How To Become A Creative Producer: What It Is and Career Path

What is a creative producer and how to become one

Updated January 8, 2025

3 min read

Quoted Expert

Johnathan Paul

A creative producer is responsible for taking a concept from ground zero to launch. This involves every process from generating ideas to the final stages of production. He/She sources and collaborates with production partners and artists that can bring the creative concepts to reality. He/She manages daily coordination with production partners and internal teams.

Also, he/she supervises the production of global brand and growth marketing efforts. Creative producers are found in online media, film and television production, advertising, and marketing. They work independently traveling from meetings to studios, shoots, and festivals.

Most creative producers have a bachelor's degree in film, communications, or a related discipline. You will need at least six years of experience in a similar role to bag big jobs. You must be conversant with modern trends across design, video, and communications. Their salary starts at $47,000 and can go as high as $123,000. On average, they earn $75,828 yearly.

What general advice would you give to a Creative Producer?

Johnathan Paul

Adjunct Professor, University of North Texas

My number one piece of advice for soon-to-be or recent graduates is never to stop learning. I always strive to tell my students to be as diverse as possible. Don't just know one thing; in today's market, you need to know how to do several things. Diversify your tool palette. This will help you in the long run and may lead you to a career path you didn't realize existed.

ScoreCreative ProducerUS Average

Salary

4.8

Avg. Salary $61,694

Avg. Salary $59,228

Stability Level

9.2

Growth Rate 8%

Growth Rate 0.3%

Diversity

5.0

Race

American Indian and Alaska Native 0.17%

Asian 6.34%

Black or African American 7.84%

Hispanic or Latino 14.41%

Unknown 5.57%

White 65.68%

Gender

female 35.29%

male 64.71%

Age - 39

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 39

Stress Level

9.2

Stress level is very high

7.1 - high

Complexity Level

9.6

Complexity Level is advanced

7 - challenging

Work Life Balance

2.8

Work Life balance is poor

6.4 - fair

Key steps to become a creative producer

Explore creative producer education requirements

Most common creative producer degrees

Bachelor's

78.7 %

Master's

11.3 %

Associate

6.9 %

Start to develop specific creative producer skills

Skills	Percentages
Project Management	8.59%
Video Content	7.45%
Digital Marketing	6.63%
Photography	5.85%
Video Production	5.63%

Complete relevant creative producer training and internships

Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New creative producers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a creative producer based on U.S. Bureau of Labor Statistics data and data from real creative producer resumes.

Research creative producer duties and responsibilities

Manage a team of art directors, copywriters, digital designers, and HTML developers.
Manage day-to-day completion activities including project planning and QA testing.
Strengthen client brands through publishing content on Youtube, Facebook, and embeddingcontent onto clients' website.
Collaborate with design & photography staff to ensure consistent quality photography.

Prepare your creative producer resume

When your background is strong enough, you can start writing your creative producer resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a creative producer resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose From 10+ Customizable Creative Producer Resume templates

Build a professional Creative Producer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Creative Producer resume.

Apply for creative producer jobs

Now it's time to start searching for a creative producer job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do creative producers rate their job?