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What is a content marketing manager and how to become one
A content marketing manager handles the creation and distribution of content that promotes a company's brand and engages with its target audience. They develop content strategies, manage writers and editors, and collaborate with marketing departments to ensure consistency across all channels. A content marketing manager has excellent communication skills and analyzes data while staying up-to-date with industry trends. They may also manage budgets, work with external agencies, and align content with the company's marketing goals.
What general advice would you give to a Content Marketing Manager?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $84,566
Avg. Salary $59,228
Growth Rate 10%
Growth Rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 60.03%
male 39.97%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity Level is advanced
7 - challenging
Work Life balance is poor
6.4 - fair
What are the pros and cons of being a Content Marketing Manager?
Pros
Chance to work with a variety of clients and industries
Possibility to work remotely or have flexible hours
Growth in demand for content marketing skills
Chance to build a personal brand within the industry
Opportunity to work on exciting campaigns and projects
Cons
Heavy workload and long hours at times
Challenging to measure the ROI of content marketing efforts
Requires strong writing, communication, and analytical skills
Can be frustrating when clients don't understand or appreciate the value of content marketing
Potential for burnout from constantly producing high-quality content
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Content Marketing Manager career paths
Key steps to become a content marketing manager
Explore content marketing manager education requirements
Start to develop specific content marketing manager skills
Skills 
Percentages Content Marketing 12.46% Digital Marketing 8.85% WordPress 5.67% Project Management 5.47% Content Strategy 4.38% Complete relevant content marketing manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New content marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a content marketing manager based on U.S. Bureau of Labor Statistics data and data from real content marketing manager resumes.Research content marketing manager duties and responsibilities
- Manage newsroom, and lead statewide and local beats in economics, entertainment, lifestyle and politics.
- Manage social media outreach, including Pinterest.
- Develop and manage content and reporting across several channels including web, Facebook and email.
- Maintain and optimize WordPress site, including improving mobile performance, managing plugins, and troubleshooting.
Prepare your content marketing manager resume
When your background is strong enough, you can start writing your content marketing manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a content marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose From 10+ Customizable Content Marketing Manager Resume templates
Build a professional Content Marketing Manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Content Marketing Manager resume.
Apply for content marketing manager jobs
Now it's time to start searching for a content marketing manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How Did You Land Your First Content Marketing Manager Job
Are you a Content Marketing Manager?
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Average content marketing manager salary
The average Content Marketing Manager salary in the United States is $84,566 per year or $41 per hour. Content marketing manager salaries range between $65,000 and $108,000 per year.
What Am I Worth?
How do content marketing managers rate their job?
Content Marketing Manager reviews
I love hearing stories from other sources.
The ability to do tasks in a lot of different areas of marketing
Having to work with clients
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.
Updated January 8, 2025
