How To Become A Brand Advocate: What It Is and Career Path

What is a brand advocate and how to become one

Updated January 8, 2025

3 min read

Brand advocates are enthusiastic company representatives whose main job is usually to promote a product or service. They do this through personable, personal communication with potential and existing customers, serving as expert advocates of their brand.

The specific duties of a brand advocate vary from job to job, but in essence, they form relationships with the management and sales teams of the stores that carry their product. They might perform in-store training, develop and deliver marketing materials, and set up merchandising displays.

In addition, brand advocates might be expected to record their observations during marketing events and write reports detailing their assessments.

When hiring brand advocates, companies often look for energetic individuals who show an authentic enthusiasm for the goods they'll be representing. Though there aren't any formal education requirements for this career, employers often prefer applicants with a degree or prior experience in marketing or a related field.

As a brand advocate, you can usually expect an average annual salary of around $37,000.

ScoreBrand AdvocateUS Average

Salary

2.5

Avg. Salary $32,434

Avg. Salary $59,228

Stability Level

5.8

Growth Rate 19%

Growth Rate 0.3%

Diversity

8.3

Race

American Indian and Alaska Native 0.31%

Asian 6.32%

Black or African American 16.04%

Hispanic or Latino 18.05%

Unknown 7.75%

White 51.51%

Gender

female 39.95%

male 60.05%

Age - 42

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 42

Stress Level

5.8

Stress level is manageable

7.1 - high

Complexity Level

4.2

Complexity Level is basic

7 - challenging

Work Life Balance

8.1

Work Life balance is good

6.4 - fair

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Key steps to become a brand advocate

Explore brand advocate education requirements

Most common brand advocate degrees

Bachelor's

67.8 %

Associate

16.9 %

Master's

5.7 %

Start to develop specific brand advocate skills

Skills	Percentages
Business Plan	30.58%
Drive Sales	18.14%
Product Line	12.24%
Retail Locations	11.24%
Client Products	10.98%

Research brand advocate duties and responsibilities

Use CRM to track productivity analysis, set goals, manage tasks, and procure inventory selection.
Handle all delivery of all POS material from warehouse to each account along with preparing shipping and its distribution.
Utilize social media outlets such as Facebook and SMS to shape customer awareness of new products and ongoing customer interactions.
Maintain adequate, well-organize inventories of POS materials need to support target account activities.

Prepare your brand advocate resume

When your background is strong enough, you can start writing your brand advocate resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a brand advocate resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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