minimum of 20 years of experience in marketing, with at least 7 years in a senior leadership role.
Proven track record of successfully leading marketing teams and driving revenue growth.
Strong knowledge of market and applications trends and system designs.
Excellent analytical and strategic thinking skills.
Exceptional presentation, communication, and interpersonal skills.
Ability to thrive in a fast-paced, dynamic, and multi-tasking environment.
Fluent with Office productivity tools
Experience interfacing with sales network (reps, distribution, FAEs)
The Company reserves the right, at any time, with or without notice, to alter or change job responsibilities, reassign, or transfer job positions, or assign additional job responsibilities. Your cooperation and assistance in performing such additional work is expected.
VP, Head of Marketing
Digital Marketing Manager Job 40 miles from Hercules
Job Title: VP, Head of Marketing
Company: Eternos.Life
Salary: $180k+ (commensurate with experience) + equity options
About Us:
Eternos is an AI startup founded by Robert LoCascio in 2024, who was the previous founder & Previous CEO at LivePerson. Eternos provides realistic AI replicas of individuals that allow people to preserve, share, and interact with their memories and knowledge in ways never seen before. In May 2024, Eternos was internationally recognized as the first to create a complete digital twin that included the highest-quality digital voice. Eternos recently closed a round of Tier one VC financing to expand our operations.
That was just the beginning. Eternos AIs now deliver ultra-realistic, high-fidelity interactions-and they learn and grow over time. We believe the future of AI is deeply personal. At Eternos, we start with you-your experiences, your voice, your story. The goal is simple but profound: You are your best AI. By using your own intelligence, perspective, and history as the foundation, you get the most context-rich, highly personalized AI possible-one that can help you solve life's problems in ways no generic model ever could.
Our mission is simple: continue to create the MOST realistic AIs that support ALL personal and professional use cases. Our approach is distinct. We developed the Human Life Model (HLM)-a proprietary framework that defines all the requirements for AI that not only mirrors human behavior but evolves beyond it. The Eternos platform processes vast amounts of unstructured conversational, factual, and narrative data across formats.
We believe the future of AI is deeply personal. At Eternos, we start with you-your experiences, your voice, your story. The goal is simple but profound: You are your best AI. By using your own intelligence, perspective, and history as the foundation, you get the most context-rich, highly personalized AI possible-one that can help you solve life's problems in ways no generic model ever could.
Since launch, we've been featured in over 30 major media outlets including NBC, NPR, The New York Post, and CNET.
Job Description: VP, Head of Marketing
We're building the world's most lifelike personal AIs-and we're looking for a Head of Marketing to tell that story to the world.
As Head of Marketing, you'll define how the world understands and engages with Eternos and lead a product lead growth strategy. From launching AI personas to scaling brand presence and driving adoption across two distinct customer bases, you'll own the strategy and execution of our entire marketing engine.
We are have two interconnected clients today:
B2C: We focus on helping Baby Boomers and Gen X preserve their legacy by creating AI versions of themselves to share with loved ones across generations. These customers are often capturing life stories, values, wisdom, and voice to ensure their presence continues to live on. The growth and public recognition in our consumer business has driven the awareness of our B2B Prosumer base.
B2B / Prosumers: We're also working with a growing number of professionals and enterprises-including doctors, life insurance agents, coaches, real estate agents, and customer service organizations-who use Eternos to create AI twins for training, sales enablement, and internal knowledge retention. Our platform powers scalable, human-like interactions with AI that can educate, explain, and personalize.
This role is for a strategic, data-driven, and creative marketing leader with experience navigating complex, multi-audience funnels. You'll work directly with the CEO and executive team to build brand equity, activate user growth, and develop tailored GTM strategies across segments.
