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Job outlook for community relations managers in the United States
Are community relations manager jobs in demand?
Community Relations Manager job and salary trends over time
Community Relations Manager jobs over time
Community Relations Manager job growth rate over time
Year  | # Of Jobs | % Of Population |
|---|---|---|
| 2021 | 2,793 | 0.00% |
| 2020 | 2,728 | 0.00% |
| 2019 | 2,662 | 0.00% |
| 2018 | 2,437 | 0.00% |
| 2017 | 2,263 | 0.00% |
Average community relations manager salary over time
Community Relations Manager salary by year
| Year | Avg. Salary | Hourly Rate | % Change |
|---|---|---|---|
| 2025 | $71,899 | $34.57 | +4.1% |
| 2024 | $69,085 | $33.21 | +2.1% |
| 2023 | $67,681 | $32.54 | +3.2% |
| 2022 | $65,605 | $31.54 | +3.7% |
| 2021 | $63,271 | $30.42 | +3.1% |
Community Relations Manager jobs by state
Most common states for community relations managers
| Rank | State | Population | # of Jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 292 | 42% |
| 2 | Massachusetts | 6,859,819 | 502 | 7% |
| 3 | Maryland | 6,052,177 | 402 | 7% |
| 4 | Oregon | 4,142,776 | 277 | 7% |
| 5 | Delaware | 961,939 | 72 | 7% |
| 6 | Virginia | 8,470,020 | 496 | 6% |
| 7 | Rhode Island | 1,059,639 | 61 | 6% |
| 8 | California | 39,536,653 | 1,830 | 5% |
| 9 | New York | 19,849,399 | 901 | 5% |
| 10 | Washington | 7,405,743 | 395 | 5% |
| 11 | Colorado | 5,607,154 | 262 | 5% |
| 12 | Minnesota | 5,576,606 | 258 | 5% |
| 13 | Connecticut | 3,588,184 | 182 | 5% |
| 14 | Maine | 1,335,907 | 62 | 5% |
| 15 | Vermont | 623,657 | 29 | 5% |
| 16 | Illinois | 12,802,023 | 560 | 4% |
| 17 | North Carolina | 10,273,419 | 418 | 4% |
| 18 | New Jersey | 9,005,644 | 344 | 4% |
| 19 | Arizona | 7,016,270 | 255 | 4% |
| 20 | Nebraska | 1,920,076 | 69 | 4% |
Most common cities for community relations managers
| Rank | City | # of Jobs | Employment/ 1000ppl | Avg. Salary |
|---|---|---|---|---|
| 1 | Kalamazoo | 3 | 4% | $66,644 |
| 2 | Auburn | 2 | 3% | $73,926 |
| 3 | Cambridge | 2 | 2% | $87,303 |
| 4 | El Cajon | 2 | 2% | $68,956 |
| 5 | Washington | 5 | 1% | $91,393 |
| 6 | Baltimore | 4 | 1% | $92,080 |
| 7 | Portland | 4 | 1% | $65,390 |
| 8 | Atlanta | 3 | 1% | $69,731 |
| 9 | Grand Rapids | 2 | 1% | $66,926 |
| 10 | New York | 8 | 0% | $83,344 |
| 11 | Los Angeles | 5 | 0% | $71,081 |
| 12 | Austin | 4 | 0% | $60,947 |
| 13 | San Francisco | 4 | 0% | $79,431 |
| 14 | Denver | 3 | 0% | $74,375 |
| 15 | Houston | 3 | 0% | $60,185 |
| 16 | Indianapolis | 3 | 0% | $68,622 |
| 17 | Dallas | 2 | 0% | $61,716 |
| 18 | Jacksonville | 2 | 0% | $57,852 |
Community Relations Manager job outlook: Expert opinions
Our panel of community relations manager experts
University of the Incarnate Word
Southern Illinois University
University of Colorado at Colorado Springs
Saint John's University
Penn State University, Brandywine
University of Missouri-St. Louis
Luther College
Morehouse College
Drake University
Montana State University Billings
University of New Haven
Evangel University
Dixie State University
Evangel University
Eastern Michigan University
University of Michigan-Flint
Huntingdon College
Shepherd University
Bellarmine University
Albright College
Dr. Trey Guinn
Associate Professor and Program DirectorUniversity of the Incarnate Word
Communication Arts
What skills stand out on Community Relations Manager resumes?
