Social Media Specialist (LinkedIn Focus)
Communications Specialist Job 9 miles from Jenison
Here's the deal... We're growing our team and our client list. We need to hire someone in a part-time capacity, at least initially. This is probably 10-20 hours a week to start, depending on experience and need.
We are incredibly lucky in the fact that a number of our clients are typically current or former C-Suite level executives or business owners. We manage their social media accounts and create their content, which is usually only on LinkedIn. You'll get to meet some amazing people working in this role.
If you've ever thought you'd be good at ghostwriting for really interesting people, this could be your dream role. We do require that you can create engaging visuals, so it's not only writing and strategy.
While this role will be focused on our LinkedIn clients, we do have a range of clients that are active on multiple platforms that are small to medium-sized businesses and brands in industries from health care to technology to manufacturing. We would like our new team member to be versatile enough to work with any client on any platform if assigned.
Below are all the actual details of the job and what we are looking for.
Ideal Candidate Profile:
This role is great for someone looking for a part-time, flexible position-perhaps a professional re-entering the workforce after a career pause or someone seeking a role that allows for work-life balance. We welcome candidates with a few years of prior professional experience who can bring a fresh perspective to our team discussions and strategy development.
Job Summary:
Bloom Social is looking for a Social Media Specialist with deep expertise in LinkedIn to drive brand presence, executive thought leadership, and personal branding for our clients. While proficiency across all social media platforms (e.g., Facebook, Instagram, X, TikTok) is essential, this role will be primarily focused on LinkedIn, with a special emphasis on executive thought leadership content and personal branding development.
The ideal candidate is a creative storyteller with strong strategic thinking skills, an eye for detail, and the ability to manage multiple client accounts while driving impactful social media growth.
Key Responsibilities:
LinkedIn & Executive Personal Branding:
Develop and execute LinkedIn-first strategies that elevate executives as thought leaders in their industries.
Work closely with executives to craft and refine personal branding strategies that showcase their expertise, build credibility, and foster meaningful connections.
Create thought leadership content for executives, including LinkedIn posts, long-form articles, and other personal brand-building materials.
Guide executives on LinkedIn profile optimization to enhance their professional presence and visibility.
Ensure that content aligns with the executive's voice, positioning them as a trusted authority in their field.
Content Creation & Social Media Strategy:
Develop engaging content across LinkedIn, Facebook, Instagram, and Twitter, while focusing on LinkedIn-driven strategies for organic growth and engagement.
Write compelling posts, thought-leadership articles, and relevant industry commentary to highlight executives' knowledge and insights.
Design and create graphics, videos, and other multimedia content to support social media campaigns.
Use LinkedIn analytics to track performance, engagement, and identify content that resonates with target audiences.
Community Engagement & Client Communication:
Engage with followers, influencers, and key industry players on LinkedIn to expand the executive's network and foster discussions that reflect the client's brand.
Serve as the main point of contact for clients regarding their LinkedIn presence, content strategy, and performance metrics.
Provide timely updates and insights to clients on social media performance, campaign results, and executive engagement.
Respond promptly to inquiries, comments, and messages, ensuring all interactions align with the brand's tone and values.
Additional Responsibilities:
Collaborate with the internal creative team to ensure high-quality, consistent content creation.
Stay informed on the latest LinkedIn features, algorithm updates, and trends to keep clients ahead of the curve.
Support additional social media initiatives as needed, providing input on overall digital marketing strategies.
Requirements & Preferred Experience:
3+ years of experience in social media management, content creation, or digital marketing, with a strong focus on LinkedIn strategy and executive thought leadership.
Strong writing and storytelling skills, with experience crafting engaging LinkedIn posts, articles, and personal brand content.
Ability to work part-time (flexible hours available) while maintaining high-quality work and meeting deadlines. The hours are flexible, but the ability to meet with clients during business hours is expected.
Experience managing multiple social media accounts, creating engaging content, and analyzing performance metrics.
Strong communication and collaboration skills, with the ability to work independently while contributing to team discussions and strategy.
Experience working directly with business executives, thought leaders, or professionals to build their personal brands is a plus.
A fresh perspective and ability to offer insights that help refine strategies and add depth to client storytelling.
Familiarity with social media management tools (e.g., Hootsuite, Canva, video editing software).
A strong sense of initiative-comfortable taking ownership of projects and contributing ideas.
A passion for personal branding, social media trends, and digital storytelling.
Employee Benefits:
Company matching 401(k)
Company-paid health insurance (50%, minimum weekly hour requirement)
Stipend towards Short-Term disability, hospital indemnity, critical illness policies
Enterprise Account Coordinator
Communications Specialist Job 9 miles from Jenison
JOB PURPOSE
The Account Coordinator is responsible for the execution of day-to-day tasks for the accounts assigned to them and their team, maintaining daily contact with our customers and acting as the face of NTG to our customer operations teams.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Act as the front-line resource to provide customer service on the assigned account(s)
Manage assigned account(s) load-board as it fits each account; ensure prompt build and activation of loads, proper load coverage, proactive customer communication with updates throughout transit, and provide proof of delivery to customers once the load has delivered
Monitor and manage account's building, scheduling, and tracking responsibilities
Manage communication of all applicable loads to after-hours tracking and coverage teams
Help develop and execute the customer service expectations for all associated accounts
Respond to all customer emails within the expected time window of the customer
Provide best-in-class service/communication to assigned customers in an effort to grow the relationships
Monitor and manage account's shipments to assure best practices are maintained
When applicable, manage account's TMS/Portals to maintain best practices
Complete required training
“Close out” accessorial requests (TONU, driver assist, detention, etc.) within 24hrs of carrier's request or per customer requirements
Maintain knowledge on NTG's service offerings to identify opportunities for modal and regional diversification with customer
Consistent communication with Account Managers and Operations Leads about growth opportunities
Perform other related duties assigned
JOB REQUIREMENTS
Bachelor's degree in Business or related field preferred but not required
1 year of transportation or logistics experience strongly preferred
Strong communication and negotiation skills
KNOWLEDGE, SKILLS, AND ABILITIES
Exceptional customer service and problem solving skills
Competitive nature with a sense of urgency in a fast-paced environment
Attention to detail and highly organized
Team player with multi-tasking and prioritizing abilities
MS Office proficiency and related computer knowledge
Microsoft Excel experience preferred
**MAY PERFORM OTHER DUTIES AS ASSIGNED**
WORK ENVIRONMENT
Standard office environment, usually indoors away from the elements with moderate noise. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
PHYSICAL EFFORT
Maintain a stationary position for extended periods; move about the office, operate computers and files, as needed; and frequently communicate with others. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is required to stand, walk, and reach with hands and arms. Occasionally, the employee is required to lift boxes up to 20 pounds.
SCHEDULING
This is a full-time benefits-eligible position, working Monday through Friday; 8:00 a.m. - 5:00 p.m. An employee in this position must be available to work occasionally on weekends and evenings, during peak periods.
TRAVEL
Local travel is required. Out of state travel is limited, but may be required for special training/conferences.
DISCLAIMER
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required.
Marketing Specialist
Communications Specialist Job 46 miles from Jenison
Summary/Objective
Responsible for planning and implementing marketing activities to optimize marketing campaigns, establish and improve its competitive positioning, develop and maintain awareness of the brand, maximize revenues, and drive traffic. This position will report to the President (or VP of Sales) of Clausing and will be located in Kalamazoo, MI. There will also be some split responsibility in supporting the marketing efforts at Bourn & Koch (InCompass sister company; also a supplier of machine tools and solutions) in Rockford, IL.
