What does a Business Insight And Analytics Manager do?
The business insight and analytics manager is primarily in charge of developing strategies to identify the best practices and decisions to optimize a company's operations and sales performance. Their responsibilities typically include understanding the company's needs and mission, performing extensive research and analysis to identify new business opportunities, gathering and analyzing data to determine the strengths and weaknesses of existing procedures, developing solutions in vulnerable areas, and presenting analytical reports for the executives. Above all, they must lead and encourage teams to reach goals while implementing the company's policies and regulations.
Business insight and analytics manager responsibilities
Here are examples of responsibilities from real business insight and analytics manager resumes:
- Project manager collaborating with business intelligence team to develop and automate standardize reporting, dashboards and scorecards including interactive reporting.
- Convert foreclosure timeline and cost logic from SQL codes into SAS codes.
- Work closely with marketing and sales to measure ROI of various promotional programs.
- Create standard and ad-hoc reporting using SAS and SQL for all levels of business.
- Distill competitive KPIs to create models for third party productions across eight networks, including international.
- Construct native SQL queries (T-SQL, SSIS) and store procedures to preload data into staging areas.
- Evaluate marketing return on investment (ROI) and distinguish budget- direct proposals for strategic campaigns and customer promotions.
- Create and deploy customized CRM surveys to consumers to better understand consumption habits and enable the development of successful cross-platform strategies.
- Present findings to management using PowerPoint.
- Re-Engineer processes to ensure macro alignment.
- Execute complex quantitative and qualitative analyses of distribution channels, logistics and transportation costs and metrics.
- Develop and maintain key metrics for evaluating value of entire CRM organization and contribution to overall Luxottica business.
- Supervise business justification and solutions for customer logistics programs, such as consignment hubs and lead-time reduction programs.
- Collaborate with the company owner on developing the portfolio, evaluating products/services, determining pricing, and creating training/marketing materials.
- Collaborate with business leaders to identify product margin opportunities and set goals.
Business insight and analytics manager skills and personality traits
We calculated that 15% of Business Insight And Analytics Managers are proficient in Tableau, Visualization, and Business Insights. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Business Insight And Analytics Managers that have these skills listed on their resume here:
- Tableau, 15%
Used Business Objects, SQL, QlikView, Tableau, Access, PowerPoint and Excel
- Visualization, 9%
Provided oversight of production monitoring of data quality and facilitated issue resolution with data producers of data visualization tools, i.e.
- Business Insights, 7%
Recognized for creating reporting enhancements to gain faster business insights.
- Data Analysis, 6%
Performed data analysis and data messaging to provide actionable value
- PowerPoint, 6%
Produced monthly and quarterly reporting using excel and PowerPoint.
- Project Management, 5%
Increased number of projects delivered +66% by improving project management processes and developing a system of regular client engagement.
Common skills that a business insight and analytics manager uses to do their job include "tableau," "visualization," and "business insights." You can find details on the most important business insight and analytics manager responsibilities below.
Creativity. The most essential soft skill for a business insight and analytics manager to carry out their responsibilities is creativity. This skill is important for the role because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a business insight and analytics manager resume shows how their duties depend on creativity: "invented a category leadership roi model identifying +$50mm in fy18 opportunities. "
Interpersonal skills. Another essential skill to perform business insight and analytics manager duties is interpersonal skills. Business insight and analytics managers responsibilities require that "managers must deal with a range of people in different roles, both inside and outside the organization." Business insight and analytics managers also use interpersonal skills in their role according to a real resume snippet: "trained new employees in business practices, new business development, and interpersonal communication. "
Organizational skills. business insight and analytics managers are also known for organizational skills, which are critical to their duties. You can see how this skill relates to business insight and analytics manager responsibilities, because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." A business insight and analytics manager resume example shows how organizational skills is used in the workplace: "conduct organizational studies, recommend process improvements in operating activities and advise executives on corporate structure and business decisions. "
Analytical skills. business insight and analytics manager responsibilities often require "analytical skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This resume example shows what business insight and analytics managers do with analytical skills on a typical day: "spearhead the data visualization project. "
Communication skills. Another crucial skill for a business insight and analytics manager to carry out their responsibilities is "communication skills." A big part of what business insight and analytics managers relies on this skill, since "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." How this skill relates to business insight and analytics manager duties can be seen in an example from a business insight and analytics manager resume snippet: "converted the email team from reactive service group into a proactive crm communications team. "
The three companies that hire the most business insight and analytics managers are:
- MMeta55 business insight and analytics managers jobs
- IThe Independent Traveler52 business insight and analytics managers jobs
- CThe Clorox Company32 business insight and analytics managers jobs
Compare different business insight and analytics managers
Business insight and analytics manager vs. Partner
A business partner is responsible for providing strategies and recommendations on how the business will operate, increasing its revenues while sharing profits. Business partners must have extensive knowledge of how the current market industry works to identify the best decisions for the business. A business partner should also be engaged in suggesting new services and offers that the company might consider for its clients. Business partners must also keep the confidentiality of their partnering business administration at all times.
There are some key differences in the responsibilities of each position. For example, business insight and analytics manager responsibilities require skills like "tableau," "visualization," "business insights," and "data analysis." Meanwhile a typical partner has skills in areas such as "patients," "customer service," "healthcare," and "patient care." This difference in skills reveals the differences in what each career does.
Partners tend to reach lower levels of education than business insight and analytics managers. In fact, partners are 21.6% less likely to graduate with a Master's Degree and 8.7% more likely to have a Doctoral Degree.Business insight and analytics manager vs. Marketing director
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Each career also uses different skills, according to real business insight and analytics manager resumes. While business insight and analytics manager responsibilities can utilize skills like "tableau," "visualization," "business insights," and "data analysis," marketing directors use skills like "digital marketing," "sales strategies," "email marketing," and "email campaigns."
On average, marketing directors earn a higher salary than business insight and analytics managers. Some industries support higher salaries in each profession. Interestingly enough, marketing directors earn the most pay in the manufacturing industry with an average salary of $131,349. Whereas business insight and analytics managers have higher pay in the technology industry, with an average salary of $122,787.In general, marketing directors achieve lower levels of education than business insight and analytics managers. They're 20.1% less likely to obtain a Master's Degree while being 8.7% less likely to earn a Doctoral Degree.Business insight and analytics manager vs. Manager, strategy
A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a business insight and analytics manager is likely to be skilled in "tableau," "business insights," "powerpoint," and "leverage," while a typical manager, strategy is skilled in "portfolio," "client facing," "digital marketing," and "strategic thinking."
Managers, strategy earn the highest salary when working in the technology industry, where they receive an average salary of $116,769. Comparatively, business insight and analytics managers have the highest earning potential in the technology industry, with an average salary of $122,787.Most managers, strategy achieve a similar degree level compared to business insight and analytics managers. For example, they're 2.5% less likely to graduate with a Master's Degree, and 0.8% less likely to earn a Doctoral Degree.Business insight and analytics manager vs. Web manager
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
Even though a few skill sets overlap between business insight and analytics managers and web managers, there are some differences that are important to note. For one, a business insight and analytics manager might have more use for skills like "tableau," "visualization," "business insights," and "data analysis." Meanwhile, some responsibilities of web managers require skills like "digital marketing," "wordpress," "html css," and "google analytics. "
Web managers reach lower levels of education compared to business insight and analytics managers, in general. The difference is that they're 22.9% more likely to earn a Master's Degree, and 1.6% less likely to graduate with a Doctoral Degree.Types of business insight and analytics manager
Updated January 8, 2025
