Blogger demographics and statistics in the US
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Blogger demographics by:
Blogger gender statistics
67.1% of bloggers are women and 32.9% of bloggers are men.
- Female, 67.1%
- Male, 32.9%
Blogger gender ratio
Gender  | Percentages |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
Blogger gender pay gap
Women earn 97¢ for every $1 earned by men
Male Income
$58,310
Female Income
$56,799
Blogger gender ratio over time
This data breaks down the percentage of men and women in blogger positions over time. Currently, 67.1% of bloggers are female.
Blogger gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 31.34% | 68.66% |
| 2011 | 32.44% | 67.56% |
| 2012 | 32.92% | 67.08% |
| 2013 | 34.70% | 65.30% |
| 2014 | 34.22% | 65.78% |
| 2015 | 31.94% | 68.06% |
| 2016 | 29.31% | 70.69% |
| 2017 | 29.97% | 70.03% |
| 2018 | 32.99% | 67.01% |
| 2019 | 29.55% | 70.45% |
| 2020 | 31.36% | 68.64% |
| 2021 | 32.94% | 67.06% |
Blogger related jobs gender ratio
We compared bloggers with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job Title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Blogger | 33% | 67% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Blogger demographics by race
The most common ethnicity among bloggers is White, which makes up 74.8% of all bloggers. Comparatively, 7.9% of bloggers are Hispanic or Latino and 6.2% of bloggers are Black or African American.
- White, 74.8%
- Hispanic or Latino, 7.9%
- Black or African American, 6.2%
- Unknown, 5.7%
- Asian, 5.1%
- American Indian and Alaska Native, 0.3%
Blogger Race
| Blogger Race | Percentages |
|---|---|
| White | 74.8% |
| Hispanic or Latino | 7.9% |
| Black or African American | 6.2% |
| Unknown | 5.7% |
| Asian | 5.1% |
| American Indian and Alaska Native | 0.3% |
Blogger race and ethnicity over time
See how blogger racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
- White
- Asian
- Hispanic or Latino
- Black or African American
Blogger race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 82.31% | 5.31% | 4.34% | 4.96% |
| 2011 | 82.45% | 5.52% | 3.72% | 5.72% |
| 2012 | 80.39% | 6.06% | 4.49% | 6.05% |
| 2013 | 80.43% | 5.35% | 4.14% | 6.58% |
| 2014 | 79.18% | 6.15% | 4.15% | 6.99% |
| 2015 | 79.99% | 5.46% | 4.58% | 6.96% |
| 2016 | 80.05% | 5.87% | 4.42% | 6.59% |
| 2017 | 81.12% | 5.50% | 4.63% | 5.82% |
| 2018 | 79.77% | 5.12% | 4.31% | 7.40% |
| 2019 | 78.67% | 6.08% | 4.14% | 7.46% |
| 2020 | 75.69% | 6.09% | 4.49% | 7.86% |
| 2021 | 74.83% | 6.18% | 5.06% | 7.92% |
Blogger wage gap by race
According to our data, unknown bloggers have the highest average salary compared to other ethnicities. Asian bloggers have the lowest average salary at $57,506.
| Ethnicity | Salary |
|---|---|
| Unknown | $58,919 |
| White | $58,539 |
| Black or African American | $58,579 |
| Asian | $57,506 |
| Hispanic or Latino | $58,016 |
Blogger JOBS
Average blogger age
See how the average age of bloggers varies based on ethnicity and gender.
Male
Female
Blogger age by race and gender
| Race | Male Age | Female Age |
|---|---|---|
| Unknown | 34.5 | 36 |
| White | 44 | 41 |
| Black or African American | 38.5 | 41 |
| Asian | 34 | 35 |
| Hispanic or Latino | 30.5 | 34 |
Blogger age breakdown
The average age of bloggers is 40+ years years old, representing 52% of the blogger population.
Blogger age breakdown
| Blogger Years | Percentages |
|---|---|
| 40+ years | 52% |
| 30-40 years | 30% |
| 20-30 years | 18% |
Blogger educational attainment
The most common degree for bloggers is bachelor's degree, with 78% of bloggers earning that degree. The second and third most common degree levels are associate degree degree at 8% and associate degree degree at 8%.
