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What is a content manager and how to become one
A content manager creates, curates, and manages digital content across various platforms. They work with writers, designers, and marketers to align content with the company's goals and appeal to target audiences. A content manager also analyzes data to measure effectiveness and adjusts strategies accordingly. They may oversee social media accounts, editorial calendars, and legal and ethical standards. Overall, a content manager builds the brand's online presence and engages with customers through high-quality content.
What general advice would you give to a Content Manager?
Dr Rick Baldwin
Associate Professor of Practice, Prairie View A&M University
Avg. Salary $75,124
Avg. Salary $59,228
Growth Rate 10%
Growth Rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 50.94%
male 49.06%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity Level is advanced
7 - challenging
Work Life balance is poor
6.4 - fair
What are the pros and cons of being a Content Manager?
Pros
Potential for remote work or flexible schedules
Opportunities for career growth and advancement
Access to industry events and networking opportunities
Potential for competitive salaries and benefits packages
Opportunity to work in a dynamic, fast-paced environment
Cons
Risk of burnout from managing multiple projects and demands simultaneously
Difficulty in measuring the success of content initiatives
Often required to work long hours or weekends during peak periods
Potential for limited growth opportunities in smaller organizations or teams
Risk of facing writer's block or creative burnout
Content Manager career paths
Key steps to become a content manager
Explore content manager education requirements
Start to develop specific content manager skills
Skills 
Percentages Digital Marketing 8.55% Content Strategy 6.90% Content Creation 5.96% Project Management 5.72% Web Content 5.55% Complete relevant content manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New content managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a content manager based on U.S. Bureau of Labor Statistics data and data from real content manager resumes.Research content manager duties and responsibilities
- Manage social media, blogging, SEO strategy, and outreach.
- Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
- Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
- Manage social media marketing, including Instagram
Prepare your content manager resume
When your background is strong enough, you can start writing your content manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a content manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose From 10+ Customizable Content Manager Resume templates
Build a professional Content Manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Content Manager resume.
Apply for content manager jobs
Now it's time to start searching for a content manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How Did You Land Your First Content Manager Job
Are you a Content Manager?
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Average content manager salary
The average Content Manager salary in the United States is $75,124 per year or $36 per hour. Content manager salaries range between $50,000 and $111,000 per year.
What Am I Worth?
How do content managers rate their job?
Content Manager reviews
I love hearing stories from other sources.
Content management.
I love content and marketing overall. As a former journalist turned marketer, I love connecting with audiences and catering to what their interests may be, whether they know it or not yet. As a content director, I get involved in various departments like business development, finance, presidental level and others. Normally, most expect to only be involved in marketing efforts, but that simply isn't true.
I do think that depending on where you are employed some companies are not accustomed as to how involved a content department should be. Oftentimes it's either completely dead or pure chaos with workload. I think content director should be given larger authorities, teams and say regarding strategy. Oftentimes, they are overlooked due to old-school employees assuming they're glorified proofreaders or the grammar people.
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Updated January 8, 2025
