Digital Marketing Manager Jobs in District of Columbia

- 408 Jobs
  • Marketing Manager

    Optica 3.9company rating

    Digital Marketing Manager Job In Washington, DC

    The Optica Marketing and Communications team is responsible for a comprehensive portfolio that includes organization-wide brand management, promotion, media outreach and digital communications. The Marketing Manager is responsible for both project management and operational support to ensure that organizational goals for marketing and communications are achieved. The project management role ensures that all promotion campaigns from marketing services flow efficiently to creative and production partners and that efforts are completed on schedule and on budget. The operations part of the position provides critical support on budgeting, list prospect management and fulfillment of graphics inventories. The position relies heavily on sustaining strong relationships with marketing teams throughout the organization, designers and production vendors. PRIMARY RESPONSIBILITIES: Collaborates in the construction and management of an annual organization-wide marketing and communications plan; develops accompanying project and production schedules; and sets deadlines for various stages of each project - all to ensure successful outcomes. Provides necessary marketing support for a select number of Optica teams, including Awards, Executive Office, Global Initiatives and Public Policy. Project manager for a high-volume, direct marketing effort comprised primarily of email and advertising (print and digital). tactics; this includes significant time spent collecting/synthesizing content from multiple subject matter experts, copywriting, facilitating review/approvals and design and production. Manages an organization-wide email calendar - works with internal stakeholders to schedule (or re-schedule) emails, then meets with team members and external vendors on a weekly basis to confirm distribution dates remain accurate. Assesses key performance indicators to ensure a successful email marketing program - including quantity of emails sent, volume of subscribers impacted, deliverability and opt-outs and standard engagement metrics. Collaborates with marketing managers to develop consistent and thoughtful audience segmentation strategies; builds prospect lists from multiple internal and external sources; and manages processes to ensure data quality and integrity. Serves as primary liaison with Information Technology team and email service provider on list management and subscriber data. Assesses campaign performance through the collection of metrics and maintains dashboards and other benchmark reports. Collaborates with other Optica teams to ensure consistency of data capture and reporting. Manages marketing budgets and tracks expenses for supported teams to ensure financial integrity of the marketing program. Participates in the development of an annual marketing budget. Manages the fulfillment of annual graphics requirements to support select Optica teams - specifically, maintaining an inventory of graphics needs, collaborating with graphic designers and managing the production schedule to ensure completion before campaigns begin. Holds key responsibilities on select segments of the Optica.org website; developing and archiving programmatic content; ensuring content freshness through home page placements; and general quality assurance. EDUCATION AND EXPERIENCE: Bachelor's degree Minimum of 5 years professional expertise working across a comprehensive suite of marketing and design disciplines Experience with and understanding of best practices in traditional direct marketing, digital marketing and prospect demand generation Familiarity with fundamental concepts of sound project management, including Gantt charts, schedules and work management applications SKILLS AND ABILITIES: Knowledge of complete marketing cycle - from plan to production; experience producing multi-format marketing collateral (digital, print and multimedia), and managing prospect lists Excellent written communication and oral communication skills to support efficiencies between clients, team members and vendors; ability to respectfully push back when necessary Strong project management skills with keen attention to detail and ability to multi-task to meet deadlines Sound judgment and decision-making skills - ability to monitor and prioritize production schedules to adjust resources and deadlines as necessary Ability to conceptualize, develop and manage budgets Ability to negotiate agreements and successfully manage relationships with external vendors TECHNOLOGIES: Experienced user of Microsoft Office Suite applications (including required advanced capabilities in Excel) and Google Workspace (especially Google Sheets) Working knowledge of Adobe Creative Suite applications-experience with Acrobat, Dreamweaver (or other HTML editors) and Photoshop preferred Familiarity and facility with website content management systems
    $77k-119k yearly est. 23d ago
  • Marketing Manager

    PSB Insights 4.4company rating

    Digital Marketing Manager Job In Washington, DC

    Title: Marketing Manager (Hybrid) PSB Insights: ******************* About PSB PSB Insights is a global research consultancy. Our mission: to bring decisions out of the dark for our clients. Our approach: disruptive methodologies, smarter working models, and a relentless pursuit of better decision-making. At PSB, research is a means to an end. We are focused on what our clients care about: Data-driven decisions. Breakthrough strategies. Stronger outcomes. We are a passionate team of 70 researchers, scientists, strategists, and storytellers who believe in the power of understanding to shape a better future. We hire critical thinkers. If you have a thirst to grow. To learn from some of the best. Read on. About the Role PSB is seeking a Marketing Manager to support in shaping our thought leadership strategy, growing brand awareness, and elevating our market presence. Reporting directly to the SVP of Marketing on a team of two, this role is a critical addition to our growing marketing team. This position offers the opportunity to be involved in the building of a marketing team from the ground up. You will have the opportunity to influence marketing and growth strategy, manage key initiatives, and drive meaningful engagement with our target audiences. Because we will be a team of two, applicants should thrive in a multi-disciplinary setting, be comfortable with change and evolution, and be willing to jump in and learn new skills. We are looking for a marketing professional or a writer/journalist or creative who can balance strategy with execution. This individual should be a strong content marketer, creative storyteller, and brand strategist who thrives in a fast-moving environment. What You'll Do Thought Leadership & Content Strategy (primary function) • Guide the development of a comprehensive thought leadership strategy (already in progress) to position PSB as a thought leader in the industry. • Partner with senior executives to develop and execute executive thought leadership in the form of long-form blogs and social media posts. • Support in the creation of an overall thought leadership strategy. • Lead content creation in support of this strategy, ensuring alignment with brand messaging and SEO best practices. • Create or manage external partners/designers to produce high-quality marketing assets for social media and website. • Own the editorial calendar, driving consistent, high-impact content across multiple platforms. • Support in the creation of a video strategy across multiple platforms. Product Roll Out • Work with innovation and research teams to build marketing plans for new products. • Support in the rolling out of products/services (3-4 planned in 2025). • Create marketing materials, brief sales teams, and manage content related to product roll outs. Brand & Communications Management • Ensure strong and consistent brand positioning across all marketing materials. • Develop compelling case studies and work with project teams to secure client testimonials for our new website. • Support the development of press releases, media pitches, and speaking submissions for conferences and executive appearances. Digital & Event Marketing • Drive brand visibility through earned and owned media, LinkedIn, and digital marketing initiatives. • Collaborate with leadership to identify and execute on key conference and webinar opportunities. • Lead the development of event collateral and promotional campaigns. Team & Strategy Leadership • Provide strategic recommendations to the SVP of Marketing on brand positioning, content strategy, and digital engagement. • Analyze and report on marketing performance metrics, optimizing content and campaign effectiveness. Internal Communications • Support as needed on internal communications, including a weekly newsletter and any allhands meetings. Who You Are • We consider this a creative position, that many different backgrounds may be successful in; some examples include experience in B2B marketing, experience in thought leadership, journalism, creative writing, creative asset development, influencer marketing, and more. • We are looking for someone with at least 5 years of experience in one or more of these industries • Strong writing and storytelling skills, with the ability to distill complex ideas into compelling narratives. • Experience with SEO, digital marketing, and content distribution strategies a plus. • Comfortable working both strategically and hands-on in a lean, high-growth environment. • Highly adaptable, with the ability to manage multiple initiatives at once. • Experience managing external agencies, freelancers, or internal contributors. Why You'll Want to Join PSB • Competitive salary • Flexible vacation policy • Up to 12 weeks of parental leave • Full medical, dental, and vision packages • End-of-year company-wide closure • 401(k) with company match • A high-impact role with room to build and shape a growing marketing function.
    $65k-97k yearly est. 4d ago
  • Coordinator, Marketing Copywriter