Essential Functions
Develop ideas and strategies and implement creative marketing campaigns.
Conduct market research to identify trends, customer preferences, and competitor activities.
Create engaging content for various marketing channels, including social media, email campaigns, and website content.
Develop compelling visual and written content to reach target audiences.
Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for future strategic initiatives and improvement.
Stay updated on industry trends and best practices to ensure marketing efforts remain innovative and effective.
Coordinate with external vendors, agencies, and partners to execute marketing initiatives.
Assist in the planning and execution of events, trade shows, and other promotional activities.
Collaborate and support the marketing team with other tasks as needed.
Quarterly visits to Bourn & Koch to coordinate and drive marketing initiatives; identify and present ideas for collaboration opportunities between the two companies.
Competencies
Excellent written, verbal, interpersonal, and presentation skills.
Creative thinking and problem-solving skills.
Excellent organizational and time management skills with the ability to manage multiple projects simultaneously.
Strong attention to detail.
Self-motivated and can work independently as well as collaboratively with the marketing team.
Ability to display a proactive attitude with a desire to grow.
Marketing Skills - familiarity/experience with Salesforce (and/or CRM software), HubSpot, SEO, PPC, and other marketing tools
Trade Show Experience - a plus for experience in planning, executing, and organizing an industry trade show like IMTS
Work Environment - Office
Physical Demands - The job duties are associated with normal office tasks; light lifting of parts may be required on occasion.
Percentage of Travel Required - Occasional travel to Bourn & Koch and trade shows/events; travel would be about 10%.
Required Education & Experience -
Bachelor's degree in marketing, communications, or related field.
1-2 years previous experience in marketing or related role.
1-2 years of knowledge of traditional and digital marketing strategies and platforms as well as marketing research methods.
Proficiency in Microsoft Office Suite and marketing software.
Knowledge of marketing principles, industry trends, marketing data analytics, and tools.
AAP/EEO Statement
InCompass LLC and its subsidiaries (Bourn & Koch LLC, Clausing Industrial LLC, DuBois Equipment Company LLC, Midwest Automation LLC, and Timesavers LLC) provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, creed, ancestry, sexual or affectional orientation, marital or veteran status, color, religion, sex, national origin, age, disability, genetics, status with regard to public assistance or any characteristic protected under federal, state or local law.
Faculty Specialist I/II/Master - School of Public Affairs and Administration - Terminal/2 Year Appt
Communications Specialist Job 46 miles from Jenison
This is primarily a public and nonprofit management teaching position and is a 2-year term with the potential for renewal. * Teach graduate courses in public and nonprofit finance/budgeting, quantitative analysis, economic principles, and community development.
* Teach introductory undergraduate courses in public and nonprofit service.
* Assist in recruiting undergraduate students.
* Mentor undergraduate and graduate students.
* Participate in departmental and college service.
Minimum Qualifications
* MPA or closely related degree from an accredited institiution with 10+ years of progressively responsible experience in the government or non-profit sector, OR
* Ph.D. in Public Administration or related discipline from an accredited institution (ABD is acceptable with evidence of expected graduation on or before Spring 2026).
* Demonstrated record of excellence in teaching.
* Evidence of commitment to diversity and inclusion.
Desired Qualifications
* Professional experience in the public and/or nonprofit sectors.
* Teaching experience using online and/or hyflex modalities.
* Scholarship or creative activity focused on public budgeting /finance.
* Scholarship or creative activity using quantitative techniques.
Special Instructions to Applicants
Please submit a detailed cover letter supporting your qualifications and interests as well as a resume/vita, unofficial graduate school transcripts, and contact information for three references. Candidates may submit letters of recommendation, but must submit full contact information (email and telephone) for at least three referees. Unofficial transcripts should be submitted, and prior teaching evaluations are welcome.
Additional Position Information
For more benefit information, please review: wmich.edu/hr/employees/faculty.
The University: Western Michigan University (WMU), located in Southwest Michigan,
is a vibrant, nationally recognized student-centered research institution with an enrollment of nearly 18,000. WMU delivers high-quality undergraduate instruction, has a strong graduate division, and fosters significant research activities. The Carnegie Foundation for the Advancement of Teaching classifies WMU as a doctoral university and one of just 185 public universities in the nation conducting research at a high level.
The College: The College of Arts and Sciences represents the foundation of learning and the academic heart of WMU. As articulated in the College of Arts and Sciences strategic plan, we are committed to fostering a community of diverse, inclusive, equitable, and globally engaged scholars, learners, and leaders. With 23 departments and interdisciplinaiy schools and institutes, WMU's largest college offers a broad range of learning opportunities and career paths for our students. CAS students are among the very top students in the countiy, having received very competitive awards including Goldwater Fellowships, Udall Scholarships, Boren Fellowships, and Fulbright awards, among others.
Department: The School of Public Affairs and Administration (SPAA) at Western Michigan University focuses on the education, research, and practice in public administration, affairs, and policy. This is an interdisciplinary area integrating theory and practice for a better understanding of public service, public policy, and leadership in the government and nonprofit sector. SP AA has been offering graduate programs in public administration for over 50 years. We now offer a Master of Public Administration degree, a Graduate Certificate in Tribal Governance, an undergraduate major, and two undergraduate minors.
Salary: Competitive and commensurate with qualifications and experience, with an excellent benefits package.
Expected Start Date: August 2025
Application Deadline: Review of applications will begin March 1, 2025, and continue until position is filled.
Chair of Search Committee: Matthew S. Mingus, Director and Professor, School of Public Affairs and Administration. Email address: *****************
Communications Specialist
Communications Specialist Job 9 miles from Jenison
About Us:
Welcome to Hype Tier, where digital dreams take center stage! We're not just a social media marketing agency; we're your partners in the exciting world of digital branding and engagement. Our mission? To help your brand soar, your online presence thrive, and your business succeed.
Job Description
Job Summary
The Communications Specialist will play a key role in developing, coordinating, and implementing communication strategies to ensure clear, consistent messaging. This position is responsible for managing internal communications, supporting external stakeholder relations, and contributing to the overall efficiency of the company's communication processes.
Key Responsibilities
Develop and implement communication plans to support organizational objectives.
Create and edit internal communications, including newsletters, memos, and announcements.
Serve as a liaison between departments to ensure consistent messaging and alignment of goals.
Draft, proofread, and edit press releases, client communications, and other written materials.
Organize and manage company events, meetings, and presentations.
Foster and maintain strong relationships with external partners, vendors, and stakeholders.
Assist in crisis communication planning and response as needed.
Qualifications
Qualifications
Bachelor's degree in Communications, Public Relations, English, or a related field.
Exceptional written and verbal communication skills.
Strong attention to detail and ability to manage multiple tasks simultaneously.
Experience with event coordination and stakeholder engagement.
Proficiency in Microsoft Office and familiarity with content management systems.
Ability to handle sensitive and confidential information with professionalism.
Additional Information
What We Offer
Competitive salary within the range of $60,000 - $75,000 annually.
Comprehensive health, dental, and vision insurance.
401(k) retirement plan with employer match.
Generous paid time off and holidays.
Opportunities for career growth and professional development.
