BSN Sports is a retail company focused on the marketing, manufacturing, and distributing of sporting goods apparel and equipment. As a division of Varsity Brands, BSN Sports serves over 100,000 institutional and team sports customers in colleges, universities, middle and high schools, and recreational programs throughout the United States. With a commitment to providing game-changing solutions through local partnerships, multi-brand selection, and one-stop shopping for equipment and uniforms, the company has been elevating participation in team sports since its founding in 1972.
Headquartered in Texas, BSN Sports operates with 950 employees and generates an annual revenue of $500 million. CEO Adam Blumenfeld leads the company as it continues to expand its reach and support millions of athletes and community supporters. Through catalog, e-commerce, and direct sales channels, BSN Sports has built a reputation for quality products and exceptional service, solidifying its position as a leader in the sporting goods industry.
