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Community Relations Manager skills for your resume and career

Updated January 8, 2025
4 min read
Quoted Experts
Hans Schmidt Ph.D.,
Hans Schmidt Ph.D.
Community Relations Manager Example Skills
Below we've compiled a list of the most critical community relations manager skills. We ranked the top skills for community relations managers based on the percentage of resumes they appeared on. For example, 18.9% of community relations manager resumes contained patients as a skill. Continue reading to find out what skills a community relations manager needs to be successful in the workplace.

15 community relations manager skills for your resume and career

1. Patients

Here's how community relations managers use patients:
  • Schedule appointments with patients' and immediate family members' relating to home health care services.
  • Develop a database and maintain direct contact with close to 300 providers who see HIV patients.

2. Medicare

Medicare is a federal government insurance program that offers health care coverage to people who are 65 and above. In some cases, younger people with disabilities whose status is identified by the SSA can also avail the insurance program. Medicare covers the health expenses of people who are not able to afford it plus it protects the payee from rising health care costs.

Here's how community relations managers use medicare:
  • Document volunteer/patient contact in Electronic Medical Record, and enter all data regarding volunteer hours for Medicare hospice match requirement.
  • Increased profitable Medicare hospice business through new business development and improved customer relationships in a highly competitive environment.

3. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how community relations managers use business development:
  • Input strategic business development plan and created the Community Relations Department.
  • Managed business development efforts to ensure product and service awareness.

4. Community Events

Community events are the events scheduled within the community.

Here's how community relations managers use community events:
  • Develop and organize internal events, fairs and other community events to incorporate the organization into the community.
  • Coordinated and managed all community events for division while establishing and maintaining lasting relationships within the community.

5. Health Fairs

Here's how community relations managers use health fairs:
  • Increased publicity and promoted organization by designing collateral materials and coordinating health fairs, special events, and additional ancillary events.
  • Attended health fairs and conducted seminars on the benefits of in home respite care as an alternative to nursing home care.

6. Local Community

Here's how community relations managers use local community:
  • Initiate and maintain relationships with established community organizations, grassroots organizations, neighborhood associations, local community colleges and universities.
  • Developed external communications to local community organizations and published authors.

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7. Hospice Services

Here's how community relations managers use hospice services:
  • Opened new territory for hospice services and increased census by more than 40%.
  • Provide education to local physicians about hospice services in North Georgia and Tennessee.
Select Skills To Add To Your Resume

8. Marketing Presentations

Here's how community relations managers use marketing presentations:
  • Generated interest in the school's programs through the development of targeted marketing presentations.
  • Conduct marketing presentations to increase effectiveness in establishing rapport, assessing individual needs, and communicating product/benefit features and differences.

9. Press Releases

Here's how community relations managers use press releases:
  • Developed quarterly newsletter, weekly press releases and all marketing/outreach brochures using Publisher.
  • Produced and distributed weekly community press releases, participated in social media efforts.

10. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how community relations managers use crm:
  • Recognized by staff as the best CRM they had ever worked with.
  • Coordinated new CRM platform for our sales and marketing team of seven.

11. Community Relations

Community Relations refers to the relationship-building strategies companies use with surrounding communities. These relationships are often mutually-beneficial, where a company will support local organizations and communities and receive a stronger customer basis. This differs from public relations, as the focus of community relations is building relationships and goodwill within a community rather than presenting a company's work to the public.

Here's how community relations managers use community relations:
  • Implemented and managed a strategic corporate community relations, charitable giving, marketing and corporate branding program to improve customer satisfaction.
  • Developed and implemented community relations plans bridging the gap between industry, impacted communities and key stakeholders on controversial sites.

12. Event Planning

Here's how community relations managers use event planning:
  • Experience in journalism, public relations, social media marketing, and event planning; a strong communicator and collaborator.
  • Assisted in the event planning and development stages of sponsorship programs for International and domestic mega conferences and special events.

13. PowerPoint

Here's how community relations managers use powerpoint:
  • Related Skills: Microsoft Word, Excel, Powerpoint and Publisher, Internet Explorer.
  • Created sales proposals using Microsoft Powerpoint and Adobe Photoshop for meetings with prospective and returning sponsors.

14. External Communications

External communications refer to the exchange of information between the organization one is working with and another organization.

Here's how community relations managers use external communications:
  • Created and published all internal and external communications for this organization serving people with developmental disabilities.
  • Developed internal and external communications related to events, programming, and sales initiatives.

15. Care Services

Here's how community relations managers use care services:
  • Work with various hospitals in Illinois relating to patient referrals for care and home health care services.
  • Support the Care Services Manager to identify appropriate level of care services for each resident.
top-skills

What skills help Community Relations Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Community Relations Manager resumes?

H

Hans Schmidt Ph.D.

Associate Professor of Communications, Coordinator, Schreyer and Cooper Honors Programs, Penn State University, Brandywine

It is important to have a wide range of communication skills -from effectively participating in and leading meetings to write in style appropriate for the setting to media productions skills. When people move into the "manager" role, of course, this entails having developed a broad awareness of the culture at that particular organization and the skills needed to lead a group of people. So, really, skills related to communication touch on a wide range of job functions and responsibilities.