A collaborative and inclusive work environment.
Communication Specialist
Communications Specialist Job 6 miles from Jenison
Please, review and apply for this position through the QCI system following the link below (Copy and Paste): http://jobs.qcitech.com/jobseeker/Communication_Specialist_J02155630.aspx *You can apply through Indeed using mobile devices with this link.
Additional Information
Communication Specialist
Communications Specialist Job 6 miles from Jenison
Please, review and apply for this position through the QCI system following the link below (Copy and Paste):
http://jobs.qcitech.com/jobseeker/Communication_Specialist_J02155630.aspx
*You can apply through Indeed using mobile devices with this link.
Additional Information
Communications Specialist
Communications Specialist Job 9 miles from Jenison
The company is looking to employ a Communications Specialist with exceptional public speaking and writing skills. A Communications Specialist is expected to be a strategic thinker with a meticulous attention to detail, working well under pressure and meeting deadlines.
You will have excellent interpersonal and communication skills with the ability to multitask and adapt in a fast-paced environment. To ensure success, Communications Specialists should be innovative, organized and self-motivated with a keen interest in driving strategic messages to key internal and external role-players.
Responsibilities:
Develop and implement a communication strategy that includes media outreach and social media content creation.
Research and write press releases, and content for the company website, infographics, blogs and newsletters.
Acquire and maintain a detailed knowledge of the company's policies, principles and strategies, and to keep up-to-date with relevant developments.
Arrange and coordinate press conferences, and plan events.
Facilitate the resolution of disputes with external role-players.
Adhere to the company's style guide, ensuring that we produce high-quality and error-free copy.
Work with key internal role-players to brainstorm content ideas, in line with the company's strategy and in support of various brand initiatives.
Support and evaluate results of communication campaigns with the team.
Build and maintain relationships with journalists and key external role-players.
Skills Required:
Excellent written and verbal communication skills.
Works well under pressure and meets tight deadlines.
Highly computer literate with capability in email, MS Office and related business and communication tools.
Content writing experience for all media platforms.
Proven social media and networking expertise.
Strategic and creative mindset.
Meticulous attention to detail.
Lead Communications Specialist
Communications Specialist Job 9 miles from Jenison
Corporate and Live Event Production
Corewell Health is seeking a dynamic professional producer in live corporate communications event production and videography. Individual will be a visionary, responsible for the strategic direction and creation of fresh, engaging content for internal and external audiences. Must have the ability to strategize, coordinate and communicate effectively with senior leadership. The role requires compelling storytelling, coordination for a multi-site audience, engaging editing, creative new strategies/ideas in live production, and technical expertise in high-pressure situations. The role is located in Grand Rapids, Mi and the individual is required to predominately be on site.
Essential Functions
Proficient in Microsoft Office, Adobe, experience with a streaming platform.
Serves in a consulting role with key clients, translating business objectives into communications and marketing strategies, providing counsel and guidance. Executes and implements Corewell Health communications and marketing plans, including the development of materials for clients.
Responsible for cultivating strong relationships with clients. Anticipates client needs, identify opportunities and solutions.
Develops monitoring and tracking systems to determine the effectiveness of communications and marketing plans.
Works with the appropriate leaders to coordinate resources responsible for execution of communications tactics. Works with Creative Services to produce communications materials. Ensures that System standards are followed.
Coordinates with the appropriate staff to manage the content related to Corewell Health.
Supports system branding and image initiatives.
Qualifications
Required
Bachelor's Degree Journalism, English, Communications, Marketing or Public Relations or equivalent combination of education and experience.
Skills/knowledge/abilities typically gained through 10+ years of related experience.
Preferred
Background in health care communications, preferably with a large health care system.
About Corewell Health
As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members and our communities. We are committed to cultivating and investing in YOU. Our top-notch teams are comprised of collaborators, leaders and innovators that continue to build on one shared mission statement - to improve health, instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.
How Corewell Health cares for you
Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.
On-demand pay program powered by Payactiv
Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
Optional identity theft protection, home and auto insurance, pet insurance
Traditional and Roth retirement options with service contribution and match savings
Eligibility for benefits is determined by employment type and status
Primary Location
SITE - Corewell Health Place - 100 Corewell Drive NW - Grand Rapids
Department Name
Corporate Communications
Employment Type
Full time
Shift
Day (United States of America)
Weekly Scheduled Hours
40
Hours of Work
8:00 a.m. - 5:00 p.m.
Days Worked
Monday - Friday
Weekend Frequency
N/A
CURRENT COREWELL HEALTH TEAM MEMBERS - Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.
Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.
Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.
An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.
You may request assistance in completing the application process by calling ************.
Specialist I, Internal Audit
Communications Specialist Job 17 miles from Jenison
As an Internal Audit Specialist, you will perform audits of the organizations financial and information systems, assessing compliance with applicable standards and guidelines and sufficiency of internal controls. Responsibilities: Support the development and execution of the annual internal audits
Plan the strategic approach for the efficient and effective audits
Audit the company financial records, statements, and reports, verifying accuracy and consistency
Audit the company information systems, assessing compliance with data security and storage requirements
Oversee operating effectiveness of the business process controls with a focus on Sarbanes-Oxley (SOX)
Prepare comprehensive audit programs
Interview, conduct fact-finding, and develop audit documents to support findings and recommendations
Team up with the business to proactively identify risks and inefficiencies within controls and processes
Partner with the business to develop creative and effective solutions to mitigate risk and positively remediate audit issues
Review internal controls, policies, and procedures for effectiveness
Draft and present reports of findings and analysis; identify and recommend revisions and improvements to accounting practices and procedures
Collaborate with external auditors to provide information needed for the annual audit
Maintain cleanliness at work-site in accordance with 5S3R Standards:
Sort, Set in order, Shine, Standardize, Sustain
Right Location, Right Quantity, Right Container
Perform other duties as assigned
Qualifications:
Bachelor's degree in communication, Finance, Business Administration and/ or related field required, or equivalent, relevant experience
Must be Korean-English bilingual
Experience:
1 years of related experience within Internal Audit
Extensive knowledge of general financial accounting and reporting
Knowledge and experience relating to Sarbanes-Oxley (SOX)
Experience identifying controls, developing and executing test plans
Skills:
Demonstrated ownership and accountability
Strong decision-making ability
Document records clearly and efficiently
Handle difficult conversations professionally
Strong project management
Work cross functionally
Excellent organizational skills and attention to detail
Strong analytical and problem-solving skills
Proficient with MS Office Suite
Extremely proficient with accounting software
Ability to work flexible hours as needed to support and work with HQ and global sites
Social Media Content Coordinator
Communications Specialist Job 17 miles from Jenison
CURRENT HOLLAND HOSPITAL EMPLOYEES- Please apply through Find Jobs from your Workday employee account.
The Social Media Content Coordinator is an important member of the Marketing & Communications team and is responsible for developing and implementing effective social media strategies to increase brand awareness, drive consumer engagement and generate business. This role involves creating and sharing engaging content across various social media platforms, monitoring online conversations, coordinating campaigns and analyzing performance metrics while ensuring social media efforts align with brand image, organizational goals and strategic imperatives. This position reports to the Marketing & Communications Manager.
