How much does Apple spend on advertising?

Apple spends billions of dollars every year on marketing. For example, in 2020 the technology giant spent $1.8 billion on advertising, marketing, and promotions. It is important to note that this figure includes all marketing and promotional materials, not just advertising alone. This spending can vary yearly depending on Apple's ad and marketing strategy.

Apple is one of the most recognizable technology brands in the entire world. And it is arguably the most famous and used brand in terms of its mobile phones (iPhones). With establishments across the globe, it is not hard to understand why the company spends billions of dollars every year on advertising, marketing, and promotions.