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Content Strategist skills for your resume and career

Updated January 8, 2025
3 min read
Quoted Experts
Joshua Abboud Ph.D.,
Joshua Abboud Ph.D.
Below we've compiled a list of the most critical content strategist skills. We ranked the top skills for content strategists based on the percentage of resumes they appeared on. For example, 14.0% of content strategist resumes contained content strategy as a skill. Continue reading to find out what skills a content strategist needs to be successful in the workplace.

15 content strategist skills for your resume and career

1. Content Strategy

Here's how content strategists use content strategy:
  • Developed educational commentary pieces, social media projects and content strategy services for a diversity of domestic and international clients.
  • Established first company-wide assessment, recommendations, requirements, strategy and execution of content marketing and LinkedIn content strategy.

2. Digital Marketing

Here's how content strategists use digital marketing:
  • Developed comprehensive taxonomy and metadata standards governing the product portfolio to facilitate modern, digital marketing and merchandising.
  • Engaged clients and delivered complex digital marketing information in dynamic and easily understood reports

3. Digital Content

Here's how content strategists use digital content:
  • Identified and analyzed emerging digital trends to contribute forward-thinking concepts and designs for proposals and digital content campaigns.
  • Developed digital content with testing strategies to continually increase customer experience and product engagement.

4. User Experience

Here's how content strategists use user experience:
  • Managed the development of a comprehensive user experience design strategy for professional sellers on a leading international e-commerce site.
  • Evaluated existing content to make strategic recommendations for improvement including: user experience, taxonomy, segmentation and more.

5. Content Marketing

Here's how content strategists use content marketing:
  • Customize doable e-content marketing strategies for businesses.
  • Created firm-wide Thought Leadership/Content Marketing program.

6. Content Creation

Here's how content strategists use content creation:
  • Provided holistic digital solutions for content creation, implementation and management.
  • Build usability testing into content creation.

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7. Content Development

Content development refers to how users receive knowledgeable fillings obtained through extensive research, editing, and manipulations of the content to suit their needs.

Here's how content strategists use content development:
  • Managed content development of assigned course projects until final product release through SharePoint.
  • Identify and leverage opportunities to improve content development processes and tools.
Select Skills To Add To Your Resume

8. Project Management

Here's how content strategists use project management:
  • Project management: Organize book layouts, communicate with authors and creative team, and keep projects on deadline.
  • Project Management - Oversaw the development, creation and launch of the association's newest blog.

9. Style Guides

A Style Guide, otherwise known as a manual of style, as the name suggests, is a single document or a collection of such documents which offer a standard for the creation and formatting of other documents. These can either be designed for general use or for a specific company, for advertisements, or for individuals, organizations, or academic institutions. The style guide often speaks of a number of things, such as appropriate font choices and size, for colour palettes, and formatting of pages.

Here's how content strategists use style guides:
  • Developed and maintain editorial calendars, style guides and content inventories across the Wholesale organization.
  • Developed and delivered training and editorial style guides as final deliverable.

10. WordPress

Here's how content strategists use wordpress:
  • Content management for company website and client sites (All via WordPress).
  • Created website and social media content through Wordpress for a variety of industries such as health, insurance and home services.

11. Google Analytics

Here's how content strategists use google analytics:
  • Leveraged data from Google Analytics and Pulse to optimize conversions.THUPHAN
  • Manage Google AdWords and Google Analytics accounts reporting progress to management to recommend strategy changes to drive revenue and project goals.

12. Client Facing

Here's how content strategists use client facing:
  • Conducted client facing meetings on a regular basis, drafted and issued RFP's and RFQ's.
  • Led interaction between tax, product management and the development team on improvement of internal tools and external client facing products.

13. Web Content

Here's how content strategists use web content:
  • Develop buyer personas, content inventories and other assets needed to drive strategy, Write, review and edit web content.
  • Created web content strategies and online marketing copy to educate customers applying for purchase, refinance, and home equity loans.

14. Editorial Calendar

Here's how content strategists use editorial calendar:
  • Increased internal efficiency by developing quarterly editorial calendars and content inventories, documenting a content policy, and managing writers.
  • Developed editorial calendars and managed teams of writers to ensure the organization were producing timely, relevant content.

15. Facebook

Here's how content strategists use facebook:
  • Developed community and seller messaging for eBay's Facebook campaigns and strategic public social networks.
  • Learn more at http://obamasuperpac.com/index.html and Facebook.com/ObamaSuperPac.
top-skills

What skills help Content Strategists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What hard/technical skills are most important for Content Strategists?

Joshua Abboud Ph.D.

Associate Professor, Director of Bachelor of Liberal Studies, University of Kentucky

I mentioned developing unique research skills as an important part of your resume, but to me, it is the single most important hard skill for a content writer. You often won't have a lot of time and will have to start a project from scratch. Moving from general information to more specific sources and knowing how and when to do this will make you stand out as a writer who has important things to say. You have to think of your writing as always persuasive, no matter what you are working on. You are telling a story, and you have a specific audience that needs to hear that story. The more specific you can make that story, the better your information and the more unique your approach to the topic will be. Make your writing stand out.