    International Franchise Association 4.2company rating

    Digital Marketing Manager Job In Washington, DC

    The International Franchise Association (IFA) is seeking a professional with strategic copywriting and marketing communications experience. The Copywriter will play a key role in developing engaging and informative content that aligns with IFA's objectives. This position requires creativity and attention to detail to produce high-quality written materials across various channels. The individual will work across the business teams to support priorities primarily through written materials and broad communications support. In particular, the writer will be charged with producing communications that build brand awareness and promote membership and the products of the IFA which drive revenue and value for the members. The Marketing copywriter will take storytelling for our brand to the next level and author compelling copy for our email, social, and marketing product collateral. Key Responsibilities: Content Creation: Write, edit, and proofread a variety of content types, including newsletters, marketing materials, and social media posts that resonate with IFA's audience. Research and Collaboration: Collaborate with stakeholders to gather information and ensure content accuracy. Brand Voice and Guidelines: Adhere to the IFA's brand voice and guidelines while creating content that engages members and stakeholders. Project Coordination: Manage multiple writing projects simultaneously, ensuring timely delivery and alignment with marketing and communication strategies. Social Media Support: Assist in developing written content for social media platforms to enhance engagement and promote IFA initiatives. Assist with video and audio script as needed. Feedback and Revisions: Incorporate feedback from team members and stakeholders to refine content and improve effectiveness. Trend Monitoring: Stay updated on industry trends and best practices to inform content strategies and keep IFA's messaging relevant. Channel Management: Create and maintain up-to-date repository of copy for various channels, teams and work streams. Marketing Calendar: In collaboration with teammates, maintain editorial calendar to support projects and teams. Ideal experience: Bachelor's degree in marketing, communications, Journalism, or similar. · 2-3 years of experience in marketing, copywriting, content creation, or a similar role. Excellent writing, editing, and proofreading skills with attention to detail. Self-starter with strong organizational skills; ability to multi-task; ability to meet deadlines in a fast-paced environment. Strong communication and interpersonal skills. Proficient with Microsoft Office platform (i.e., Outlook, Word, Excel, etc.). Portfolio demonstrating work in email, social, print, etc. (writing samples may be requested). The International Franchise Association is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, genetic information, veteran status, marital status, sexual orientation, gender identity, disability status, or any other category prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, promotion, compensation, benefits, and termination. IFA is firmly committed to achieving an inclusive, diverse workforce that values every individual. We firmly believe that hiring individuals with varying perspectives and backgrounds contributes to our success as an organization, and we strive to create an environment that fosters inclusiveness. About the International Franchise Association: Celebrating over 60 years of excellence, education, and advocacy, the International Franchise Association (IFA) is the world's oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the approximately 790,492 franchise establishments that support nearly 8.4 million direct jobs, $825.4 billion of economic output for the U.S. economy, and almost 3 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees, and companies that support the industry in marketing, law, technology, and business development.
    $58k-92k yearly est. 29d ago
  • Director of Digital Engagement and Partnerships

    Initial Therapeutics, Inc.

    Digital Marketing Manager Job In Washington, DC

    Join Amgen's Mission of Serving Patients At Amgen, if you feel like you're part of something bigger, it's because you are. Our shared mission to serve patients living with serious illnesses drives all that we do. Since 1980, we've helped pioneer the world of biotech in our fight against the world's toughest diseases. With our focus on four therapeutic areas: Oncology, Inflammation, General Medicine, and Rare Disease, we reach millions of patients each year. As a member of the Amgen team, you'll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller, happier lives. Our award-winning culture is collaborative, innovative, and science-based. If you have a passion for challenges and the opportunities that lie within them, you'll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career. Director of Digital Engagement and PartnershipsWhat you will do Let's do this. Let's change the world. In this pivotal role, you will lead our digital engagement strategies, leveraging cutting-edge technologies and evidence-based approaches to enhance patient engagement, healthcare provider collaboration, and digital education. Your work will redefine how we educate and empower patients while fostering impactful relationships with healthcare providers. Amgen is a global biotechnology leader dedicated to transforming the lives of patients through innovative treatments and advanced research. Our mission is to serve patients by advancing science and delivering breakthrough medicines in areas of high unmet medical need. We are seeking a dynamic and visionary Director of Digital Engagement and Partnerships who will drive initiatives in patient digital education, engagement, and healthcare provider collaboration. This leader will spearhead strategies rooted in implementation science, bridging gaps between technology, education, and clinical practice to elevate patient care and outcomes. Reporting to the Associate Vice President of Digital Medicine, this role is central to our mission of improving lives through innovation. Key Responsibilities: Oversee development and implementation of a patient-centric digital education platform focused on ensuring accessible, personalized, and interactive learning experiences. Lead strategies to engage patients through innovative platforms, including apps, social media, and virtual communities, to support health literacy and adherence to care plans. Drive initiatives that integrate patient-reported outcomes (PROs) and real-world data (RWD) into engagement strategies. Strengthen two-way communication channels between healthcare providers and patients through advanced digital technologies, promoting collaborative decision-making and improved care delivery. Support investigator-initiated research efforts to evaluate the impact of digital technologies on drug development and clinical care. Lead cross-functional efforts to apply implementation science principles to scale digital engagement programs effectively across diverse populations and settings. Evaluate the effectiveness of digital education and engagement tools through robust analytics and translate findings into actionable improvements. Collaborate with internal and external stakeholders to identify best practices for integrating digital tools into patient and provider engagement strategies. What we expect of you We are all different, yet we all use our unique contributions to serve patients. The Director of Digital Engagement and Partnerships we seek is an experienced leader with the following qualifications. They will also embody the Amgen leadership attributes which are: Inspire: Create a connected, inclusive, and inspiring work environment that empowers talent to thrive. Accelerate: Enable speed that matches the urgency of patient needs by encouraging progress over perfection. Integrate: Connect the dots to amplify the collective power of Amgen to drive results for patients, staff, and shareholders. Adapt: Lead through change by adapting to an ever-changing environment and defining a clear course of action to deliver results. Basic Qualifications: Doctorate degree and 4 years of experience focused on strategic partnerships in digital health in the biopharmaceutical industry or equivalent health sciences field. Or Master's degree and 8 years of experience focused on strategic partnerships in digital health in the biopharmaceutical industry or equivalent health sciences field. Or Bachelor's degree and 10 years of experience focused on strategic partnerships in digital health in the biopharmaceutical industry or equivalent health sciences field. In addition to meeting at least one of the above requirements, you must have at least 4 years of experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation of resources. Your managerial experience may run concurrently with the required technical experience referenced above. Preferred Qualifications: Extensive experience with patient-centered design and patient engagement with digital technologies. Familiarity with regulatory and compliance requirements related to patient and healthcare provider engagement within the biopharmaceutical industry. Experience in designing and evaluating implementation science initiatives. Proven track record of successfully leading digital health initiatives in a biopharmaceutical or healthcare setting. Exceptional leadership, communication, and collaboration skills. Strong network within the digital health ecosystem, including healthcare provider professional societies, patient advocacy groups, and digital health technologies companies. What you can expect of us As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we'll support your journey every step of the way. The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications. In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include: A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts. A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan. Stock-based long-term incentives. Award-winning time-off plans. Flexible work models, including remote and hybrid work arrangements, where possible. Apply now for a career that defies imagination Objects in your future are closer than they appear. Join us. careers.amgen.com In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Application deadline Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position. The salary range for this position is $232,341.00 - $276,870.00 USD. As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease. Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. #J-18808-Ljbffr
    $232.3k-276.9k yearly 17d ago
  • Director of Digital Marketing

    Outreach 4.8company rating

    Digital Marketing Manager Job In Washington, DC

    Outreach is the first and only AI Sales Execution Platform built for intelligent revenue workflows. Built on the world's largest foundation of customer interactions and go-to-market team data, Outreach's leading revenue AI technology helps go-to-market professionals and their companies win by intelligently accelerating decision making and elevating sellers to do their best work. Our powerful platform gives revenue teams the tools they need to design, measure, and improve a revenue strategy for every stage of the customer journey, improving efficiency and effectiveness across the entire revenue cycle. Over 6,000 customers, including Zoom, McKesson, Snowflake, SAP, and Okta use Outreach to power workflows, put customers at the center of their business, improve revenue results, and win in the market. Outreach is a privately held company based in Seattle, Washington, with offices worldwide. To learn more, please visit **************** About the Role: Are you a web and paid media savvy digital marketer? Outreach is looking for a Director of Digital Marketing with proven experience in online marketing and website strategy to manage the corporate website and performance marketing team. Location: Open to remote within the US Your Daily Adventures will Include: Establish a best-in-class website strategy with continuous innovations Establish a digital marketing strategy to meet pipeline targets Collaborate cross-functionally to maintain Outreach's digital presence Maintain consistent brand messaging across all channels Stay up to date on the latest website and paid media trends, and implement them in marketing campaigns Plan, develop and implement web strategies, roadmap and sprint cycles that support business objectives. Oversee all paid media strategy, including SEM, paid social, ABM display campaigns Maintain on-going website innovations and enhancements to maximize website quality, efficiencies, traffic, conversions and user experience Analyze and communicate overall performance of digital marketing channels and campaigns Our Vision of You: Proven track record of driving successful digital marketing strategies Strong experience in managing high-performing teams. Experience managing large budgets and aligning them to business priorities Strong sense of creativity, imagination, and innovation Excellent interpersonal skills, with the ability to collaborate with other departments Strong attention to detail with an analytical mind and outstanding problem-solving skills Proficiency in Google Ads, LinkedIn campaign manager and 6Sense Experience with SEO and SEM strategy and keyword research Understanding of website analytics tools, such as Google Analytics as well as content management platforms such as Craft CSM The annual base salary range for this role is $117,000-$165,000 USD. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. We also have a location-based compensation structure; there may be a different range for candidates in other locations. #LI-KH2 #LI-remote Why You'll Love It Here Generous medical, dental, and vision coverage for full-time employees and their dependents Flexible time off 401k to help you save for the future Diversity and inclusion programs that promote employee resource groups like OWN+ (Outreach Women's Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA+), Gender+, Disability Community, and Veterans/Military A parental leave program that includes not just extended time off but options for a paid night nurse, and a gradual return to work Infertility/assisted reproductive services benefit Employee referral bonuses to encourage the addition of great new people to the team Plus, unlimited snacks and beverages in our kitchen We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you. #J-18808-Ljbffr
    $117k-165k yearly 3d ago
  • PR Strategist

