Can you be a marketing manager with an associate's degree?

No, you cannot be a marketing manager with an associate's degree. The most common degree for a marketing manager is a bachelor's degree. Nearly 60% of marketing managers hold bachelor's degrees. These degrees are most often in marketing, business, or communication. A significant number of employees require their marketing managers to have a master's degree or MBA.

How much do associate marketing managers make?

Associate marketing managers make between $63,000 and $84,000 per year. Several factors affect actual salaries, including one's region of employment and the company's size. As with some other occupations, job location can also significantly impact the salary.

What is an associate marketing manager and how to become one

Updated January 8, 2025

4 min read

Quoted Experts

Tobias Sellier,

Richard Tate

An associate marketing manager is an individual responsible for assisting with the development and implementation of marketing strategies to promote a company's products or services. They work closely with other members of the marketing team to conduct market research, analyze consumer data, and monitor trends. Associate marketing managers also help create marketing materials such as brochures, advertisements, and social media content. Overall, their goal is to increase brand awareness and drive sales by executing effective marketing campaigns.

What general advice would you give to an Associate Marketing Manager?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreAssociate Marketing ManagerUS Average

Salary

6.5

Avg. Salary $83,182

Avg. Salary $59,228

Stability Level

7.5

Growth Rate 10%

Growth Rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 65.00%

male 35.00%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress Level

7.5

Stress level is high

7.1 - high

Complexity Level

9.0

Complexity Level is advanced

7 - challenging

Work Life Balance

3.5

Work Life balance is poor

6.4 - fair

What are the pros and cons of being an Associate Marketing Manager?

Pros

Opportunities for creativity
Exposure to various areas of marketing
Potential for career advancement
Chance to work with diverse clients and industries
Possibility for networking and building relationships

Cons

High-pressure environment with tight deadlines
Work can be repetitive or monotonous at times
Possible long hours or tight work schedules during busy periods
High level of competition within the industry
Possibility of conflicts with clients or team members

Key steps to become an associate marketing manager

Explore associate marketing manager education requirements

Most common associate marketing manager degrees

Bachelor's

78.6 %

Master's

15.4 %

Associate

4.2 %

Start to develop specific associate marketing manager skills

Skills	Percentages
Digital Marketing	12.16%
Project Management	6.85%
Marketing Campaigns	6.25%
PowerPoint	4.09%
Brand Marketing	3.92%

Complete relevant associate marketing manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New associate marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an associate marketing manager based on U.S. Bureau of Labor Statistics data and data from real associate marketing manager resumes.

Research associate marketing manager duties and responsibilities

Manage logistics, marketing collateral, demonstrations, discounts, advertising, and Facebook schedule.
Manage community outreach through various social media platforms, SEO and SEM to increase user participation.
Manage external Facebook vendor, KeyWee, by ensuring quality performance and efficient costs on all Facebook marketing.
Manage brand activities ranging from experiential marketing, POS material, sales collateral, packaging, and adherence to brand guidelines.

Prepare your associate marketing manager resume

When your background is strong enough, you can start writing your associate marketing manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an associate marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose From 10+ Customizable Associate Marketing Manager Resume templates

Build a professional Associate Marketing Manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Associate Marketing Manager resume.

Apply for associate marketing manager jobs

Now it's time to start searching for an associate marketing manager job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

Average associate marketing manager salary

The average Associate Marketing Manager salary in the United States is $83,182 per year or $40 per hour. Associate marketing manager salaries range between $59,000 and $116,000 per year.

Average Associate Marketing Manager Salary

$83,182 Yearly

$39.99 hourly

How do associate marketing managers rate their job?

-/5

5 Stars

4 Stars

3 Stars

2 Stars

1 Star

Associate Marketing Manager reviews

A zippia user wrote a review on May 2019

Cons

Unreasonable deadlines.

Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

A zippia user wrote a review on Apr 2019