How much does Chipotle spend on advertising?

Chipotle spends less than 2% to 3 % of their total revenue on advertising. In 2022, for example, Chipotle spent $246.67 million on advertising and had a revenue of $8.6 billion. In 2021 alone they spent almost $6 million on a single Super Bowl campaign, "Can a Burrito Change the World".

Chipotle's ad strategy highlights its commitment to sourcing high-quality ingredients, sustainable practices, and a unique dining experience. The company utilizes creative advertising campaigns to emphasize its food's freshness, customization options, and cultural relevance. These campaigns aim to resonate with a diverse target audience of both new and existing customers.