Pay Range: $55,931 - $87,256 per year
Employment Type: Full Time, Remote/hybrid with in-person requirements
Requirements: Bachelor's degree in marketing, communications, or related field, 3 -5 years' relevant social media experience required, 3-5 years' experience with Adobe Creative Suite required, Ability to record, edit and post videos from a smartphone required, Expert in Facebook, Instagram, LinkedIn, X and other social platforms required.
Develops and produces marketing content, comment responses, copy, video and strategies for social media and other tactics to increase brand awareness and engagement.
Identifies opportunities to strengthen consumer engagement and improve our patient experience through digital engagement in emerging tools and technologies.
Ensures brand image and voice are constantly used and all content uses correct grammar and spelling.
Proactively works to increase positive reviews, rankings and comments across the organization.
Monitors consumer comments across content channels and responds appropriately and timely.
Manages all organization social media content, platforms, analytics and budget to ensure best outcomes and optimize ROI.
Conducts multiple paid advertising campaigns for social media ads for best outcomes.
Coordinates multiple projects simultaneously, meets deadlines and is efficient and attentive to detail and utilizes project management system.
Monitors and communicates progress of projects, tasks and initiatives.
Sets measurable goals, regularly tracks, analyze social media traffic and engagement to make data-driven improvements and optimize ROI.
Keeps manager and director informed.
Collaborates and consults with the Marketing & Communications team and internal stakeholders to develop strategic and engagement social media initiatives, support and promotion.
Work with digital marketing coordinator to conduct keyword research and optimal content.
Works independently on digital research, analytics, digital advertising and engagement tools, tactics and content across all social media platforms.
Conducts market research on industry trends and competitive analysis to provide best consumer engagement tactics.
Holland Hospital is an Equal Opportunity Employer, please see our EEO policy
Summer 2025 Communications Intern
Communications Specialist Job 9 miles from Jenison
Organization Description
Family Futures' mission is to shape a community in which all children are supported to reach their full potential. Our geographic focus is primarily Kent County with some services extending into other communities. We help children ages 0 through 5 by supporting parents, providing connections to resources and programs, and offering ways to monitor and enhance early childhood development. We believe in supporting our employees, volunteers, and interns to be successful as well. Family Futures offers a strength-based, learning-driven, quality improvement-based culture that celebrates equity and diversity and an opportunity to grow while making an impact in your community. Family Futures values a diverse workplace and strongly encourages individuals with diverse backgrounds and lived experiences to apply.
Job Overview
The Communication Intern gains practical, hands-on experience in the communication and marketing fields through social media, print design, web content editing, copywriting, public relations, fund development, and project management. This position will help with outreach and generate community involvement through various communication efforts across multiple platforms. This intern will be part of a larger team to provide support to other areas of the organization as needed. This internship position will receive a $500 stipend to help cover costs related to the internship (food, housing, transportation), and college credit can be earned. In addition, Family Futures requires all staff and interns to comply with a COVID-19 vaccine mandate. This internship is to be completed in person, not virtually.
This internship will run from May 12th, 2025, through August 29th, 2025, and will have a mandatory orientation on May 8th, 2024 from 9:00am-4:00pm at the Family Futures' office. This internship can also be extended into multiple internship periods ending in either December 2025 or May 2026. If interested in a longer internship period, please reach out to the hiring manager.
Family Futures employees, volunteers, and interns serve as spokespersons and champions of Family Futures in the communities we serve. A position at Family Futures may entail the following: the use of a personal vehicle, lifting of boxes (roughly 25 lbs.), as well as attendance of community events outside of regularly scheduled hours. For any adaptations or accommodations for the above information, please reach out to the hiring manager.
Roles and Responsibilities
Support the Communication Team on various projects and day-to-day operations
Social Media content creation, management, and evaluation
Support targeted outreach mailing campaigns
Support and manage programmatic outreach projects
Familiarize self with Family Futures branding and standards
Analytics and reporting on campaigns
Perform research on sources relevant to Family Futures' demographic
Perform website maintenance and quality assurance
Copyediting
Required Qualifications
Current college student or recent graduate
Ability to work independently and as part of a team
Strong written and verbal communications skills
Strong Microsoft Office skills
Detail oriented
Effective time management and organization skills
Ability to maintain confidentiality
Ability to work autonomously
Ability to work at least 15 hours per week
Preferred Qualifications
Knowledge of design concepts
Graphic design experience
Experience with email marketing platforms, such as MailChimp
Experience managing Facebook, TikTok, Twitter, LinkedIn, YouTube, and Instagram
Experience in audio and video editing
WordPress and/or Elementor website platform experience
Working knowledge of Adobe Creative Suite and Canva
General understanding of Google analytics and Facebook analytics
Digital Content Coordinator
Communications Specialist Job 4 miles from Jenison
VISION
Transformed Followers of Jesus - Passionately Responding to God - Rooted in Prayer and the Bible - Equipping Disciples
PURPOSE
Chapel Pointe is seeking a Digital Content Coordinator to join our team. This role's goal is to multiply transformed followers of Jesus by sharing digital content across a variety of platforms. In addition to equipping followers of Jesus throughout the week, this role leverages digital marketing strategies to engage new people with the gospel. The ideal candidate is detail-oriented, highly organized, and passionate about storytelling.
Job Responsibilities
Create shareable, high-quality content and manage organic/paid social media strategy for Chapel Pointe on various platforms (Facebook, YouTube, Instagram).
Capture photo and video content to tell the story of God's movement at Chapel Pointe-in the church as a whole and individual stories of transformation.
Establish a library of evergreen content to equip believers and expand reach/establish Chapel Pointe as a thought leader across multiple audiences.
Leverage digital marketing strategies to increase brand awareness and content engagement.
Track and analyze digital performance metrics, using data to inform content strategies and increase engagement.
Collaborate on projects from concept to completion (utilizing project management software).
Monitor the digital landscape to stay current with trends and create content quickly to keep up with evolving content needs.
Aids the Director of Digital Ministries with special projects and initiatives.
Personal Expectations
An authentic and passionate Christian walk
Experienced servant-leadership, exemplifying the humility and attitude of Christ
Consistent personal habits of prayer, Bible study, and giving. Demonstrates a personal lifestyle that is consistent in word and practice with the teaching of the Bible
Understands and embraces the Chapel Pointe Statement of Faith, Constitution, Vision Statement, and Core Values.
Demonstrate a passion for digital ministry and a strong commitment to our vision to multiply transformed followers of Jesus.
Flexible and open-handed posture
Qualifications
Bachelor's degree in marketing, communications, digital media, or a related field
2+ years of experience in digital marketing or a similar role.
Experience in church or nonprofit environments.
Familiarity with creative software (e.g., Adobe Creative Suite) and content management systems.
Ability to work in a fast-paced environment with strong organizational skills and the ability to manage multiple projects simultaneously.
Highly detail-oriented and organized.
Excellent verbal and written communication skills.
Strong interpersonal and communication skills to build relationships with team members and ministry leaders.
Marketing Specialist
Communications Specialist Job 17 miles from Jenison
The Marketing Specialist is responsible for researching consumer needs, market trends, competitors and identifying product development and sales opportunities. The Marketing Specialist is also charged with the creation of engaging digital and printed content (i.e. photos, videos, and product features/benefits) to engage our intended audience in an informative and convincing way. He/she plays an integral role in either executing or supervising internal as well as external activities to fulfill the functional objectives. The role includes identifying and implementing actions to continuously improve sales and operational performance in support of the sales plan. The Marketing Specialist should have a proactive approach, ability to manage a variety of functional tasks, and willingness to lead by example.