Responsibilities:
Own and evolve the company's marketing strategy for both B2C and B2B verticals
Build and lead a high-performance marketing team across brand, growth, content, lifecycle, PR, and community
Drive targeted acquisition strategies for Baby Boomers/Gen X, leveraging both digital and offline tactics
Develop demand generation programs tailored to prosumers and enterprise use cases
Oversee content strategy, storytelling, and educational campaigns to simplify our deep tech offering
Launch and manage performance marketing initiatives with a data-first approach
Partner cross-functionally with product, sales, and leadership to ensure tight alignment
Cultivate media relationships and thought leadership around AI, legacy, and future-of-work trends
Requirements:
10+ years of marketing leadership experience, ideally with exposure to both B2C and B2B audiences in technology-based businesses.
Deep understanding of AI
Proven track record scaling customer acquisition, engagement, and retention across complex markets
Experience with segmented marketing, funnel optimization, and messaging strategy
Strong knowledge of digital channels (search, paid social, influencer, email, SEO) and field/relationship marketing
Strategic and hands-on-you know how to execute and lead
Excellent communication skills with an intuitive grasp of brand voice and narrative
Deep curiosity about AI, human legacy, storytelling, and the intersection of tech and humanity
Based in or willing to relocate to Palo Alto, CA (in-person role)
Bonus Points:
Background in marketing legacy products, personal storytelling tools, or life services
Experience building marketing systems for multi-use-case platforms
You've taken a startup from zero to scale across multiple audience types
Senior Marketing Analytics Manager, Growth Ops Revenue Operations San Francisco, CA
Digital Marketing Manager Job 19 miles from Hercules
Senior Marketing Analytics Manager, Growth Ops
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365-all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.4B+ from the world's top investors-including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock-and was named one of America's best startup employers by Forbes.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses.
About the role
The Rippling Growth Operations team is looking for a data-savvy individual to serve as a key player in driving impactful, data-driven projects that will fuel business growth. Unlike traditional performance analysis, modeling, or planning roles, this role will serve more as the data SME on the growth ops side and carry the knowledge of how our data is automated and orchestrated across our complex GTM tech stack; working with unique data sets such as email compliance website/seo/experiment data, attribution frameworks, 3rd party intent, person/account scoring models, and much more. This role requires the ability to communicate our underlying data infrastructure in an effective way, collaborate cross functionally, and to provide context into the “why” behind the data.
What you will do
Support key data and analytics programs such as lead scoring, account scoring, attribution, campaign/program hierarchies, new data pipelines, etc.
Serve as the point of contact for the Marketing Data Science and Strategy/Planning teams
Partner closely with our Growth Engineering team to build a data dictionary; SQL tables/views, column definitions, communicating changes to underlying data sources, sync cycles, etc.
Audit, analyze, and identify gaps in our core marketing data sets and partner with Marketing Ops to fill those gaps wherever possible
Build “operational” analytics dashboards as a conduit to observability for key operational programs and automation
What you will need
4+ years of marketing analytics or related marketing ops experience (w/ proficient SQL skills)
Deep SQL knowledge and working within SQL databases (preferably Snowflake); Python is a plus
Advanced knowledge of SFDC object relationships/cross object automation and overall categories of marketing data sets (intent, deliverability, website, email engagement, etc)
Experience with Tableau and data visualization software
Expertise with reverse ETL software such as Census/High Touch
Experience working within marketing technologies specifically; understanding how data orchestration and different integrations operate
Business operations minded individual with strong collaborative skills
Executive communication skills and effective presenter traits
Strong analytical and conceptual problem-solving skills
Able to work with a high degree of autonomy in a fast-moving startup or a hyper growth environment
Excellent cross-functional stakeholder management
Nice to have: Experience web scraping to extract relevant attributes and unlock additional data
Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email **************************.
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.