    Miller Ink

    Digital Marketing Manager Job In Washington, DC

    Duties will include: Support the crisis team, including: Participate on and lead client calls, and oversee follow-up Engage with reporters on behalf of clients Draft and edit client statements, press releases, research backgrounders and other documents Manage third-party vendors on behalf of crisis clients Track media and social media on behalf of clients using company tracking tools Manage crisis client billing and time tracking activities KPI's: Deliver for clients, day-in, day-out with excellence, accountability, and positivity Nurture strong relationships with key reporters Serve as a problem solver and trusted partner for clients, partners, and team members Craft high-quality and strategic statements, opeds, videos and other pieces of content Why you'll love working at Miller Ink: We offer competitive pay and excellent benefits. We encourage our employees to participate in team building experiences and activities. Your work has real purpose and will help change lives on a global scale. You'll be a part of a fun, supportive team that works hard and celebrates accomplishments together. Miller Ink is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
    $74k-137k yearly est. 31d ago
  • Bryden pi - Senior Brand Manager

    SFG & NCC

    Digital Marketing Manager Job In Washington, DC

    The incumbent would be to develop and implement marketing plans, maintain brand integrity across all brand initiatives and communications, ensuring that the product lines resonate with current and potential customers. To be the Supplier liaison and work closely with the Sales, Promotions and Merchandising teams to facilitate the achievement of optimum brand equity, sales, quality, distribution, visibility, price, placement and promotion of the assigned brands to enhance the Company's image as a preferred supplier in the Industry. Some Main Responsibilities include: Development and management of brand strategies, communications and marketing campaigns through creation of annual marketing plans, using various effective platforms to reach target customer. Implement marketing plans, promotions, media and product launches for assigned brands to facilitate the achievement of the Company's marketing objectives. Carry out market research, stay current and monitor market trends, competitive activities and conduct consumer insights, to identify opportunities and key issues and areas for investment. Liaising with export personnel in the development of marketing plans for brands in external markets where applicable. Conduct brand sales analysis and use category insight to understand performance of brands, ensuring the required corrective actions are developed and implemented by channel, to drive volume and profitability. Achieve and monitor monthly sales and gross profit targets in keeping with departmental objectives. Manage A&P spend in line with budgeted, margin requirements and brand investment. Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs). Evaluate optimum quality, distribution, visibility, price, placement and promotion of the assigned brands in all trade channels. Prepare draft forecasts and budget proposals and administer approved A&P budgets in collaboration with Suppliers/ Divisional Manager ensuring that all expenses are accounted for and tracked. Conduct regular trade audits, monitoring existing brand portfolio, competitive activity, promotional trends and identify opportunities and areas for investment, including appropriate tactical initiatives to counteract such activity. Monitor product expiration dates and damages of assigned brands at the warehouse and on trade, and implement measures to keep expiries to a minimum. Assist with inventory management - ICM forecasting - to ensure minimization of stock-outs, reduction in slow moving stock and liquidation of discontinued products and monitoring of expiry dates. Be the liaison and work closely with Principals to manage brands in the market. Create and disseminate tools needed for sales, promotions and merchandising team to launch/introduce products in line with road map. Perform other duties that may be required to enhance the operations of the Company. Qualification, Experience and Requirement: Bachelor's Degree in Marketing / Business Management or related field. A minimum of four (4) years similar experience in a FMCG Company with Multi brand experience. Strong Project Management skills. Or relevant combination of training and experience. A valid Police Certificate of Good Character. Key Competencies: Proficient in Microsoft Office applications. Excellent interpersonal, communication, negotiating, organizational and analytical skills. Strong presentation abilities and competitive spirit. Driven to succeed - Proven track record in sales and marketing. #J-18808-Ljbffr
    $83k-116k yearly est. 3d ago
  • Vice President of Marketing

    Grow Progress

    Digital Marketing Manager Job In Washington, DC

    Washington, District of Columbia, United States $175 - $210,000 per year Marketing At Grow Progress, we're on a mission to empower strategists to persuade more people for good. Trusted by the biggest campaigns (Harris for President), foundations (Gates), nonprofits (Feeding America), and their marketing agencies, we're poised for our next growth phase with commercial clients like Amazon, Lyft, and CVS. We seek a Vice President of Marketing to lead our marketing strategy to achieve this mission. This is an exciting opportunity to take a company with a cutting-edge platform and a premier customer base to the next level by unlocking its enormous value for commercial brands and strategic communications firms. Who We Are Grow Progress exists to improve our clients' persuasion skills, helping them run effective companies, campaigns, and causes that benefit society. We developed powerful software that allows customers to conduct scientific tests to identify the most effective messages. We enable clients to craft messages that resonate with their audience's values, leveraging the latest persuasion research to produce 200% to 500% more effective messaging. Our team of experienced campaigners, software engineers, and data scientists is dedicated to using evidence to enhance strategists' effectiveness while fostering a fun and supportive work environment. About the Position As the VP of Marketing, you will lead our marketing team as we continue to scale. We're seeking someone dynamic and strategic to lead our efforts across three distinct customer segments: Politics & Advocacy: A mature market with strong brand awareness and established relationships. Nonprofit: A developing market with moderate traction and growing brand visibility. Commercial: A nascent market with untapped potential, limited brand awareness, and limited traction. If you thrive in a fast-paced environment, enjoy solving complex go-to-market challenges, and want to shape the future of a growing company, we'd love to hear from you! What You'll Do The VP of Marketing will create and implement the company's marketing strategy for our three customer segments. This role will ensure organizational alignment to boost brand awareness, generate demand, and drive revenue growth. Reporting to the Senior Vice President of Revenue, the VP of Marketing will be an essential part of the executive team and influence the company's direction. Strategic Leadership & Alignment Develop and oversee a multi-channel marketing strategy tailored to the unique needs of our customer segments. Work with the SVP of Revenue to support the go-to-market strategy for each segment, balancing brand-building efforts and demand generation. Serve as the voice of marketing to the executive team, collaborating with sales, product, customer success, and operations to align goals and strategies. Lead a process of efficient experimentation by prioritizing top challenges to solve, running MVP tests of different tactics, and then pivoting or scaling based on the outcome. Ensure marketing has the budget, tools, and team support to execute their strategies effectively. Partner with the SVP of Revenue and Revenue Operations to refine KPIs for each GTM segment and create reports and dashboards to ensure that marketing initiatives align with our revenue goals. Team Leadership and Development Manage, mentor, and grow a high-performing marketing team, including Content Marketing, Brand Strategy & Public Relations, Demand Generation, and Product Marketing. Foster a culture of innovation, collaboration, data-driven experimentation, and accountability within the team. Brand and Messaging Establish compelling brand positioning that resonates with all three customer segments. Enhance and protect the company's brand reputation across all segments. Ensure success with high-profile initiatives such as product launches, industry events, conferences, and thought leadership campaigns. Align messaging across all marketing channels. Product Marketing Partner closely with the Product team to develop compelling go-to-market plans for new features and offerings. Manage the Enablement team to create tools and resources that support the sales team's success in each market. Conduct market research to stay ahead of industry trends, customer needs, and competitive dynamics across all segments. Use insights to inform positioning, pricing, and strategic priorities. What You'll Bring 8+ years of marketing leadership experience, ideally in a B2B SaaS or technology-driven company. Proven success in leading multi-segment go-to-market strategies, including experience with mature and nascent markets. Strong leadership skills, with experience managing and scaling a high-performing marketing team. Deep expertise in demand generation, brand building, and product marketing. Analytical mindset with a focus on data-driven decision-making and ROI. Exceptional communication and storytelling skills, both internally and externally. Hands-on experience in managing agencies, tools, and marketing technology stacks. Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment. Preferred Experience Experience marketing to Commercial sectors - bonus if also experienced with Politics & Advocacy or Nonprofits. Familiarity with marketing analytics tools, CRM platforms, and marketing automation systems. Track record of successfully launching products or services in new markets. Hiring Process Phone Screen: (~30 minutes) This is a short interview with our Director of People to answer some behavioral and logistical questions and a chance for you to ask questions about the position and the company. Experience Interview (45 minutes): This will be an opportunity to share more about your professional background and the experience you have to step into this role. Behavioral Interview (50 minutes): This step involves a panel interview with team members and cross-functional peers. All candidates will be asked the same ~10 questions. Skills Exercise (50 minutes): This is a chance to demonstrate your skills. You will be asked to follow a prompt and present it to a panel of staff. Final Interview (~30 minutes): This is a final interview with the executive leadership. More About Grow Progress Our culture is fun, fast-paced, and evidence-driven. We encourage everyone to contribute ideas, even outside their expertise, and strive for improvement through direct and respectful feedback. We are committed to ethical technology use and seek teammates who share this value. Inclusion and equity are vital to our future. We address these by creating accessible products, partnering with progressive organizations, and ensuring transparency within our company. Through our Growing Progress DEI&B working group, we aim to foster belonging and empowerment, promoting a diverse team where everyone feels supported to thrive. As an equal-opportunity employer, we strongly encourage applications from individuals of all backgrounds, including various races, ethnicities, genders, and abilities. Grow Progress is committed to providing equal opportunity and reasonable accommodations for individuals with disabilities. If you need assistance during the application or interview process, please contact **********************. Compensation: $175,000 to $210,000 yearly salary (depending on skills and experience), plus equity. Benefits include a 100% paid company health plan with medical, dental, and vision insurance, a flexible PTO plan, and a 401(k) with employer matching. Staff is also offered annual professional development and wellness stipends, $1,300 work-from-home yearly resources, and access to Carrot insurance, among other benefits. Location: NYC, DC, or Remote To Apply: Applications will be evaluated on a rolling basis. Please note that you may not be considered for the position if you email your resume to our team directly or apply through a different site rather than our job site. No recruiters, please. #J-18808-Ljbffr
    $175k-210k yearly 12d ago
  • Vice President of Marketing