Responsibilities
· Forecasts market trends, opportunities, competitive landscape, and identifies product opportunities.
· Identifies new or expanded market and customer leads for sales.
· Ensures maintenance of the website, social media, and advertising.
· Plan and execute customer relationship management and education through newsletters and tradeshows.
· Upholds branding guidelines for content creation throughout the company.
· Creates and maintains features, benefits, and product explanations on catalogs, cut sheets, and media for customers.
· Ensures a positive and productive environment in the lobby and demo area for customers visiting the facility.
· Manage Marketing supplier relationships and negotiations for the maintenance and improvement of the content.
· Collaborate with Engineering on product development and launches.
· Complies with all safety rules and regulations.
· Overtime or changes in normal shift may be necessary based on customer orders including weekdays, weekends, and/or holidays.
· Other duties as assigned/necessary. We have a flexible environment where we enjoy working together as a team to do a variety of tasks throughout the facility to fulfill customer jobs.
Qualifications and Skills:
· A degree in Marketing or Business with at least 5 years of experience or equivalent experience ideally in an industrial equipment, automation, or machine building market.
· Experience developing a team and improving KPI performance.
· Ability to think strategically, understand business/financial data, and develop/execute improvement plans.
· Strong problem solving and analytical skills to resolve complex issues for long-term improvement.
· A balance of strategic and tactical leadership with high energy and sense of urgency.
· Excellent organizational, communication and interpersonal skills.
· Comfortable and able to work in an industrial environment.
Character Competencies
· Ethical conduct.
· Critical thinking, judgement and decision-making skills.
· Must enjoy working in a fast-paced environment with tight deadlines and solving customer challenges.
· Ability to work successfully in a team environment with excellent communication skills.
· Time management and organizational skills are essential.
· Enjoy a combination of office work and hands on work alongside the Machine Builders.
· Must be able to effectively present information to management and customers.
· Ability to effectively respond to common inquiries and complaints from customers.
Cultural Competencies
Our ten cultural values, or the "10 Ps", are the backbone of our company. These are the words that are running through our heads during every customer meeting, design review, and big business decision. Do these resonate with you?
· Purpose: We do everything with integrity for our customers, team and community.
· People: We succeed through leadership, relationships, teamwork and accountability.
· Perspective: We are fluid and respond to market needs using our quick lead time as a competitive advantage.
· Positive: We exhibit a positive attitude and a professional environment that is uplifting.
· Partnership: We partner with our customers and suppliers for shared success.
· Precision: We attend to the details from design to delivery to uphold our reputation for quality.
· Performance: We design reliable equipment and help manufacturers' products perform better.
· Perseverance: We embrace challenges that foster innovation and work hard to bring results.
· Planet: We are stewards of our resources and our environment.
· Profit: We maximize customer satisfaction and use creativity over capital that fuels perpetual growth.
Physical Requirements and Work Environment:
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
·
Physical Demands
:
While performing the duties of this job, the employee must be able to remain in a stationary position extended periods of time and be able to move about inside the office to access file cabinets, office machinery, etc.
Based on project assignment, may require work in Manufacturing environment which may include use of machinery, hand tools and testing equipment.
Operate a computer and other office productivity machinery, such as a calculator, copy machine and computer printer and must have the ability to use hands to handle, control or feel objects or controls and reach with hands and arms.
Constantly communicate and exchange information with team members and must be able to effectively communicate correct information. Be able to meet with customers, teammates, and project teams in person as required.
o Read/comprehend, write, communicate orally, reasoning and analytical abilities, and mental flexibility.
Occasionally will move objects up to 20 pounds.
Occasionally climb stairs, bend, squat, kneel, crouch, and reach above shoulder to access materials and/or documentation.
Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus to compare and distinguish accounting and administrative data.
Hearing ability to perceive the nature of sounds at normal speaking level with or without correction. Ability to receive detailed information through oral communication and to make discriminations in sound.
·
Work Environment:
While performing the duties of this job, the employee is regularly working in a typical interior/office work environment.
Position may involve extended work hours.
The noise level in the work environment is usually moderate.
Travel Requirements
This position requires travel less than 10% of the time. Maintain a valid Driver's License.
Company Overview
GP Reeves, Inc. was founded in 1971 and has grown to become a leading global provider of engineered dispensing systems and solutions for manufacturing. We design and build a complete line of grease, oils, ambient and heated material dispensing equipment and automation. Our patented Air Removal process produces a low maintenance, highly repeatable system built in Holland, Michigan. With locations in North America, Europe, and Asia to serve our customers, we are looking ahead towards continued success and growth. GP Reeves customer base includes the world's l
Vehicle Marketing Specialist (Kalamazoo, MI)
Communications Specialist Job 46 miles from Jenison
Kalamazoo, Michigan Michigan, Eastern District Tired or working in an office for a flat salary or an hourly wage? Do you thrive when you're working on your own without someone watching over your shoulder throughout the day? Do you enjoy being outdoors? Then join one of the biggest providers of on-the-lot services in the U.S.A.!
The Vehicle Marketing Specialist is a unique position that blends photography and customer service at automotive dealerships that have contracted with AutoUpLink Tech to create photos, video, spins of vehicles. You will visit assigned dealerships to photograph vehicles used to advertise vehicles to shoppers. The Content Creation team you will work in are service delivery experts that work with customers in a local geographic area.
The ideal candidate will have photography experience and a working knowledge of automotive retail vehicle prep and listings online; however, all candidates with relevant skills and "mojo" will be considered! Salary will be commensurate with experience, including our super-competitive benefits package.
About Us
Founded in 1999 and headquartered in Charlotte, NC, AutoUpLink Tech is a leader in inventory merchandising software and tech-enabled services for transportation and mobility retailers located throughout the United States. With over 2,300 active retailers, our SaaS software and "on-the-lot" services generate, organize, curate, and syndicate product marketing content to enable and accelerate digital commerce, including vehicle data, photos, video, interactive 360-degree spins, prices, and search-ready descriptions which are the building blocks of frictionless digital retailing.
Our team includes brilliant people who share the goal to help retailers transact digital commerce. It's exciting stuff. And you can be part of it. You'll learn heaps and be challenged daily. Bring passion and dedication to your job and there's no telling what you could accomplish.
Compensation & Benefits Package
The compensation plan for this critical role includes:
* Base salary
* Commission per vehicle serviced (no confusing or complicated commission calculations! Just multiply the number of vehicles serviced each day by your commission rate per vehicle, and based on your hard work, watch the earnings add up)
* Mileage reimbursement
* Paid Time Off
* Maternity / Paternity Leave
* Health Insurance Dual Option (Silver and Gold plan options)
* Dental Insurance
* Vision Insurance
* Flexible Spending Account (FSA)
* Short-term Disability Insurance paid for by the Company
* Term Life Insurance paid for by the Company
* Voluntary Life and AD&D Insurance (for employee, spouse and children)
* 401k with Matching Contributions by the Company
* Accident Insurance
* Critical Illness Insurance
* College Tuition Benefit
* Employee Assistance Plan (EAP)
* WorkingAdvantage Program
* LifeMart Access (think employee "groupon")
* And more!