A variety of factors are considered when determining someone's compensation-including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
*Commission is not guaranteed
The pay range for this role is:
108,000 - 189,000 USD per year (US Tier 1)
97,200 - 170,100 USD per year (US Tier 2)
91,800 - 160,650 USD per year (US Tier 3)
#J-18808-Ljbffr
Market Manager
Digital Marketing Manager Job 39 miles from Hercules
Since our founding in 2012, Lotlinx has consistently pioneered advancements in the automotive landscape. We specialize in empowering automobile dealers and manufacturers by providing cutting-edge data and technology, delivering a distinct market advantage for every single vehicle transaction. Today, we stand as the foremost automotive AI and machine learning powered technology, excelling in digital marketing, risk management, and strategic inventory management.
Lotlinx provides employees with a dynamic work environment that is challenging, team-oriented, and full of passionate people. We offer great incentives to our employees, such as competitive compensation and benefits, flex time off, and career development opportunities.
Lotlinx is experiencing tremendous growth and has an exciting opportunity for a Market Manager to cover Northern California.
Role details
The Market Manager builds & maintains influential relationships with customers and dealers by creating demand for Lotlinx products, proactively offering solutions. This person will generate sales with new dealerships, increasing market penetration, and contributing revenue. They will work with client launch teams, sales development, account management, and other business partners.
Key Responsibilities
Uncover dealer pain points/sales opportunities
Align Lotlinx's solutions to the dealer's business needs
Build consensus on proposals and secure agreements
Ensure dealer activation and smooth transition of the relationship to account management
Build and work a sales pipeline
Meet activity and revenue targets
Use best practices and knowledge of internal or external business issues to improve products/services or processes
Act as a resource for colleagues with less experience
Additional projects as needed
What You'll Be Doing Day-to-Day
Demand Creation: Identify and address the technical needs of complex, emerging, or underpenetrated prospects. Utilize a fundamental understanding of all Lotlinx's solutions to align them with customer business needs. Drive and create new opportunities within assigned accounts.
Account Management: Create selling opportunities through a planned discovery process. Develop a well-rounded understanding of customer needs and proficiently translate them into tailored Lotlinx product solutions. Execute solution selling by applying a comprehensive knowledge of Lotlinx products and design processes. Drive profit growth and maximize margins by promoting value-added, long-term solutions with an emphasis on demand creation and engineering.
Drive dealership relationships at multiple levels. Grow market share and sales.
What We Are Looking For
In-depth knowledge and experience of automotive industry and dealerships
Complex problem solver
Communicative and high energy
Self-motivated and ambitious
Well-organized and able to multitask, managing time wisely
Team player
Revenue-focused
Customer-focused
Works independently; receives minimal guidance
Requirements
Bachelor's degree or equivalent experience
5+ years of sales experience preferred
Experience with presentation tools, Salesforce, and Outreach
Proven track record of sales success
Experience in the automotive industry is required
Existing in-market dealer relationships highly preferred
Pay: $85,000 base salary + uncapped commissions
Benefits: Medical, Dental, Vision, Matching 401k
Lotlinx is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Lotlinx is not currently able to offer sponsorship for employment visa status.
Lotlinx is headquartered in Peterborough, NH and has locations in Holmdel NJ, Manitoba, Ontario and British Columbia, Canada in addition to a large team spanning from the US to Canada.
Our success relies heavily on our customers but also our dedicated talent that continuously moves our platform forward. We value our employees, their abilities and seek to foster an open, cooperative, dynamic environment where the team and company alike can thrive.
Manager, Performance Marketing
Digital Marketing Manager Job 39 miles from Hercules
We are Asia's leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.
Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.
Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.
We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - Push boundaries, Ask For and Give Feedback, Take Ownership, and Help Each Other.
We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?
Overview:
We are looking for a results-driven Performance Marketing Manager to drive media planning, campaign execution, and optimization across paid display, social, and app channels in our western markets (US, UK, ANZ). This role will focus on driving user and buyer growth through targeted paid advertising while collaborating with cross-functional teams to execute campaigns that deliver measurable business impact.
Key Responsibilities:
Lead and execute media planning, campaign optimization, and performance analysis for paid social, display and app campaigns.