    Toastique

    Digital Marketing Manager Job In Washington, DC

    About the Job At Toastique, we're more than just a cafe - we're a holistic lifestyle brand integrating wellness, community, and memorable experiences. Our mission is to make healthy eating approachable, accessible, and enjoyable for all. Join our team and be a part of the vibrant and dynamic work culture where our passion for food and wellness converges. Furthermore, to be part of our vision - creating a world where healthy eating is a universal option, effortlessly integrated into everyday life for people everywhere. Job Overview The Vice President of Marketing will be responsible for overseeing the entire marketing strategy of Toastique, leading a high-performing team, and driving the growth and success of the company's brand, products, and services in the market. The VP of Marketing will work closely with the executive leadership team to align marketing goals with business objectives, establish key performance indicators (KPIs), and ensure the successful execution of marketing initiatives that drive revenue and customer engagement. Key Responsibilities Strategic Leadership: Develop and implement a comprehensive marketing strategy that aligns with business goals, supports brand positioning, and drives customer acquisition and retention. Team Management: Lead and mentor a diverse team of marketing professionals (Director of Marketing & Digital Marketing Coordinator) across various disciplines including digital marketing, brand management, product marketing, content, and communications. Market Research & Analysis: Conduct in-depth market research to understand industry trends, customer needs, and competitor activities. Utilize insights to optimize marketing strategies. Brand Development: Oversee the development and execution of the company's brand strategy, ensuring consistency and strength across all channels and platforms. Performance Metrics & ROI: Define, track, and optimize key performance indicators (KPIs) for all marketing activities to ensure return on investment (ROI) and alignment with business growth targets and ultimately increase sales company wide Campaign Execution: Direct the creation and execution of integrated marketing campaigns across multiple channels (digital, print, events, etc.) to generate leads and drive customer engagement. Budget Management: Manage the marketing budget effectively, ensuring resources are allocated to the most impactful initiatives and that the department operates within budget. Cross-Department Collaboration: Work closely with Sales, Product, and Customer Service teams to align marketing efforts with sales goals, product launches, and customer feedback. Innovation: Stay ahead of market trends, new technologies, and marketing best practices to ensure the company remains competitive in the industry and leverage existing vendor relationships to streamline processes & increase efficiency Executive Reporting: Report to the executive team on marketing performance, trends, and market insights. Required Skills & Qualifications Education: Bachelor's degree in Marketing, Business Administration, or a related field. Experience: A minimum of 8-10 years of restaurant marketing experience with at least 2-3 years in a senior leadership role (VP, Director, or similar) in diverse markets Leadership: Proven experience in leading and managing diverse teams with a track record of developing talent and fostering collaboration. Strategic Thinking: Ability to think strategically while managing the tactical execution of multiple initiatives simultaneously. Marketing Expertise: Deep understanding of digital marketing, branding, content creation, lead generation, product marketing, and market research. Analytical Skills: Strong data-driven mindset with the ability to analyze metrics and optimize campaigns for better results. Communication Skills: Excellent verbal and written communication skills, with the ability to present and influence at all levels of the organization. Budget Management: Experience in managing large marketing budgets and ensuring resource allocation aligns with business objectives. Innovation: Demonstrated ability to drive innovation and creative solutions in marketing campaigns. Preferred Skills Expertise in digital marketing, content strategy, brand management, and market research. Experience in Restaurant or franchise-owned establishments Strong understanding of SEO, SEM, social media, content marketing, email marketing, and marketing automation tools. Familiarity with CRM tools and marketing analytics platforms (e.g., Salesforce, HubSpot, Google Analytics). Experience in B2B and/or B2C marketing. Strong leadership skills with the ability to inspire and lead cross-functional teams. Excellent communication, presentation, and interpersonal skills. Analytical mindset with proficiency in data-driven decision-making and marketing analytics tools. In-depth knowledge of customer acquisition and retention strategies. Ability to work in a collaborative, fast-paced, and dynamic environment. #J-18808-Ljbffr
    $127k-188k yearly est. 15d ago
  • Associate Director, Digital Marketing

    EAB (Education Advisory Board 4.6company rating

    Digital Marketing Manager Job In Washington, DC

    Make a difference in a sector that matters to us all EAB is a special place to work. You'll find motivated employees, growth opportunities, and a deep commitment to our partners. We pride ourselves on hiring the best people-not just for the job, but for the firm and the future of education. If you are an EAB employee, please use your work email address to sign up or apply. Associate Director, Digital Marketing At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We are seeking an experienced and results driven Associate Director, Digital Marketing (titled internally as "Associate Director, Paid Media") to join our team. This individual will be responsible for developing and executing comprehensive digital marketing strategies across brand, vertical, and programmatic channels. The ideal candidate will have a proven track record of creating effective lead generation campaigns, driving conversions, and building strong client relationships through exceptional communication skills. In this role, you will lead strategy development and a team of marketing strategists, create briefs and reports, and work across various platforms to ensure that campaigns achieve business objectives. This role may be based in Richmond, VA or Washington, DC. Primary Responsibilities: Strategy Development & Execution: Design, implement, and optimize digital marketing strategies across brand, vertical, and programmatic channels to drive effective lead generation and conversion. Client Communication: Act as a primary point of contact for clients, providing strategic advice, reporting, and campaign performance insights to ensure alignment with business goals. Campaign Management: Develop and execute end-to-end digital marketing campaigns, including audience targeting, budget allocation, ad creation, testing, and optimization across platforms. Ensure campaigns are delivered on time and within budget, continuously refining based on performance metrics. Leadership & Mentorship: Lead and mentor a team of digital marketers, providing guidance and fostering an environment of learning and growth. Set clear goals and expectations, enabling team members to contribute effectively to overall project and partner success. Content Creation & Briefing: Collaborate with internal teams to create compelling briefs, ad copy, media proposals, and content that resonate with target audiences and drive engagement. Ensure consistency of messaging across all touchpoints. Performance Reporting & Analysis: Regularly track and analyze campaign performance data, providing actionable insights and recommendations for continuous improvement. Platform Expertise: Utilize various platforms (e.g., Google Ads, Facebook ads, DSPs) to set up, manage, and optimize campaigns with a focus on conversion and lead generation. Cross-Functional Collaboration: Work closely with analytics, design, and product teams to ensure campaigns are aligned with organizational goals and deliver a seamless customer experience. Continuous Learning & Innovation: Stay up to date with the latest trends and best practices in digital marketing, programmatic advertising, and lead generation to bring innovative strategies to the table. Basic Qualifications: Bachelor's degree in marketing, business, or related field (preferred) 5+ years of experience in digital marketing with a strong focus on brand, vertical, and programmatic strategies Demonstrated success in developing and executing lead generation campaigns that drive conversions and measurable ROI Strong client-facing communication skills, with the ability to build relationships and communicate effectively with both clients and internal teams Management and leadership experience with a demonstrated ability to manage, mentor, and inspire a team Expertise in digital advertising platforms (e.g., Google Ads, Facebook, LinkedIn, DSPs) and analytics tools (e.g., Google Analytics, reporting dashboards) Strong understanding of campaign tracking, performance measurement, and optimization strategies Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines Ideal Qualifications: Ability to think strategically, analyze data, and make informed decisions that lead to campaign success Strong written and verbal communication skills with an eye for detail and creative thinking Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB's DE&I Promise Compensation: The anticipated starting salary range for this role is $77,000 - $90,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, including, without limitation, individual and organizational performance. Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include: Medical, dental, and vision insurance plans; dependents and domestic partners eligible 20+ days of PTO annually, in addition to paid firm and floating holidays Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each) 401(k) retirement savings plan with annual discretionary company matching contribution Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans Employee assistance program with counseling services and resources available to all employees and immediate family Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation Fertility treatment coverage and adoption or surrogacy assistance Paid parental leave with phase back to work program for birthing and non-birthing parents Access to milk shipping service to support nursing employees during business travel Discounted pet health insurance coverage for dog and cat family members Company-provided life, AD&D, and disability insurance Financial wellness resources and membership in a robust employee discount program Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future. At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard. EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. #J-18808-Ljbffr
    $77k-90k yearly 16d ago
  • Head of Marketing Continental Europe (m/f/d)