Dr. Trey Guinn: The field of communication(s) is like an enormous playground. The roles and responsibilities of professional communicators vary as much as playgrounds and the equipment they house. What seems universal is that communications managers work to advance a brand's image by developing and delivering intentional messages that effectively convey meaning with impact. Beyond that, these individuals work in various settings and perform a range of communicative tasks. Some have general oversight of an organization's internal and external communications, while others may have a narrower focus exclusively on liaising with media to gain purposeful exposure or manage crisis communication. Thus, while the role may seem straightforward, the truth is that the job description and responsibilities can vary greatly. This is important to note because the skills that should stand out on your resume must incorporate your knowledge of the industry and the nuance of the specific job to which you are applying. Sticking with our aforementioned metaphor, a hiring manager may need to know that you have a general understanding of all the toys on the playground but may be especially interested in how well you build sandcastles. Thus, it behooves you to make your resume speak to the job description. And moreover, when appropriate to do so, you would be wise to utilize language in the job description. If you are part of a "tiger team," but the job description calls for someone who has been part of a "high-performing team," accommodate your language for the reader, especially if your reader is a machine that may not be programmed to understand your jargon.
What skills will help Community Relations Managers earn the most?
Dr. Trey Guinn: Companies large and small, especially those offering impressive salary ranges, seek individuals who can go beyond the traditional definition of the role. Organizations are looking for communications managers who can work cross-functionally, employ quantitative reasoning to extract meaningful insights, and then utilize their emotional intelligence and interpersonal savvy to turn nuggets of data into compelling stories presented to senior leaders. They seek people who can lead projects from ideation and strategy phases through implementation and assessment. Best-in-class communications managers also exhibit tremendous ability to influence internal and external stakeholders, unlock potential, and drive value.
What soft skills should all Community Relations Managers possess?
Dr. Trey Guinn: It goes without saying that a communications manager is expected to demonstrate exceptional verbal, nonverbal, and written communication. They should have in-depth knowledge of best writing and messaging practices for the needs of the particular organization and industry to which they have applied. But more than developing and delivering effective messaging, a savvy communications manager must effectively engage with individuals of all levels, whether internal or external to the organization. They must be able to lead and influence with and without positional authority.
Justin Young
Assistant LecturerSouthern Illinois University
School of Communication Studies
What skills stand out on Community Relations Manager resumes?
Justin Young: What I hear more and more is a desire for multi-skilled Communication Managers. In other words, it's not simply enough to have a background in PR, but often you'll wear many hats and might be asked to shoot a video with your phone, edit it on your desktop, and then post it across social media. So they're not just looking for video editing, or web content management, or social media, or article writing, or public speaking, but ideally, a little of them all.
What soft skills should all Community Relations Managers possess?
Justin Young: Two big factors are affecting soft skill needs-diversity and remote work. As companies diversify, they need people who can deftly integrate diverse employees while keeping an open, understanding ear to those employees' needs. A background in intercultural communication and empathy is very useful here.
Along the same lines, COVID has forced many employees into remote work, and the truth is that some will never return to a traditional office schedule. Companies need communicators who can build those team dynamics when the team might be scattered across five states. Again, it's about listening to the needs and understanding that a video chat meeting is less about the tech and more about interpersonal communication and teamwork.
Sherry Morreale Ph.D.
ProfessorUniversity of Colorado at Colorado Springs
Department of Communication
What hard/technical skills are most important for Community Relations Managers?
Sherry Morreale Ph.D.: A very recent analysis of 82 million job postings uncovered a critical demand by employers for what often is referred to as durable skills (America Succeeds, 2021). By contrast to hard skills, durable skills, sometimes referred to as soft skills, comprise important professional capabilities (Leadership, Critical Thinking, Communication, etc.) and personal qualities (Creativity, Mindfulness, Fortitude, etc.) that last throughout a person's entire career. In this analysis, two key findings are:
-In the job postings, the top five durable skills were requested nearly four (3.8) times more than the top five hard skills.
-Also, Communication and Leadership were in the highest demand, requested by 50+% of postings. These two durable (soft) skills sets include the following specific knowledge and skills.
A third durable skill or competency identified in the job postings, closely related to Leadership and Communication, is Collaboration. The Collaboration knowledge and skills connected to Communication and Leadership are interpersonal communications, coordinating, teamwork, team-oriented, team leadership, collaboration, team building, cooperation, and virtual teams.