Drive user and buyer growth by creating and executing targeted paid advertising strategies in collaboration with marketing leads, with a focus on ad flighting, forecasting, audience targeting, and creative strategy.
Conduct A/B tests, brand lift studies, and other performance analyses to maximize campaign impact and continuously optimize for results.
Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for future campaigns.
Work closely with key tech partners (e.g., Google, Meta) to develop and implement innovative advertising strategies that drive engagement and growth.
Collaborate with the performance marketing lead to explore and implement cutting-edge advertising solutions, including advancements in predictive analytics and generative AI to stay ahead of trends.
What you'll need:
4+ years of experience in performance marketing with a proven track record of managing campaigns across paid media channels. Experience in OTT / CTV / DOOH is a plus.
Familiarity with western paid advertising solutions e.g. X, Snapchat, FB/IG, YouTube
Understands the basics & core differences of web & app attribution modelling & tracking
Strong grasp of ad targeting and optimization tactics, with familiarity with key performance metrics across the full funnel (Reach, VTR, CTR, ROAS).
Extra points if you have prior exposure to the travel & tourism industry (not just as a traveller)!
Growth Marketing Manager
Digital Marketing Manager Job 39 miles from Hercules
About TuMeke
Factory safety practices haven't changed since the 50s -- and it shows. Despite automation technology and advances in global supply chain management, worker injury costs have increased yearly and the largest fraction of injury still comes from material handling and assembly tasks. At TuMeke we're leveraging automation to keep factories safe and cut down on injury rates. Our first product uses computer vision to perform safety inspections on factory workstations automatically.
To support this mission, we're looking for a Growth Marketing Manager to own and drive customer acquisition, engagement, and retention strategies. If you thrive in fast-paced startup environments and love experimenting with data-driven marketing to fuel growth, we want to hear from you!
What'll You Do
Demand Generation - Develop and execute integrated, multi-channel campaigns (paid, organic, ABM, SEO, content, email, events) to build qualified pipeline
Performance Marketing - Manage and optimize paid campaigns (LinkedIn, Google Ads, etc.) to build brand awareness and cost-effective inbound engagement
Product-Led Growth - Implement strategies to increase free trials and product adoption
Conversion Optimization - Optimize website, landing pages, and nurturing flows to maximize conversions
Content & Thought Leadership - Collaborate with customer success and evangelists to develop and promote case studies, blog posts, and webinars
Marketing Automation & CRM - Leverage HubSpot to automate email workflows, segment audiences, and track campaign performance
Analytics & Reporting - Continuously analyze marketing performance, report on KPIs, and monitor conversion rates and each stage of the sales process
About You
5+ years of experience in a growth, demand, or digital marketing role at a B2B SaaS company, preferably early-stage
Hands-on proficiency with marketing automation and CRM software (Hubspot), as well as other platforms for campaign execution and analysis (Webflow, Zoom Webinar, SEMrush, etc.)
Data-driven mindset with a deep understanding of A/B testing, funnel optimization, and analytics (Google Analytics, Looker, etc.)
Ability to craft compelling messaging and campaigns tailored to enterprise buyers, safety managers, HR leaders, and operations executives
Experience with ABM (Account-Based Marketing) and personalized outbound strategies is a plus
Skilled at managing multiple projects simultaneously, collaborating across functions, and maintaining focus on objectives
Self-driven with a propensity to get stuff done. Proactively resolve or escalate issues to ensure campaign delivery goals are met
Collaborative team member with excellent communication and interpersonal skills
Preference to Bay Area candidates willing to work from our San Mateo office twice per week, Pacific timezone required
Why Join TuMeke?
