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Chili's Grill & Bar history
Chili's Grill & Bar company history timeline
18, 1976 - Chili’s opens its second location in Houston, Texas after remodeling a flower shop on Richmond Ave.
When S & A was sold to the Pillsbury Company in 1976, Brinker became an executive at Pillsbury, in charge of that company's restaurant group, which now had four chains, including Burger King and Pillsbury's Poppin' Fresh Restaurants.
1978 - Doug, who is now the longest tenured Brinker team member, also served as the Chairman, President and CEO of Brinker International.
Another Brinker veteran succeeded Brooks as CEO. Todd Diener joined C hili's in 1981 as a manager trainee.
In 1982, the Regas family had opened the first of its Grady's Goodtimes outlets, which served primarily beef, seafood, salads, and sandwiches.
1983 - Norman Brinker, known as the father of the restaurant industry, buys Chili’s (23 restaurant across six states) and takes on the task of transforming Chili’s “Hamburger Hippies” into future restaurant industry leaders.
1984 - Chili’s hits the airwaves with its first TV commercial introducing Fajitas.
In 1984, the company hit the TV airwaves to introduce its newest menu item, fajitas.
Texas restaurateur Phil Romano had opened the prototype restaurant in 1988 in a location north of San Antonio, Texas.
22, 1989 - Chili’s, Inc. acquires Romano’s Macaroni Grill®.
Bernstein, Charles, “Brinker’s Three-Way Combination: A Bid for Full-Service Dominance,” Nation’s Restaurant News, October 29, 1990.
By the end of 1990, Chili's was operating 240 Chili 's outlets, 14 Regas Grill restaurants, and three Romano's Macaroni G rill eateries.
Despite an initially unfavorable prognosis, Brinker made a rapid recovery and returned to resume his positions of chairperson and CEO in May 1993.
Oppel, Richard A., Jr., “A Return Performance,” Dallas Morning News, May 5, 1993.
Chaudhry, Rajan, “Ron McDougall’s Winning Ways,” Restaurants & Institutions, July 1, 1993.
1994 - Chili’s introduces the President Margarita® as first top-tier margarita.
1994 - Brinker acquires On The Border Mexican Grill & Cantina®.
1994 We’re #1 in margarita sales in the United States
The success of Cozymel's in Texas led to the announcement in May 1995 of the opening of an additional 12 locations nationwide.
In July 1995 the company announced a strategic partnership with Lettuce Entertain You Enterprises, a restaurant developer in the Chicago area.
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Chili's Grill & Bar competitors
Company Name  | Founded Date | Revenue | Employee Size | Job Openings |
|---|---|---|---|---|
| Buffalo Wild Wings | 1982 | $2.0B | 44,000 | 2,292 |
| Wendy's | 1969 | $2.1B | 12,500 | 7,269 |
| Darden Restaurants | 1968 | $10.5B | 175,000 | 5,403 |
| Sonic Drive-In | 1953 | $423.6M | 5,000 | 4,114 |
| Panera Bread | 1981 | $2.8B | 140,000 | 3,191 |
| Noodles & Company | 1995 | $509.5M | 7,001 | 1,118 |
| Chipotle Mexican Grill | 1993 | $8.6B | 64,570 | 4,358 |
| Luby's | 1947 | $323.5M | 6,133 | 117 |
| TGI Fridays | 1965 | $630,000 | 5,000 | 231 |
| Firehouse Subs | 1994 | $695.0M | 2,000 | 2,167 |
Chili's Grill & Bar history FAQs
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Chili's Grill & Bar may also be known as or be related to Chili's, Chili's Grill & Bar, Chili's Inc and Chilis 1188.