Nancy DiTunnariello Ph.D.
Assistant ProfessorSaint John's University
Mass Communication
What hard/technical skills are most important for Community Relations Managers?
Nancy DiTunnariello Ph.D.: A hard/technical skill important in communication is to be aware of applications and programs used within your field and at least have some experience working with them. For example, if you are in advertising, be familiar with applications used in the ad and copy creation process. Or, if you are in tv/film, be familiar with editing applications like Adobe Premiere and Final Cut. This is why really jumping into your coursework pre-career is so important; you can take the time to explore and learn to use important software and applications that will tie to your future career.
What skills will help Community Relations Managers earn the most?
Nancy DiTunnariello Ph.D.: One of the characteristics that help you earn the most is your experience when searching for a job. Employers like to see that you have previous experience working in the field - especially if you have been working with other organizations in the same market. For example, suppose you are applying for a job in public relations at an agency specializing in entertainment PR, and you have had other positions in entertainment PR in the past. In that case, the hiring organization knows you are familiar with journalists and already have contacts in this market. This is why college programs really REALLY advocate for internships in the field before graduation. Any way you can get experience in the field that you plan to go into helps provide you with references who can speak on your abilities in the field and help you work on skills you will be utilizing throughout your entire career. More experience often equates to more money.
Hans Schmidt Ph.D.
Associate Professor of Communications, Coordinator, Schreyer and Cooper Honors ProgramsPenn State University, Brandywine
Communications Department
What skills stand out on Community Relations Manager resumes?
Hans Schmidt Ph.D.: It is important to have a wide range of communication skills -from effectively participating in and leading meetings to write in style appropriate for the setting to media productions skills. When people move into the "manager" role, of course, this entails having developed a broad awareness of the culture at that particular organization and the skills needed to lead a group of people. So, really, skills related to communication touch on a wide range of job functions and responsibilities.
What soft skills should all Community Relations Managers possess?
Hans Schmidt Ph.D.: I know that "soft skills" is commonly used, but I'm not a fan of the term. I think it implies that some of these skills are "soft" or "easy" or "unimportant." They aren't. In many ways, so-called "soft skills" - things like interpersonal communication skills - can be among the most important skills for any worker. This is especially the case in communication-related fields, where there is an expectation that human interaction - both in-person and mediated - is important. This is true with leadership skills and presentation/speaking skills.
What hard/technical skills are most important for Community Relations Managers?
Hans Schmidt Ph.D.: Having the ability to write well is important in most knowledge-based fields today. It is especially critical in any communication-related field of job specialization. Otherwise, the specific technical skills are important variations between the particular company and/or job expectations. Some fields use proprietary software that one typically learns about once one starts the job. Some fields require media production competencies - related to basic video production, audio production, imaging or photography, or even web design/management. The important thing is to develop a general competency with technology - and to learn how to learn. That allows you to pivot to develop new skills in different situations and roles.
What skills will help Community Relations Managers earn the most?
Hans Schmidt Ph.D.: There are so many variables here. For one thing, market needs are constantly changing. Similarly, there is a wide range of salaries between different employers. This is why it is so important to, again, "learn how to learn." That enables you to be adaptable, flexible, and capable of adjusting to different environments. Also, it emphasizes why the development of fundamental communication skills related to spoken communication, written communication, and - today - mediated communication are so important. You can take these skills and specialize them in any number of ways.
Vicki Sauter Ph.D.
Professor of Information Systems and TechnologyUniversity of Missouri-St. Louis
Information Systems Department
What soft skills should all Community Relations Managers possess?
Vicki Sauter Ph.D.: The major soft skill needed by all graduates is communication, and net etiquette (netiquette), especially by younger workers. These workers are on the computer or the phone at all times. They don't distinguish between professional communication and personal communication. That combined with most communication happening in text, in Zoom, etc. They need to understand that you cannot rely upon emoticons and abbreviations to get your points across to the boss or the customer.
Associated with this is a need for comfort with computers, software, and fast changes in both.
Sarah Wilder Ph.D.
Associate ProfessorLuther College
Communication Studies Department
What certifications/licenses/courses can have the biggest impact for Community Relations Managers?