Be part of a mission-driven team making workplaces safer and healthier
Opportunity to shape the growth marketing function from the ground up
Fast-growing company with a cutting-edge AI-powered product
Competitive compensation package
Excellent Medical, Dental, and Vision health benefits
401k (100% company match on first 3%, then 50% of contributions from 3% to 5%)
3 weeks of paid vacation
Senior Manager Marketing Analytics, Banking
Digital Marketing Manager Job 37 miles from Hercules
Role and Responsibilities:
As the Marketing Analytics Senior Manager, you will be instrumental in building new banking products and leading cross-functional efforts across Marketing, Product, Engineering, Risk and Finance to drive growth for said products. This role requires a deep understanding of the digital lending or banking space, a solid grasp of various business functions (Marketing, Product, Engineering, Analytics, and Finance), and a strong ability to develop and implement data-driven initiatives from start to finish. Your analytical prowess, problem-solving skills, product sense, and ability to work effectively cross-functionally will be key to your success.
Primary day-to-day client contacts and often interact with C-level executives.
Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions and ensure client satisfaction with strong business driving results
Extremely comfortable working with data, including managing large number of data sources, analyzing data quality, and pro-actively working with client's data/ IT teams to resolve issues
Develop Growth Strategies: Create new offerings or optimize existing product sets to drive growth through a data-driven and customer-centric approach
Lead End-to-End Execution: Manage the full lifecycle of strategic initiatives, including building business cases, securing stakeholder buy-ins, defining and documenting business requirements, and crafting go-to-market plans
Optimize Post-Launch: Analyze and optimize new strategies post-launch to ensure KPI metrics are met, and business benefits are realized
Stakeholder Collaboration: Collaborate with and drive alignment among various stakeholders across the organization
Manage Offshore Team: Lead and coordinate with offshore contractors for analytical support and to ensure seamless execution
Candidate Profile:
6+ years of experience comprising analytics service delivery, consulting, solution design and client management
Preferred experience in marketing analytics in banking industry in the following fields:
Experience developing/expanding GTM strategies for new banking products
Working across and a solid grasp of various business functions (Marketing, Product, Engineering, Analytics, and Finance)
Previous experience in the Financial/FinTech industry is a plus
Technical proficiency in tools like SQL, Python
Demonstrable leadership ability, superior problem solving and people management skills
Excellent communication, presentation and story building skills in a consulting setup
Master's degree in economics, mathematics, computer science/engineering, operations research or related analytics areas; candidates with BA/BS degrees in the same fields from the top tier academic institutions are also welcome to apply
Vice President Marketing
Digital Marketing Manager Job 39 miles from Hercules
We are seeking a highly experienced Vice President (VP) of Marketing to lead our marketing team. The ideal candidate will have a deep understanding of market trends, applications, and system designs with a proven track record of successfully leading marketing teams in product definition, justification, new product introduction, ecosystem creation, market and segment analysis, and in driving profitable revenue and market share growth.
Job Scope:
Lead Segment, Product marketing, and Strategic Marketing activities in US.
Lead and grow business related to US customers.
Lead and grow SoC / MCU reference design activities for US and global accounts.
Provide periodic market/product/business updates and meetings with global organizations, especially with Taiwan.
Key Responsibilities:
Customer Engagement: Visit major OEMs, ODMs, CMs, and ecosystem partners to achieve close customer centric relationships. Track, analyze and follow-up on opportunities. Monitor field forecast and drive sales to exceed plan. Present status on a weekly/monthly/quarterly basis
Revenue Growth: Develop and execute marketing strategies that drive revenue growth, including demand generation and customer centric initiatives.
Market Analysis: Conduct market research and analysis to identify trends, opportunities, TAM/SAM/SOM, and competitive landscape. Utilize this information to define marketing strategies, establish product positioning, and provide training.
Product Definition and Justification: Research customer requirements, schedules, volume, competition, and application trends. Collaborate with cross-functional teams to define differentiated product requirements and create compelling business cases for new product development.
New Product Introduction: Lead the go-to-market strategy for new product launches, ensuring alignment with overall business objectives and market penetration targets.