The second is probably the ability to edit your work. I teach many students who tell me they aren't very good at editing their own work. Most likely, it is because they don't like to read their own work. Become a fan of writing; what I mean by that is read writing for the writing itself. Develop a sense for the style of other writers, but most of all, enjoy your own writing. Read your own writing, silently and out loud. Listen to how it sounds, your word choices, your rhythm, the cadence. When something sounds off, you will be able to revise it. Editing does not just mean typos or grammar mechanics (although, it is definitely that as well). This all leads back to developing your own style and brand of writing.

What skills stand out on Content Strategist resumes?

Joshua Abboud Ph.D.

Associate Professor, Director of Bachelor of Liberal Studies, University of Kentucky

I think that skills that stand out on resumes are going to be those that make you unique. In other words, skills that you have been able to make your own and that blur the boundary between technical and soft skills. For example, every content writer needs to be able to have solid research abilities. However, the writer who can leverage different research sources will adapt to the various jobs a content writer may be asked to do. So, not only do you have experience with using digital archives to research your topics, but you talk to people or businesses, you go out and show you have an interest in your task beyond getting a job done. Just as the jobs you accept will determine what kind of writing you do, how you approach your jobs will establish your writing brand. That brand is your writing ethos and will give a potential employer an idea of the type of writer you are. That means that originality or creativity might be important, even if they aren't necessarily the kind of skill that immediately comes to mind on resumes. But you should use your resume as a space to tell the story of your writing ethos, your style, your unique approach.

What Content Strategist skills would you recommend for someone trying to advance their career?

Nancy TagNancy Tag LinkedIn Profile

Professor, Program Director, Master's in Branding + Integrated Communications (BIC), The City College of New York

Not sure what you mean by this. Do you mean a gap year following undergraduate before applying to grad school? Or taking time off during their program of study? In some ways, the tight job market might make it advisable for unemployed students to consider staying in school or applying for a master's degree earlier than planned. If they can afford it, this is a better use of time for advanced learning, networking, and career support than simply being unemployed or underemployed.

What type of skills will young Content Strategists need?

Paula KetterPaula Ketter LinkedIn Profile

Senior Manager, Association for Talent Development

According to the Association for Talent Development whitepaper, Bridging the Skills Gap: Workforce Development, the biggest current and future workplace skills gaps noted are in communication, critical thinking, and managerial and supervisory skills. Employees also must be able to understand and work with different technologies and have skills in problem solving, critical thinking, interpreting data, and strategically using digital information.

What soft skills should all Content Strategists possess?

Dr. Ryan StoufferDr. Ryan Stouffer LinkedIn Profile

Associate Professor, Longwood University

Increase uncertainty and probably lack of hiring some fields other fields again because I mentioned are doing better than ever, I think soft skills are the two biggest I have our communication, surprise, surprise and project management. Communication I think in the again the digital age, working from home working from all over the country both the written communication and oral communication needs to be top notch and proactive.

I know many of my soon-to-be-graduates struggle, sometimes being proactive in their communication reaching out to me when things are happening as opposed to after things are happening, so I think that idea of always being open always responding like hey I got that email or yet i'm working on it may be a few days and just always having that communication flowing here is one of the most important skills in both written and oral format.

And i've mentioned project management so many people are now either working from home or working on their own much more working and kind of out with direct without direct supervision.
And so the ability to stay organized and stay efficient is huge, something I personally feel i'm really strong and I always try to impart my my students come up with an organizational strategy, make sure none those balls get dropped, make sure you know where all your projects are because I think that ability to do that be efficient and work from home work from anywhere is a really something you'd set soon to be graduates or recent graduates apart here.

List of content strategist skills to add to your resume

Content Strategist Skills

The most important skills for a content strategist resume and required skills for a content strategist to have include:

  • Content Strategy
  • Digital Marketing
  • Digital Content
  • User Experience
  • Content Marketing
  • Content Creation
  • Content Development
  • Project Management
  • Style Guides
  • WordPress
  • Google Analytics
  • Client Facing
  • Web Content
  • Editorial Calendar
  • Facebook
  • Keyword Research
  • User Research
  • Business Objectives
  • Content Audits
  • UI
  • Copywriting
  • B Testing
  • PET
  • Search Engine Optimization
  • Proofreading
  • Integrated Marketing
  • Subject Matter Experts
  • A/B
  • Email Marketing
  • Blog Posts
  • Digital Channels
  • Target Audience
  • HTML
  • Twitter
  • Content Calendar
  • Social Media Marketing
  • PowerPoint
  • Instagram
  • Marketing Campaigns
  • CSS
  • Brainstorming
  • SEM
  • Linkedin
  • Graphic Design
  • Competitor Analysis

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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