Responsibilities
* Visit client dealership locations daily to perform contracted services for customers
* Photograph vehicles at client sites using a company-provided camera and equipment
* Capture brief video of vehicles
* Capture 360-degree spins of vehicles
* Print window labels (i.e. window stickers and Buyer's Guides) and apply them to vehicles
* Interact with dealership personnel during visits to ensure customer satisfaction
* Synchronize (i.e. upload) photos or video clips to company's cloud environment using company software
Qualifications
* Experience with cameras and with indoor and outdoor photography
* Self-motivated with the ability to work independently
* Excellent time management skills
* A good driving record, valid driver license and vehicle insurance
* Minimum education of a High School diploma
* Stout communication, interpersonal and problem solving skills
* Comfortable using computers and technology
* Team player with high energy and excellent personality
* No fear, winning attitude
Bonus Points for
* Familiarity with the automotive retail industry
* 3-5 years of photography experience
* Experience providing lot services to automotive retailers earns double bonus points
What we Look for in Who we Work With
Details Matter: Every "How can I help you?". Every swipe of the finger. Every piece of packaging. Everything. And it doesn't matter just some of the time. It matters all the time. That's how we roll at AutoUpLink Tech. The result is something noteworthy and lasting.
We're perfectionists. Idealists. Inventors. Designers. Forever tinkering with products and processes, always on the lookout for better. A job at AutoUpLink Tech is one that expects a lot of you, but it's also one that rewards original thinking and hard work. We wouldn't have it any other way.
Send us your resume and a cover letter, and we'll be in touch!
Apply Now
VMRD Communications Team Intern
Communications Specialist Job 46 miles from Jenison
Kalamazoo - Downtown Portage Street
VMRD COMMUNICATIONS INTERN NTERNSHIP
The VMRD Communications Team Intern is responsible for supporting the VMRD Communications Team by contributing to the development of team's projects and initiatives in alignment with VMRD's goals.
The ideal candidate is outgoing, has a passion for interviewing and writing, and enjoys collaborating with a diverse group of colleagues on a variety projects and initiatives.
Internship Job Duties:
Communications Resources
Develop, including creating and curating content, a 6 to 12 month communication plan for VMRD's internal communication platform
Assist with the planning, writing and managing of monthly R&D internal newsletter (VMRD Voice)
Develop visual materials (posters, audio visual) that amplify company core beliefs and other initiatives
Interview global colleagues to develop a series of articles to be distributed internally to VMRD colleagues
Contribute to planning and/or execution of on-going VMRD Communications Team initiatives
Leader Communications
Create content for monthly R&D internal newsletter (VMRD Voice) and LinkedIn posts on behalf of R&D leaders
Corporate Initiatives
Collaborate with VMRD and Corporate Communications colleagues to develop content and execute strategies that support corporate initiatives (for example Purpose Month)
Training
Develop communication and/or writing curriculum/training materials
Internship Qualifications:
Education
Must be in the process of obtaining a Bachelor's degree in Communications, Digital Marketing or related field.
Technical Skills Requirements:
Excellent verbal and written communication skills
Excellent attention to detail
Able to manage multiple projects and work collaboratively
Strong Word and PowerPoint skills
Sharepoint experience is a plus but not required
The following hourly pay rates reflect the anticipated base pay for this position:
If the selected candidate is a student pursuing an Associate-level degree: $16.00 per hour
If the selected candidate is a student pursuing an Undergraduate-level degree: $20.00 per hour
If the selected candidate is a student pursing a Graduate-level degree: $32.50 per hour
If the selected candidate is a student pursuing a Doctorate-level degree: $36.00 per hour
The following hourly pay rates reflect the anticipated base pay for this position if a selected candidate were to be located in California, Connecticut, District of Columbia, Illinois (Chicago area), Massachusetts, New Jersey, New York, Washington (Seattle area):
Student pursuing an Associate-level degree: $17.00 per hour
Student pursuing an Undergraduate-level degree: $22.00 per hour
Student pursing a Graduate-level degree: $36.40 per hour
Student pursuing a Doctorate-level degree: $40.30 per hour
Zoetis is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Marketing Specialist
Communications Specialist Job 9 miles from Jenison
The Marketing Specialist is responsible for supporting the development and execution of marketing strategies to promote non-credit and grant-funded programs within the School of Workforce Training. This role will focus on creating and distributing marketing materials, managing digital content, coordinating outreach activities and supporting the overall marketing efforts to increase awareness, engagement and enrollment in Workforce Training programs. The Marketing Specialist will work closely with internal teams as well as external stakeholders, such as employers and community organizations, to ensure that marketing efforts align with program goals and institutional objectives. While this position reports to the executive director of marketing and communications, it will be housed at GRCC's MTEC campus and work closely with the dean of workforce training and their team.
Requisition ID: 841
Department: Marketing and Communications
Employee Group: Professional, Management and Administration
Schedule: 40 hrs/week, Mon-Fri, 8:00 a.m. - 5:00 p.m.
Compensation: OP4, $55,561 Annually
Benefits: Full Time
Reports to: Executive Director of Marketing and Communications
Posting Opens: 02/27/2025
Posting Closes: 03/13/2025
ESSENTIAL FUNCTIONS
Campaign Coordination
* Assist in the planning, execution and management of multi-channel marketing campaigns designed to promote non-credit and grant-funded programs.
* Ensure campaigns are executed on-time and within budget.
Content Development
* Create and coordinate the development of marketing materials including brochures, flyers, email newsletters, social media posts and web content.
* Ensure all materials are on-brand and effectively communicate program offerings.
Digital Marketing & Social Media
* Support the management of digital marketing efforts, including School of Workforce Training social media, email marketing and online ads.
* Monitor engagement, track performance and assist in optimizing campaigns to increase reach and conversions.
Event Promotion
* Assist with promoting and coordinating college-hosted events for the School of Workforce Training, such as job fairs, workshops and webinars.
* Create event-specific marketing materials, manage event calendars and ensure all promotional channels are utilized effectively to drive attendance.
Internal & External Collaboration
* Work closely with internal teams to ensure accuracy and consistency of messaging across all marketing channels.
* Liaise with external partners, including employers, community organizations and other stakeholders, to promote Workforce Training programs and events.
Marketing Analytics & Reporting
* Track key metrics such as website traffic, social media engagement, email open rates and campaign performance as they relate to Workforce Training programs, events and campaigns.
* Prepare reports to measure the effectiveness of marketing initiatives and provide recommendations for optimization.
Branding & Design Support
* Ensure all marketing materials are consistent with the College's branding guidelines.
* Work with the Design team to design and produce materials that are visually appealing and meet campaign objectives.
Outreach & Engagement
* Support the development and execution of outreach strategies on behalf of the School of Workforce Training, including identifying new opportunities for engagement with potential students, employers and community organizations.
* Perform other related duties as assigned.
JOB SPECIFICATIONS
Education Credentials
* Bachelor's degree in Marketing, Communications, Business or a related field required.
* Certification in digital marketing or social media marketing preferred
Work Experience
* 3-5 years of experience working in marketing, communications, or a related field required.
* Experience in higher education, workforce development or community outreach is a plus.
Skills
* Marketing Coordination: Ability to assist in planning and managing marketing campaigns across digital, print and social media platforms.
* Content Creation: Strong writing skills with the ability to create engaging and accurate content for various marketing materials, including social media posts, email campaigns and promotional flyers.
* Digital & Social Media Marketing: Familiarity with digital marketing tools (social media platforms, email marketing software, Google Analytics, etc.) and an understanding of how to optimize online campaigns for engagement and conversions.
