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A brand manager develops and executes strategies to enhance the reputation and sales of a brand. They oversee the marketing, advertising, and promotional activities and monitor trends and customer behavior. A brand manager collaborates with product development and sales teams to ensure consistency and quality of messaging across all channels. They also conduct research to gain insights into customer needs and preferences and use this information to improve the brand's offerings.
Avg. Salary $97,789
Avg. Salary $59,228
Growth Rate 10%
Growth Rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 48.52%
male 51.48%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity Level is advanced
7 - challenging
Work Life balance is poor
6.4 - fair
Pros
High level of responsibility and autonomy
Potential for high earnings and career advancement
Opportunity to travel and attend industry events
Ability to see the impact of your work in real-time
Chance to build and lead a team
Cons
Constant need to justify budget and ROI
Limited job security due to high competition in the field
Risk of burnout due to high workload and pressure
Potential for ethical dilemmas when making branding decisions
Difficulty maintaining work-life balance.
Skills![]() ![]() | Percentages![]() ![]() |
---|---|
Brand Management | 7.76% |
Digital Marketing | 7.07% |
Customer Service | 4.97% |
Project Management | 4.70% |
Brand Marketing | 4.54% |
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The average Brand Manager salary in the United States is $97,789 per year or $47 per hour. Brand manager salaries range between $72,000 and $131,000 per year.
What Am I Worth?
The ability to do tasks in a lot of different areas of marketing
Nothing
B2B Communication and Building Relationships, Product\Strategy Development and Implementation, Solving Problems