Sarah Wilder Ph.D.: That's an interesting question for a degree like Communication Studies that doesn't have a designated career like other fields. Some positions of our recent graduates include anchor, producer, occupational therapist, director of career development, attorney at law, librarian, graduate student, social worker, marketing manager, and director of training, to name a few. So really what certifications or licenses are helpful will be position/career specific. As far as courses, I recommend a breadth of courses that prepare individuals to interact and communicate competently as well as think critically. This could mean taking an interpersonal communication course to better understand the nuances of truly empathic, competent communication with others, particularly in a diverse workforce, to taking a course on argumentation to better understand how to effectively present ideas and critically interact with a larger society's positions on complicated ideologies.
What will help Community Relations Managers increase their earning potential?
Matthew Lange Ph.D.: Several articles over the past few years have noted the salary bump for employees with second-language skills. A 2014 report in The Economist entitled "What is a language worth?" indicated, for example, that German proficiency can add a 3.8% bump to your earnings, as calculated by MIT economist Albert Saiz. This increase can come directly from employers who pay a premium for language skills, or the employee can benefit from a larger pool of opportunities that are simply inaccessible to monolingual speakers.
But while many graduates increasingly like to consider return-on-investment (ROI) of a course of study or set of skills, let us not forget that quality of life is important as well, even if it is difficult to quantify. Learning another language and its culture exposes one to another value system that might prefer, for example, more vacation time over increased salary.
Will there be an enduring impact of the coronavirus pandemic on Community Relations Managers?
Alanah Mitchell Ph.D.: Information Systems (IS) is often identified as the highest paying major in a business school. While the impact of a global pandemic has certainly had an impact on students (both academically and professionally), IS majors continue to have a number of job opportunities during this time. IS majors understand both business and technology and are prepared to identify ways technology can be used to solve organizational problems. This background is particularly important as so many organizations are continuing their work through the use of technology both during and post-pandemic.
What certifications/licenses/courses can have the biggest impact for Community Relations Managers?
Samuel Isaac Boerboom Ph.D.: For communication professionals it will again be about effective presentation of one's skills in online platforms and spaces. Web marketing and persuasion skills are absolutely paramount right now.
What soft skills should all Community Relations Managers possess?
Samuel Isaac Boerboom Ph.D.: Conflict management, the ability to work effectively and efficiently in groups, and active listening skills, especially as these pertain to engaging audiences in virtual settings.
Will there be an enduring impact of the coronavirus pandemic on Community Relations Managers?
Samuel Isaac Boerboom Ph.D.: It's difficult to predict the enduing impact, but graduates will need to be savvier than ever about establishing and maintaining online communication skills, especially web conferencing and virtual communication. Graduates may be working remotely for an extended period of time even after the COVID-19 crisis is managed. Time management and self-motivation skills will be more important than before.
What experience really stands out on Community Relations Manager resumes?
Matt Caporale: In a nutshell, hands on and applied experiences stand out the most. What employers truly seek is not just what you know and what you did, but how you did it, where you did it, to what outcome, and what do you offer now because of those experiences. This isn't new, but employers are increasingly looking for details and level of specificity to a student's college experience - buzzwords won't suffice any more. The experiences that stand out are ones students can actively quantify and showcase success, hard skills, and soft skills.
These types of experiences include traditional experiences such as internships, research projects, study abroad, and campus leadership. But they more often now include diverse perspectives, interdisciplinary experiences, and roles in which students make a focused impact on the organization in which they served. Employers seek well rounded candidates with hard and soft skills; so, the experiences that stand out will need to be diversified, skill focused, and impactful.
For students in international relations, these experiences will include traditional internships and study abroad, but also Model UN, policy research and development, multi-cultural experiences (local and international), and data-based projects.
Cameron Pace Ph.D.
Professor of Communication, Department ChairpersonEvangel University
Communication Department
What experience really stands out on Community Relations Manager resumes?
Cameron Pace Ph.D.: Specific software the student knows, types of equipment they have used, areas of experience they have worked in or had special training. Details matter here. If they can recount successes, number of sales, clients, or products they have produced or served, that's very helpful. The more professional-type experiences, the better.
Dr. James Stein
Assistant Professor and Director of Interpersonal Communication CurriculumDixie State University
Communication Studies Department
What Community Relations Manager skills would you recommend for someone trying to advance their career?
