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What is a content creator and how to become one

Updated January 8, 2025
4 min read
Quoted Expert
Allison Harl Ph.D.
introduction image

Content creators are the creative assets of a marketing team. In general, they are responsible for creating compelling content that engages and resonates with audiences while maintaining the brand image.

There are many different types of content creators, such as digital artists, writers, videographers, and illustrators, just to name a few. They spend most of their time creating content for the company, but their tasks also include communicating with other team members, studying content trends, and making adjustments to their work as needed. Sometimes, they are also responsible for conceptualizing marketing campaigns in collaboration with other marketing staff.

A bachelor's degree is not always a requirement for this role, but having one can be a great advantage, especially if it is a degree in art or marketing. Apart from that, a content creator must also be adept at social media, communication, and marketing in order to be successful in this role. On average, the salary for a content creator is around $25 an hour or roughly $53,000 a year, depending on one's experience, skills, and employer.

What general advice would you give to a Content Creator?

A

Allison Harl Ph.D.Allison Harl Ph.D. LinkedIn Profile

Associate Professor of English English Program Coordinator, Ferrum College

Develop as many multimedia skills as possible. Writing in the 21st century is about visual rhetoric as well as just words on a page.
ScoreContent CreatorUS Average
Salary
4.8

Avg. Salary $61,988

Avg. Salary $59,228

Stability Level
5.2

Growth Rate 13%

Growth Rate 0.3%

Diversity
2.2
Race

American Indian and Alaska Native 0.42%

Asian 10.66%

Black or African American 7.16%

Hispanic or Latino 13.29%

Unknown 6.71%

White 61.75%

Gender

female 44.27%

male 55.73%

Age - 36
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 36
Stress Level
5.2

Stress level is manageable

7.1 - high

Complexity Level
6.3

Complexity Level is intermediate

7 - challenging

Work Life Balance
5.8

Work Life balance is fair

6.4 - fair

Content Creator career paths

Key steps to become a content creator

  1. Explore content creator education requirements

    Most common content creator degrees

    Bachelor's

    76.8 %

    Associate

    9.9 %

    Master's

    7.1 %

  2. Start to develop specific content creator skills

    Skills
    ascdesc
    		Percentages
    ascdesc
    Content Creation6.41%
    Instagram5.32%
    Digital Content5.27%
    Clips4.40%
    Digital Marketing4.40%
    Show more

  3. Complete relevant content creator training and internships

    Accountants spend an average of 3-6 months on post-employment, on-the-job training. New content creators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a content creator based on U.S. Bureau of Labor Statistics data and data from real content creator resumes.

  4. Research content creator duties and responsibilities

    • Manage sales through Etsy and Facebook
    • Manage social media (Facebook & Pinterest).
    • Manage the company website and online store and run the social media platform.
    • Implement strategic SEO techniques to maximize reach and generate views including achieving 100K+ views in two years for one video.

  5. Prepare your content creator resume

    When your background is strong enough, you can start writing your content creator resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a content creator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose From 10+ Customizable Content Creator Resume templates

    Build a professional Content Creator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Content Creator resume.
    Content Creator Resume
    Content Creator Resume
    Content Creator Resume
    Content Creator Resume
    Content Creator Resume
    Content Creator Resume
    Content Creator Resume
    Content Creator Resume
    Content Creator Resume

  6. Apply for content creator jobs

    Now it's time to start searching for a content creator job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Content Creator Job

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Average content creator salary

The average Content Creator salary in the United States is $61,988 per year or $30 per hour. Content creator salaries range between $38,000 and $99,000 per year.

Average Content Creator Salary
$61,988 Yearly
$29.80 hourly
More content creator salary info

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Content Creator FAQs

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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