This question is about affiliate marketing statistics.

How big is the affiliate marketing industry?

By Zippia Team - Jun. 29, 2022

The affiliate marketing industry is big. As of 2022, the industry is worth approximately $12 billion, with the U.S. holding a considerable portion of the market share ($4.5 billion, 39% of the total affiliate marketing market). The UK and Germany are home to 65% of the market.

Additionally, affiliate marketing is being used by more and more businesses and marketers. Today, 81% of advertisers use affiliate marketing, and 84% of publishers use it.

How big is the affiliate marketing industry?

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