- Bachelor's, 78%
- Associate, 8%
- Master's, 8%
- High School Diploma, 3%
- Other Degrees, 3%
Bloggers by degree level
| Blogger Degree | Percentages |
|---|---|
| Bachelor's | 78% |
| Associate | 8% |
| Master's | 8% |
| High School Diploma | 3% |
| Other Degrees | 3% |
Blogger Jobs You Might Like
Blogger wage gap by degree level
According to the data, bloggers with a Doctorate degree earn more than those without, at $62,621 annually. With a Master's degree, bloggers earn a median annual income of $60,672 compared to $60,598 for bloggers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $60,672 |
| Bachelor's Degree | $60,598 |
| Doctorate Degree | $62,621 |
Blogger employment statistics
Most bloggers work for a private in the media industry.
Company size where bloggers work
Below, you can see the size of companies where bloggers work.
Blogger jobs by employer size
| Company Size | Percentages |
|---|---|
| < 50 employees | 11% |
| 50 - 100 employees | 21% |
| 100 - 500 employees | 25% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 26% |
| > 10,000 employees | 8% |
Blogger jobs by company type
Employees with the blogger job title have their preferences when it comes to working for a company. For instance, most bloggers prefer to work at private companies over education companies.
Blogger jobs by sector
| Company Type | Percentages |
|---|---|
| Education | 24% |
| Public | 14% |
| Private | 59% |
| Government | 3% |
Blogger jobs by industry
The most common industries for bloggers are media, education and technology.
Blogger industry statistics
| Industry | Percentages |
|---|---|
| Media | 26% |
| Education | 19% |
| Technology | 10% |
| Professional | 8% |
| Internet | 7% |
| Retail | 4% |
| Start-up | 4% |
| Health Care | 4% |
| Fortune 500 | 4% |
| Government | 2% |
| Manufacturing | 2% |
| Real Estate | 2% |
| Hospitality | 2% |
| Finance | 1% |
| Non Profits | 1% |
| Construction | 1% |
| Telecommunication | 1% |
Blogger turnover and employment statistics
Blogger unemployment rate over time
The unemployment rate for bloggers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
- Unemployment rate
Blogger unemployment rate by year
| Year | Blogger Unemployment Rate |
|---|---|
| 2010 | 7.42% |
| 2011 | 6.99% |
| 2012 | 6.73% |
| 2013 | 6.55% |
| 2014 | 7.00% |
| 2015 | 5.19% |
| 2016 | 5.17% |
| 2017 | 5.38% |
| 2018 | 5.51% |
| 2019 | 5.71% |
| 2020 | 6.81% |
| 2021 | 7.01% |
Average blogger tenure
The average blogger stays at their job for 1-2 years, based on the 4,048 bloggers resumes in Zippia's database.
Blogger tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 27% |
| 1-2 years | 19% |
| 3-4 years | 9% |
| 5-7 years | 23% |
| 8-10 years | 13% |
| 11+ years | 9% |
Blogger LGBT ratio compared to similar jobs
Review the percent of bloggers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job Title | LGBT | Job Openings |
|---|---|---|
| Law Reporter | 10.10% | 2,641 |
| Sports Commentator | 10.34% | 1,432 |
| Media Relations Assistant | 12.01% | 23,773 |
| Newsletter Editor | 12.38% | 4,437 |
| Certified Court Interpreter | 14.90% | 38,352 |
| Blogger | 16.36% | - |
| Emcee | 16.36% | 58 |
Similar blogger jobs LGBT demographics
| Profession | Percentages of LGBT | Job Openings |
|---|---|---|
| Law Reporter | 10.10% | 2,641 |
| Sports Commentator | 10.34% | 1,432 |
| Media Relations Assistant | 12.01% | 23,773 |
| Newsletter Editor | 12.38% | 4,437 |
| Certified Court Interpreter | 14.90% | 38,352 |
| Emcee | 16.36% | 58 |
Foreign languages spoken by bloggers
The most common foreign language among bloggers is Spanish at 46.3%. The second-most popular foreign language spoken is French at 18.9% and Italian is the third-most popular at 4.6%.
- Spanish, 46.3%
- French, 18.9%
- Italian, 4.6%
- Mandarin, 4.4%
- German, 3.9%
- Other, 21.9%
Blogger languages spoken
| Foreign Language | Percentages |
|---|---|
| Spanish | 46.3% |
| French | 18.9% |
| Italian | 4.6% |
| Mandarin | 4.4% |
| German | 3.9% |
| Other | 21.9% |
