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Job outlook for bloggers in the United States
Are blogger jobs in demand?
Blogger job and salary trends over time
Blogger jobs over time
Blogger job growth rate over time
Year  | # Of Jobs | % Of Population |
|---|---|---|
| 2021 | 2,677 | 0.00% |
| 2020 | 2,397 | 0.00% |
| 2019 | 2,485 | 0.00% |
| 2018 | 2,450 | 0.00% |
| 2017 | 2,455 | 0.00% |
Average blogger salary over time
Blogger salary by year
| Year | Avg. Salary | Hourly Rate | % Change |
|---|---|---|---|
| 2025 | $58,865 | $28.30 | +6.2% |
| 2024 | $55,427 | $26.65 | +1.7% |
| 2023 | $54,524 | $26.21 | +0.6% |
| 2022 | $54,217 | $26.07 | +0.9% |
| 2021 | $53,708 | $25.82 | +1.6% |
Blogger jobs by state
Most common states for bloggers
| Rank | State | Population | # of Jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 10 | 1% |
| 2 | Texas | 28,304,596 | 11 | 0% |
| 3 | Florida | 20,984,400 | 9 | 0% |
| 4 | Oregon | 4,142,776 | 6 | 0% |
| 5 | Virginia | 8,470,020 | 5 | 0% |
| 6 | Michigan | 9,962,311 | 4 | 0% |
| 7 | Indiana | 6,666,818 | 4 | 0% |
| 8 | Arizona | 7,016,270 | 4 | 0% |
| 9 | Utah | 3,101,833 | 3 | 0% |
| 10 | Pennsylvania | 12,805,537 | 3 | 0% |
| 11 | Tennessee | 6,715,984 | 3 | 0% |
| 12 | Missouri | 6,113,532 | 2 | 0% |
| 13 | North Carolina | 10,273,419 | 2 | 0% |
| 14 | Delaware | 961,939 | 2 | 0% |
| 15 | Georgia | 10,429,379 | 2 | 0% |
| 16 | Mississippi | 2,984,100 | 0 | 0% |
| 17 | North Dakota | 755,393 | 0 | 0% |
| 18 | Nebraska | 1,920,076 | 0 | 0% |
| 19 | Alaska | 739,795 | 0 | 0% |
| 20 | Maine | 1,335,907 | 0 | 0% |
Most common cities for bloggers
| Rank | City | # of Jobs | Employment/ 1000ppl | Avg. Salary |
|---|---|---|---|---|
| 1 | Boca Raton | 1 | 1% | $60,797 |
| 2 | Denver | 1 | 0% | $50,179 |
Blogger job outlook: Expert opinions
Our panel of blogger experts
University of Cincinnati Clermont College
SUNY College at Oswego
Grand Valley State University
Indiana University Kokomo
York College of Pennsylvania
What Blogger skills would you recommend for someone trying to advance their career?
Laura Wilson: Be ready to explain how a degree in English translates to the working world. Be passionate and knowledgeable about why a company would need a writer/humanitarian. Develop an elevator pitch that explains soft skills and hard skills in relation to work they'd do in any field.
What will help Bloggers increase their earning potential?
Soma Frazier: Leverage social media and your network to find a mentor. Mine had authored a bestselling book and was thriving as a freelance brand and content strategist for clients including Hershey and E&J; Gallo Winery. I truly respected her experience, so I treated for coffee and let her know I wanted to be her when I grew up! She laughed, offered advice, and eventually hired me to write for her food blog—which came with snazzy perks like wine and chocolate. I ended up taking on her overflow. Though I wound up in higher education rather than content strategy, those years taught me to adopt a specific style and tone, and to cut a 500-word piece to 150 words without sacrificing anything essential. I still apply what I learned from my mentor to my own career and writing—and it helped shape my debut novel, which sold to a Big 5 publisher.
What Blogger skills would you recommend for someone trying to advance their career?
Paul Cook: Finding the human in what we do is critical. This is what humans can do that machines (like Generative AI platforms) simply can’t. I predict that being able to pinpoint the human element—and then build on it through creation and innovation—in a sea of AI-generated content will remain a marketable skill for decades to come.
Laurence José PhD
Associate Professor of Writing and Director of the Digital Studies MinorGrand Valley State University
Rhetoric And Composition/Writing Studies
What Blogger skills would you recommend for someone trying to advance their career?
Laurence José PhD: Writing enables us to understand and act on the world around us. In this way, Writer has always been an important profession. But today, the information overload that comes with the digital age amplifies the need for people with skills to make content relevant and accessible for different audiences. This includes writing for social media contexts, crafting stories for a blog or news website, translating a text-based document into an infographic, writing a podcast script, designing slides for a presentation, or synthesizing research findings via a report for decision makers. These skills are relevant in different job sectors. In many ways, the rise of generative AI and the spread of misinformation makes the need for writers and information literacy skills even more prominent.
What Blogger skills would you recommend for someone trying to advance their career?
Jim Coby: I think we will find ourselves increasingly working with generative AI in the near future. That's not to say that we all need to know the programming behind it, but we should develop a knowledge of how it operates and what gen AI can and cannot help us with. Certainly, gen AI helping us with rote and repetitive tasks will be a boon for creativity, but there's also a potential threat with its creative abilities. The pandemic brought with it a wave of students who were removed from their social and educational school settings for months at a time. Undoubtedly a necessary move from a public health perspective, but there were very clearly some downsides. Chief among those is that many young people have difficulties communicating with their peers. Developing strong communication skills - both in print and in person - are going to become increasingly important. While others may struggle with interpersonal relationships, you can separate yourself by becoming proficient.
What general advice would you give to a Blogger?
Dr. Gabriel Cutrufello: *Recent college graduates entering the writing field should be open to experiences and positions outside their comfort zone and welcome challenges. There are so many types of writing jobs that someone entering the field should be open to various positions and organizations to find the one where they can be most successful and develop their skill set.*
What Blogger skills would you recommend for someone trying to advance their career?
Dr. Gabriel Cutrufello: *With the increasing use of AI in everyday life, one of the most important skills for new graduates to learn is interacting successfully with AI (depending on their specific career/organization's expectations). Closely related to that, editing skills (both developmental and line editing) will be the most important to hone. AI is adept at generating first-draft materials (when prompted successfully), but the content needs development to meet standards of accuracy and readability. After those skills, the soft skill of adaptability is paramount. The ability to continue to learn and adapt will serve future writers well.*
What general advice would you give to a Blogger?
Gabriel Aguilar PhD: For graduates entering a tenure-track position, the best advice I can give is to write. My mentors taught me the rule of three: have on piece in peer review, have another that you're working on, and have an idea of what you want to write about next. I find that the best way to sustain this rule is to write, every day, little by little. My routine is to sit down for one hour each day and write something. Sometimes that's three sentences. Other times, it's three pages. But whatever the production, you will find yourself with an article or book chapter sooner rather than later. And publications are the name of the game.