    FGS Global 4.4company rating

    Digital Marketing Manager Job In Washington, DC

    With over 1,400 team members across 31 offices on three continents, FGS Global is the world's no. 1 strategic communications consultancy. In continental Europe, we are a team of over 300 employees spread across nine offices in Amsterdam, Berlin, Brussels, Dusseldorf, Frankfurt (Main), the Hague, Munich, Paris and Zurich. Our clients include start-ups and DAX-listed companies, private equity funds and multinational corporations that we advise all over the world. The success of FGS Global is a team effort. An important pillar of our success is the outstanding work of our colleagues in the business services and assistance departments. We are convinced that excellence in consulting also requires first-class internal processes and services. Therefore, we are looking for personalities who find solutions where others see problems and want to advance our company side by side with our consultants. No matter in which of our teams - with us everyone has the chance to take on responsibility, to help shape our processes and to develop individually. Join our team in Berlin, Dusseldorf or Frankfurt from now onwards as Head of Marketing Continental Europe (m/f/d) What tasks can you look forward to? You drive and lead all our marketing and communication activities for Continental Europe including our growing regional marketing team (CRM, digital/social media, campaigning, event). In alignment with our regionalbusiness as well as the global marketing team, you develop and lead the execution of our regional marketing plans, programmes, and multi-channel campaigns from start to finish. You drive the continuous development of our digital presence (social media & web) in line with the global marketing strategy. Youadvise our regional business on content creation, outreach, and design. You support global initiatives, give actionable feedback, share best practices, and serve as regional advocate and information source. You implement, use, and refine analytics and data to build effective strategies and track our marketing success ensuring efficient spend and return on investment. What should you bring along? You have at least seven years of experience in a marketing capacity, thereof at least three in a similar position - ideally in an international professional services firm (law firm, banking, consulting etc.). You have successfully led and developed a team of marketing experts. You easily manage to develop strategic concepts and proactively tackle operational marketing topics with your hands-on mentality. You have a good understanding of our consultancy business and recognize the value of the trust that our clients place in us, also when it comes to marketing. You have a very good command of written and spoken German and English; another European language is an additional plus. You have demonstrated excellent project management and planning skills. You are a strategic thinker with the ability to work in a fast-paced environment as well as an effective communicator who works confidently with senior level stakeholders creating trust and buy-in. You are results focused with a high bar for quality and a strong understanding of numbers and metrics. The necessary flexibility and willingness to travel are a matter of fact for you. What do we offer you? An international and inspiring working environment with an exciting variety of topics that impact companies and societies around the world Attractive compensation package Exciting tasks and creative freedom A committed, collegial, and growing team in which mutual appreciation and team spirit are key factors A corporate culture that combines excellence with kindness The opportunity to work both flexibly in our offices and from home You don't meet every single requirement? Don't worry about it! Studies have shown that some groups, such as women or people of color, are less likely to apply for jobs if they don't meet all the requirements. At FGS Global, we strive to create a diverse, inclusive and authentic work environment. So if you're excited about this position and our company, but your previous work experience doesn't perfectly match every qualification in the job description, we encourage you to apply anyway. Maybe you are just the right candidate for this or another position. We look forward to receiving your application. Please enclose a cover letter, a current CV and relevant certificates and references. Do you have any further questions about the job, FGS Global or anything else? Then let's talk! Please contact our HR team via email to ************************. #J-18808-Ljbffr
    $122k-173k yearly est. 14d ago
  • Head of Performance Marketing

    Beaver Process Equipment Pty Ltd. 4.1company rating

    Digital Marketing Manager Job In Washington, DC

    The Opportunity Join our team as Head of Performance Marketing. This is a new role created due to company growth. Key aspects of this role are: Global scope - opportunity to build a global performance marketing operation. Fast-growing company - startup 10 years ago, targeting $200-250m in 2-3 years. Strong budget - serious commitment and significant budget from the owner. Startup mindset - build the performance marketing team from the ground up. Entrepreneurial culture - founder-led business, fast-moving and ambitious. Career growth opportunity - grow your role as the business grows. Group-level role - responsible for multiple businesses across the Group. This is an opportunity to get on board and help drive our global expansion. The Role You will lead our Performance Marketing team. Your mission will be to build a performance marketing machine with global reach. You will build a paid demand gen program that dominates the attention of our niche target audience globally. You will build marketing funnels that engage and convert this niche audience. You will create a program for existing customers that lifts our deal origination and win rate. You will be relentless in your pursuit to maximise our audience reach and high-quality lead volume at high return on ad spend (ROAS). You will drive our performance marketing to dominate our niche market globally. Key responsibilities include: Lead & manage team. Performance marketing strategy. Demand gen (PPC, paid social, paid ads). Lead gen (funnel design, content, email, remarketing, webinars, etc). Sales deal enablement (process design, content, templates, etc). Customer marketing (CRM-based, educate, nurture, grow share of wallet). Marketing & sales tech stack (incl CRM optimisation). Performance analysis, budget management & ROI optimisation. A major transformation in our performance marketing is required to take our business to the next level. Our niche B2B market is unsophisticated when it comes to performance marketing and there is significant ‘low hanging fruit' available. Our plan is to build a serious performance marketing operation to exploit this opportunity globally. Key initiatives in the first 12-18 months for this role will be: Build an A-player team. Performance marketing strategy & implementation plan. Rebuild baseline SEM program (product & application based). Map content requirements for performance marketing program. Build baseline lead gen funnels - test & iterate to find high-performers. Evaluate paid demand gen channels - test & iterate to find high-performers. Apply selected paid demand gen to high-performing lead gen funnels. Build sales deal enablement workflow incl content & templates for key deal types. Build ‘first-cut' customer marketing program (CRM-based). Review & upgrade marketing tech stack. Setup marketing performance reporting (dashboard and weekly). Replicate high-performing lead gen funnels into new markets (by language, region). You will also support the broader Beaver Group including other operating businesses. You will report to the General Manager - Growth & Marketing. The preferred location for this role is our Perth Head Office. We will consider a hybrid role for the initial 12 months for an exceptional candidate. We will provide relocation and visa assistance if required. You will need to build out your team (likely 3-4 in 12 months, 8-10 in 3 years), with an optimised mix of internal team, dedicated offshore support, and specialist agency or contractor project resources. About You We are looking for a competitive, results-focused performance marketing leader. You will have a high-performance mindset with a strong belief in the power of performance marketing to drive commercial outcomes. You will be analytical and use logic and data to drive decision-making. You will be highly accountable, hit deadlines, and beat targets. You will be digital-first, with strong tech capability, and a high need for control. Experience required includes: 8+ years relevant experience. Previously setup or grown successful performance marketing team (not ‘first rodeo'). Prior experience creating performance marketing operation with global reach (including localisation by region, language, etc). Prior experience with customer marketing (repeat customers) and sales deal enablement. The Company Beaver Group is a private holding company based in Perth, Australia. It invests in private businesses and partners with their leaders to grow these via organic growth and acquisitions. It is led by successful entrepreneur and business owner Josh Beaver. Why Join Us? This is an outstanding opportunity to build a world-class B2B performance marketing operation to drive the global expansion of an Australian success story. How to Apply To learn more, please contact Janice Vincentia from our recruitment team via email on **********************************.au. To apply for the role please submit your resume and cover letter (explaining your suitability and motivation for the role) via the link. #J-18808-Ljbffr
    $106k-168k yearly est. 15d ago
  • Director, Digital Product Design