Dr. James Stein: Well, first, if you have the means/finances to take a full year off, I commend you. My advice would be to immerse yourself in the use of technology and social media. Every company is always looking for good PR and a good "vibe." So, if you're taking a gap year, I would recommend using that time not to figure out what you want to do, but rather to hone the thing(s) that you're already good at and make them work for you.
What general advice would you give to a Community Relations Manager?
Dr. James Stein: Take the job that best fits your career. I cannot tell you how many people (students, and personal friends alike) chose to turn down a career starter that pays $9 an hour in favor of a job that pays $11 and hour. As the old adage goes: penny smart, dollar foolish. You should always be asking yourself "how does this opportunity advance my larger goal?" Don't embark on an endeavor that doesn't help you, even if it does look shiny at first glance.
What type of skills will young Community Relations Managers need?
Melinda Booze: Today's communication graduates will need adaptive storytelling skills. In a communication environment that is noisy and insistent, the graduates that will stand out are those who can demonstrate to employers and clients that they can identify an audience's needs, wants and values and craft messages that connects with and engages that audience. This involves all the requisite hard and soft skills, such as technological proficiency, writing, speaking, a love of learning, flexibility, creativity and more. The skill that is perhaps less emphasized or practiced is careful listening. The outcome of careful listening is valid research that informs meaningful stories that communicate. -Melinda Booze, assistant professor of communication, Evangel University.
Dr. Jeannette Kindred Ph.D.
Professor of CommunicationEastern Michigan University
School of Communication, Media & Theatre Arts
What general advice would you give to a Community Relations Manager?
Dr. Jeannette Kindred Ph.D.: Seek out people in your field who you admire and start building professional relationships (this also builds your network). Ask questions and accept constructive feedback, to show that you are willing to learn and grow. Continually reflect on what you are doing and consider if the work is important and meaningful for you-if it's not, then why are you doing it? Finally, always find ways to give back to your community, through your voice or your actions. Especially in these difficult times in our country, we need people working together to better communities more than ever.
Jeyoung (Jenny) Oh Ph.D.
Assistant Professor of CommunicationUniversity of Michigan-Flint
Department of Communication Studies
What Community Relations Manager skills would you recommend for someone trying to advance their career?
Jeyoung (Jenny) Oh Ph.D.: Anyone with internet access can learn many different skills. Many resources are free. The skills you should learn highly depend on the specific field you'd like to work in. For example, if you are interested in market research, then I recommend you take a statistics or data analytics course on online course sites, such as Coursera or Udemy. If you are interested in graphic design, a photography or Illustrator course will be helpful. It is also important to stay updated in your field by following various online sources. For instance, if you are interested in advertising, keep up with publications such as Ad Age, and if you want to work in public relations, I recommend that you keep an eye on the websites of the Public Relations Society of America and the Institute for Public Relations for the latest news.
Graduates can also enhance their skill sets and put them into practice by engaging in different experiences, such as volunteering with organizations in their field. With the ongoing pandemic, many organizations are seeking virtual help from volunteers. For example, if you volunteer in a social media marketing project for a nonprofit organization, you get to create a social media campaign to increase awareness of the initiatives of the organization. This experience can hone your skills in creating and managing online content. To search for these kinds of opportunities, you can use sites such as VolunteerMatch or AllForGood. It would be a great chance for you to apply what you have learned in class to make society better in this novel pandemic. You can also engage in a remote internship for a similar experience.
What experience really stands out on Community Relations Manager resumes?
Elizabeth B. Rogers: Any hands-on experience you have had in your field of study is what employers are looking for when looking at new graduates. Having a good GPA is always a plus, but the real experience is irreplaceable. Internships, jobs, summer programs, etc., are great ways to gain this experience while in school. I know that many internships/jobs wer cut short, changed, or never happened in the spring and summer of 2020; we can't change that. However, many companies are learning how to navigate the pandemic, so I would say put feelers out now for this upcoming spring and summer. Real job experience is a major thing a company looks for. If you also have experience working in the pandemic, that will make you stand out. Companies know that working in a pandemic is hard, and if you have already done it, that is something that companies want to know about. If you have not had a job/internship or your job/internship got interrupted, think of what you did that gave you experience. Were you in clubs? How did your leadership/membership in those clubs change? How did you continue to succeed in the new world? It does not always have to be real work experience, but think of ways to show you have experience in a dynamic group setting that looks like (or is) a "job" within itself.
