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What is a country manager and how to become one
A country manager sees the growth and expansion of their company by representing the company in another country or region. You oversee the operations of the company in that region and ensure maximum profitability and further expansion. Your activities typically include drawing up budgets, creating financial projection plans, and working with the marketing team to develop strategic plans for revenue growth and an increase in brand awareness. You are also responsible for generating regular progress reports. You must research to reach out to the right international clients for partnerships and collaborations. You will also be required to lead internal risk management processes.
To be a successful country manager you must have great interpersonal relationship skills and excellent communication skills as you must foster mutually beneficial relationships for your company. You are also expected to be skilled in logistics, business development, product development, and marketing strategies. A minimum qualification of a bachelor's degree is required to work as a country manager. The average country manager earns $58,001 annually or $27.89 hourly.
What general advice would you give to a Country Manager?
Dr. Kim Roberts
Professor of Operations Management, Website
Skills
leadership
communication
innovation
adaptation
critical thinking
problem solving
emotional intelligence
empathy
teamwork
cultural competence
conflict management
ethics and social responsibility
Avg. Salary $99,341
Avg. Salary $59,228
Growth Rate 6%
Growth Rate 0.3%
American Indian and Alaska Native 0.47%
Asian 6.37%
Black or African American 6.18%
Hispanic or Latino 15.19%
Unknown 4.34%
White 67.46%
Genderfemale 14.40%
male 85.60%
Age - 44American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 44Stress level is very high
7.1 - high
Complexity Level is advanced
7 - challenging
Work Life balance is poor
6.4 - fair
Country Manager career paths
Key steps to become a country manager
Explore country manager education requirements
Start to develop specific country manager skills
Skills 
Percentages Logistics 13.28% Business Development 9.31% Business Strategy 7.95% Product Development 7.39% Revenue Growth 6.42% Complete relevant country manager training and internships
Accountants spend an average of 6-12 months on post-employment, on-the-job training. New country managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a country manager based on U.S. Bureau of Labor Statistics data and data from real country manager resumes.Research country manager duties and responsibilities
- Achieve 3pp in EBITDA growth from 2015 and 9pp vs budget.
- Manage Striderite's offshore sourcing operations in the Caribbean.
- Manage two to four grants annually, totaling 1-2 million USD each year.
- Manage billing, payroll, and other necessary fix and variable costs, maintaining profit growth year to year.
Apply for country manager jobs
Now it's time to start searching for a country manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
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Average country manager salary
The average Country Manager salary in the United States is $99,341 per year or $48 per hour. Country manager salaries range between $56,000 and $173,000 per year.
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Updated January 8, 2025