* Project Management: Strong organizational skills and attention to detail with the ability to manage multiple projects, track deadlines and work independently.
* Analytics & Reporting: Ability to analyze data and provide insights on the performance of marketing campaigns. Experience with basic reporting tools is a plus.
* Creativity & Visual Design: A keen eye for design and a basic understanding of graphic design principles.
* Communication: Strong verbal and written communication skills, with the ability to effectively collaborate with internal and external stakeholders.
* Team Collaboration: Ability to work collaboratively in a team environment and assist in coordinating efforts across different departments and external partners.
Physical Demands
* Ability to lift and carry up to 15lbs.
* Ability to travel to local events, community partners and program-related activities within the West Michigan area.
Mental Demands
* Strong attention to detail and the ability to manage multiple tasks while maintaining quality and meeting deadlines.
* Strong interpersonal skills and the ability to build positive relationships with team members and external partners.
* Problem-solving ability to identify and address challenges in campaign execution or content delivery.
Working Conditions
* GRCC will comply with any mandated health and safety requirements. Compliance information is available on our policies website.
* Regular attendance during normal scheduled hours is required, with some flexibility for evening or weekend work as needed for events or outreach activities.
BENEFITS
* Health Coverage: Six health insurance plan options, including one with no health insurance premiums
* Time off: Enjoy substantial vacation time
* Wellness Program: Access resources for physical and mental wellbeing, and an onsite gym membership
* Continuous Learning: Career development and educational opportunities
* Retirement Plans: Secure your future with our retirement options, including the state retirement plan or a 401(a) with a 12% employer contribution
NEXT STEPS / APPLICATION PROCESS
* Please fill out an application at ***************************** Submit a cover letter and resume. The opportunity to apply for this position will close at the end of the day on the close date referenced at the top of this job posting
HIRING PROCESS
* GRCC uses an Evidence Based Selection Process, where we make data driven hiring decisions to help mitigate bias throughout the hiring process.
* Individuals with diverse backgrounds are encouraged to apply. Grand Rapids Community College is an equal opportunity employer. Visa sponsorship is not available
NONDISCRIMINATION STATEMENT
Grand Rapids Community College creates an inclusive learning and working environment that recognizes the value and dignity of each person. It is the policy and practice of GRCC to provide equal educational and employment opportunities regardless of age, race, color, religion, marital status, sex/gender, pregnancy, sexual orientation, gender identity, gender expression, height, weight, national origin, disability, political affiliation, familial status, veteran status or genetics in all programs, activities, services, employment and advancement including admissions to, access to, treatment in, or compensation in employment as required by state and federal law. GRCC is committed to reviewing all aspects of GRCC programs, activities, services and employment, including recruitment, selection, retention and promotion to identify and eliminate barriers in order to prevent discrimination on the basis of the listed protected characteristics. The college will not tolerate any form of retaliation against any person for bringing charges of discrimination or participating in an investigation. Further information may be obtained from the EEO Office or the Office of General Counsel, 143 Bostwick Avenue NE, Grand Rapids, MI 49503-3295.
Salesforce Marketing Cloud Specialist
Communications Specialist Job 39 miles from Jenison
The Salesforce Marketing Cloud Specialist is fluent in email marketing, journey builder and landing pages specifically using Salesforce Marketing Cloud platform, and leverage their background in marketing to automatically drive engagement, re-engagement and even resurrect customers that have dropped off. The Salesforce Marketing Cloud Specialist will be responsible for list segmentation, campaign Manage configurations within Salesforce Marketing Cloud and Salesforce, in collaboration with our Sales Cloud Admin to achieve the company's marketing goals.
Position Duties and Responsibilities:
Serve as the systems administrator for the Salesforce Marketing Cloud environment, including all configurations, users and user roles in Marketing Cloud
Act as the business lead for the enterprise-wide use and adoption of Marketing Cloud email and marketing automation solution
Proactively research and make recommendations regarding new features made available with each Salesforce Marketing Cloud Release
Manage configurations within Salesforce Marketing Cloud and Salesforce in collaboration with our Sales Cloud Admin
Champion compliance standards such as GDPR, CAN-SPAM, CASL and best practices around analysis and requirements
Manage data feeds and integrations with Salesforce and other technology platforms
Research integration issues and work closely with team members on operations and development
Partner with the Marketing Cloud Email Specialist and provide technical guidance when building sophisticated customer marketing campaigns
Help prepare data sets with appropriate rules for email journeys using Marketing Cloud Salesforce Connector or integrate data from other data sources
Work with business team members to lead analyses of specifications for new development requests, including platform connections and marketing automations
Translate business requirements into a practical, scalable solution leveraging the functionality and best practices of Salesforce Marketing Cloud
Partner with our Marketing Analytics and Data Science teams to create a campaign and promotion KPI report for performance and to guide future strategy
Partner with internal technology and support teams to define a clear testing, monitoring and debug strategy to ensure optimal platform performance and connectivity with other technology platforms and applications
Troubleshoot and support implemented email channel technology applications
Knowledge, Skills and Abilities:
• Expertise in SFMC Journey Builder, Email Studio, Content Builder and Advertising Studio
• Understanding of CRM concepts and email communications best practices
• AMP Script knowledge and expertise
• Basic knowledge of SQL queries API concepts
• Experience in supporting end-users, requirements gathering and documentation
• Experience with list segmentation and working with large data sets
• Strong interpersonal skills and a demonstrated track record of enabling repeatable processes, driving advancement in quality, and collaborating within a matrixed organization in a responsive and productive manner
• Ability to operate in a complex, rapidly changing environment while adhering to tight schedules and budgets
• Out of the box thinking for solutions and ideas in the email channel
• Demonstrated project management skills
• Excellent communication skills, both verbal and written
• Understanding of standard G-Suite programs (Mail, Calendar, Meet)
EDUCATION AND EXPERIENCE:
Bachelor's Degree or equivalent work experience
3-5 years of relevant experience using SFMC
Salesforce Marketing Cloud Administrator, Consultant and/or Developer Certification (preferred)
Marketing Specialist II
Communications Specialist Job 51 miles from Jenison
Summary: Marketing Specialist II is a mid-level position designed for a marketing professional preparing for future leadership opportunities. This role takes on greater responsibility for campaign strategy, project management, and cross-department collaboration. The ideal candidate has experience in digital and traditional marketing, demonstrates strong analytical and creative skills, and is ready to take initiative in shaping marketing strategy.
Duties/Responsibilities:
Develop and manage multi-channel marketing campaigns, including digital, email, and in-branch promotions.
Lead paid advertising efforts, optimizing Google Ads and social media campaigns for performance.
Take ownership of key content initiatives, ensuring messaging aligns with the credit union's brand and
mission.
Design and oversee the execution of marketing collateral, working closely with internal stakeholders.
Act as a project lead for community events, sponsorships, and public relations initiatives.
Analyze campaign data and provide strategic insights to optimize performance and member
engagement.
Serve as a key collaborator across departments to align marketing efforts with business objectives.
Assist in mentoring and developing Marketing Specialist I team members.
Identify trends and develop strategies for targeting key demographics.
Manage inventory and budget of promotional logo items and print materials.
Review all activities for compliance with Bank Secrecy Act/ Anti-Money Laundering/ Office of Foreign
Assets Control regulations and participate in annual training as required by the BSA/OFAC Compliance
Officer.