Segment Analysis: Analyze market segments to identify target audiences and develop tailored promotional campaigns to effectively reach and engage customers in these segments. Drive activity across in USA and EU that enables markets worldwide.
Chipset Reference Design: Drive and facilitate communications of chipset reference design-ins/wins. Must bee proactive in address next generation requirements.
Team Leadership: Provide strong leadership and mentorship to the marketing team. Foster a collaborative and high-performance culture. Set clear goals, provide regular feedback, and support professional development.
Collaboration: Work closely with sales, product development, and other departments to ensure alignment and effective execution of marketing initiatives.
Budget Management: Manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment.
Qualifications:
Bachelor's degree in electrical engineering and/or computer science.MBA is a plus.
Previous job experience shall be in the SoC/MCU or Embedded Systems industries.
Minimum of 20 years of experience in marketing, with at least 7 years in a senior leadership role.
Proven track record of successfully leading marketing teams and driving revenue growth.
Strong knowledge of market and applications trends and system designs.
Excellent analytical and strategic thinking skills.
Exceptional presentation, communication, and interpersonal skills.
Ability to thrive in a fast-paced, dynamic, and multi-tasking environment.
Fluent with Office productivity tools
Experience interfacing with sales network (reps, distribution, FAEs)
The Company reserves the right, at any time, with or without notice, to alter or change job responsibilities, reassign, or transfer job positions, or assign additional job responsibilities. Your cooperation and assistance in performing such additional work is expected.
Brand Marketing Manager
Digital Marketing Manager Job 39 miles from Hercules
The Brand Marketing Manager will be at the heart of daily marketing efforts, helping drive growth and expand reach across different therapeutic areas. This role calls for a proactive, results-oriented marketer who can collaborate across teams to make sure the brand meets the needs of both healthcare providers and patients. From shaping strategic initiatives to analyzing market trends and communicating the brand's value, this position is all about making an impact.
Main Responsibilities:
Work with sales, medical affairs, regulatory, and commercial teams to align marketing efforts.
Conduct research and competitive analysis to identify growth opportunities and refine strategies.
Assist in creating sales tools, promotional content, and educational resources.
Support relationships with key opinion leaders (KOLs) and represent the brand at industry events.
Help track marketing budgets and optimize resource allocation for maximum impact.
Ensure sales teams have the necessary tools and materials to drive performance.
Monitor key metrics, report on brand health, and adjust strategies as needed.
Work closely with internal teams and the commercial group to drive success.
Key Requirements:
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
Experience: 3+ years in brand management or marketing, ideally in pharma, biotech, or medical devices but other industry background will also be considered
Collaboration: Proven ability to work cross-functionally and influence stakeholders.
Project Ownership: Strong initiative in managing projects from start to finish.
Market Analysis: Skilled in analyzing trends and performance data to optimize strategies.
Strategic & Tactical Execution: Ability to balance long-term planning with day-to-day marketing tasks.
Communication: Excellent written and verbal skills for crafting brand messaging and presentations.
Stakeholder Engagement: Comfortable working with key opinion leaders and external partners.
Market Manager
Digital Marketing Manager Job 37 miles from Hercules
Since our founding in 2012, Lotlinx has consistently pioneered advancements in the automotive landscape. We specialize in empowering automobile dealers and manufacturers by providing cutting-edge data and technology, delivering a distinct market advantage for every single vehicle transaction. Today, we stand as the foremost automotive AI and machine learning powered technology, excelling in digital marketing, risk management, and strategic inventory management.
Lotlinx provides employees with a dynamic work environment that is challenging, team-oriented, and full of passionate people. We offer great incentives to our employees, such as competitive compensation and benefits, flex time off, and career development opportunities.
Lotlinx is experiencing tremendous growth and has an exciting opportunity for a Market Manager to cover Northern California.
Role details
The Market Manager builds & maintains influential relationships with customers and dealers by creating demand for Lotlinx products, proactively offering solutions. This person will generate sales with new dealerships, increasing market penetration, and contributing revenue. They will work with client launch teams, sales development, account management, and other business partners.