    Recreational Equipment, Inc. 4.4company rating

    Digital Marketing Manager Job In Washington, DC

    REI is a different kind of company. As a co-op, we put purpose before profits and act in the long-term interests of our members. We believe time outside is fundamental to a life well lived, and as a member of the User Experience team, you'll contribute to REI's mission to connect every person to the power of the outdoors and engage them in the fight to protect it. Our designers strive to deliver customer-centric experiences that are inspiring, inclusive, human, purposeful & trustworthy. REI is looking for a Director, Digital Product Design with strong design, communication, and leadership skills. In this role, you will lead and manage User Experience (product/platform), Content Design and Research teams for web, mobile web, and our iOS and Android Apps to ensure our products and features are valuable for our customers, employees, communities, and business. As a key strategic leader, you will partner closely with cross-functional partners to prioritize digital-first customer centric outcomes within the customer journey, create a compelling vision, and drive initiatives across multiple departments. This role will also lead the Digital Product Design community of practice at REI. The ideal candidate will be a well-rounded Digital Product Design leader who can foster a culture of continuous learning and experimentation through product analytics, qualitative research, problem framing, opportunity mapping and test & learn experimentation. As a key digital leader, you'll work closely with senior cross-functional partners to elevate design thinking across the co-op and industry. You'll identify and measure new opportunities for inspiration, expertise, and curation differentiation within our member and non-member experiences. Candidates will be experienced in advocating human-centered design, testing business assumptions, mitigating risks and driving evidence-informed decision-making across their organization. Responsibilities and Qualifications Leading the Way (team leadership, coaching and development responsibilities for this “manager of staff”) Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results. Supports the implementation of company programs, procedures, methods and practices to promote REI key messages. Challenges and inspires employees to achieve business results. Ensures employees adhere to legal and operational compliance requirements. Oversees training and development of employees directly and indirectly managed and makes effective staffing decisions. Conducts and ensures the completion of performance reviews. Provides coaching, direction and leadership support to employees in order to achieve department, company and customer results. Establishes and maintains visibility within the department. Monitors operational statistics, reports trends, variances and issues, and takes appropriate action. Your Planning & Navigating Requirements (the plans the job is responsible for creating and executing, and how the job ensures they are implemented) Lead the development and refresh of a multi-year product vision and strategy and annual goals for shifting user needs resulting in simple highly valued experiences across digital that influences the company strategy and drives initiatives across multiple departments. Directs and communicates broadly the Vision of the digital experience and is responsible for the look and feel of REI's website and mobile channels. Ensures consistent execution of brand strategy and positioning for all digital properties. Leads digital creative reviews and design sprints to drive continuous improvement and innovation within the customer journey experience. Build and manage a diverse and inclusive User Experience team, sets clear goals while balancing short term development with long-term growth. Provides coaching, direction and leadership support to employees in both personal and organizational goals. Designs and scales the organization, removes barriers to execution and equip the team for success in their goals. Fosters a strong, collaborative design community of practice. Fosters a culture of creativity, design excellence, accountability and testing. Partners with cross-functional peers to drive collaboration and vision across the company to build alignment on priorities. Builds relationships with senior leaders and cross-functional partners to shape our overall strategy - plans and leads decision-making forums. Leads the development of company programs, procedures, methods and practices to promote REI key messages. Effectively communicate team's product goals and connect related projects across the company so that outcomes or joint decisions can be resolved quickly. Partners closely with compliance and develops a proactive strategy around any regulatory environments. Responsible for the developing, monitoring, and attaining the annual expense budget and goals for the digital product design division within Digital Commerce. Required Skills & Experience 15+ years' of proven experience in User Experience, interaction design, Service design, Digital Creative Design or similar. 10+ years' experience in User Experience management, collaboration, communicating and influencing design strategy A broad understanding or e-commerce with deep market knowledge, competitor analysis, and benchmarking based on business goals and customer needs. Proficient at building and shipping features/products at an OMNI level, leading the end-to-end experience across a variety of platforms. Demonstrable track record in leading strategic thinking across a division, developing goals, identifying opportunities and outcomes while continuously developing strong relationships with cross-functional peers. Deep understanding of user-centered research along with experience defining and governing customer experience, brand, and interaction standards. Experience driving digital transformation projects and programs, developing and articulating a compelling vision in support of multi-year objectives. Executive presence, able to recruit and grow top talent with proven ability to lead and grow a team of designers, researchers, strategists, writers, and managers. Bachelor's degree in Design, HCI, Interaction or similar area, or equivalent practical experience. Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts. Creates a strong, mutually supportive work spirit and culture where people can do their best. Establishes trust and inspires others. Makes effective organization and people decisions in a manner consistent with REI's values and ethics. Delivers on commitments and holds others to same. Champions the organization and advocates solutions in the overall Company's best interest. Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities. Consolidates information from various sources including feedback from others to reach sound decisions. Considers the ultimate impact of decisions and actions on internal and external customers. Effectively plans and executes changes. Willing and able to work in Issaquah, WA office as needed. Preferred Qualifications Effectiveness in working across organizational boundaries to define, manage, and prioritize work. Organizational and analytical experience. Experience working on a product from inception to shipment. Experience supporting mobile sites including responsive and adaptive sites. Closing At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity - that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn. Pay Transparency We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile. Pay Range $161,300.00 - $274,400.00 per year #J-18808-Ljbffr
    $161.3k-274.4k yearly 18d ago
  • Marketing Director

    McKinley Marketing Partners 3.6company rating

    Digital Marketing Manager Job In Washington, DC

    McKinley Marketing Partner's conservative nonprofit client wants a marketing director to join their team. The director is responsible for guiding the strategic direction and implementation of marketing initiatives that promote the brand. This includes utilizing the website, products, messaging, market research, design, and paid advertising to support conservative policy solutions and raise awareness of the brand. Leading both the creative and marketing teams, the director also manages partnerships with external agencies in advertising, web development, production, digital services, and research. Additionally, they represent the team and advocate for the department, both internally and externally. This job is fully onsite. Candidates must be comfortable commuting to Washington, D.C. Responsibilities Develop and execute marketing strategies that align with organizational objectives, clearly conveying the company's vision and direction to key audiences Optimize multi-channel marketing efforts across web, email, print, television, radio, and more Act as the primary strategist within the company, offering guidance and coordination for marketing and branding initiatives that span multiple departments Oversee the development, production, and upkeep of both new and existing website projects Drive brand positioning, differentiation, and equity to expand reach and enhance brand recognition Set departmental priorities and goals, manage the budget to maximize ROI, utilize department resources efficiently, and provide clear direction for staff activities Recommend staffing needs, recruit top talent for approved positions, and foster team growth Cultivate strong relationships with other conservative groups and policy organizations, sharing marketing strategies and collaborating on projects to enhance collective impact Represent the company at donor events, coalition conferences, and internal meetings, serving as a key spokesperson for the organization Requirements Bachelor's degree in marketing, advertising, or a related field Minimum 10 years of relevant marketing experience Excellent communication and interpersonal skills Experience managing multiple projects in a fast-paced environment Strong analytical and organizational skills
    $90k-140k yearly est. 29d ago
  • Product Manager

