How much does a CRM increase sales?

Question

Zippia Team · Accepted Answer

A CRM can increase sales by 300%. Companies that use CRM effectively can see their conversion rates triple as they improve their communication processes and maximize the effort that their salespeople are putting in.

In addition, companies can see a 50% sales productivity increase and a 20% labor costs decrease by using CRM.

When companies use CRMs, nearly half said they see improved customer satisfaction and retention rates and sales revenue, and over a third said they see improved success in their upselling and cross-selling success.

The key is to find a CRM tool that will meet your organization's goals and that your sales and marketing teams will actually use, as under 30% of managers say that their CRM software helps them execute their companies'strategies.

As for those who don't feel it's helpful, they say it's because they either don't know how to use it or the particular software can't do what they need it to do. So, if you're the person choosing CRM software for your company, make sure you choose one that will match your organization's needs and then train people on how to use it.