What soft skills should all Community Relations Managers possess?

H

Hans Schmidt Ph.D.

Associate Professor of Communications, Coordinator, Schreyer and Cooper Honors Programs, Penn State University, Brandywine

I know that "soft skills" is commonly used, but I'm not a fan of the term. I think it implies that some of these skills are "soft" or "easy" or "unimportant." They aren't. In many ways, so-called "soft skills" - things like interpersonal communication skills - can be among the most important skills for any worker. This is especially the case in communication-related fields, where there is an expectation that human interaction - both in-person and mediated - is important. This is true with leadership skills and presentation/speaking skills.

What hard/technical skills are most important for Community Relations Managers?

H

Hans Schmidt Ph.D.

Associate Professor of Communications, Coordinator, Schreyer and Cooper Honors Programs, Penn State University, Brandywine

Having the ability to write well is important in most knowledge-based fields today. It is especially critical in any communication-related field of job specialization. Otherwise, the specific technical skills are important variations between the particular company and/or job expectations. Some fields use proprietary software that one typically learns about once one starts the job. Some fields require media production competencies - related to basic video production, audio production, imaging or photography, or even web design/management. The important thing is to develop a general competency with technology - and to learn how to learn. That allows you to pivot to develop new skills in different situations and roles.

What Community Relations Manager skills would you recommend for someone trying to advance their career?

A

Antony Aumann Ph.D.

Associate Professor, Northern Michigan University

There are many ways to fill a gap year, and the wisest approach is one that fits the unique circumstances of the student. If they hope to go on in philosophy, I will encourage them to continue reading philosophical texts so as to keep their minds in the game. Another way to stay sharp is to attend a philosophy conference. Many professional conferences are going online due to the pandemic, and their virtual nature is driving down the costs of attendance. For instance, the annual meeting of the American Society for Aesthetics in November is charging people only $10 to register. At this price point, it is reasonable to pop into a few sessions that strike one's fancy. This advice generalizes across disciplines. To remain current in your field, keep reading the relevant literature, and consider attending a professional conference. Make sure to ask your professors for advice about which texts and conferences are worth your while.

What type of skills will young Community Relations Managers need?

D

Dr. Ginger Blackstone Ph.D.Dr. Ginger Blackstone Ph.D. LinkedIn Profile

Associate Professor, Harding University

When it comes to gathering information, the old school values are still fundamental: Get to the facts, verify the things people say (anyone can say anything--find ways to prove/disprove statements), be curious about the world and the community around you, and don't be afraid to hold our leaders accountable. Our mission is to inform the audience and get to the truth--no matter what party or ideology. Once a journalist has that information, clear communication skills are a must. Can you write and speak clearly? These are the old school values that are still very important for the field. But looking at current audience trends, today's journalists must be flexible in terms of presentation and platforms. The best journalists are dependable writers both in print and digital media, able to speak clearly to accommodate podcasts and radio, and comfortable speaking in front of a camera for social media and broadcast outlets. Audiences are all over, and journalists need to be ready to connect to audiences where they are. If we want to inform the public, we need to make sure the message is getting to the public. And the news/information/media industries are always changing.

As far as being a good employee, it's relatively simple:
- Show up on time
- Dress like a responsible journalist
- Do the job you're paid to do
- Play nice with coworkers
- Be ethical
- Build trust with your supervisors
- Have ideas for what stories you want to pursue

If something about the workflow isn't functioning well, don't be shy about proposing a solution instead of complaining about it to others. These seem like little things, but you will be valued as an employee when you're reliable and responsible. And if you're in a dysfunctional news operation where these qualities are not respected, you'll want to find a place where they are. Also, if you leave a job, don't burn bridges. Everyone in this industry talks to everyone else.
Do you want to know more?
Read more about what experts have to say about Community Relations Manager

List of community relations manager skills to add to your resume

Community Relations Manager Skills

The most important skills for a community relations manager resume and required skills for a community relations manager to have include:

  • Patients
  • Medicare
  • Business Development
  • Community Events
  • Health Fairs
  • Local Community
  • Hospice Services
  • Marketing Presentations
  • Press Releases
  • CRM
  • Community Relations
  • Event Planning
  • PowerPoint
  • External Communications
  • Care Services
  • Community Organizations
  • Community Engagement
  • External Stakeholders
  • Event Management
  • Non-Profit Organization
  • Move-In Process
  • Government Officials
  • Strategic Plan
  • Educational Programs
  • Community Awareness
  • Local Government
  • Promotional Materials
  • Community Involvement
  • Twitter
  • Senior Care
  • Local Businesses
  • Trade Shows
  • Community Education
  • Strategic Partnerships
  • Lead Tracking
  • Professional Relationships
  • Corporate Sponsorships
  • Local Schools
  • In-Kind Donations
  • Public Awareness
  • HR
  • Executive Management
  • Collateral Materials
  • Press Conferences
  • Local Organizations
  • Writing Press Releases
  • Volunteer Recruitment

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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