    United States Postal Service 4.0company rating

    Digital Marketing Manager Job In Washington, DC

    FUNCTIONAL PURPOSE: Provides project support in the development and implementation of new solutions that align with the Postal Services? corporate revenue objectives to enable the Postal Service to maintain its attractiveness to consumers and improve its long-term viability. DUTIES AND RESPONSIBILITIES: 1. Participates in design thinking with a customer driven approach. Seeks input from current and future customers to develop business cases and solutions. 2. Communicates with customers to understand their business challenges and needs. Identifies and prioritizes those needs to ensure our efforts are properly aligned. 3. Drives product development and enhancements for Postal products through market analysis and road map development. 4. Provides the data to support organizational decisions through analytical evaluation of the market and needs of the customer. 5. Collaborates with stakeholders to collect requirements and user stories to provide solutions to complex problems that impact multiple groups within the organization 6. Researches and evaluates market trends, emerging technologies, and best practices to develop improvements to the customer experience for USPS products. 7. Contributes to the development of implementation of communication and plans to ensure successful handoff of products to internal business owners. REQUIREMENTS: 1. Ability to communicate in writing sufficient to develop business cases, marketing plans and strategies and to provide written responses to complex inquiries. 2. Ability to perform market research in identifying new or expanded business opportunities using available information sources, data collection, focus groups, benchmarking, and forecasting. 3. Knowledge of digital marketing outlets such as social media, mobile devices and web arenas. 4. Ability to translate creative ideas into action plans. 5. Knowledge of problem solving techniques (e.g., Human Centric Design, Customer Journey Mapping) sufficient to facilitate customer experience improvement initiatives. 6. Ability to develop and implement solutions to address customer and internal business partner pain points.
    $94k-137k yearly est. 10d ago
  • Senior Campaign Executive, Digital Marketing

    Lewis Communications GmbH 3.3company rating

    Digital Marketing Manager Job In Washington, DC

    Boston, Chicago, San Diego, San Francisco, Washington Senior Campaign Executive, Digital Marketing About TEAM LEWIS We are a global change marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors: talented people delivering award-winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence. At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,000 causes. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees, who in addition to financial donations, volunteer their time and skills to leverage effectiveness. Purpose of the role The Senior Campaign Executive will be responsible for supporting planning, implementation, and reporting for multi-channel digital campaigns across designated major accounts in the US. The Senior Campaign Executive leads projects from ideation through reporting, managing timelines and making proactive recommendations. This person will support client relationships through project ownership and proactive, data-driven ideas. They provide quality output and ensure standards are met across the team. This person may also mentor and guide junior team members to promote growth. This individual has a comprehensive understanding of marketing strategies and is passionate about staying up to date on relevant trends. Key responsibilities and tasks Client Management Assists the team with the management of client accounts and projects, taking full ownership of projects on occasion Offers proactive, thoughtful advice and recommendations to clients and team regarding digital tactics, online opportunities, and trending content Supports relationships with clients, establishing self and TEAM LEWIS as an invaluable long-term partner for digital communications services Coordinates communication with clients and ensures deadlines and service agreements are adhered Participates in the business development process by supporting with pitch preparation and research Digital / Social media Provides social media execution and management of related digital activity, can include, but not limited to, writing content calendars, scheduling posts, managing creative development, and blog management Implements and maintains social media communities, campaigns and projects for TEAM LEWIS clients Works effectively, communicates, and collaborates with internal teams as necessary to push through deliverables Contributes to client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, Threads, YouTube and Instagram Production of social-first copy for all channels using appropriate techniques and language relevant to each platform Collaborates with paid social, creative, research, analytics, and other teams to execute, optimize and report on deliverables Stays up to date on digital marketing best practices and current trends Team working and development Ensures personal and deliverable client objectives are met on an ongoing basis Understands task priorities to stay organized personally and as a team Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties Escalates new business requests or opportunities to grow existing client accounts to appropriate team members Works closely with line manager to maximize own strengths, improve weaknesses and support individual and team career development Supports with the training of graduates and interns wherever possible Regularly attends TEAM LEWIS training sessions and team meetings to enhance skills and develop knowledge Reporting and analysis Gathers data for reporting and provides initial analysis and recommendations Ensures that all account activity and results are reported back to the Digital Marketing Manager / Director Proactively looks for opportunities to level-up work based on results, and takes action to implement recommendations Supports in developing performance reports based on social listening and/or account social/digital activity Provides reports to the senior management team on request General Supports the TEAM LEWIS team on ad-hoc initiatives and projects Takes a proactive role in promoting the TEAM LEWIS brand, its identity, values and work Contributes to TEAM LEWIS' collaborative culture by building relationships with all departments About you Previous digital and social media coordination experience, ideally in an agency environment Strong understanding of the digital / social industry and related platforms A persuasive and convincing writing style Calmness under pressure and ability to achieve tight deadlines Proactive, resourceful and a self-starter Effectively communicates and works within a team Ability to interact confidently with clients at a senior level Ability to troubleshoot team and client problem areas - and suggest a remedial course of action Creative thinking and an open-minded approach Proven competency in managing a varied workload Experience with organic and paid social platforms (Twitter, LinkedIn, Instagram, Facebook, Threads) and understands how to tailor copy and creative for each platform Foundational experience with social media listening and management tools, blog hosting tools and reporting tools a plus You love technology, and perhaps even have experience working on marketing for a tech company! This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time. Hybrid work environment Generous PTO Paid parental leave Medical, dental, and vision benefits + life insurance (eligible day 1 of employment) 401k with employer match Travel Programs Free self-led industry courses via our Lewiversity platform Up to $2k donation to a charity of your choice! The expected salary range for the Senior Campaign Executive, Digital Marketing position is between $64K - $84K. Base annual salary is determined by factors such as location, experience, and expertise. TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, reproductive health decisions and family responsibilities, qualifying acts of violence, or any other characteristic protected by federal, state or local laws. I would like to opt-in to receive communications from TEAM LEWIS. I understand that I can change my preferences at any time. By submitting your information, you confirm that you have read and agree to our Privacy Policy. #J-18808-Ljbffr
    $64k-84k yearly 16d ago
  • Assistant Director Client Marketing

    Northwestern Mutual Investment Services, LLC 4.5company rating

    Digital Marketing Manager Job In Washington, DC

    At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference. The Assistant Director, Client Marketing, reporting to the Senior Director, Prospect & Client Marketing, is a key leader in the marketing department. This role leads the strategic development and delivery of marketing programs aimed at driving repeat business from existing clients. This role is critical to the demonstration of the Marketing function as a growth driver for our business. This role must be led by an innovative, strategically minded, and experienced marketer who is comfortable with ambiguity, is data-driven and results-oriented, and has a proven track record of leading a diverse set of cross-functional stakeholders and teams. Primary Duties & Responsibilities Develops multi-year strategies and programs that deepen client relationships with existing clients and support broader departmental, product, and enterprise strategies. In alignment with multi-year strategies, assists team in the development and execution of client program strategy, including identification of KPIs, target audience, testing strategy, and messaging approach. Assist in the development of annual client marketing team KPIs, plans, and budget. Leverage data-driven approach to develop recommendations for program optimization and innovation to drive desired business outcomes and problem resolution. Partner with Consumer Insights to shape consumer research that informs innovation and optimization of programs and strategies. Coordinate with measurement partners to evaluate and provide business perspective on necessary measurement framework which demonstrates business impact of work. Assist in development of annual contact strategy for clients at the household level. Partner with data, activation, and Martech teams to advance personalization capabilities in support of annual programs. Identify process and artifacts improvements allowing teams to efficiently develop strategies and lead programs. Represent team's work to peers and leadership, both within the marketing team and with other partners and stakeholders. Foster a culture of collaboration, innovation, and accountability with direct report, team, and partners. Establish and maintain effective relationships with peers and leaders across marketing function and other enterprise partners and stakeholders. Ensure campaigns and programs align with all legal and compliance standards. Scan marketing and financial services industry trends for continued innovation. Qualifications 9+ years of experience in Marketing, with a focus on strategy Bachelor's Degree in Marketing, Business, or related field Proven track record leveraging data and insights to develop strategies and execute marketing programs that deliver results Experience in developing, executing, and interpreting marketing tests Strong analytical abilities Team player interested in partnering in a highly collaborative environment and working with a diverse set of partners and stakeholders Proven ability to lead and influence medium to large cross-functional groups to achieve specific business outcomes Strong problem-solving skills Capability to simplify and communicate complex ideas for various audiences Strong interpersonal, communication, and presentation skills Strong project management skills Experience managing a high-performing team and developing talent Compensation Range: Pay Range - Start: $92,750.00 Pay Range - End: $172,250.00 Northwestern Mutual pays on a geographic-specific salary structure and placement in the salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity as well as the cost of labor in the market; and other conditions of employment. At Northwestern Mutual, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. Please note that the salary range listed in the posting is the standard pay structure. Positions in certain locations (such as California) may provide an increase on the standard pay structure based on the location. Grow your career with a best-in-class company that puts our client's interests at the center of all we do. Get started now! We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law. #J-18808-Ljbffr
    $92.8k-172.3k yearly 1d ago
  • Senior Marketing Manager American Bankers Association (ABA)