Perform other related duties as assigned.
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Requirements
Strong listening and communication skills (verbal, visual, and written)
Proficiency in Microsoft Office Suite and Adobe Creative Suite
Strong project management skills with the ability to lead initiatives and meet deadlines
Experience with digital advertising platforms, including Google Ads and paid social media
Proficiency in capturing and editing high-quality photo and video content using a smartphone or
camera equipment to enhance marketing initiatives and brand storytelling
Proficiency with and enthusiasm for social media platforms and digital marketing concepts
Data-driven mindset with experience analyzing marketing performance
Expertise in credit union products, services, and member needs, with the ability to translate financial
concepts into effective marketing strategies
Excellent communication, problem-solving, and collaboration skills
Experience leveraging AI tools for marketing, such as content generation, data analysis, audience
segmentation, or campaign optimization
High degree of attention to detail
Conduct and dress oneself in a professional manner
Marketing Specialist
Communications Specialist Job 9 miles from Jenison
The Marketing Specialist is responsible for supporting the development and execution of marketing strategies to promote non-credit and grant-funded programs within the School of Workforce Training. This role will focus on creating and distributing marketing materials, managing digital content, coordinating outreach activities and supporting the overall marketing efforts to increase awareness, engagement and enrollment in Workforce Training programs. The Marketing Specialist will work closely with internal teams as well as external stakeholders, such as employers and community organizations, to ensure that marketing efforts align with program goals and institutional objectives. While this position reports to the executive director of marketing and communications, it will be housed at GRCC s MTEC campus and work closely with the dean of workforce training and their team.
Requisition ID: 841
Department: Marketing and Communications
Employee Group: Professional, Management and Administration
Schedule: 40 hrs/week, Mon-Fri, 8:00 a.m. 5:00 p.m.
Compensation: OP4, $55,561 Annually
Benefits: Full Time
Reports to: Executive Director of Marketing and Communications
Posting Opens: 02/27/2025
Posting Closes: 03/13/2025
ESSENTIAL FUNCTIONS
Campaign Coordination
Assist in the planning, execution and management of multi-channel marketing campaigns designed to promote non-credit and grant-funded programs.
Ensure campaigns are executed on-time and within budget.
Content Development
Create and coordinate the development of marketing materials including brochures, flyers, email newsletters, social media posts and web content.
Ensure all materials are on-brand and effectively communicate program offerings.
Digital Marketing & Social Media
Support the management of digital marketing efforts, including School of Workforce Training social media, email marketing and online ads.
Monitor engagement, track performance and assist in optimizing campaigns to increase reach and conversions.
Event Promotion
Assist with promoting and coordinating college-hosted events for the School of Workforce Training, such as job fairs, workshops and webinars.
Create event-specific marketing materials, manage event calendars and ensure all promotional channels are utilized effectively to drive attendance.
Internal & External Collaboration
Work closely with internal teams to ensure accuracy and consistency of messaging across all marketing channels.
Liaise with external partners, including employers, community organizations and other stakeholders, to promote Workforce Training programs and events.
Marketing Analytics & Reporting
Track key metrics such as website traffic, social media engagement, email open rates and campaign performance as they relate to Workforce Training programs, events and campaigns.
Prepare reports to measure the effectiveness of marketing initiatives and provide recommendations for optimization.
Branding & Design Support
Ensure all marketing materials are consistent with the College s branding guidelines.
Work with the Design team to design and produce materials that are visually appealing and meet campaign objectives.
Outreach & Engagement
Support the development and execution of outreach strategies on behalf of the School of Workforce Training, including identifying new opportunities for engagement with potential students, employers and community organizations.
Perform other related duties as assigned.
JOB SPECIFICATIONS
Education Credentials
Bachelor s degree in Marketing, Communications, Business or a related field
Certification in digital marketing or social media marketing preferred
Work Experience
3-5 years of experience working in marketing, communications, or a related field. Experience in higher education, workforce development or community outreach is a plus.
Skills
Marketing Coordination: Ability to assist in planning and managing marketing campaigns across digital, print and social media platforms.
Content Creation: Strong writing skills with the ability to create engaging and accurate content for various marketing materials, including social media posts, email campaigns and promotional flyers.
Digital & Social Media Marketing: Familiarity with digital marketing tools (social media platforms, email marketing software, Google Analytics, etc.) and an understanding of how to optimize online campaigns for engagement and conversions.
Project Management: Strong organizational skills and attention to detail with the ability to manage multiple projects, track deadlines and work independently.
Analytics & Reporting: Ability to analyze data and provide insights on the performance of marketing campaigns. Experience with basic reporting tools is a plus.
Creativity & Visual Design: A keen eye for design and a basic understanding of graphic design principles.
Communication: Strong verbal and written communication skills, with the ability to effectively collaborate with internal and external stakeholders.
Team Collaboration: Ability to work collaboratively in a team environment and assist in coordinating efforts across different departments and external partners.
Physical Demands
Ability to lift and carry up to 15lbs.
Ability to travel to local events, community partners and program-related activities within the West Michigan area.
Mental Demands
Strong attention to detail and the ability to manage multiple tasks while maintaining quality and meeting deadlines.
Strong interpersonal skills and the ability to build positive relationships with team members and external partners.
Problem-solving ability to identify and address challenges in campaign execution or content delivery.
Working Conditions
GRCC will comply with any mandated health and safety requirements. Compliance information is available on our policies website.
Regular attendance during normal scheduled hours is required, with some flexibility for evening or weekend work as needed for events or outreach activities.
BENEFITS
Health Coverage: Six health insurance plan options, including one with no health insurance premiums
Time off: Enjoy substantial vacation time
Wellness Program: Access resources for physical and mental wellbeing, and an onsite gym membership
Continuous Learning: Career development and educational opportunities
Retirement Plans: Secure your future with our retirement options, including the state retirement plan or a 401(a) with a 12% employer contribution
NEXT STEPS / APPLICATION PROCESS
Please fill out an application at ***************************** Submit a cover letter and resume. The opportunity to apply for this position will close at the end of the day on the close date referenced at the top of this job posting
HIRING PROCESS
GRCC uses an Evidence Based Selection Process, where we make data driven hiring decisions to help mitigate bias throughout the hiring process.
Individuals with diverse backgrounds are encouraged to apply. Grand Rapids Community College is an equal opportunity employer. Visa sponsorship is not available
NONDISCRIMINATION STATEMENT
Grand Rapids Community College creates an inclusive learning and working environment that recognizes the value and dignity of each person. It is the policy and practice of GRCC to provide equal educational and employment opportunities regardless of age, race, color, religion, marital status, sex/gender, pregnancy, sexual orientation, gender identity, gender expression, height, weight, national origin, disability, political affiliation, familial status, veteran status or genetics in all programs, activities, services, employment and advancement including admissions to, access to, treatment in, or compensation in employment as required by state and federal law. GRCC is committed to reviewing all aspects of GRCC programs, activities, services and employment, including recruitment, selection, retention and promotion to identify and eliminate barriers in order to prevent discrimination on the basis of the listed protected characteristics. The college will not tolerate any form of retaliation against any person for bringing charges of discrimination or participating in an investigation. Further information may be obtained from the EEO Office or the Office of General Counsel, 143 Bostwick Avenue NE, Grand Rapids, MI 49503-3295.