This question is about sales development representative skills.

What is an SDR in sales?

By Zippia Team - Dec. 9, 2022

An SDR in sales is a Sales Development Representative. An SDR is a business professional tasked with securing more customers to add to a sales list.

Their primary objective is to find people interested in the company the SDR works for and collect their contact information. SDRs connect with these potential customer leads and try to understand their needs and wants that apply to the services or products of the SDR's company.

Here are some other common responsibilities of an SDR:

Searching different arenas for possible leads
Researching different lead-generating opportunities
Cold calling and emailing leads to learn more about their needs and wants
Creating lists of leads' contact information to pass on to a sales team
Educating potential customers about a company's products and services
Scheduling meetings between customers and high-level salespeople
Attending meetings with other sales team employees to develop prospecting strategies

The average salary of an SDR in the United States is $27,287 per year.

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