This question is about food truck statistics.

Who is the target audience for food truck businesses?

By Zippia Team - Feb. 14, 2022

Middle-class millennials are the target audience for food truck businesses. 43% of monthly food truck spending is attributed to people between the ages of 25 and 44, and an additional 20% is attributed to people under the age of 25.

This demographic is usually attracted to the trendiness of food trucks and the social element, convenience, and opportunity to support local businesses that they bring.

In addition, buying food at a food truck typically requires at least some disposable income, but it also allows customers to try new, high-quality dishes without much investment, making them popular with middle-class customers.

Who is the target audience for food truck businesses?

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