    Out Professionals

    Digital Marketing Manager Job In Washington, DC

    Senior Marketing Manager Reports To: Senior Director, Marketing Are you an enthusiastic, proactive marketing professional with the ability to multitask and experience using marketing automation platforms? The American Bankers Association (ABA), the organization representing banking institutions of all asset sizes and charter types, is seeking a Senior Marketing Manager to develop and implement marketing strategies for ABA products and resources. This is an excellent opportunity to manage marketing projects and campaigns to effectively reach revenue goals! ABA offers: Hybrid work environment Comprehensive health benefits Best-in-class 401(k) program Student loan debt repayment program Four weeks of remote work from any location Free access to on-site fitness center Transportation stipend Employer of Choice: ABA is recognized with a 2023 Great Company Culture Award and 2025 Great Place to Work designation! As the Senior Marketing Manager, you will develop messaging, targeted email campaigns, and marketing content and collateral for print, online advertising, web, social media, direct mail, and other channels. You will focus on marketing for ABA's online training, certifications, and webinars in risk, compliance, retail, and lending verticals, including messaging, data strategy, email campaigns, and social, print, and digital advertising. You will manage an annual marketing budget and work closely with colleagues in the Office of Member Engagement to develop strategies to meet an annual revenue budget. In addition, you will analyze and report campaign results and apply learnings to direct future campaigns and strategy. The Senior Manager also leads marketing for ABA Communities, online forums for members to collaborate with bankers across the country. Other responsibilities include marketing support as needed for ABA departments, such as Public Relations, State Association Division, Communications, and Human Resources. This position reports to the Senior Director of Marketing. Qualified candidates offer: Bachelor's degree in marketing, communications, business or related field 5-7 years of related professional experience Experience with marketing automation platforms Experience working in a digital marketing environment Familiarity with Google Analytics Experience with Salesforce Marketing Cloud preferred How To Apply: If you believe you meet the qualification requirements, please submit a resume, cover letter, and two writing samples to the following job link! Apply Here Salary range: $90,000 - $97,000 Additional inquiries and questions can be emailed to Beth Cessna at jobs@cessnasearch.com. American Bankers Association (ABA) is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law. About the American Bankers Association (ABA): The American Bankers Association (ABA) is an organization representing institutions of all asset sizes and charter types. ABA delivers the latest industry news and develops mission-critical training offerings while supporting America's banks that perform a vital role in energizing the economy and helping communities thrive. ABA offers an employee-centric, results-focused environment with a flexible hybrid schedule designed to support a healthy work-life balance. #J-18808-Ljbffr
    $90k-97k yearly 14d ago
  • Senior Product Marketing Manager, CRM Workflow

    Servicenow 4.7company rating

    Digital Marketing Manager Job In Washington, DC

    It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. Job Description We are seeking an action-oriented, product marketer who is excited to help accelerate the business of one of the newest, fastest growing areas at ServiceNow. We need someone that will excel as an individual contributor and be a great collaborator with our talented product marketing team and business partners. The Sr. Product Marketing Manager for Sales and Order Management (SOM) will be responsible for driving key elements of our marketing strategy, including developing persona-based and AI solution messaging, creating sales and marketing content, releasing new products and features, and more. This position reports to the Director of Product & Solutions Marketing for CRM Workflows. The ideal candidate will have positioning, messaging and storytelling in their DNA and demonstrates attention to detail and quality. They are a self-starter and thrive in a fast-paced environment. What you get to do in this role: Work closely with product, sales and industry teams to develop positioning and messaging that articulates the unique benefits of ServiceNow's Sales & Order Management to our target industries. Create messaging and content for various marketing touchpoints across the buyer journey and for campaigns, such as keynotes, case studies, videos, ebooks, infographics and blog posts. Provide updates of website content, ensuring that the latest messaging is represented. Help manage ServiceNow's sales presence at key conferences and 3rd party events including speaker selection, messaging support, content review and related event staff management. Develop and deliver sales assets and enablement that helps the sales team mature and close pipeline. Partner with our technical product marketers and product managers to define compelling demo narratives. Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing. Qualifications To be successful in this role you have: Curiosity for AI & Innovation: We're looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must! 12+ years in enterprise software Product Marketing or equivalent. Familiarity with sales and order management, CRM, customer service and related enterprise solutions. Strong persona-based messaging and storytelling experience. Exceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties. Very strong written and oral communication skills. Experience presenting to enterprise executives in digital and in-person events. Bachelor's degree or equivalent experience. Must be comfortable with social media and community participation. Up to 10% travel to support sales efforts and industry events. Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate! For positions in this location, we offer a base pay of $146,400 - $256,200, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.Learn more here. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact ***************************** for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. #J-18808-Ljbffr
    $146.4k-256.2k yearly 15d ago
  • Senior Product Marketing Manager (Math)

    Great Minds 3.9company rating

    Digital Marketing Manager Job In Washington, DC

    COMPANY PROFILE Great Minds, a mission driven Public Benefit Corporation, brings teachers and scholars together to craft exemplary instructional materials that inspire joy in teaching and learning. Our English curriculum, Wit & Wisdom , Eureka Math , and PhD Science , all support teachers as they take students beyond rote learning to provide a deeper, more complete understanding of the humanities, mathematics, and the sciences. Founded in 2007, Great Minds now employs more than 1,000 people. For additional information please visit: ****************** OUR MARKET POSITION Great Minds' Eureka Math is the most widely used curriculum in the history of American education. It enjoys an unrivaled 40+ net promoter score. Eureka and its sister products, Wit & Wisdom English and PhD Science, embrace much higher expectations for all students and all teachers. In a market dominated by scripted, procedural materials that drive expectations down, Great Minds produces curricula that celebrate knowledge, respect the craft of teaching, and acknowledge the true capabilities of students. Job Purpose The Senior Product Marketing Manager-Math is responsible for developing an annual marketing plan and go-to-market strategy for new math products and leading a team to execute the strategy. The role requires a deep understanding of the K-12 market and how to develop and deliver a compelling and relevant message at various points in the buyer's journey. The Senior Product Marketing Manager-Math will work closely with the math product and sales teams to seed the market for new products and grow market share for existing math programs. The position will report to the Director of Product Marketing. Responsibilities Design and execute an annual marketing plan and quarterly tactical plans for math products. Lead go-to-market planning and execution for new product launches and feature updates. Develop buyer journey map to inform product positioning and messaging that differentiates Great Minds, including case studies, presentation proposals, and testimonials from existing customers. Create marketing strategies based on audience insights garnered through research and close work with both the math product team and the sales team. Track and analyze data (through HubSpot, Salesforce, and Google Analytics) to gain insight into consumer behavior and apply findings in math marketing initiatives. Ensure messaging consistency across all customer-facing materials communications. Build and nurture strong relationships by working collaboratively with the math product team, including the Director of Product Management for math and math Product Managers. Partner closely with the Director of Product Management for math to communicate new product features and benefits to sales and work closely with sales to develop training, resources, and tools that support selling. Work with the math content team, marketing events team, and math product team to position Great Minds as a leader in creating math curriculum at national, regional, and state-level conferences. Strategize with the Regional Sales Directors to develop and with the marketing team to deliver compelling customer-facing marketing presentations, web pages, and collateral. Align campaigns to top, middle, or bottom of the sales funnel, considering influencers, decision-makers, and current customers in messaging. Work with the digital marketing team on content for organic and paid social placements. Participate in market research projects to understand the national or state-level math curriculum landscape. Analyze industry trends and customer insights to inform product positioning and marketing strategies. Synthesize research to influence the product roadmap. Requirements 7+ years of experience in developing and executing innovative strategic product marketing plans, and at least 3 years of managing a high performing team. 5+ years of experience developing marketing plans for Math curriculum in the K12 space. Experience launching new products in the education market and with state and district curriculum adoptions. Working knowledge and experience with CRM platforms (HubSpot, Pardot, Marketo, etc). Proven experience working across an organization and within functional teams to achieve shared objectives. Comfortable asking questions to deepen understanding of education products and pedagogical shifts. Strong communication skills and the ability to clearly articulate complex information both verbally and in writing. Ability to manage multiple projects simultaneously. Experience managing relationships and priorities with multiple stakeholders. Ability to navigate between strategic projects and tactical activities. Required Education Bachelor's degree in Marketing or related field Status Full-time Location Remote The expected base salary range for this position is $129,000-$143,000; however, the offered salary may be higher or lower than the above range dependent on numerous factors including, but not limited to location, work experience, skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives. A cover letter and resume are required to be considered for this position. New employees will be required to successfully complete a background check. Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization's commitment to the principles of fair employment and the elimination of all discriminatory practices. #J-18808-Ljbffr
    $129k-143k yearly 6d ago

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