When tailoring your resume to each job, look at your experience and the verbiage you use to describe it. You want to include bullet points in your experience section with action words from the job listing that honestly describe your professional experience. Give real, tangible, concise examples of what you did using vocabulary from the job listing. For instance, if the job posting says, "Seeking a dynamic, team-player, who is ready to work in a fast-paced environment," and let's say you were describing your internship with a local company: you could say, "Worked in a dynamic team-based environment to create social media content that called for user interaction to see how our customers were responding to the pandemic. Based on feedback from posts created, our branch offered curbside pickup with increased profit by 60% from the previous month." Be ready to show your employer in the interview how you did this, but this shows an employer you know what you are doing and can succeed even in new and challenging situations.
Jason McKahan Ph.D.
Department Chair, ProfessorShepherd University
Department of Communication
What Community Relations Manager skills would you recommend for someone trying to advance their career?
Jason McKahan Ph.D.: Given the rapid concentration of media ownership and media technology convergence in the communication industries over the past three decades, I've been telling students to wear multiple hats for years. However, with the current occupational forecast market, I would definitely encourage students to expand their skillset. At the same time, I would not want them to accrue more educational debt in doing so. There are soft skills, which according to Linkedin, are in high demand and can always be learned and habituated at little to no expense, such as communication and leadership skills, media and technological literacy, critical thinking and problem-solving, customer service and marketing savvy. There are opportunities for professional development through online certifications and skill-specific classes offered by local educational institutions and free seminars from professional organizations and associations (I stay current by taking classes through Linkedin Learning). Graduates with financial hardships or who are carrying student debt between graduation and their first job should look into federal, state, and local coronavirus relief programs.
What general advice would you give to a Community Relations Manager?
Jason McKahan Ph.D.: I encourage students to put themselves in the place of recruiters and employers. Graduates need to be punctual, organized, communicate effectively both verbally and in writing, and most importantly in my opinion, be polite and personable. I also encourage students to put organizational interests of the employer in the forefront (starting with the careful familiarization of every organization's mission, vision, and culture prior to application and interviewing). Be certain that your application and portfolio is flawless and targeted. Be a team player willing to "pay their dues" and maintain a sense of curiosity and willingness to grow, to learn. Good luck out there!
What experience really stands out on Community Relations Manager resumes?
Stacie Shain: To me, real-world experience always sets one graduate apart from others. There is also plenty of research that supports this.** Any experience a student can gain doing real projects for real organizations is a bonus because it shows students can translate what they have learned in a classroom to a project for a business or nonprofit. It shows students can do the work when there is more than a course grade on the line and when many people will see their work and not only a professor or classmates.
In our program, all majors must complete at least one internship, and we encourage our students to complete more than one so they get different experiences. This not only builds their resumes and hones their skills but also allows them to learn what they like - or don't like - doing. Some students have been set on working in a particular field only to change their minds after an internship and decide they want to do something else.
Our marketing communication minors are required to take a practicum in which they work for a student-run agency doing work for area nonprofits. They are responsible for the client meetings, production, deadlines and client satisfaction. The projects range from graphic design to writing to social media planning to website design to video production. All of their work will be used by the organizations, so having these projects in their portfolios and on their resume showcases exactly what they can do. The students earn credit and get to show the work in their portfolios, and the nonprofits do not pay for the projects. It's a true win-win situation. Students may complete more than one semester in the practicum, and that gives them a wide range of work samples in their portfolio. I've known several students who had jobs before graduation, and they all said their work for clients helped them get the job because they already had professional experience.
Internships and working for a student-run agency will help students build those soft skills, too. They must collaborate, they must learn to work in a team setting, they must solve problems as they arise, and they must think critically about the projects and how they will complete them. Research shows that students with hard skills will get interviews, but students with soft skills will get the job and keep it ** because businesses value soft skills and not every applicant has them.
What are the biggest trends we'll see in the Community Relations Manager job market given the pandemic?
Heidi Mau Ph.D.: An increased ability to work digitally is an immediate trend in the job market - to be nimble communicators via digital tools and online interactions with colleagues and clients. This trend was already happening before the pandemic but has now accelerated as an important part of an overall skill set.
There seems to be an increase in positions calling for digital communications and content management for small businesses as they seek to move parts of their businesses online and to increase their digital communications with clients and community during a time in which local, face-to-face communication is more difficult.