Key Responsibilities
Uncover dealer pain points/sales opportunities
Align Lotlinx's solutions to the dealer's business needs
Build consensus on proposals and secure agreements
Ensure dealer activation and smooth transition of the relationship to account management
Build and work a sales pipeline
Meet activity and revenue targets
Use best practices and knowledge of internal or external business issues to improve products/services or processes
Act as a resource for colleagues with less experience
Additional projects as needed
What You'll Be Doing Day-to-Day
Demand Creation: Identify and address the technical needs of complex, emerging, or underpenetrated prospects. Utilize a fundamental understanding of all Lotlinx's solutions to align them with customer business needs. Drive and create new opportunities within assigned accounts.
Account Management: Create selling opportunities through a planned discovery process. Develop a well-rounded understanding of customer needs and proficiently translate them into tailored Lotlinx product solutions. Execute solution selling by applying a comprehensive knowledge of Lotlinx products and design processes. Drive profit growth and maximize margins by promoting value-added, long-term solutions with an emphasis on demand creation and engineering.
Drive dealership relationships at multiple levels. Grow market share and sales.
What We Are Looking For
In-depth knowledge and experience of automotive industry and dealerships
Complex problem solver
Communicative and high energy
Self-motivated and ambitious
Well-organized and able to multitask, managing time wisely
Team player
Revenue-focused
Customer-focused
Works independently; receives minimal guidance
Requirements
Bachelor's degree or equivalent experience
5+ years of sales experience preferred
Experience with presentation tools, Salesforce, and Outreach
Proven track record of sales success
Experience in the automotive industry is required
Existing in-market dealer relationships highly preferred
Pay: $85,000 base salary + uncapped commissions
Benefits: Medical, Dental, Vision, Matching 401k
Lotlinx is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Lotlinx is not currently able to offer sponsorship for employment visa status.
Lotlinx is headquartered in Peterborough, NH and has locations in Holmdel NJ, Manitoba, Ontario and British Columbia, Canada in addition to a large team spanning from the US to Canada.
Our success relies heavily on our customers but also our dedicated talent that continuously moves our platform forward. We value our employees, their abilities and seek to foster an open, cooperative, dynamic environment where the team and company alike can thrive.
Brand Marketing Manager
Digital Marketing Manager Job 37 miles from Hercules
The Brand Marketing Manager will be at the heart of daily marketing efforts, helping drive growth and expand reach across different therapeutic areas. This role calls for a proactive, results-oriented marketer who can collaborate across teams to make sure the brand meets the needs of both healthcare providers and patients. From shaping strategic initiatives to analyzing market trends and communicating the brand's value, this position is all about making an impact.
Main Responsibilities:
Work with sales, medical affairs, regulatory, and commercial teams to align marketing efforts.
Conduct research and competitive analysis to identify growth opportunities and refine strategies.
Assist in creating sales tools, promotional content, and educational resources.
Support relationships with key opinion leaders (KOLs) and represent the brand at industry events.
Help track marketing budgets and optimize resource allocation for maximum impact.
Ensure sales teams have the necessary tools and materials to drive performance.
Monitor key metrics, report on brand health, and adjust strategies as needed.
Work closely with internal teams and the commercial group to drive success.
Key Requirements:
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
Experience: 3+ years in brand management or marketing, ideally in pharma, biotech, or medical devices but other industry background will also be considered
Collaboration: Proven ability to work cross-functionally and influence stakeholders.
Project Ownership: Strong initiative in managing projects from start to finish.
Market Analysis: Skilled in analyzing trends and performance data to optimize strategies.
Strategic & Tactical Execution: Ability to balance long-term planning with day-to-day marketing tasks.
Communication: Excellent written and verbal skills for crafting brand messaging and presentations.
Stakeholder Engagement: Comfortable working with key opinion leaders and external partners.