Chuck E. Cheese company history timeline

1977

The first Chuck E. Cheese's Pizza Time Theatre opened on May 17, 1977 in San Jose, California.

1978

Warner finally sold the restaurant and concept ownership to Bushnell in June of 1978 for $500,000.

One person interested in such a franchise was Robert Brock, whose Dallas-based company, Brock Hotel Corp., had 1978 profits of $4.6 million.

1979

In November 1979 they found what they were looking for.

1981

When Pizza Time went public in 1981 it increased Bushnell's worth to somewhere in the range of $70 million – much of it in Pizza Time stock.

1982

In 1982 the contested lawsuit between Pizza Time and ShowBiz is settled out of court, with ShowBiz agreeing to pay Pizza Time a portion of its profits for the next 14 years – an expense estimated to be in the range of $50 million.

1983

By July of 1983, Pizza Time was beginning to hemorrhage money, reporting their first loss ever at $3 million.

The successful year-end to 1983 that Bushnell had anticipated never came.

1984

As problems continued to mount, Bushnell resigned as chairman and CEO on February 1, 1984.

1985

In 1985 Richard M. Frank joined the company as president and CEO of ShowBiz, replacing Brock who remained CEO and chairman of Brock Hotel Corp.

1986

An outside company Creative Presentations Inc. was hired to do some of the add-on retrofits such as the Liberty stage, which was installed system-wide across ShowBiz stores in 1986.

In 1986, he was named chairman and chief executive officer of the restaurant division.

1987

Also in 1987, the company acquired most of the assets of Montery House Inc. a chain of Tex-Mex restaurants.

In 1987, the company opened its first new store in over 3 years.

1988

In 1988, Brock Hotel Corp. changed its name to Integra-A Hotel and Restaurant Company, and spun off ShowBiz Pizza Time through a stock swap with shareholders.

1989

However, by the end of 1989, there was no improvement in sales and the company decided to convert 26 of the units to a trendier concept, Monterey's Tex-Mex Cafes, and close the rest.

1990

By September of 1990 all ties with Creative Engineering had been broken and nine ShowBiz stores had removed the Rock-afire Explosion characters, retrofitting them to resemble the Chuck E. Cheese characters.

1992

ShowBiz reported same-store sales increases with a net income of $15.5 million on revenues of $253.1 million in 1992.

By 1992, all restaurants assumed the name of Chuck E. Cheese's Pizza.

1993

However, when the company announced lower-than-expected second quarter earnings in June 1993, its stock dropped 35 percent to $18.75 a share.

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Founded
1977
Company Founded
Headquarters
Irving, TX
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Founders
Nolan Bushnell
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Zippia gives an in-depth look into the details of Chuck E. Cheese, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Chuck E. Cheese. The employee data is based on information from people who have self-reported their past or current employments at Chuck E. Cheese. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Chuck E. Cheese. The data presented on this page does not represent the view of Chuck E. Cheese and its employees or that of Zippia.

Chuck E. Cheese may also be known as or be related to CEC ENTERTAINMENT INC, CEC Entertainment Inc, CEC Entertainment, Inc., Cec Entertainment, Chuck E. Cheese, Chuck E. Cheese's and Chuck E. Cheese's Pizza Time Theatre (1977–1990) Chuck E. Cheese's Pizza (1990–1994) Chuck E. Cheese's (1994–present).