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Catering Sales Manager skills for your resume and career

Updated January 8, 2025
4 min read
Quoted Experts
Adry S. Clark Ph.D.,
Andrea Dixon Ph.D.
Catering Sales Manager Example Skills
Below we've compiled a list of the most critical catering sales manager skills. We ranked the top skills for catering sales managers based on the percentage of resumes they appeared on. For example, 8.9% of catering sales manager resumes contained customer service as a skill. Continue reading to find out what skills a catering sales manager needs to be successful in the workplace.

15 catering sales manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how catering sales managers use customer service:
  • Provided customer service by understanding clients' needs, developing relationships, and ensuring an exceptional customer experience.
  • Provided customer service to catering clients to process incoming catering orders using excellent verbal communication skills.

2. Booking

Here's how catering sales managers use booking:
  • Developed sales techniques to create booking opportunities; maintained awareness throughout the community.
  • Maximized revenue potential by soliciting catering only booking for guest rooms.

3. Event Planning

Here's how catering sales managers use event planning:
  • Developed and implemented numerous event plannings.
  • Coordinated all event planning and implementation.

4. Wine

Here's how catering sales managers use wine:
  • Collaborated with Executive Chef and Director of Food and Beverage to create restaurant menus, catering/banquet menus and the wine list.
  • Revised 2007 Banquet Wine List with distributor to offer better quality wines in order to charge a premium price.

5. Culinary

Here's how catering sales managers use culinary:
  • Expanded the hotel and restaurant market penetration through networking and strategic business development at multiple local culinary events every month.
  • Service program from initial inquiry phase through event actualization by working closely and supporting banquets and culinary team.

6. Audio Visual

Audiovisual refers to material intended for showing to the public and has sound accompanying it.

Here's how catering sales managers use audio visual:
  • Work closely with the Banquet Manager, Kitchen, Audio Visual Manager and the Front Office to meet client's expectations.
  • Coordinate event details with client to include guestroom accommodations, all food and beverage, set up and audio visual needs.

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7. Guest Satisfaction

Here's how catering sales managers use guest satisfaction:
  • Elevated standards, increased referrals and overall guest satisfaction.
  • Maintain personal revenue goals providing excellent guest satisfaction.
Select Skills To Add To Your Resume

8. Delphi

Delphi is a high-level programming language that supports object-oriented design and provides rapid application development for developing applications ranging from web applications, desktop applications, mobile applications, windows applications to machine learning applications.

Here's how catering sales managers use delphi:
  • Imputed all Menus, Banquet Event Orders and Contracts into Delphi system to assure pricing and menu items were correct.
  • Increased government and association client base through consistent solicitations via telephone, email blasts and contacting past bookings using Delphi.

9. Repeat Business

Repeat business refers to customers who repeatedly keep coming back to do business with one specific company. Some ways to receive repeat business involve offering personalised customer service, starting a loyalty program, giving out coupons, and offering freebies. These customers are considered loyal brand ambassadors who are responsible for creating good word of mouth for the business.

Here's how catering sales managers use repeat business:
  • Follow up on bookings and solicit repeat business Represent Company in community affairs and industry related events.
  • Educated and inspired banquet staff in upgrading banquet presentations to add visual excitement and encourage repeat business.

10. Banquet Event Orders

Here's how catering sales managers use banquet event orders:
  • Create banquet event orders containing detailed event information and distribute to the operational teams.
  • Managed and coordinated meetings/wedding by generating banquet event orders; contracts; proposals

11. Phone Calls

Phone calls are a wireless or wired connection made over a telephone or a mobile phone between two people. Two parties are involved in a phone call, the caller and the receiver. A caller dials the number of the one he wants to call, and the recipient hears a bell or a tune to which he picks up the call. The call establishes a connection between them through which they can communicate. The voice is converted into signals and is transmitted through wired or wireless technology.

Here's how catering sales managers use phone calls:
  • Submitted and negotiated letters of agreement through extensive written correspondence, telephone calls, fax, email, and in person.
  • Generated new client growth by building and managing group/catering prospects through outside sales calls, outbound phone calls and email campaigns.

12. Social Events

Here's how catering sales managers use social events:
  • Solicited and managed catering business for social events, all foreign chambers and associations, and international corporate business.
  • Networked with potential accounts by attending industry meetings and community and social events.

13. Trade Shows

Here's how catering sales managers use trade shows:
  • Participate in trade shows and organize and create marketing paraphernalia to distribute to advertise property.
  • Solicit future business by participating in Trade Shows and other various industry networking events.

14. Site Inspections

Site inspection is a series of regular activities aimed at creating and maintaining safe conditions and discovering unsafe practices, including safety regulations, working conditions, and other critical areas of the construction site. The site inspection is carried out using traditional field visit methods with a paper and pen checklist.

Here's how catering sales managers use site inspections:
  • Host site inspections and tastings, conduct outside sales calls, and complete a minimum number of prospecting calls each week.
  • Established client rapport, managed contracts and negotiation, conducted site inspections and acted as liaison between clients and operations departments.

15. Menu Planning

Menu planning is the process of making a list of the food items you are going to prepare and serve in any type of meal e.g. for breakfast, lunch, or dinner. Menu planning helps you to decide what you will eat for each meal, to know how many meals to plan for, and the right time to serve them.

Here's how catering sales managers use menu planning:
  • Created memorable events by managing banquet and kitchen team while using my creativity for decorations, themes and improved menu planning.
  • Coordinated catering, including assisting clients with menu planning, set-ups, and reserved and negotiated rates for group room blocks.
top-skills

What skills help Catering Sales Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Catering Sales Manager resumes?

Adry S. Clark Ph.D.Adry S. Clark Ph.D. LinkedIn Profile

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all Catering Sales Managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for Catering Sales Managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What Catering Sales Manager skills would you recommend for someone trying to advance their career?

Kerri OrdersKerri Orders LinkedIn Profile

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young Catering Sales Managers need?

M

Michael MikitkaMichael Mikitka LinkedIn Profile

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.
Do you want to know more?
Read more about what experts have to say about Catering Sales Manager

List of catering sales manager skills to add to your resume

Catering Sales Manager Skills

The most important skills for a catering sales manager resume and required skills for a catering sales manager to have include:

  • Customer Service
  • Booking
  • Event Planning
  • Wine
  • Culinary
  • Audio Visual
  • Guest Satisfaction
  • Delphi
  • Repeat Business
  • Banquet Event Orders
  • Phone Calls
  • Social Events
  • Trade Shows
  • Site Inspections
  • Menu Planning
  • Customer Satisfaction
  • Fine Dining
  • Site Tours
  • Client Satisfaction
  • Event Space
  • Client Relationships
  • Guest Rooms
  • Event Management
  • Telemarketing
  • Room Blocks
  • Property Tours
  • Sales Efforts
  • Corporate Events
  • BEOs
  • Exceptional Guest
  • Cold Calls
  • Group Business
  • Beverage Revenue
  • Exceptional Client
  • Market Trends
  • Meeting Space
  • Sales Strategies
  • Facebook
  • Community Events
  • Function Space
  • Market Segments
  • Keep Management
  • Hotel Services
  • Square Feet
  • Menu Development
  • Front Desk
  • Upselling
  • Private Dining
  • Sales Revenue
  • Group Resumes

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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